G&H Orthodontics
G&H Orthodontics is a privately-held US manufacturer of orthodontic components — brackets, bands, buccal tubes, archwires, elastomerics, and clear aligners — sold to orthodontic practices and dental labs through direct e-commerce, phone sales, and international distributors, supplemented by its OrthoClub loyalty program.
- Company typePrivate
- Founded1975
- HeadquartersFranklin, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What G&H Orthodontics does
G&H Orthodontics, Inc. is a privately-held US manufacturer of orthodontic clinical products headquartered in Franklin, Indiana. Operating under its DBA names "G&H Orthodontics" and "G&H" (previously known as G&H Wire Company), the company designs, manufactures, and distributes a comprehensive portfolio of fixed and removable orthodontic components — metal and ceramic brackets (miniPrevail, Agility, Auralis, Prism), molar and bicuspid bands (Saturn, Titan, Calibra), buccal tubes (Agility, miniPrevail, Viper, Magnum), archwires across nickel titanium, thermal copper NiTi, titanium molybdenum, and stainless-steel families (G4, M5, XR1, S3, TitanMoly, Colboloy), elastomerics (power chain, ligatures, intraoral elastics, DesignerTies), and clear aligner products (Tune) for doctors and labs. Manufacturing relies on proprietary techniques including metal injection molding (MIM), ceramic injection molding (CIM), micro-etched 80-gauge mesh bonding bases, torque-in-base geometry, and trumpeted buccal tube entrances; products are made in the USA and the company holds EU MDR certification for European market access.
The company sells direct through its e-commerce storefront (shop.ghorthodontics.com) and phone sales, supplemented by an international distributor network and a "Become a Distributor" channel program. Its customer base spans orthodontic practices and clear aligner providers across North America, Europe, and additional global markets. The OrthoClub loyalty program offers tiered discounts up to 40% on over 6,000 brand-name clinical and patient supplies and 5-15% on all G&H-manufactured treatment products, driving customer retention and recurring purchases. Pricing is quote-based for direct sales and not publicly disclosed.
Operations are anchored at a manufacturing and headquarters facility at 40 Linville Way, Franklin, Indiana, with a secondary Franklin address at 2165 Earlywood Drive. The company employs 101-250 people and is led by CEO John Voskuil. G&H has executed at least one acquisition (Orthodontic Design and Production, August 2012) and maintains a portfolio of registered sub-brands plus a patented Freddy ceramic lingual button; its strategic posture emphasizes precision manufacturing, regulatory compliance, channel expansion, and measured product-line extension rather than capital-raise-driven scale-up.
G&H Orthodontics firmographics
Firmographics- Name
- G&H Orthodontics
- Legal name
- G&H Orthodontics, Inc.
- Website
- https://www.ghorthodontics.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- G&H Orthodontics is a privately-held US manufacturer of orthodontic components — brackets, bands, buccal tubes, archwires, elastomerics, and clear aligners — sold to orthodontic practices and dental labs through direct e-commerce, phone sales, and international distributors, supplemented by its OrthoClub loyalty program.
- Ownership category
- akta.pro rank
G&H Orthodontics industry classification
Industry- Product category
- Orthodontic Appliances and Supplies
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
- akta.pro secondary industries
- Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Clear Aligner Orthodontics (HLABABAD)
Keywords
Where G&H Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
G&H Orthodontics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Orthodontic Products Sales: G&H generates revenue through the sale of orthodontic products including brackets, bands, buccal tubes, wires, and elastomerics. Products are sold through their e-commerce platform, phone orders, and international distributors. The company also offers a loyalty program (OrthoClub) that provides tiered discounts to drive recurring purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | OrthoClub Loyalty Program - Tiered membership with progressive discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
G&H Orthodontics product offering
Product offeringCore offering
G&H Orthodontics manufactures and sells a comprehensive range of orthodontic appliances and supplies — including brackets, molar bands, buccal tubes, archwires, elastomeric products, and clear aligners — to orthodontic and dental practices worldwide. The company operates its own manufacturing facilities in Franklin, Indiana, and Downers Grove, Illinois, producing both metal and ceramic orthodontic systems under ISO 13485 and EU MDR quality systems. It also runs the OrthoClub tiered loyalty program and a custom clear aligner offering for orthodontic offices.
Product overview
G&H Orthodontics is an orthodontic products manufacturer offering a comprehensive portfolio of braces, brackets, bands, buccal tubes, archwires, and elastomerics. The product lineup includes metal bracket systems (miniPrevail® SL, miniPrevail® Twin, Agility® SL, Agility® Twin), cosmetic/ceramic brackets (Auralis™ Ceramic, Agility® Ceramic, Prism), molar and bicuspid bands (Saturn™, Titan™, Calibra®), buccal tubes (Agility®, miniPrevail®, VIPER™, Magnum™), and archwires (G4™ Nickel Titanium, M5™ Thermal Copper Niti, XR1™ Stainless, S3™ Stainless, TitanMoly™, Colboloy™). The company also offers elastomerics (power chain, ligatures, intraoral elastics, DesignerTies®), clinical supplies, headgear, instruments, and lab supplies. G&H provides a loyalty program (OrthoClub) and offers clear aligners for doctors and labs. The company leverages 45 years of expertise with a Smile Guarantee and EU MDR certification for the European market.
Differentiator
Problem solved
Functional benefit
Brands
- OrthoClub: Loyalty program offering savings up to 40% on thousands of products for orthodontic practices
- miniPrevail
- Agility
- Auralis
- Saturn
- Titan
- Calibra
- Viper
- Magnum
- DesignerTies
- Enchanted
- G4
- M5
- XR1
- S3
- Freddy
Quantifiable outcome
- Up to 40% savings on thousands of products through OrthoClub loyalty program
- +2 more outcomes
Companies that use G&H Orthodontics
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
G&H Orthodontics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
G&H Orthodontics partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
G&H Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Solventum (3M Oral Care): Solventum (formerly 3M Oral Care) sells orthodontic brackets, bands, tubes, and adhesives under the 3M/Unitek legacy brands. It competes with G&H across nearly every fixed-appliance category and has substantially greater R&D, regulatory, and global distribution resources.
- Ormco: Ormco (an Envista company) is one of the largest orthodontic brands globally, with flagship systems like Damon and Insignia. It competes directly with G&H across brackets, tubes, and wires but operates at significantly larger scale with broader clinical education and R&D capabilities.
- Dentsply Sirona Orthodontics: Dentsply Sirona's orthodontic business (including GAC, SureSmile, and brackets/wires) competes with G&H across fixed appliances and aligner-adjacent products. As a multi-billion-dollar dental conglomerate, it dwarfs G&H in scale, distribution, and cross-selling into general dental practices.
- GAC (Dentsply Sirona): GAC, now part of Dentsply Sirona, has historically been a direct competitor to G&H in orthodontic brackets and wires. It remains comparable as a brand competing for the same orthodontic practice customers, though it now benefits from the parent's much larger scale.
Regional players
- Dentaurum: Dentaurum is a Germany-based orthodontic and dental manufacturer with a long heritage in brackets, bands, and wires. It is comparable to G&H as a specialty orthodontic product maker, with primary geographic focus on Europe while exporting globally.
- Forestadent: Forestadent is a German orthodontic manufacturer specializing in brackets, bands, and fixed-appliance systems. It is comparable to G&H as a privately held specialty orthodontic product company, with primary strength in European markets.
Direct peers
- DynaFlex: DynaFlex is a US-based manufacturer and distributor of orthodontic products, including brackets, molar bands, and 3D-printed appliances. It is a direct peer to G&H as a mid-sized fixed-appliance supplier targeting the same orthodontic practice channel.
- Rocky Mountain Orthodontics: Rocky Mountain Orthodontics manufactures orthodontic brackets, bands, and related supplies for the orthodontic specialty market. It is comparable to G&H as a US-based specialty manufacturer serving orthodontic practices with a similar fixed-appliance product portfolio.
- American Orthodontics: Privately held US manufacturer of orthodontic brackets, bands, tubes, wires, and elastomerics serving orthodontists globally. American Orthodontics is the most direct competitor to G&H, offering a similarly broad fixed-appliance portfolio to the same orthodontic practice customer base.
- TP Orthodontics: TP Orthodontics is a privately held US manufacturer of orthodontic products including brackets, wires, elastomerics, and aligner-related supplies. It competes head-to-head with G&H in the orthodontic practice channel with comparable scale and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
G&H Orthodontics social profiles
Digital presenceG&H Orthodontics compliance and trust
Trust signalCompliance1 record
G&H Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
G&H Orthodontics leadership team
Management profileNumber of profiles
G&H Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G&H Orthodontics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G&H Orthodontics
What does G&H Orthodontics do?
G&H Orthodontics manufactures and sells a comprehensive range of orthodontic appliances and supplies — including brackets, molar bands, buccal tubes, archwires, elastomeric products, and clear aligners — to orthodontic and dental practices worldwide. The company operates its own manufacturing facilities in Franklin, Indiana, and Downers Grove, Illinois, producing both metal and ceramic orthodontic systems under ISO 13485 and EU MDR quality systems. It also runs the OrthoClub tiered loyalty program and a custom clear aligner offering for orthodontic offices.
Is G&H Orthodontics a public or private company?
G&H Orthodontics is a private company. It is classified as unknown and is currently operating.
When was G&H Orthodontics founded?
G&H Orthodontics was founded in 1975. It employs 101 to 250 people.
Where is G&H Orthodontics based?
G&H Orthodontics is headquartered in Franklin, United States, in the North America region.
How does G&H Orthodontics make money?
One revenue line is on record: orthodontic Products Sales.
Who are G&H Orthodontics's main competitors?
Broad incumbents on record are Solventum (3M Oral Care), Ormco, Dentsply Sirona Orthodontics and GAC (Dentsply Sirona). Regional players are Dentaurum and Forestadent. Direct peers are DynaFlex, Rocky Mountain Orthodontics, American Orthodontics and TP Orthodontics.
Does G&H Orthodontics have an API?
No public API is recorded for G&H Orthodontics.
What industry is G&H Orthodontics in?
G&H Orthodontics's product category is Orthodontic Appliances and Supplies. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication, with a secondary code of HLABABAE, Traditional Braces (Metal/Ceramic/Lingual) Providers. Its NAICS code is 339116 and its SIC code is 3843.