Tiny
Tiny (Olist Tiny) is a cloud-based ERP and multi-channel integration platform serving Brazilian micro and small businesses, connecting 40,000+ merchants to 70+ marketplaces and 30+ e-commerce platforms with native fiscal compliance and embedded fintech.
- Company typePrivate
- Founded2012
- HeadquartersBento Gonçalves, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tiny does
Tiny (legally Olist Tiny) is a cloud-based business management system (ERP) serving Brazilian micro and small enterprises, primarily MEIs, Simples Nacional businesses, e-commerce sellers operating across multiple marketplaces, and physical retail stores. The platform combines modular ERP capabilities (sales, products, inventory, fiscal, finance, logistics, CRM) with an integration hub connecting merchants to 70+ marketplaces and 30+ e-commerce platforms, including Mercado Livre, Amazon, Shopee, Shein, Magalu, TikTok Shop, and Americanas. Native fiscal document emission (NF-e, NFC-e, NFS-e) and Brazilian tax regime compliance are central to the product.
Underlying technology is a cloud-based, modular architecture with REST APIs (V2 and V3) supporting token-authenticated integration, webhook-driven order management, and a documented developer portal. Complementary features include the Conta Digital embedded banking layer (PIX and boleto), the Lis AI assistant for diagnostics and automations, and tight coupling with sister services in the Olist group: Olist Store e-commerce platform and Olist Envios logistics. The product supports both omnichannel online sellers and physical retail via an integrated PDV module, and includes multi-CNPJ management for businesses operating multiple legal entities.
The business model is SaaS subscription across four pricing tiers (Avance R$66/month, Construa R$177/month, Impulsione R$390/month, Domine R$948/month) with up to 30% annual billing discounts and a 30-day free trial. Go-to-market is a hybrid of self-serve product-led growth for SMBs and assisted enterprise sales for the Impulsione and Domine tiers, supplemented by an API-first developer ecosystem and a four-tier partner program (commercial, technology, implementer, referrer). The company is headquartered in Bento Gonçalves, Rio Grande do Sul, Brazil, operates as a private subsidiary of the Olist group, and is not listed on any exchange.
Tiny firmographics
Firmographics- Name
- Tiny
- Legal name
- Olist Tiny
- Website
- https://tiny.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tiny (Olist Tiny) is a cloud-based ERP and multi-channel integration platform serving Brazilian micro and small businesses, connecting 40,000+ merchants to 70+ marketplaces and 30+ e-commerce platforms with native fiscal compliance and embedded fintech.
- Ownership category
- akta.pro rank
Tiny industry classification
Industry- Product category
- Cloud ERP Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
- akta.pro secondary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Tiny is headquartered
LocationHeadquarters
- HQ city
- Bento Gonçalves
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Tiny business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Assinatura SaaS ERP: Monthly and annual subscription fees for ERP platform access. Four pricing tiers (Avance, Construa, Impulsione, Domine) with increasing feature sets and usage limits. Includes AI credits, storage allocation, and support levels varying by plan.
- Créditos Olist Envios: First-month credits for logistics/shipping services (Envios da Olist) provided as promotional benefits, encouraging adoption of integrated shipping solutions.
- Pacotes Adicionais: Additional purchases for expanding ad limits, storage capacity, and AI credits beyond plan inclusions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry plan for MEIs wanting secure fiscal management |
| Subscription | Monthly | Mid-tier for Simples Nacional businesses seeking growth control |
| Subscription | Monthly | Growth-focused plan for Simples Nacional, lucro presumido or real |
| Subscription | Monthly | Enterprise plan for operations requiring fiscal governance |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Tiny product offering
Product offeringCore offering
Tiny (Olist Tiny) is a cloud-based ERP and integration platform designed for Brazilian micro and small enterprises. It centralizes order management, inventory, fiscal compliance (NF-e/NFC-e/NFS-e), financial controls, and CRM across 70+ marketplaces and 30+ e-commerce platforms. The platform is complemented by a built-in digital account (Conta Digital) with PIX and boleto, plus an exclusive AI assistant (Lis) for diagnostics and automations.
Product overview
Olist Tiny is a modular ERP platform consisting of a core system with integrated modules. The core Olist Tiny ERP provides business management for sales, inventory, financials, fiscal, and logistics. It is complemented by the Hub de Integração (integration hub connecting to 70+ marketplaces and 30+ e-commerce platforms), the built-in Conta Digital (digital account with PIX and boleto), and the Olist Store e-commerce platform. AI capabilities are delivered through the Lis AI assistant. The product also includes a PDV module for physical stores, the Olist Envios shipping solution, and a CRM module. Pricing is structured in four tiers (Avance, Construa, Impulsione, Domine) scaling from 2,000 to 20,000 listings and 60MB to 2GB storage, with increasing AI credit allocations. The entire platform operates under the Olist ecosystem brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Olist Tiny ERP Cloud-based ERP system providing centralized control of sales, inventory, financial, fiscal, logistics, and CRM operations across multiple sales channels for Brazilian SMBs.
- Hub de Integração (Integration Hub) Integration hub connecting the Olist Tiny ERP to over 100 solutions including logistics providers, marketplaces, e-commerce platforms, and payment gateways for unified multi-channel operations.
- Conta Digital (Digital Account) Digital banking feature integrated into the ERP enabling PIX transfers, boleto issuance, and payment operations without leaving the Olist Tiny platform.
- Olist Store E-commerce Own e-commerce platform within the Olist ecosystem enabling merchants to create and run online stores with seamless ERP integration.
- Olist Envios (Shipping) Shipping solution with discounted freight rates (up to 50% savings), cashback program (R$0.10 per order), and promotional credits for new users.
- REST API (V2 and V3) REST API with token-based authentication enabling developers and technology partners to integrate external applications with the Olist Tiny platform for data exchange, orders, products, contacts, and other operations.
- Olist Tiny PDV (Point of Sale) Point-of-sale system integrated with the ERP for physical store operations, including financial reconciliation and cash flow management.
- Lis AI Assistant Exclusive AI agent providing automated diagnostics, analyses, and intelligent automations to reduce manual tasks. Plan-based credit system with 10-40 monthly credits per tier.
Quantifiable outcome
- 400% revenue growth for Aquamaris since 2018
- +4 more outcomes
Companies that use Tiny
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Tiny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature9 records
Tiny partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- TikTok ShopcoreIntegration partnership enabling Olist Tiny merchants to sell on TikTok Shop, accessing over 111 million Brazilian users. Automated order synchronization and inventory management through the platform.
- Mercado LivrecoreNative integration with Mercado Livre, one of Brazil's largest e-commerce marketplaces. Enables automated product listing, order import, and inventory sync.
- Amazon BrasilcoreFree monthly subscription partnership for Olist Tiny merchants. Automated order management and product synchronization with Amazon marketplace.
- ShopeecoreIntegration with Shopee marketplace enabling seamless multi-channel selling with synchronized inventory and order management.
- AmericanascoreIntegration with Americanas marketplace featuring reduced commission rates for Olist Tiny merchants.
- SheincoreIntegration with Shein offering 30 days commission-free selling for new Olist Tiny merchants.
- Magazine Luiza (Magalu)coreIntegration with Magalu marketplace for expanded reach to Brazilian consumers through another major retail platform.
- Olist Store (Vnda)coreIntegration with Olist's ownVnda e-commerce platform providing seamless setup and management for online stores.
- Olist (Grupo Olist)flagshipTiny operates as part of the Olist ecosystem, with Olist serving as the parent company. The integration creates a comprehensive solution combining ERP, marketplace connections, and logistics services.
- Olist Envios (Logistics)coreIntegrated logistics service (Envios da Olist) offering shipping solutions with promotional credits provided to new customers (R$60-R$500 depending on plan tier).
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Tiny competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tiny social profiles
Digital presenceTiny compliance and trust
Trust signalCompliance2 records
Tiny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiny leadership team
Management profileNumber of profiles
Profiles2 records
Tiny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiny
What does Tiny do?
Tiny (Olist Tiny) is a cloud-based ERP and integration platform designed for Brazilian micro and small enterprises. It centralizes order management, inventory, fiscal compliance (NF-e/NFC-e/NFS-e), financial controls, and CRM across 70+ marketplaces and 30+ e-commerce platforms. The platform is complemented by a built-in digital account (Conta Digital) with PIX and boleto, plus an exclusive AI assistant (Lis) for diagnostics and automations.
Is Tiny a public or private company?
Tiny is a private company. It is classified as corporate owned and is currently operating.
When was Tiny founded?
Tiny was founded in 2012. It employs 11 to 50 people.
Where is Tiny based?
Tiny is headquartered in Bento Gonçalves, Brazil, in the Latin America region.
How does Tiny make money?
Three revenue lines are on record. Assinatura SaaS ERP is the primary driver. The others are créditos Olist Envios and pacotes Adicionais.
Does Tiny have an API?
Yes. REST API allowing developers to integrate other systems with Olist Tiny. API V2 is functional with no estimated discontinuation date, but receives no new features. A newer API V3 is available for integration development. Supports token-based authentication, with request rate limits varying by plan (0 requests/min for Começar, 30/min for Crescer, 60/min for Evoluir, 120/min for Potencializar). Batch operations limited to 20 records per batch and 100 records per response. Services available include: account info, contacts management, products (search, get, include, alter, stock, price updates, categories tree), tags and groups, price lists, sellers, CRM (stages, subjects, actions), accounts receivable/payable, webhooks, freight quotes, orders, POS, invoices, shipments, service notes, contracts, and separation. Developer documentation is at tiny.com.br/api-docs.
What industry is Tiny in?
Tiny's product category is Cloud ERP Software. Its primary akta.pro industry code is HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 5132 and its SIC code is 7370.