Singlot

What Singlot does

Singlot AS is a privately held Norwegian boutique performance marketing agency founded in 2017 in Oslo by Helene and Miguel, both former members of Facebook's marketing department in Barcelona. The firm sells advertising management and optimization services across Facebook, Instagram, TikTok, LinkedIn, and Google, delivered through a four-step methodology covering analysis and strategy, distribution, optimization, and reporting. Beyond channel management, Singlot offers consulting and training (Rådgiving og opplæring) covering digital strategy, advertising execution, content planning, and tracking implementation, and provides guest-lecturing at Høyskolen Kristiania.

The core technology stack is non-proprietary: the firm configures and operates third-party ad platforms (Meta Business, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager), supplements them with Facebook Pixel, Google Tag Manager, Google Analytics 4, and Zapier for lead routing into client CRMs, and delivers human analysis of campaign data. There is no disclosed proprietary platform, API, SDK, or AI/ML capability. Demand generation is built on a Norwegian-language educational blog ('Innsikt'), a YouTube 'Coffee Break Tips' video series, and active organic social presence on Facebook, Instagram, and LinkedIn.

Commercially, Singlot operates a sales-led, quote-based professional services model with no publicly disclosed pricing tiers. A complimentary 30-minute analysis session valued at 5,000 NOK serves as the lead-generation funnel entry point. The customer base is concentrated in Norway and spans Norwegian SMBs (Art Studio Lena.A, Hemmingodden Lofoten Fishing Lodge, Frisk uten sukker, Gravity Sports, Rypetoppen Adventurepark), enterprise accounts (Palais des Thés Norge, iTec AS, LABO), the government/public sector (Larvik kommune), and nonprofits (Jenter og teknologi). The firm has no disclosed external funding, no subsidiaries, and 1-10 employees.

Name

Singlot

Legal name

SINGLOT AS

Website

https://singlot.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Singlot AS is an Oslo-based boutique performance marketing agency founded in 2017 by ex-Facebook marketers, offering paid advertising management on Facebook, Instagram, TikTok, LinkedIn, and Google plus consulting and training, primarily to Norwegian SMBs with select enterprise and public-sector clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)

Keywords

• Performance marketing services
• Paid social advertising
• Digital advertising management
• Marketing consulting training
• Social media advertising

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Advertising Management: Management of advertising campaigns on Facebook, Instagram, TikTok, LinkedIn, and Google. Services include campaign strategy, execution, optimization, and reporting.
2. Consulting and Training Services: Advisory and training services covering digital marketing strategy, advertising execution, content planning, tracking implementation, and various digital marketing topics including social media marketing, international digital marketing, and travel industry digital marketing.
3. Free Analysis Consultation: Complimentary 30-minute analysis session providing personalized advice and action plans. Valued at 5000 NOK, used as an entry point to convert prospects into paying clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Singlot is a performance marketing agency that plans, executes, optimizes, and reports on paid advertising campaigns across Facebook, Instagram, TikTok, LinkedIn, and Google. Services are delivered through a four-step methodology (Analysis and Strategy, Distribution, Optimization, Reporting) and complemented by consulting and training offerings. The firm also provides a complimentary 30-minute marketing analysis as a lead generation entry point.

Product overview

Singlot is a performance marketing agency specializing in data-driven advertising on social media platforms and Google. The company offers a unified service portfolio centered on advertising management across major digital channels: Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and Google Ads. These core advertising services are delivered through a structured four-step methodology (Analysis and Strategy, Distribution, Optimization, Reporting) and complemented by consulting and training services. A free marketing analysis serves as an entry point offering. The company was founded by Helene and Miguel, who previously worked in Facebook's marketing division in Barcelona, and operates from Oslo, Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Facebook Ads Management Performance marketing services for Facebook advertising covering campaign strategy, audience targeting, creative optimization, and continuous performance monitoring to generate leads, sales, and website traffic for businesses.
• Instagram Ads Management Instagram advertising services leveraging the Facebook ad algorithm to reach target audiences with visual content, including feed ads, stories, and shopping placements.
• TikTok Ads Management TikTok advertising services focused on short video campaigns for brand awareness and engagement, particularly effective for reaching Gen Z audiences aged 18-29.
• Google Ads Management Comprehensive Google advertising covering search ads, Shopping ads, Display ads, and YouTube ads, designed to capture high-intent users actively searching for products or services.
• LinkedIn Ads Management LinkedIn advertising services targeting business professionals and decision-makers for B2B marketing, including lead generation and brand authority building.
• Consulting and Training (Rådgiving og opplæring) Digital marketing consulting and training covering strategy, advertising, content planning, tracking implementation, social media marketing, international digital marketing, and travel industry digital marketing; delivered as workshops, courses, and sparring partner engagements for in-house teams and agencies.
• Free Marketing Analysis (Gratis Analyse) Complimentary 30-minute one-on-one consultation providing expert advice and a customized action plan for digital marketing challenges, valued at 5000 NOK and offered without obligation as an entry point to paid services.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sannsyn: Norwegian performance marketing agency offering paid social, Google Ads, and digital media buying to Nordic clients — directly comparable in services and geographic focus to Singlot.
• Different: Oslo-based performance and digital marketing agency focused on data-driven paid media across social platforms — closely matches Singlot's offering and target SMB/enterprise client mix.
• Netlife: Norwegian digital agency providing performance marketing, analytics, and martech services to Norwegian and Nordic brands — overlapping scope on paid media and conversion optimization.
• NoA (NoA Ignite / NoA Connect): Nordic creative and digital agency network with Norwegian offices offering paid social, content, and performance services to enterprise clients — competes for the same B2B and enterprise mandates as Singlot.
• Kitchen (formerly Le Bureau): Norwegian creative and performance agency running paid social, content, and brand campaigns for Nordic brands — comparable in delivery model and Norwegian client base.
• Scream Media: Performance marketing agency with Nordic presence specializing in paid social and Google Ads — a regional peer targeting similar mid-market advertisers.
• Triggerfish (now part of Curato): Norwegian digital and content agency offering performance-driven social media and paid campaigns to SMBs and enterprise — directly comparable in services and customer type.

Broad incumbents

• Knowit Norway: Larger Nordic consultancy with Norwegian operations offering digital marketing, analytics, and martech services — a broader incumbent competing for the same enterprise and public-sector engagements.
• Publicis Norway (Publicis Groupe): Global advertising holding company with Norwegian operations covering media, creative, and performance marketing — competes for larger Norwegian advertisers and government accounts.

Others

• Aqilliz / digital agencies in HubSpot partner network: HubSpot and platform-aligned digital agencies that bundle CRM, content, and paid media services — adjacent providers that increasingly compete for the same Norwegian inbound marketing budget.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBvcJvUMHqKAcxmxqH9NZxw/featured
• Facebookfacebook.com/singlot.no
• LinkedInlinkedin.com/company/singlot
• Instagraminstagram.com/singlot.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singlot