BuildASign.com

Name

BuildASign.com

Legal name

BuildASign

Website

https://BuildASign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Custom Signage and Promotional Printing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industries

Prepress, Plate-Making & Artwork Services (IMALAKAM), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Custom sign printing
• Vinyl banner printing
• Promotional products
• Trade show displays
• Real estate signs

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Product Sales: One-time purchase of custom-printed signs, banners, flags, decals, and promotional products. Revenue generated from individual transactions with pricing based on product type, size, material, and quantity. Additional revenue from design services, bulk/corporate orders with exclusive pricing, and standard shipping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BuildASign.com is an online custom printing and signage e-commerce business that designs, manufactures, and ships made-to-order printed physical products including signs, banners, flags, vehicle graphics, trade show displays, decals, magnets, business cards, tablecloths, event tents, and promotional merchandise. Customers configure orders through a self-service online design platform, with optional in-house Expert Design Services, free artwork review, and corporate bulk pricing for organizations and small businesses.

Product overview

BuildASign.com is a custom signage and printing company operating for over 20 years, serving 4 million+ customers. The platform offers a comprehensive portfolio of customizable print products including Custom Signs, Real Estate Signs, Banners, Retractable Banners, Flags, Vehicle Signs, Trade Show Displays, Custom Decals, Vinyl Decals, Magnets, Business Cards, Metal Prints, Tablecloths, Step & Repeat Banners, Fabric Banners, Event Tents, Roll Labels, Marketing Materials, Promotional Products, and Gifts. The company provides design services as add-on offerings. BuildASign operates under parent company Cimpress plc alongside sister brands including Easy Canvas Prints, National Pen, and VistaPrint, offering shared manufacturing and supply chain capabilities. The product architecture is a unified e-commerce platform with category-specific product lines rather than separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Signs Custom signs manufactured in aluminum, vinyl, and wood materials for business and personal use, sold online with self-service design tools.
• Real Estate Signs Durable aluminum yard signs designed for real estate agents and property listings.
• Banners Custom vinyl banners for advertising, events, and promotions sold online with self-service design tools.
• Retractable Banners Portable retractable banner stands for trade shows, events, and retail displays.
• Custom Flags Custom flags and pennants for outdoor advertising and event visibility.
• Vehicle Signs Custom vehicle wraps, magnets, and signage for mobile advertising.
• Trade Show Displays Trade show booth displays, tabletop displays, and exhibition signage sold online with self-service design tools.
• Custom Decals and Vinyl Decals Custom vinyl decals, stickers, and labels for personal and business applications including windows, walls, vehicles, and product packaging.
• Magnets Custom magnetic signs and car magnets for vehicle advertising.
• Business Cards Custom printed business cards for professional networking and branding.
• Metal Prints High-definition metal prints for photos and artwork display.
• Sign Holders Frames, stands, and holders for displaying signs and menus.
• Custom Tablecloths Custom printed tablecloths for trade shows, events, and promotional displays.
• Step & Repeat Banners Backdrop banners with custom branding designed for events and photo opportunities.
• Fabric Banners Soft fabric banners for indoor events, retail displays, and hanging signage.
• Event Tents Custom branded canopy tents and event shelters for outdoor promotions.
• Roll Labels Custom roll labels and stickers for product packaging and branding.
• Marketing Materials Custom marketing collateral including flyers, brochures, and promotional items.
• Promotional Products Branded merchandise and promotional items for marketing campaigns and corporate gifting.
• Custom Gifts Custom gift items with personalization options.
• Expert Design Services Professional in-house design team providing custom sign design assistance for customers who need help translating their vision into print-ready artwork.

Quantifiable outcome

• Trusted by over 4 million customers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• VistaPrintcoreStrategic or Co-development Partner · 13 January 2026Expanded collaboration between BuildASign, National Pen, and VistaPrint under parent company Cimpress plc. The partnership deploys shared manufacturing and supply chain capabilities to strengthen positions in promotional products, signage, and packaging markets. Bryan Kranik (CEO of BuildASign) is assuming additional role of National Pen CEO, indicating tighter integration across the three subsidiaries.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FedEx Office: National retail printing chain (formerly FedEx Kinkos) providing custom signs, banners, business cards and marketing materials through physical locations plus online ordering. Broad incumbent with overlapping products but a fundamentally different, location-based delivery model.
• Staples Print & Marketing Services: Office-supply retailer with an online and in-store custom printing offering covering signs, banners, business cards and promotional products. Competes for SMB buyers on convenience and turnaround rather than on catalog depth.

Direct peers

• MOO: Online custom printing platform best known for business cards and premium marketing materials, selling to SMBs and creative professionals. Comparable on the design-led, online self-serve model and SMB branding use cases, even though catalog breadth is narrower.
• Sticker Mule: Direct-to-consumer custom stickers, decals and labels platform with a streamlined online design and order experience. Comparable to BuildASign on e-commerce-led custom printing for SMBs and on rapid-turnaround small-format printed products.
• GotPrint: Online commercial printer offering business cards, banners, signs, labels and marketing materials with volume-based pricing. Direct competitor on the online custom-printing motion and SMB/enterprise buyer overlap.
• PrintRunner: Online custom printing service offering business cards, banners, signs, postcards and marketing materials with same-day and economy options. Comparable on e-commerce custom-printing model, SMB/corporate customer mix and broad product catalog.
• National Pen: Sister Cimpress subsidiary specializing in custom-branded pens, promotional products and corporate gifts sold via direct mail and online channels. Same parent, overlapping SMB/corporate buyer base, and complementary rather than identical catalog.
• Signs.com: Online custom sign and banner retailer offering yard signs, vinyl banners, decals and trade show displays to SMBs and consumers. Directly comparable on product mix, online configurator model and target customer segments (real estate, events, SMBs).
• VistaPrint: Sister company under Cimpress plc offering custom signs, banners, business cards and promotional products through a direct-to-consumer e-commerce platform. The closest comparable to BuildASign in product, target customer and distribution model, and the primary internal benchmark for performance.
• UPrinting: Online commercial printer offering business cards, banners, signs, flyers and large-format printing to SMBs. Directly comparable on product categories, online ordering flow and price-sensitive SMB buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BuildASign
• YouTubeyoutube.com/user/BuildASign
• Facebookfacebook.com/BuildASign
• LinkedInlinkedin.com/company/buildasign-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuildASign.com