BuildASign.com
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
BuildASign.com firmographics
Firmographics- Name
- BuildASign.com
- Legal name
- BuildASign
- Website
- https://BuildASign.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
BuildASign.com industry classification
Industry- Product category
- Custom Signage and Promotional Printing
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950)
- SIC
- Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
- akta.pro secondary industries
- Prepress, Plate-Making & Artwork Services (IMALAKAM), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where BuildASign.com is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
BuildASign.com business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Product Sales: One-time purchase of custom-printed signs, banners, flags, decals, and promotional products. Revenue generated from individual transactions with pricing based on product type, size, material, and quantity. Additional revenue from design services, bulk/corporate orders with exclusive pricing, and standard shipping fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
BuildASign.com product offering
Product offeringCore offering
BuildASign.com is an online custom printing and signage e-commerce business that designs, manufactures, and ships made-to-order printed physical products including signs, banners, flags, vehicle graphics, trade show displays, decals, magnets, business cards, tablecloths, event tents, and promotional merchandise. Customers configure orders through a self-service online design platform, with optional in-house Expert Design Services, free artwork review, and corporate bulk pricing for organizations and small businesses.
Product overview
BuildASign.com is a custom signage and printing company operating for over 20 years, serving 4 million+ customers. The platform offers a comprehensive portfolio of customizable print products including Custom Signs, Real Estate Signs, Banners, Retractable Banners, Flags, Vehicle Signs, Trade Show Displays, Custom Decals, Vinyl Decals, Magnets, Business Cards, Metal Prints, Tablecloths, Step & Repeat Banners, Fabric Banners, Event Tents, Roll Labels, Marketing Materials, Promotional Products, and Gifts. The company provides design services as add-on offerings. BuildASign operates under parent company Cimpress plc alongside sister brands including Easy Canvas Prints, National Pen, and VistaPrint, offering shared manufacturing and supply chain capabilities. The product architecture is a unified e-commerce platform with category-specific product lines rather than separate modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Signs Custom signs manufactured in aluminum, vinyl, and wood materials for business and personal use, sold online with self-service design tools.
- Real Estate Signs Durable aluminum yard signs designed for real estate agents and property listings.
- Banners Custom vinyl banners for advertising, events, and promotions sold online with self-service design tools.
- Retractable Banners Portable retractable banner stands for trade shows, events, and retail displays.
- Custom Flags Custom flags and pennants for outdoor advertising and event visibility.
- Vehicle Signs Custom vehicle wraps, magnets, and signage for mobile advertising.
- Trade Show Displays Trade show booth displays, tabletop displays, and exhibition signage sold online with self-service design tools.
- Custom Decals and Vinyl Decals Custom vinyl decals, stickers, and labels for personal and business applications including windows, walls, vehicles, and product packaging.
- Magnets Custom magnetic signs and car magnets for vehicle advertising.
- Business Cards Custom printed business cards for professional networking and branding.
- Metal Prints High-definition metal prints for photos and artwork display.
- Sign Holders Frames, stands, and holders for displaying signs and menus.
- Custom Tablecloths Custom printed tablecloths for trade shows, events, and promotional displays.
- Step & Repeat Banners Backdrop banners with custom branding designed for events and photo opportunities.
- Fabric Banners Soft fabric banners for indoor events, retail displays, and hanging signage.
- Event Tents Custom branded canopy tents and event shelters for outdoor promotions.
- Roll Labels Custom roll labels and stickers for product packaging and branding.
- Marketing Materials Custom marketing collateral including flyers, brochures, and promotional items.
- Promotional Products Branded merchandise and promotional items for marketing campaigns and corporate gifting.
- Custom Gifts Custom gift items with personalization options.
- Expert Design Services Professional in-house design team providing custom sign design assistance for customers who need help translating their vision into print-ready artwork.
Quantifiable outcome
- Trusted by over 4 million customers
- +1 more outcomes
Companies that use BuildASign.com
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
BuildASign.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BuildASign.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VistaPrintcoreExpanded collaboration between BuildASign, National Pen, and VistaPrint under parent company Cimpress plc. The partnership deploys shared manufacturing and supply chain capabilities to strengthen positions in promotional products, signage, and packaging markets. Bryan Kranik (CEO of BuildASign) is assuming additional role of National Pen CEO, indicating tighter integration across the three subsidiaries.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
BuildASign.com competitors and assessment
Company assessmentBroad incumbents
- FedEx Office: National retail printing chain (formerly FedEx Kinkos) providing custom signs, banners, business cards and marketing materials through physical locations plus online ordering. Broad incumbent with overlapping products but a fundamentally different, location-based delivery model.
- Staples Print & Marketing Services: Office-supply retailer with an online and in-store custom printing offering covering signs, banners, business cards and promotional products. Competes for SMB buyers on convenience and turnaround rather than on catalog depth.
Direct peers
- MOO: Online custom printing platform best known for business cards and premium marketing materials, selling to SMBs and creative professionals. Comparable on the design-led, online self-serve model and SMB branding use cases, even though catalog breadth is narrower.
- Sticker Mule: Direct-to-consumer custom stickers, decals and labels platform with a streamlined online design and order experience. Comparable to BuildASign on e-commerce-led custom printing for SMBs and on rapid-turnaround small-format printed products.
- GotPrint: Online commercial printer offering business cards, banners, signs, labels and marketing materials with volume-based pricing. Direct competitor on the online custom-printing motion and SMB/enterprise buyer overlap.
- PrintRunner: Online custom printing service offering business cards, banners, signs, postcards and marketing materials with same-day and economy options. Comparable on e-commerce custom-printing model, SMB/corporate customer mix and broad product catalog.
- National Pen: Sister Cimpress subsidiary specializing in custom-branded pens, promotional products and corporate gifts sold via direct mail and online channels. Same parent, overlapping SMB/corporate buyer base, and complementary rather than identical catalog.
- Signs.com: Online custom sign and banner retailer offering yard signs, vinyl banners, decals and trade show displays to SMBs and consumers. Directly comparable on product mix, online configurator model and target customer segments (real estate, events, SMBs).
- VistaPrint: Sister company under Cimpress plc offering custom signs, banners, business cards and promotional products through a direct-to-consumer e-commerce platform. The closest comparable to BuildASign in product, target customer and distribution model, and the primary internal benchmark for performance.
- UPrinting: Online commercial printer offering business cards, banners, signs, flyers and large-format printing to SMBs. Directly comparable on product categories, online ordering flow and price-sensitive SMB buyer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BuildASign.com social profiles
Digital presenceBuildASign.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuildASign.com leadership team
Management profileNumber of profiles
Profiles4 records
BuildASign.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuildASign.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuildASign.com
What does BuildASign.com do?
BuildASign.com is an online custom printing and signage e-commerce business that designs, manufactures, and ships made-to-order printed physical products including signs, banners, flags, vehicle graphics, trade show displays, decals, magnets, business cards, tablecloths, event tents, and promotional merchandise. Customers configure orders through a self-service online design platform, with optional in-house Expert Design Services, free artwork review, and corporate bulk pricing for organizations and small businesses.
Is BuildASign.com a public or private company?
BuildASign.com is a private company. It is classified as corporate owned and is currently operating.
When was BuildASign.com founded?
BuildASign.com was founded in 2005. It employs 101 to 250 people.
Where is BuildASign.com based?
BuildASign.com is headquartered in Austin, United States, in the North America region.
How does BuildASign.com make money?
One revenue line is on record: custom Product Sales.
Who are BuildASign.com's main competitors?
Broad incumbents on record are FedEx Office and Staples Print & Marketing Services. Direct peers are MOO, Sticker Mule, GotPrint, PrintRunner, National Pen, Signs.com, VistaPrint and UPrinting.
Does BuildASign.com have an API?
No public API is recorded for BuildASign.com.
What industry is BuildASign.com in?
BuildASign.com's product category is Custom Signage and Promotional Printing. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations, with a secondary code of IMALAKAM, Prepress, Plate-Making & Artwork Services. Its NAICS code is 33995 and its SIC code is 3440.