Morey’s Seafood International

What Morey’s Seafood International does

Morey's Seafood International, operating legally as Morey's Products Corporation, is a frozen seafood brand founded in 1937 by Ed Morey in Motley, Minnesota. The company produces pre-portioned, individually wrapped, marinated fillets spanning salmon (wild and Atlantic, multiple marinades), cod, tilapia, and flounder, finished with proprietary spice blends that are kept as trade secrets and not disclosed on labels. Products are frozen at peak freshness and designed for cook-from-frozen convenience without preparation.

The business is a wholly-owned subsidiary of Rich Products Corporation, a Buffalo, New York-based diversified food company, and operates a BRCGS-certified processing facility in Motley, Minnesota. Morey's distributes nationally through major grocery chains (Kroger, Walmart, Target, Publix, Whole Foods), warehouse clubs (Costco, Sam's Club), and online via Instacart. The company holds stacked sustainability and quality certifications including MSC, ASC, BAP 4-star, BRCGS, Kosher, and HACCP, which are increasingly required by large retailers and serve as a competitive qualifier.

Commercially, Morey's monetizes through one-time consumer packaged goods (CPG) sales at retail, with marketing centered on a community-led engagement model via the Morey's Seafood Society (launched February 2026), email/SMS, recipe content, and coupon promotions. The brand targets busy home cooks and retail consumers seeking convenient, restaurant-quality seafood without culinary expertise, with notable seasonal demand around Lent. Recent product activity includes family-size tilapia SKUs and a co-branded Blackened Salmon with Mike's Hot Honey SKU, while strategic positioning leans into 85+ years of heritage and chef-led brand storytelling.

Name

Morey’s Seafood International

Legal name

Morey's Products Corporation

Website

https://moreys.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

251–500 employees

Short description

Morey's Seafood International produces pre-portioned, marinated frozen seafood fillets—salmon, cod, tilapia, and flounder—distributed nationally through major U.S. grocery chains and club stores. Founded in 1937 and now a subsidiary of Rich Products Corporation, the brand targets busy home cooks seeking convenient, restaurant-quality seafood.

Ownership category

akta.pro rank

Product category

Frozen Packaged Seafood

NAICS

Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

akta.pro secondary industries

Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM)

Keywords

• Frozen seafood products
• Marinated fish fillets
• Value-added seafood
• Pre-portioned seafood
• Sustainable frozen seafood

Headquarters

HQ city

Motley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods - Retail Seafood: Sale of frozen, marinated, pre-portioned seafood products through retail grocery stores and club stores across the United States. Products are sold under the Morey's brand to end consumers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Morey's Seafood International manufactures and sells frozen, pre-portioned, marinated, individually wrapped seafood fillets—including salmon, cod, tilapia, and flounder—under the Morey's brand. Products are processed at the company's BRCGS-certified Motley, Minnesota facility using proprietary, undisclosed spice blends and are sold through retail grocery chains, club stores, and e-commerce channels across the United States.

Product overview

Morey's Seafood International is a frozen seafood company offering a portfolio of pre-portioned, marinated, individually wrapped fillets. The product line centers on salmon varieties (Wild Salmon Seasoned Grill, Wild Salmon Steakhouse, Wild Salmon Lemon Herb, Atlantic Salmon Seasoned Grill, Blackened Salmon with Mike's Hot Honey®), cod products (Wild Cod Butter & Herb), tilapia (Tilapia Blackened Family Size), and flounder (Wild Flounder Garlic & Herb). Products are frozen at peak freshness, require no prep, and can be cooked from frozen or thawed using oven, grill, or stovetop methods. The company also operates the Morey's Seafood Society community and Morey's Cooking Club for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Salmon Seasoned Grill Pre-portioned, marinated wild pink salmon fillets with a smoky blend of garlic, basil, salt, and red pepper seasoning. Ready to cook from frozen or thawed. Targeted at home cooks seeking convenient seafood meals.
• Wild Salmon Steakhouse Pre-portioned, marinated wild pink salmon fillets seasoned with white and black pepper with notes of jalapeño and rosemary. Targeted at home cooks seeking steakhouse-style seafood at home.
• Wild Salmon Lemon Herb Pre-portioned, marinated wild salmon fillets in a citrus-style marinade with lemon juice concentrate and herbs. Targeted at home cooks seeking light, citrus-flavored seafood options.
• Atlantic Salmon Seasoned Grill Pre-portioned, marinated farm-raised Atlantic salmon fillets with smoky grill flavors. Contains color added. Targeted at home cooks seeking farm-raised salmon options.
• Wild Cod Butter & Herb Pre-portioned, marinated wild cod fillets with butter and herb seasoning including sea salt, tamari soy sauce, spices, lemon juice powder, garlic, green onion, basil, oregano, rosemary, and thyme. Targeted at home cooks seeking whitefish alternatives.
• Tilapia Blackened - Family Size Pre-portioned tilapia fillets marinated in a robust blend of blackened spices for savory warmth and depth, packaged in family-size format. Targeted at families seeking value-sized, ready-to-cook seafood.
• Wild Flounder Garlic & Herb Pre-portioned, marinated wild-caught flounder with Mediterranean-inspired flavors including garlic, rosemary, oregano, basil, and parsley. Targeted at home cooks seeking delicate whitefish options.
• Blackened Salmon with Mike's Hot Honey® Pre-portioned keta salmon marinated in blackened seasonings, finished with Mike's Hot Honey sauce packets included for a sweet-and-heat flavor combination. Targeted at home cooks seeking bold, trendy flavor profiles.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Chef Jennifer Hill BookercoreGTM or Marketing Partner · 19 February 2026Chef Jennifer Hill Booker serves as 'Morey's Maestro,' a featured brand expert for the Morey's Seafood Society community. She helps consumers explore seafood during Lent and demystifies seafood cooking to promote pre-seasoned, portioned products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SeaPak: Direct sister brand under Rich Products Corporation, specializing in frozen prepared shrimp and seafood products. Most directly comparable peer given shared parent, overlapping retail distribution, and similar convenience-seafood positioning.
• Gorton's: Leading U.S. branded frozen seafood company (owned by Japanese conglomerate Nissui) offering battered, breaded, and prepared seafood products in the same freezer case as Morey's. Competes for identical consumer occasions and shelf space.
• Mrs. Paul's: Iconic U.S. frozen prepared seafood brand (owned by Conagra Brands) competing in frozen fish fillets and seafood entrees. Directly comparable in product format, retail channel, and target consumer.
• Birds Eye: Major frozen seafood and vegetable brand (Conagra) offering prepared fish products including marinated and seasoned fillets. Competes head-to-head in the same freezer aisle across U.S. grocery channels.
• Aqua Star: Seattle-based frozen seafood company offering marinated and seasoned fillets, portioned seafood, and ready-to-cook products. Comparable in product format and specialty seafood positioning.
• Ocean Brands: Canadian frozen seafood brand offering marinated fillets and value-added seafood products sold across North American retail. Comparable in product positioning and convenience-seafood value proposition.

Broad incumbents

• Trident Seafoods: One of the largest vertically integrated seafood companies in North America, producing a wide range of frozen and prepared seafood products under multiple brands. Broader portfolio and significant private-label exposure make it an incumbent comparator.
• High Liner Foods: Publicly traded North American frozen seafood company (TSX: HLF) offering branded and private-label prepared seafood products. Comparable in species mix, retail channel, and value-added processing focus.
• Pacific Seafood: Vertically integrated West Coast seafood company with retail and foodservice operations. While broader in scope (wholesale, distribution, restaurants), its retail packaged seafood offerings overlap with Morey's species portfolio.

Emerging players

• Fisherman's Pride: Frozen prepared seafood brand focusing on marinated and seasoned fillets for U.S. retail. Smaller scale but directly comparable in product format and target consumer occasion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MoreysSeafood
• Facebookfacebook.com/MoreysSeafood
• LinkedInlinkedin.com/company/richproducts
• Instagraminstagram.com/rich_products

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morey’s Seafood International