Ocean Brands
- Company typePrivate
- Founded1908
- HeadquartersRichmond, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Ocean Brands firmographics
Firmographics- Name
- Ocean Brands
- Legal name
- Ocean Brands GP
- Website
- https://oceanbrands.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ocean Brands industry classification
Industry- Product category
- Canned Seafood Products
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)
- akta.pro secondary industry
- Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)
Keywords
Where Ocean Brands is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Ocean Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Consumer Packaged Goods Sales: Ocean Brands generates revenue through the sale of canned seafood and food products under its owned brands (Ocean's, Gold Seal, Millionnaires, Nonna Pia's, Matiz, Authentica, Culinary Collective) through retail grocery stores and foodservice channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ocean Brands product offering
Product offeringCore offering
Ocean Brands is a Canadian sales and marketing company that imports and distributes food products for resale under its owned brand portfolio, including canned seafood (Ocean's, Gold Seal, Club des Millionnaires), gourmet balsamic glazes and vinegars (Nonna Pia's), and premium cultural foods from Spain and Peru (Culinary Collective / Matiz). With the exception of Nonna Pia's small Whistler manufacturing facility, the company operates as a brand owner and distributor, selling through grocery retailers, foodservice distributors, chef-driven restaurants, and direct e-commerce channels across Canada and the United States.
Product overview
Ocean Brands is a Canadian food company specializing in sustainable seafood and specialty food products. The company operates a portfolio of brands including canned seafood brands Ocean's, Gold Seal, and Club des Millionnaires, along with acquired gourmet brands Nonna Pia's (balsamic glazes and vinegars) and Culinary Collective (importer/distributor of premium foods from Spain and Peru including the Matiz brand). Ocean Brands is a sales and marketing company that imports food products for resale under its owned brands, with the exception of Nonna Pia's which includes a small food manufacturing facility in Whistler, British Columbia. The company emphasizes sustainable sourcing and B Corp certified operations.
Differentiator
Problem solved
Functional benefit
Brands
- Ocean's: Seafood brand offering sustainable, high-quality canned seafood products. Ocean's purpose is to enable consumers to make sustainable choices that will protect and preserve oceans.
- Gold Seal
- Club des Millionnaires
- Nonna Pia's
- Matiz
- Authentica World Cuisine
- Culinary Collective
Products and services
- Ocean's
Quantifiable outcome
- 70% of Ocean's product portfolio is MSC certified - the widest range of MSC certified products in Canada's canned seafood category
- +5 more outcomes
Companies that use Ocean Brands
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ocean Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ocean Brands partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- CleanHubcoreOcean Brands partners with Cleanhub to achieve plastic neutrality. Cleanhub is a Berlin-based sustainability company that collects and repurposes plastic before it enters the ocean. Through this partnership, Ocean Brands recovers and removes ocean-bound plastic equivalent to what it uses in operations.
- Tridi OasiscoreFemale-led Indonesian company partnered through CleanHub. The company employs around 100 people and recycles 750 metric tonnes of plastic bottles per month. Founded by Dian and Dinda, Tridi processes PET plastics collected from the environment into flakes that become yarn or pellets.
- ecoBalicoreecoBali provides waste collection and recycling services based on waste separation at the source. Founded in 2006, they have successfully managed over 5,000 tonnes of ocean-bound waste. From 2023-2024, Ocean's partnered with ecoBali through CleanHub.
- Clean GlobalcoreBeginning January 2025, Ocean Brands expanded plastic neutrality impact across different continents with Clean Global initiative through Cleanhub partnership. This allows prevention of ocean-bound plastic waste while supporting local communities in regions most affected.
- Seafood Task Force (STF)coreIndustry-led collaboration that brings transparency and oversight to seafood supply chains. Focused on addressing forced labour and human trafficking through traceability and accountability. STF promotes decent work for employees who fish, farm, and produce seafood.
- Marine Stewardship Council (MSC)coreInternational non-profit organization on a mission to combat overfishing, protect oceans, and safeguard seafood supplies. MSC is the leading wild-capture certification program in the world, setting high standards for sustainable fishing and fisheries management. 40% of Ocean Brands' sourcing is MSC certified.
- Ocean WisecorePartnership for sustainable seafood recommendations. Ocean Brands' oyster products carry Ocean Wise recommendation, supporting consumer identification of sustainable seafood choices.
- Global Ghost Gear InitiativeminorPartnership to address ghost gear (abandoned fishing equipment) in oceans, supporting marine conservation efforts.
- Food Banks CanadacoreMajor community partner for food donation programs. Ocean Brands has donated cases of canned seafood since 2016 and provided food donations to food banks since 2017.
- Backpack BuddiescoreCommunity partner supporting vulnerable children with food insecurity through weekend meal programs.
- I Can for KidscoreCommunity partner addressing child hunger during summer months when school meal programs are unavailable.
- United Way Centraide CanadaminorCommunity partner supporting local communities through United Way's network of agencies and programs.
- The Grocery FoundationminorCommunity partner supporting food security initiatives in the grocery industry.
- Richmond School DistrictminorLocal education partner supporting school-based food programs and community engagement.
- Coquitlam School DistrictminorLocal education partner supporting school-based food programs and community engagement.
- Lotus Light CharityminorNon-profit charity partner supporting food security and community welfare programs.
- Pacific Canada Heritage Centre Museum of MigrationminorNon-profit organization reflecting diverse Canadian communities of Asian heritage. Ocean Brands is exploring ways to support their mission of fostering collaborative relationships between communities.
- Minerva BCcoreNon-profit organization dedicated to elevating women in leadership. Ocean Brands supports Minerva's Youth Leadership Program (Learning to Lead) for self-identified girls in grades 10-12, helping participants develop confidence through interactive workshops. Multiple Ocean Brands team members have completed leadership development training through Minerva's programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ocean Brands competitors and assessment
Company assessmentDirect peers
- Crown Prince: Canned and shelf-stable seafood brand (tuna, sardines, anchovies, smoked oysters) with broad North American grocery distribution. Comparable product mix to Ocean Brands' canned seafood portfolio.
- StarKist: Major North American canned tuna and seafood brand. Competes head-to-head with Ocean's and other Ocean Brands SKUs in the canned seafood aisle at retail.
- Wild Planet Foods: Sustainable canned seafood brand focused on pole-caught and FIP-aligned tuna, sardines, and salmon. Closest comparable to Ocean Brands on the sustainability-led, premium canned seafood positioning.
- Bumble Bee Seafoods: Canned tuna and shelf-stable seafood brand owned by Thai Union. Direct category competitor in North American grocery and foodservice, with overlapping sustainability positioning.
- Safe Catch: Premium canned tuna brand with sustainability, mercury-testing, and traceability claims. Targets the same health- and eco-conscious consumer segment that Ocean's addresses.
Broad incumbents
- Bolton Group: Italian food conglomerate owning Rio Mare and Saupiquet canned seafood brands, plus other food categories. Direct overlap on European-style canned tuna and seafood; comparable multi-brand CPG structure.
- Thai Union Group: One of the world's largest canned seafood conglomerates, owner of Chicken of the Sea, Bumble Bee, and John West. Direct overlap with Ocean Brands in canned tuna, sardines, and shelf-stable seafood, though it operates at vastly greater scale and across more geographies.
- Conagra Brands: Large North American packaged food company with shelf-stable seafood and seafood-adjacent lines. Competes with Ocean Brands for grocery shelf space at the category level, though seafood is a smaller part of its portfolio.
Emerging players
- Fishpeople Seafood: Mission-driven, traceable seafood brand in shelf-stable and frozen formats. Mirrors Ocean Brands' B Corp-style positioning and sustainability narrative for eco-conscious consumers.
- Patagonia Provisions: Sustainable food brand from Patagonia, Inc. with a growing line of responsibly sourced canned salmon, mussels, and seafood. Comparable sustainability-led, mission-driven positioning to Ocean Brands' Ocean's line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ocean Brands compliance and trust
Trust signalCompliance4 records
Ocean Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Brands leadership team
Management profileNumber of profiles
Profiles1 record
Ocean Brands subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ocean Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Brands
What does Ocean Brands do?
Ocean Brands is a Canadian sales and marketing company that imports and distributes food products for resale under its owned brand portfolio, including canned seafood (Ocean's, Gold Seal, Club des Millionnaires), gourmet balsamic glazes and vinegars (Nonna Pia's), and premium cultural foods from Spain and Peru (Culinary Collective / Matiz). With the exception of Nonna Pia's small Whistler manufacturing facility, the company operates as a brand owner and distributor, selling through grocery retailers, foodservice distributors, chef-driven restaurants, and direct e-commerce channels across Canada and the United States.
Is Ocean Brands a public or private company?
Ocean Brands is a private company. It is classified as corporate owned and is currently operating.
When was Ocean Brands founded?
Ocean Brands was founded in 1908. It employs 11 to 50 people.
Where is Ocean Brands based?
Ocean Brands is headquartered in Richmond, Canada, in the North America region.
How does Ocean Brands make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Ocean Brands's main competitors?
Direct peers on record are Crown Prince, StarKist, Wild Planet Foods, Bumble Bee Seafoods and Safe Catch. Broad incumbents are Bolton Group, Thai Union Group and Conagra Brands. Emerging players are Fishpeople Seafood and Patagonia Provisions.
Does Ocean Brands have an API?
No public API is recorded for Ocean Brands.
What industry is Ocean Brands in?
Ocean Brands's product category is Canned Seafood Products. Its primary akta.pro industry code is AFANALAE, Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked), with a secondary code of AFAIADAF, Shellfish Wholesale (Crustaceans & Mollusks). Its NAICS code is 42446 and its SIC code is 2092.