Urban E Recycling

What Urban E Recycling does

Urban E Recycling is a Florida-based electronic waste recycling and secure data destruction company serving businesses across 27 Florida counties from four physical locations (Tampa headquarters, Orlando, Bradenton/Sarasota, and Fort Myers). The company collects end-of-life electronics — computers, servers, hard drives, circuit boards, cell phones, medical equipment, and similar devices — and provides on-site mobile hard drive shredding, in-facility shredding using seven dedicated machines with combined capacity of 2,000 pieces per hour, and V91Max high-energy degaussing for high-coercivity drive erasure. Data destruction follows DoD 5220.22-M standards, with visual verification and a certificate of destruction provided at no charge.

The company's business model is unconventional for B2B services: all services are provided at no charge — pickup, data destruction, certification, and recycling — with no minimum quantities. Revenue is generated indirectly through redemption of precious and other metals extracted from collected e-waste, making this a volume-dependent commodity-margin business. Customers are primarily Florida businesses (with healthcare, education, and general commercial segments), supplemented by limited residential pickups and a national coordination network for larger out-of-state projects. Co-founded and led by Dell Rabinowitz (President & CEO) and Greg Rabinowitz (VP, Operations Director), the company maintains HIPAA, EPA, NAID, i-sigma, BBB, and WBENC credentials, positioning compliance and convenience as primary differentiators.

Go-to-market is sales-led and field-based, relying on free scheduled pickups (typically within 24 hours), community involvement, and organic social media presence across Facebook, Twitter, LinkedIn, and Instagram. The company has not raised institutional funding and operates as a privately-held small business with 11–50 employees.

Name

Urban E Recycling

Legal name

Urban E Recycling, Inc.

Website

http://www.urbanerecycling.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban E Recycling is a Florida-based electronic waste recycling and secure hard drive destruction company serving businesses across 27 counties from four locations, operating a free service model monetized through metals redemption.

Ownership category

akta.pro rank

Product category

Electronic Waste Recycling & Data Destruction

NAICS

Materials Recovery Facilities (562920), Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Electronics Recycling & Material Recovery (Dismantling/Separation) (BPALAIAE)

akta.pro secondary industries

Consumer Electronics Recycling (TVs, AV, Small Electronics) (BPALAIAH), E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH)

Keywords

• E-waste recycling
• Hard drive destruction
• Electronics recycling
• Data destruction services
• Secure media disposal

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metals and Materials Redemption: Revenue generated by redeeming precious and other metals from recycled electronics. Volume-based business model where the company collects large quantities of e-waste for free, then extracts and sells the raw materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Urban E Recycling provides free electronic waste (e-waste) recycling and hard drive data destruction services to Florida businesses and limited residential customers. Services include free pickup across roughly 27 Florida counties, on-site mobile hard drive shredding using seven high-capacity machines, degaussing via a V91Max unit, and certificates of data destruction following DoD 5220.22-M standards. The company earns revenue by redeeming metals and materials extracted from the recycled electronics rather than charging customers.

Product overview

Urban E Recycling operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides electronic waste recycling services centered around three core offerings: e-waste pickup services for businesses across Florida counties, hard drive data destruction using shredding and degaussing equipment, and certification of data destruction. All services are provided at no charge, with revenue generated through redeeming metals and materials from recycled electronics. The company follows a no-landfill policy and offers on-site mobile data destruction capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Waste Recycling Service Free electronic waste (e-waste) recycling service covering computers, servers, hard drives, circuit boards, monitors, printers, cell phones, towers, laptops, medical equipment, and other electronics with a board or cord. Available to Florida businesses (primary) with limited residential pickup, backed by a no-landfill 99% recycling policy.
• Hard Drive Data Destruction (Shredding & Degaussing) Secure data destruction for hard drives and digital media. Stationary shredders (7 machines, up to 2,000 pieces/hour, single-stage) process SSDs to 3/8 inches and rotary hard drives to 1.5 inches wide; on-site mobile shredding truck deploys to customer facilities (up to 1,500 drives/hour); V91Max High Energy HDD & Tape Degausser handles complete erasure of high-coercivity drives up to 2TB. Standards follow DoD 5220.22-M.
• Certification of Data Destruction Free certificate of data destruction documenting compliant destruction of drives and media, available upon request with visual verification and video documentation of destruction. Follows DoD 5220.22-M standards and supports audit/compliance needs including HIPAA and EPA requirements.
• Electronics Pickup Service Free scheduled pickup service for end-of-life electronics from businesses across 27 Florida counties (Tampa Bay, Jacksonville/Daytona, Gainesville/Ocala, Sarasota/Bradenton, Orlando, South Florida and more). Pickups available Monday-Friday 7:30am-4pm, usually within 24 hours for businesses, with uniformed team members and on-the-spot hard drive removal, recording, and shredding.
• Drop-Off Recycling Locations Four physical drop-off sites in Florida where customers can bring electronics for free recycling: Tampa (HQ at 5630 E. Powhatan Avenue with 'drop off and watch' shredding service), Orlando (2450 Forsyth Road), Bradenton/Sarasota (6102 24th Street East), and Fort Myers (9353 Laredo Ave, Suite 140). Tampa is open Monday-Friday 7:30am-4pm. All drop-off sites are HIPAA Compliant, EPA Registered, and NAID Member facilities.
• Mobile On-Site Hard Drive Shredding State-of-the-art mobile hard drive shredding truck that can be deployed to customer facilities for on-site physical data destruction, with capacity of up to 1,500 drives per hour. Used for both routine on-site service and larger projects where drives need to be destroyed at the client's location.

Quantifiable outcome

• 99% recycling rate - no landfilling of electronics
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor.

• South Tampa ChamberminorOthersDell Rabinowitz is a member of the South Tampa Chamber of Commerce. Community involvement and business networking through chamber membership.
• Temple Terrace ChamberminorOthersDell Rabinowitz is a member of the Temple Terrace Chamber of Commerce.
• Manatee Chamber of CommerceminorOthersDell Rabinowitz is a member of the Manatee Chamber of Commerce.
• NAWBO (National Association of Women Business Owners)minorOthersDell Rabinowitz is a member of NAWBO, supporting women business owners.
• AFCEA (Armed Forces Communications and Electronics Association)minorOthersDell Rabinowitz is a member of AFCEA, supporting communications and electronics industry.
• AFCOMminorOthersDell Rabinowitz is a member of AFCOM, data center professional organization.
• PowerGalsminorOthersDell Rabinowitz is a member of PowerGals organization.
• Working Women of Tampa BayminorOthersDell Rabinowitz is a member of Working Women of Tampa Bay organization.
• Women Supporting Women of Tampa BayminorOthersDell Rabinowitz is a member of Women Supporting Women of Tampa Bay.
• Tampa Bay Tech ForumminorOthersDell Rabinowitz is a member of Tampa Bay Tech Forum.
• Women of United WayminorOthersDell Rabinowitz is a recent member of Women of United Way.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Sims Lifecycle Services: Global ITAD and electronics recycling division of Sims Limited; offers enterprise-grade data destruction, IT asset disposition, and e-waste recycling at scale. Closest large-scale competitor to Urban E Recycling's core service line.
• ERI (Electronic Recyclers International): One of the largest U.S. e-waste recyclers, providing certified IT asset disposition and electronics recycling including CRT processing. Directly comparable to Urban E Recycling but at national scale with broader electronics categories accepted.
• Cascade Asset Management: Mid-sized ITAD provider offering certified data destruction, hard-drive shredding, and enterprise electronics recycling. Direct competitor to Urban E Recycling's data-destruction and pickup services for business customers.
• All Green Electronics Recycling: U.S. e-waste recycler offering free pickup, certified data destruction, and corporate ITAD services. Very similar free-pickup, compliance-driven model to Urban E Recycling.
• ECS Refining: Specialty electronics recycler focused on recovering precious and base metals from e-waste streams. Comparable to Urban E Recycling's metals-redeem revenue engine and downstream material processing role.
• 4th Bin: Consumer and SMB-facing e-waste recycling service with scheduled pickups and certified data destruction. Operates a similar free/low-friction pickup model targeting businesses and households.

Broad incumbents

• Iron Mountain: Public information-storage and ITAD incumbent that provides secure data destruction and asset disposition as part of a broader records-management portfolio. Overlaps with Urban E Recycling's certified destruction service for enterprise customers.
• TerraCycle: Specialty recycler operating branded take-back programs for electronics, consumer goods, and hard-to-recycle waste streams. Adjacent to Urban E Recycling in serving enterprise ESG and manufacturer take-back needs, though not a direct ITAD competitor.

Emerging players

• Rubicon Technologies: Digital marketplace and software platform for waste and recycling haulers; while not a direct ITAD competitor, it intersects with Urban E Recycling's pickup, routing, and recycling-haul operations as an emerging channel/partner.

Regional players

• Sun Recycling: Florida-based recycler accepting electronics, metals and other scrap; overlaps geographically with Urban E Recycling as a regional player in the same Florida collection market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dellofurbanE
• Facebookfacebook.com/6362558830560
• LinkedInlinkedin.com/company/urbebot
• Instagraminstagram.com/urbanerecycling

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban E Recycling