What Nature's Touch does

Nature's Touch is a frozen fruit and vegetable supplier headquartered in Front Royal, Virginia, founded in 2004. The company self-identifies as the world's largest supplier in the frozen fruit and vegetable category, serving both consumer retail markets and private label grocery programs across multiple geographies. It was founded by John Tentomas and operates as a privately held company with 501-1,000 employees. Its operating presence is global, with products reportedly available in retailers worldwide and a multi-language corporate website in English, French, and Spanish.

The company's product portfolio spans four branded lines: Soür burst (sour fruit treats launched in 2025), Chocofruit (chocolate-coated frozen fruit), Frozen Fruits (tropical medley, raspberries, berry cherry blends, dark sweet cherries, mango), and Vegetables (broccoli as a representative SKU). The underlying technical capability is concentrated in Peak Freshness Preservation technology, which freezes produce at peak ripeness to lock in flavor, nutrition, and quality. Innovation is positioned as a core competency, with stated activity in fortified smoothies, frappés, mocktails, and coated fruit formats.

Nature's Touch runs a two-channel business model. The first is branded consumer sales of its own frozen fruit and vegetable SKUs through retail freezer sections globally. The second is a Private Brands division that develops and manufactures tailored frozen fruit and vegetable solutions for leading private label retailers, providing customized product development and B2B manufacturing services. Pricing is not publicly disclosed, with arrangements varying by product, quantity, and customer. Revenue mix, ownership structure, and funding history are not disclosed in available data.

Name

Nature's Touch

Legal name

Nature's Touch

Website

https://naturestouchfrozenfoods.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nature's Touch is a Front Royal, Virginia-based supplier of frozen fruits and vegetables claiming category leadership globally. It sells branded products (Soür burst, Chocofruit, frozen fruits, vegetables) and develops private label solutions for leading retailers worldwide.

Ownership category

akta.pro rank

Product category

Frozen Fruits and Vegetables

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Specialty Food Manufacturing (311412), Packaged Frozen Food Merchant Wholesalers (42442), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Frozen Fruits & Vegetables Manufacturing (AFAKACAF), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

Keywords

• Frozen fruits
• Frozen vegetables
• Private label foods
• Frozen fruit snacks
• Organic frozen produce

Headquarters

HQ city

Front Royal

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Product Sales: Sale of Nature's Touch branded frozen fruit and vegetable products through retail channels worldwide to end consumers.
2. Private Brand Solutions: Tailored frozen fruit and vegetable solutions developed for leading private label brands, providing customized product development and manufacturing for retail partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Nature's Touch is the world's largest supplier of frozen fruits and vegetables, producing and distributing a portfolio of branded frozen fruit and vegetable products (including Soür burst fruit treats, Chocofruit, frozen fruits, and vegetables) sold through retail/grocery stores globally. The company also operates a Private Brands division that develops and manufactures tailored frozen fruit and vegetable solutions for leading retailer private label brands, with peak freshness preservation technology applied across the product range.

Product overview

Nature's Touch is a frozen fruit and vegetable company operating as the world's largest supplier in this category. The company offers a portfolio of branded products including Soür burst (sour fruit treats), Chocofruit (chocolate-coated fruits), Frozen Fruits (tropical medley, raspberries, berries, cherries, mango), and Vegetables (broccoli). The product line is organized around core frozen fruit and vegetable categories with specific sub-products. Additionally, the company provides Private Brands solutions, offering tailored frozen fruit and vegetable solutions for leading private label retailers. The company emphasizes innovation in breakthrough products including fortified smoothies, frappés, mocktails, and coated fruit, positioning itself as both a consumer brand and B2B private label partner.

Differentiator

Problem solved

Functional benefit

Brands

• Soür burst: Sour fruit treats with a zesty pop of sour and cherry sweetness, served as frozen fruit snacks straight out of the bag.
• Chocofruit

Products and services

• Soür burst fruit treats Sour fruit treats featuring a zesty pop of sour combined with cherry sweetness, marketed as a frosty attitude snack straight out of the bag, targeted at health-conscious consumers seeking convenient frozen fruit snacks.
• Chocofruit Chocolate-coated frozen fruit products marketed as part of the company's breakthrough innovation product line, intended as a premium frozen fruit snack.
• Frozen Fruits Core frozen fruit product line including tropical fruits, berries, cherries, and mango varieties frozen at peak freshness, sold through retail grocery channels for blending, snacking, and meal preparation.
• Tropical Fruit Medley Mixed tropical fruits including mango and other varieties, frozen at peak freshness, sold as a standalone SKU in retail freezer aisles.
• Raspberries Frozen raspberries sold as a standalone SKU in retail freezer aisles.
• Berry Cherry Mixed berry and cherry frozen fruit blend sold as a standalone SKU in retail freezer aisles.
• Very Berry Burst Berry-focused frozen fruit blend with a burst of flavor, sold as a standalone SKU in retail freezer aisles.
• Dark Sweet Cherries Frozen dark sweet cherries sold as a standalone SKU in retail freezer aisles.
• Mango Frozen mango pieces sold as a standalone SKU in retail freezer aisles.
• Vegetables Frozen vegetable product line including broccoli and other vegetables frozen at peak freshness, sold through retail grocery channels for everyday meal preparation.
• Broccoli Frozen broccoli florets sold as a standalone SKU in retail freezer aisles.
• Private Brands Solutions Tailored frozen fruit and vegetable solutions developed for leading private label brands, providing customized product development and manufacturing services for retail partners seeking differentiated own-label offerings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Birds Eye (Conagra Brands): Birds Eye is a flagship North American frozen vegetable brand owned by Conagra. It is comparable to Nature's Touch as a broader incumbent competing in the same freezer aisle with branded frozen vegetables and some private label activity.
• McCain Foods: McCain is the world's largest producer of frozen potato products and a major player in frozen vegetables globally. It is a broader incumbent competitor to Nature's Touch in retail frozen vegetables and private label manufacturing.
• Cascadian Farm (General Mills): Cascadian Farm is a General Mills-owned organic frozen fruit and vegetable brand positioned in the premium natural channel. It overlaps with Nature's Touch in organic frozen fruits and branded retail presence.
• Dole Food Company: Dole is a global fresh and frozen fruit producer with branded retail presence and private label supply. It overlaps with Nature's Touch in frozen fruit and fresh-cut fruit and is a broader incumbent with broader category scope.

Direct peers

• Bonduel Group: Bonduel is a global processor of frozen fruits and vegetables, with a direct focus on IQF and private label supply to retailers. It is the most direct comparable to Nature's Touch in product mix, manufacturing process, and retailer private-label service model.
• Ardo Group: Ardo is a European frozen fruit, vegetable, and herb processor serving both branded and private label retail channels worldwide. It shares Nature's Touch's IQF processing focus, private label orientation, and global retail distribution model.
• SunOpta: SunOpta processes fruit- and plant-based ingredients including frozen fruits for retail and foodservice, with notable strength in organic sourcing. It is comparable to Nature's Touch on organic frozen fruit, private label manufacturing, and B2B customer mix.
• Hanover Foods: Hanover Foods produces frozen and canned vegetables and private label products supplied to major North American retailers. It overlaps with Nature's Touch on frozen vegetable processing and retailer private label supply.

Emerging players

• Garden Fresh Naturals: A smaller-scale frozen fruit and vegetable processor with private label capabilities serving North American retail. It is comparable as an emerging player in the same niche, though with smaller scale than Nature's Touch.

Regional players

• Greenyard: Greenyard is a European frozen and fresh produce supplier with strong private label capabilities and category management for retailers. It is comparable to Nature's Touch on frozen/preserved produce and private label supply, though primarily European in footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Touch