Rise Nutrition

What Rise Nutrition does

Rise Nutrition is a US-based sports technology company that operates the Fuel to Rise™ platform, a SaaS solution for sport and position-specific nutrition optimization targeted at college and professional sports organizations. The platform combines a proprietary nutrition requirement database — covering 20 sports with position-specific requirements curated by registered sports dietitians and certified strength and conditioning specialists — with machine-learning optimization, recommendation, and predictive analytics modules, delivered through a web dashboard for coaches and dietitians and a mobile app for athletes. Fuel to Rise also satisfies the NCAA nutrition education mandate, provides automated eating disorder screening in 10-15 minutes per athlete, and supports hardware integration with performance monitoring devices, producing over 75 reporting and analytic outputs.

The company generates revenue through subscription software licenses sold via an enterprise sales motion, using a 'Request a Demo' CTA on its website rather than publicly disclosed pricing. Named or referenced customers include the Minnesota Twins (MLB), unnamed MLB and East Coast Hockey League teams, Big Ten conference programs, and NCAA athletic departments, with 3,000+ end-user athletes reported as of the February 2024 commercial launch. The company is co-owned by four founders — Kristan Papirio, Jesse Papirio, Bridget Korpanty, and Greg Blackburn — and operates from Walpole, Massachusetts with outsourced software development handled by Rubico, a US-India firm.

Rise Nutrition also maintains a social impact sub-brand, Seeds to Rise™, funded by a portion of license revenue, that applies the core nutrition optimization capability to malnutrition programs in food-insecure communities, including operations in El Salvador. As of February 2024 the company is pursuing an angel round to fund team buildout, customer acquisition, and product development, indicating no prior institutional venture or private equity backing has been disclosed.

Name

Rise Nutrition

Legal name

Rise Nutrition

Website

https://risenutrition.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise Nutrition operates the Fuel to Rise™ SaaS platform, combining a sport and position-specific nutrition database with machine learning optimization to serve NCAA, Big Ten, MLB, and ECHL athletic programs and professional teams such as the Minnesota Twins.

Ownership category

akta.pro rank

Product category

Sports Nutrition Analytics Software

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Sports nutrition platform
• Athlete performance analytics
• Nutrition database software
• NCAA compliance tools
• Sports performance optimization

Headquarters

HQ city

Walpole

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licenses: Rise Nutrition generates revenue through sales of Fuel to Rise software licenses to athletic teams. The company sells to college and professional sports organizations with a focus on NCAA compliance and performance optimization.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Rise Nutrition sells the Fuel to Rise™ software platform to college and professional sports organizations. The platform combines a proprietary sport and position-specific nutrition requirement database curated by registered dietitians with machine learning optimization algorithms, and is delivered through a web dashboard for coaches and dietitians paired with a mobile app for athletes. It produces over 75 reporting, analytic, and optimization outputs that automate NCAA nutrition education compliance, eating disorder screening, and sport-specific fueling recommendations.

Product overview

Rise Nutrition offers a single unified product platform called Fuel to Rise™. The platform consists of three core components: a Nutrition Database (comprehensive sport and position-specific nutrition requirement database curated by registered dietitians), Optimization Algorithms (machine-learning algorithms customized to individuals and teams), and Performance Insight (web dashboard for coaches and dietitians paired with a mobile app for athletes). The platform is designed for college and professional sports teams to optimize athlete nutrition, with features including automated screening for eating disorders, real-time nutrition status monitoring, and 75+ reporting and analytic outputs.

Differentiator

Problem solved

Functional benefit

Brands

• Fuel to Rise™: Proprietary platform providing data-driven nutrition optimization for athletes, including nutrition database, machine learning algorithms, and performance analytics dashboard and mobile app.
• Seeds to Rise™

Products and services

• Fuel to Rise™ A sports nutrition optimization SaaS platform combining a proprietary nutrition requirement database, machine learning optimization algorithms, and a web dashboard paired with a mobile app. Delivers real-time nutrition status and performance metrics, automated NCAA compliance, eating disorder screening, and sport/position-specific fueling recommendations for college and professional sports teams.

Quantifiable outcome

• Saves more than 400 hours annually on screening and onboarding for a registered dietitian working with college or professional athletes
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• RubicocoreTechnology or IntegrationRubico is the software development partner for Rise Nutrition, responsible for building websites, web applications, and mobile apps. With offices in the United States and India, Rubico has over 200 professionals providing custom programming and software development services for the Fuel to Rise platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Precision Nutrition: Precision Nutrition is a coaching, certification, and content business in sports and performance nutrition, thematically adjacent as a nutrition-knowledge provider serving athletes, coaches, and sports practitioners.
• EXOS: EXOS delivers athlete performance, nutrition coaching, and sports-medicine services to professional and collegiate teams, an adjacent services player whose performance-nutrition focus overlaps thematically with Rise Nutrition's platform.

Direct peers

• Catapult Sports: Catapult provides athlete monitoring, workload, and performance analytics software to collegiate and professional sports organizations — the same buyer base Rise Nutrition sells Fuel to Rise into, making it a directly comparable sports-team SaaS peer.
• Kinduct: Kinduct (now part of VALD) is an athlete management platform serving professional and collegiate sports organizations with performance, wellness, and rehab data — a comparable SaaS peer selling into the same sports-medicine buyer.
• Kitman Labs: Kitman Labs sells a sports analytics platform focused on injury prevention and performance optimization to professional and collegiate teams, directly overlapping with Rise Nutrition's positioning as a SaaS platform serving NCAA and pro sports organizations.
• Sparta Science: Sparta Science provides movement and readiness analytics to professional and collegiate sports teams, sharing Rise Nutrition's enterprise SaaS motion and athlete-data-driven value proposition for team performance staff.

Broad incumbents

• WHOOP: WHOOP offers a performance and recovery platform combining wearable hardware with a software membership, targeting athletes and teams — a broader incumbent with overlapping recovery and nutrition-adjacent analytics capabilities.
• Polar Electro: Polar provides sports wearables, team coaching platforms, and athlete training software used by collegiate and professional programs, representing a broader incumbent in the sports performance technology category.

Emerging players

• Edge10 Group: Edge10 provides athlete wellness, nutrition, and lifestyle management software to professional sports clubs, closely mirroring Rise Nutrition's sport-specific nutrition and wellness focus on elite team customers.
• Zone7: Zone7 applies AI to injury risk prediction for professional and collegiate athletes, an emerging sports-analytics player with meaningful overlap to Rise Nutrition's ML-driven performance insights for sports teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Nutrition