What Practice by Numbers does

Practice by Numbers is a bootstrapped, profitable dental SaaS company headquartered in Redmond, Washington, that sells a comprehensive practice management platform to dental practices ranging from single-doctor offices to multi-location groups. The platform bundles dental analytics, a patient portal, online booking, VoIP phone service, integrated payment processing, and AI-powered tools — notably an AI Receptionist for autonomous patient interaction handling and a sentiment analysis engine for patient communications — into a single "practice in a box" offering.

The product architecture combines a vertical SaaS core (analytics and patient management) with operational infrastructure (telephony, payments) and applied AI features spanning text and audio modalities. The AI Receptionist operates as an autonomous agent for appointment scheduling and patient inquiries, while sentiment analysis processes patient feedback to surface practice-improvement signals. The platform is sold via direct sales to mid-market dental practices, supported by a community-led go-to-market motion anchored by the company's exclusive sponsorship of Scott Leune Education, which reaches more than 20,000 dentists and 2,000 dental startups worldwide through seminars, webinars, and podcasts.

Practice by Numbers operates a subscription-based revenue model that is actively shifting toward outcome-based pricing tied to operational results. The company is founder-owned with no external funding and has grown from $1M in revenue in 2018 to $12.5M ARR in 2025 and $16.5M in 2026, maintaining 35–40% annual growth while remaining profitable. A material security incident in April 2026 exposed patient medical records through a patient portal vulnerability that has since been remediated. Management is led by co-founders Aditi Agarwal, Christopher Lau, and Rohit Garg (President), and the company has publicly stated a 10-year revenue goal of $100M.

Name

Practice by Numbers

Legal name

Practice by Numbers

Website

https://practicenumbers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Practice by Numbers is a bootstrapped dental SaaS company that provides a comprehensive "practice in a box" platform bundling analytics, online booking, VoIP, payment processing, and AI-powered tools for dental practices of all sizes.

Ownership category

akta.pro rank

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Dental SaaS Subscription: SaaS subscription model providing dental practice management software with analytics, patient portal, AI tools, online booking, VoIP, and payment processing bundled together as a 'practice in a box' solution.
2. Outcome-Based Solutions: Outcome-based pricing model that the company is shifting toward, providing comprehensive operational support to dental practices with fees tied to results or outcomes achieved.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Practice by Numbers sells a comprehensive dental practice management SaaS platform that bundles practice analytics, online appointment booking, VoIP telephony, integrated payment processing, a web-based patient portal, and AI-powered tools (AI Receptionist and sentiment analysis) into a single "practice in a box" solution aimed at dental practices of all sizes. The platform is sold via subscription and is shifting toward outcome-based pricing tied to operational results for dental practices.

Product overview

Practice by Numbers offers a single unified 'practice in a box' platform for dental practices. The core platform bundles dental analytics, online booking, VoIP phone services, payment processing, and AI-powered tools including AI receptionists and sentiment analysis. The platform is designed to provide comprehensive operational support for dental practices, shifting toward outcome-based solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Practice by Numbers Platform An all-in-one dental practice management SaaS platform that bundles dental analytics, online appointment booking, VoIP phone service, integrated payment processing, a web-based patient portal, and AI-powered tools (AI Receptionist and sentiment analysis). It is designed for single-doctor dental offices through multi-location dental groups seeking to consolidate fragmented practice operations, patient communication, billing, and analytics into a single subscription-based system.

Quantifiable outcome

• Maintained 35-40% annual growth rate over multiple years
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Scott Leune EducationcoreGTM or Marketing Partner · 18 December 2025Practice By Numbers has become an official sponsor for Scott Leune Education's 2026 educational calendar. The partnership integrates PbN's dental analytics and practice management software platform with Scott Leune Education's programs, which have helped launch over 2,000 dental startups and supported more than 20,000 dentists worldwide. Practice By Numbers will be featured across seminars, webinars, and podcast episodes with exclusive resources for attendees.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dentrix (Henry Schein One): Dentrix is the market-leading dental practice management software, sold by Henry Schein One. It directly competes with Practice by Numbers for the same dental practice customer base, offering patient management, billing, imaging, and scheduling.
• Eaglesoft (Patterson Companies): Eaglesoft is Patterson's dental practice management software, providing clinical, scheduling, billing, and imaging functionality. It competes head-to-head with Practice by Numbers for dental practices of all sizes.
• Open Dental: Open Dental is an open-source dental practice management software with charting, billing, and scheduling. It is a direct competitor on functionality and price-sensitive segments where Practice by Numbers also sells.
• Curve Dental: Curve Dental is a cloud-based dental practice management platform serving single and multi-location practices. It competes directly with Practice by Numbers' cloud-hosted, all-in-one positioning.
• tab32: tab32 is a cloud dental practice management and EHR platform with analytics, patient engagement, and imaging. It is a direct competitor targeting modern dental practices and DSOs, overlapping with PbN's vertical.
• Planet DDS (Denticon): Planet DDS owns Denticon, a cloud dental practice management platform focused on DSOs and multi-location groups. It competes with Practice by Numbers for higher-end group practice and DSO customers.
• RevenueWell: RevenueWell provides dental patient communication, recall, and marketing automation. It overlaps with Practice by Numbers' patient engagement, online booking, and sentiment features.

Emerging players

• Weave: Weave is a patient communication and front-office platform with strong penetration in dental. It overlaps with Practice by Numbers' VoIP, online booking, and patient engagement functionality, though it is broader than dental-only.
• Modento: Modento is a dental patient engagement platform offering digital forms, messaging, and online booking. It overlaps with several modules in Practice by Numbers' integrated 'practice in a box' offering.

Broad incumbents

• Carestream Dental: Carestream Dental is an established dental imaging and software provider with practice management and imaging solutions. It competes with Practice by Numbers in dental software as part of a broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/practicenumbers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice by Numbers