Parallel Advisors, LLC
Parallel Advisors, LLC is an SEC-registered independent wealth management firm managing $11B+ in AUM across 13 US offices, providing investment advisory, financial planning, family office, and trust services to HNW individuals, families, and institutions.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Parallel Advisors, LLC does
Parallel Advisors, LLC is an SEC-registered, independent registered investment adviser (RIA) founded in 2006 and headquartered in San Francisco, California. The firm provides comprehensive wealth management services to high-net-worth individuals with $500K-$20M+ in investable assets, ultra-high-net-worth families requiring family office capabilities, and institutional clients including endowments, foundations, and retirement plan sponsors. As of May 7, 2026, the firm manages $11B+ in assets under management through 13 office locations across the United States and a team of 50+ investment advisors.
The firm delivers eight integrated core services: asset management, financial planning, estate and wealth transfer planning, tax planning and optimization, family office services, trust administration (via the wholly-owned Parallel Trust Company of California subsidiary chartered in 2025), retirement plan services for plan sponsors, and divorce financial services. Its technology stack runs on the Black Diamond Wealth Platform for consolidated portfolio reporting and performance dashboards, with client assets custodied at Fidelity Investments, Charles Schwab, and Pershing, providing custodial independence and no proprietary product conflicts.
Parallel Advisors operates on an AUM-based subscription/advisory fee model as its primary revenue stream, supplemented by professional services fees for financial planning and recurring fees from trust administration. The GTM is high-touch, advisor-led, with direct consultation requests requiring a $500K minimum investable asset threshold. Ownership is structured as an owner-led partnership following a January 2023 strategic recapitalization by Golden Gate Capital, which also financed the acquisition of AUTUS Asset Management LLC. The firm is independently positioned against wirehouses and bank trust departments by combining fiduciary standards, open-architecture investments, and integrated planning services under a single advisor relationship.
Parallel Advisors, LLC firmographics
Firmographics- Name
- Parallel Advisors, LLC
- Legal name
- Parallel Advisors, LLC
- Website
- https://paralleladvisors.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Parallel Advisors, LLC is an SEC-registered independent wealth management firm managing $11B+ in AUM across 13 US offices, providing investment advisory, financial planning, family office, and trust services to HNW individuals, families, and institutions.
- Ownership category
- akta.pro rank
Parallel Advisors, LLC industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where Parallel Advisors, LLC is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Parallel Advisors, LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment Advisory Fees: The firm generates revenue primarily through investment advisory fees charged on assets under management (AUM). As an SEC-registered investment advisor operating under fiduciary standard, fees are typically structured as a percentage of AUM.
- Financial Planning Fees: Comprehensive financial planning services including estate planning, tax planning, retirement planning, and divorce financial services.
- Trust Services - Parallel Trust Company of California: Corporate trustee services for California trusts, providing professional trust administration with fiduciary excellence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Private Client Services for clients with $500K - $20M+ in investable assets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Parallel Advisors, LLC product offering
Product offeringCore offering
Parallel Advisors, LLC is an SEC-registered independent wealth management firm providing comprehensive financial planning, investment management, and asset allocation services to high net worth individuals, families, family offices, endowments, foundations, and retirement plan sponsors. Services include asset management, financial planning, estate and wealth transfer planning, family office services, tax planning and optimization, trust administration through Parallel Trust Company of California, divorce financial services, retirement plan services, and endowment and foundation management. The firm operates an open-architecture platform with custodial independence, connecting client assets held at Fidelity, Schwab, and Pershing with consolidated reporting through Black Diamond Wealth Platform.
Product overview
Parallel Advisors, LLC is an SEC-registered independent wealth management firm offering a unified platform of advisory services for high net worth individuals, families, and institutions. The core offering consists of Asset Management, Financial Planning, Estate & Wealth Transfer Planning, Tax Planning & Optimization, Trust Services (via Parallel Trust Company of California), Divorce Financial Services, Retirement Plan Services, and Endowment & Foundation services. Family Office Services represents the comprehensive multi-generational offering, while Private Client Services serves as the branded entry point for individual clients seeking the full integrated suite. The firm operates on open-architecture custodial independence, connecting client assets held at Fidelity, Schwab, and Pershing, with consolidated reporting through Black Diamond Wealth Platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset Management
Quantifiable outcome
- $11B+ Assets Under Management as of 5/7/2026
- +2 more outcomes
Companies that use Parallel Advisors, LLC
Customer profileSegments5 records
Ideal customer profiles5 records
Parallel Advisors, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Parallel Advisors, LLC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and major.
- Paul, Weiss, Rifkind, Wharton & Garrison LLPsupportingPaul, Weiss served as legal advisor to Parallel Advisors on the strategic investment and recapitalization transaction with Golden Gate Capital.
- AUTUS Asset Management LLCmajorParallel Advisors acquired AUTUS Asset Management LLC, a Scottsdale-based firm, in January 2023 as part of its growth strategy supported by Golden Gate Capital's strategic investment. The transaction involved the disposal of assets managed by AUTUS and created a combined asset management firm managing approximately $5.7 billion in assets.
- Fidelity InvestmentssupportingCustodian for client accounts. Client assets are held with established independent custodians including Fidelity.
- Charles SchwabsupportingCustodian for client accounts. Client assets are held with established independent custodians including Schwab.
- PershingsupportingCustodian for client accounts. Client assets are held with established independent custodians including Pershing.
- Black Diamond Wealth PlatformsupportingBlack Diamond provides consolidated portfolio reporting and performance dashboard for Parallel Advisors clients, enabling detailed reporting across all managed accounts.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Parallel Advisors, LLC competitors and assessment
Company assessmentDirect peers
- Focus Financial Partners: A leading partnership of independent, fiduciary wealth management firms that pursues a roll-up M&A strategy with sponsor capital, mirroring Parallel's owner-led, multi-office RIA model and PE-backed expansion.
- Hightower Advisors: National RIA partnership serving HNW individuals, families, and institutions with comprehensive wealth management; comparable owner-led culture, multiple offices, and focus on breakaway advisor recruiting.
- Mariner Wealth Advisors: Large national RIA offering comprehensive wealth advisory, tax, estate, and family office services to HNW clients; similar service breadth, fiduciary orientation, and M&A-driven growth strategy.
- Creative Planning: One of the largest independent RIAs in the U.S. providing wealth management, financial planning, tax, and estate services; comparable comprehensive service platform and rapid organic and inorganic AUM growth.
- Mercer Advisors: National RIA with an active M&A roll-up strategy serving HNW individuals and families with holistic wealth management; comparable PE-backed expansion, multi-office model, and integrated service offerings.
- Wealth Enhancement Group: Independent wealth management firm built via M&A acquisitions serving HNW clients with financial planning, tax, and investment services; closely parallel acquisition-led growth and service mix.
- Carson Group: National partnership of RIAs providing wealth management, financial planning, and coaching to HNW clients; comparable partner-led model, multi-office presence, and advisor-centric culture.
- Bessemer Trust: Private wealth and investment management firm serving ultra-high-net-worth families with comprehensive advisory, trust, and family office services; comparable to Parallel's family office and trust offerings.
Broad incumbents
- Edelman Financial Engines: Large-scale independent wealth manager combining advisor-led planning with digital advice for HNW and mass-affluent clients; broader mass-market reach and greater scale than Parallel's $500K-minimum model.
Emerging players
- Monarch Wealth Advisors: Independent RIA providing comprehensive wealth management to HNW clients with a planning-led approach; comparable boutique-competitor positioning to Parallel's planning-first, owner-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Parallel Advisors, LLC social profiles
Digital presenceParallel Advisors, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parallel Advisors, LLC leadership team
Management profileNumber of profiles
Profiles18 records
Parallel Advisors, LLC subsidiaries and ownership
Company hierarchySubsidiaries1 record
Parallel Advisors, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parallel Advisors, LLC M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parallel Advisors, LLC
What does Parallel Advisors, LLC do?
Parallel Advisors, LLC is an SEC-registered independent wealth management firm providing comprehensive financial planning, investment management, and asset allocation services to high net worth individuals, families, family offices, endowments, foundations, and retirement plan sponsors. Services include asset management, financial planning, estate and wealth transfer planning, family office services, tax planning and optimization, trust administration through Parallel Trust Company of California, divorce financial services, retirement plan services, and endowment and foundation management. The firm operates an open-architecture platform with custodial independence, connecting client assets held at Fidelity, Schwab, and Pershing with consolidated reporting through Black Diamond Wealth Platform.
Is Parallel Advisors, LLC a public or private company?
Parallel Advisors, LLC is a private company. It is classified as venture growth investor backed and is currently operating.
When was Parallel Advisors, LLC founded?
Parallel Advisors, LLC was founded in 2006. It employs 101 to 250 people.
Where is Parallel Advisors, LLC based?
Parallel Advisors, LLC is headquartered in San Francisco, United States, in the North America region.
How does Parallel Advisors, LLC make money?
Three revenue lines are on record. Investment Advisory Fees are the primary driver. The others are financial Planning Fees and trust Services - Parallel Trust Company of California.
Who are Parallel Advisors, LLC's main competitors?
Direct peers on record are Focus Financial Partners, Hightower Advisors, Mariner Wealth Advisors, Creative Planning, Mercer Advisors, Wealth Enhancement Group, Carson Group and Bessemer Trust. Edelman Financial Engines is listed as a broad incumbent. Monarch Wealth Advisors is listed as an emerging player.
Does Parallel Advisors, LLC have an API?
No public API is recorded for Parallel Advisors, LLC.
What industry is Parallel Advisors, LLC in?
Parallel Advisors, LLC's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.