Parallel Advisors, LLC

What Parallel Advisors, LLC does

Parallel Advisors, LLC is an SEC-registered, independent registered investment adviser (RIA) founded in 2006 and headquartered in San Francisco, California. The firm provides comprehensive wealth management services to high-net-worth individuals with $500K-$20M+ in investable assets, ultra-high-net-worth families requiring family office capabilities, and institutional clients including endowments, foundations, and retirement plan sponsors. As of May 7, 2026, the firm manages $11B+ in assets under management through 13 office locations across the United States and a team of 50+ investment advisors.

The firm delivers eight integrated core services: asset management, financial planning, estate and wealth transfer planning, tax planning and optimization, family office services, trust administration (via the wholly-owned Parallel Trust Company of California subsidiary chartered in 2025), retirement plan services for plan sponsors, and divorce financial services. Its technology stack runs on the Black Diamond Wealth Platform for consolidated portfolio reporting and performance dashboards, with client assets custodied at Fidelity Investments, Charles Schwab, and Pershing, providing custodial independence and no proprietary product conflicts.

Parallel Advisors operates on an AUM-based subscription/advisory fee model as its primary revenue stream, supplemented by professional services fees for financial planning and recurring fees from trust administration. The GTM is high-touch, advisor-led, with direct consultation requests requiring a $500K minimum investable asset threshold. Ownership is structured as an owner-led partnership following a January 2023 strategic recapitalization by Golden Gate Capital, which also financed the acquisition of AUTUS Asset Management LLC. The firm is independently positioned against wirehouses and bank trust departments by combining fiduciary standards, open-architecture investments, and integrated planning services under a single advisor relationship.

Name

Parallel Advisors, LLC

Legal name

Parallel Advisors, LLC

Website

https://paralleladvisors.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Parallel Advisors, LLC is an SEC-registered independent wealth management firm managing $11B+ in AUM across 13 US offices, providing investment advisory, financial planning, family office, and trust services to HNW individuals, families, and institutions.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Wealth management services
• Investment advisory
• Financial planning
• Estate planning
• Family office services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Fees: The firm generates revenue primarily through investment advisory fees charged on assets under management (AUM). As an SEC-registered investment advisor operating under fiduciary standard, fees are typically structured as a percentage of AUM.
2. Financial Planning Fees: Comprehensive financial planning services including estate planning, tax planning, retirement planning, and divorce financial services.
3. Trust Services - Parallel Trust Company of California: Corporate trustee services for California trusts, providing professional trust administration with fiduciary excellence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Parallel Advisors, LLC is an SEC-registered independent wealth management firm providing comprehensive financial planning, investment management, and asset allocation services to high net worth individuals, families, family offices, endowments, foundations, and retirement plan sponsors. Services include asset management, financial planning, estate and wealth transfer planning, family office services, tax planning and optimization, trust administration through Parallel Trust Company of California, divorce financial services, retirement plan services, and endowment and foundation management. The firm operates an open-architecture platform with custodial independence, connecting client assets held at Fidelity, Schwab, and Pershing with consolidated reporting through Black Diamond Wealth Platform.

Product overview

Parallel Advisors, LLC is an SEC-registered independent wealth management firm offering a unified platform of advisory services for high net worth individuals, families, and institutions. The core offering consists of Asset Management, Financial Planning, Estate & Wealth Transfer Planning, Tax Planning & Optimization, Trust Services (via Parallel Trust Company of California), Divorce Financial Services, Retirement Plan Services, and Endowment & Foundation services. Family Office Services represents the comprehensive multi-generational offering, while Private Client Services serves as the branded entry point for individual clients seeking the full integrated suite. The firm operates on open-architecture custodial independence, connecting client assets held at Fidelity, Schwab, and Pershing, with consolidated reporting through Black Diamond Wealth Platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Management

Quantifiable outcome

• $11B+ Assets Under Management as of 5/7/2026
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered supporting and major.

• Paul, Weiss, Rifkind, Wharton & Garrison LLPsupportingOthers · 6 January 2023Paul, Weiss served as legal advisor to Parallel Advisors on the strategic investment and recapitalization transaction with Golden Gate Capital.
• AUTUS Asset Management LLCmajorStrategic or Co-development Partner · 1 January 2023Parallel Advisors acquired AUTUS Asset Management LLC, a Scottsdale-based firm, in January 2023 as part of its growth strategy supported by Golden Gate Capital's strategic investment. The transaction involved the disposal of assets managed by AUTUS and created a combined asset management firm managing approximately $5.7 billion in assets.
• Fidelity InvestmentssupportingOthersCustodian for client accounts. Client assets are held with established independent custodians including Fidelity.
• Charles SchwabsupportingOthersCustodian for client accounts. Client assets are held with established independent custodians including Schwab.
• PershingsupportingOthersCustodian for client accounts. Client assets are held with established independent custodians including Pershing.
• Black Diamond Wealth PlatformsupportingTechnology or IntegrationBlack Diamond provides consolidated portfolio reporting and performance dashboard for Parallel Advisors clients, enabling detailed reporting across all managed accounts.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Focus Financial Partners: A leading partnership of independent, fiduciary wealth management firms that pursues a roll-up M&A strategy with sponsor capital, mirroring Parallel's owner-led, multi-office RIA model and PE-backed expansion.
• Hightower Advisors: National RIA partnership serving HNW individuals, families, and institutions with comprehensive wealth management; comparable owner-led culture, multiple offices, and focus on breakaway advisor recruiting.
• Mariner Wealth Advisors: Large national RIA offering comprehensive wealth advisory, tax, estate, and family office services to HNW clients; similar service breadth, fiduciary orientation, and M&A-driven growth strategy.
• Creative Planning: One of the largest independent RIAs in the U.S. providing wealth management, financial planning, tax, and estate services; comparable comprehensive service platform and rapid organic and inorganic AUM growth.
• Mercer Advisors: National RIA with an active M&A roll-up strategy serving HNW individuals and families with holistic wealth management; comparable PE-backed expansion, multi-office model, and integrated service offerings.
• Wealth Enhancement Group: Independent wealth management firm built via M&A acquisitions serving HNW clients with financial planning, tax, and investment services; closely parallel acquisition-led growth and service mix.
• Carson Group: National partnership of RIAs providing wealth management, financial planning, and coaching to HNW clients; comparable partner-led model, multi-office presence, and advisor-centric culture.
• Bessemer Trust: Private wealth and investment management firm serving ultra-high-net-worth families with comprehensive advisory, trust, and family office services; comparable to Parallel's family office and trust offerings.

Broad incumbents

• Edelman Financial Engines: Large-scale independent wealth manager combining advisor-led planning with digital advice for HNW and mass-affluent clients; broader mass-market reach and greater scale than Parallel's $500K-minimum model.

Emerging players

• Monarch Wealth Advisors: Independent RIA providing comprehensive wealth management to HNW clients with a planning-led approach; comparable boutique-competitor positioning to Parallel's planning-first, owner-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parallel-advisors
• Xx.com/paralleladv
• Facebookfacebook.com/parallel-advisors-llc-30063731639

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parallel Advisors, LLC