What PureModern does

PureModern is a Spokane, Washington-based manufacturer and distributor of custom commercial-grade planters and site furnishings, founded in 2006 as a private, family-owned business led by owner Eric Gustafson. The company designs, fabricates, and ships planters, outdoor gas fire bowls and fire tables, modular retaining wall systems, and related accessories used across commercial landscapes, urban streetscapes, corporate campuses, institutional facilities, and high-end residential projects. Its primary customers are landscape architects and designers, real estate developers, government and institutional buyers (universities, municipalities, healthcare facilities), hospitality and retail operators, trade and wholesale buyers, and luxury residential clients, with active shipping across the United States and Canada.

PureModern's product portfolio is anchored by custom manufacturing from marine-grade 5052 aluminum alloy, COR-TEN weathering steel, and fiberglass, with capabilities spanning precision cutting, robotic material handling, forming, welding, and low-VOC powder coating. Core branded lines include Modern Elite (cube, rectangle, round, tapered, divider, and tower configurations in aluminum and COR-TEN), LITE (economy aluminum for budget-sensitive projects), PurePots (fiberglass in faux metal, stone, and wood finishes), and the Connect Modular Planter System for joined, large-span installations. Accessories include the Ollie Plant Sippers sub-irrigation reservoir, planter color samples, and drainage components, while services encompass the Four-Step Project Process, Lunch & Learn education for design professionals, the Done-Right Guarantee, and Value Engineering consultation.

PureModern generates revenue primarily through one-time commercial sales of standard planters at published MSRP and project-based pricing for custom fabrication, with pricing driven by material, size, shape, labor, custom details, color, and quantity. A Wholesale, Industry, and Trade Sales Program offers 20% to 40% discounts based on project size to designers, contractors, and corporate buyers, while direct enterprise sales with single-point-of-contact project management serves larger commercial and institutional accounts. Distribution runs through the company's own e-commerce site, direct enterprise sales, and the trade/wholesale channel, with quotes typically delivered within 24-48 hours and custom fabrication lead times of 4-7 weeks versus an industry standard of 12+ weeks.

Name

PureModern

Legal name

PureModern

Website

https://puremodern.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

PureModern is a Spokane, WA-based, family-owned manufacturer founded in 2006 that designs, fabricates, and ships custom commercial-grade planters, fire features, and modular site furnishings in aluminum, COR-TEN steel, and fiberglass to landscape architects, developers, institutions, and trade buyers across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Planter Sales: One-time sale of commercial-grade planters made from powder-coated aluminum, COR-TEN weathering steel, and fiberglass. Products include standard planters with listed MSRP and custom planters with project-based pricing.
2. Trade/Wholesale Program: Wholesale, Industry, and Trade Sales Program offering 20% to 40% discounts based on project size for designers, contractors, corporate buyers, and other businesses. Minimum order quantities may apply for large-scale projects.
3. Custom Planter Fabrication: Custom planter manufacturing services including design consultation, CAD/3D drawings, mockups, and fabrication to client specifications. Project-based pricing with detailed quotes including drainage, custom details, and lead time estimates.
4. Site Furnishings: Sale of outdoor gas fire bowls and fire tables as complementary site furnishing products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PureModern manufactures and sells custom commercial-grade planters, modular planter systems, edging and retaining walls, and outdoor gas fire bowls and tables. Products are fabricated in-house from marine-grade aluminum, COR-TEN weathering steel, and fiberglass, with standard catalog offerings at MSRP and project-based custom fabrication for landscape architects, developers, and institutional buyers. Orders ship across the United States and Canada with custom lead times of 4–7 weeks backed by a Done-Right Guarantee.

Product overview

PureModern is a manufacturer of commercial-grade modern planters and site furnishings, operating as a single unified product portfolio organized around custom manufacturing capabilities and standard product lines. The core offering centers on Custom Commercial Planters, the Connect Modular Planter System, and Edging & Retaining Walls—all custom-fabricated to specifications. Supporting these are standard product lines including the Modern Elite Planter Line (powder-coated aluminum and COR-TEN steel in cube, rectangle, round, tapered, divider, and tower configurations), the LITE Planter Line (cost-effective aluminum options), and PurePots Fiberglass Planters (in multiple finishes). Site furnishings include Outdoor Gas Fire Bowls and Outdoor Gas Fire Tables in various concrete and modern designs. The company also offers Ollie Plant Sippers as a self-watering accessory. Services encompass a Four-Step Project Process with dedicated project management, a Lunch & Learn educational program for design professionals, the Done-Right Guarantee, and a Trade Sales Program offering 20-40% discounts. Planters are fabricated from marine-grade aluminum (5052 alloy), COR-TEN weathering steel, and fiberglass, with custom shapes, sizes, colors, and modular configurations available.

Differentiator

Problem solved

Functional benefit

Brands

• Modern Elite: Product line featuring powder-coated aluminum planters including tapered, cube, divider, and round configurations.
• PurePots
• LITE
• Connect Modular Planter System
• Lunch & Learn

Products and services

• Custom Commercial Planters Custom-manufactured commercial-grade planters built to client specifications with full customization of size, shape, material, color, and finish, delivered with the Done-Right Guarantee for landscape architects, developers, and institutional buyers.
• Connect Modular Planter System Bolted modular planter system that joins multiple units into unified configurations for rooftop, streetscape, and plaza installations without gaps.
• Edging and Modular Planter Retaining Walls Architectural edging systems and modular retaining wall planters that define spaces, create boundaries, and manage elevation changes in landscape and streetscape projects.
• Bottomless Commercial Planters and Edging Open-bottom planters and edging that act as frames rather than containers, allowing plant roots direct access to ground soil while providing above-ground visual dimensions and enhanced drainage.
• Modern Elite Planter Line Commercial-grade planter collection offering cube, rectangle, round, tapered, divider, and tower configurations in powder-coated aluminum and COR-TEN steel for standard catalog purchase.
• LITE Planter Line Cost-effective commercial planter collection featuring narrow rectangle and square shapes in powder-coated aluminum for budget-conscious projects without sacrificing quality.
• PurePots Fiberglass Planters Fiberglass planter collection including rippled round and other configurations, offering lightweight, frost-resistant, and UV-resistant containers in multiple finishes such as faux metal, stone, and wood.
• Outdoor Gas Fire Bowls Commercial-grade outdoor gas fire bowls providing ambient heating and aesthetic fire features for hospitality, residential, and commercial outdoor spaces.
• Outdoor Gas Fire Tables Concrete and modern fire tables in Zen, Modern Off-Set, Modern Bloq, Modern Square, Modern Long, and standard Modern configurations for outdoor entertaining areas.
• Ollie Plant Sippers Sub-irrigation reservoir system for planters featuring a water tank, filler pipe, float, and capillary leg enabling plants to self-regulate water intake, requiring watering only every 6–12 weeks.
• Four-Step Project Process Structured project methodology covering Qualify, Plan and Design, Quote Submission, and Order and Fulfillment, providing enterprise clients with a single point of contact from start to finish.
• Lunch and Learn Program Educational consultation service for architects, designers, and project teams featuring working meetings focused on real-world planter applications, custom-built systems, material selection, and project integration.
• Wholesale, Industry and Trade Sales Program Trade discount program offering 20% to 40% discounts based on project size, a dedicated trade sales representative, and shipping across the United States and Canada for designers, contractors, and corporate buyers.

Quantifiable outcome

• 4-7 week lead times vs industry standard of 12+ weeks
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forms+Surfaces: Forms+Surfaces designs and manufactures architectural products including planters, site furnishings, and exterior lighting for commercial, transit, and institutional projects. Comparable as a custom-fabricated architectural metal product supplier to commercial and government clients.
• Planters Unlimited: Planters Unlimited manufactures commercial planters in a wide range of materials including fiberglass, aluminum, and steel for commercial, hospitality, and residential projects. Directly comparable product category, materials, and target customers to PureModern.
• Tournesol Siteworks: Tournesol Siteworks is a direct competitor manufacturing commercial-grade planters, site furnishings, and landscape structures for architects, developers, and municipalities across North America — operating in the same product category with comparable materials (metal, fiberglass, recycled content) and similar institutional/government buyer base.
• Landscape Forms: Landscape Forms is a leading North American designer and manufacturer of premium site furnishings, planters, and outdoor structures for commercial, municipal, and university projects. Comparable to PureModern in serving landscape architects with high-design commercial-grade metal and modular planter systems.
• Architectural Supplements: Architectural Supplements (ASI) makes commercial architectural site furnishings including planters, bollards, and trash receptacles for institutional and commercial developments. Directly comparable as a custom architectural site furnishing manufacturer serving landscape architects.
• Maglin Site Furniture: Maglin designs and manufactures commercial outdoor site furnishings and planters for municipalities, universities, and developers. Comparable customer base (government, education, commercial) and product line overlap with PureModern's site furnishing offerings.
• TerraCast Planters: TerraCast manufactures resin and fiberglass planters and landscape products for commercial and residential projects. Comparable in offering lightweight, durable alternatives to metal planters with focus on commercial projects.

Emerging players

• Wausau Tile: Wausau Tile manufactures precast concrete site furnishings, planters, and bollards for commercial and municipal applications. Compares on commercial planter category but with a different material focus (concrete vs. metal/fiberglass).
• TimberLine HDPE Planters: TimberLine manufactures HDPE and recycled-content site furnishings and planters for commercial landscapes. Comparable as an alternative commercial planter producer, particularly positioning around recycled materials like PureModern.
• Sitescape: Sitescape offers commercial outdoor furniture and planters with focus on design-forward products for commercial properties. Comparable product category and customer base to PureModern's commercial planter line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureModern