Imerza
Imerza is a global digital twin consultancy that builds IoT-connected virtual replicas of buildings and cities for real estate developers, property managers, architects, and government clients, leveraging an exclusive Epic Games AEC partnership across offices in the US, UK, and UAE.
- Company typePrivate
- Founded2016
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Imerza does
Imerza is a global digital twin consultancy that builds intelligent virtual replicas of buildings and cities for real estate developers, architects, property managers, marketers, and government entities. The company positions itself across the full development lifecycle — concepting, closing, and managing — using digital twins that integrate real-world IoT data and analytics to optimize ROI, support operational decisions, and enable immersive buyer and stakeholder experiences. Named engagements span commercial real estate services (CBRE Market Canvas), municipal planning (City of Tampa digital twin and experience center), and large-scale urban developments (SM Bay City, Summerhill).
Underlying technology centers on Unreal Engine-based immersive visualization (via an exclusive Epic Games Gold Standard AEC partnership for North America), BIM workflow integration, data lake management, and IoT-connected digital twin architecture. Product surface includes data-connected digital twins, immersive experience solutions (sales galleries, AR/VR), touch-based real-estate marketing software, and cinematic 3D content creation, all delivered through a consultancy model that embeds architectural technologists with client teams.
The business model combines professional services and consulting engagements (project-based or retainer) with software and platform licensing (recurring subscription) for the marketing and digital twin applications. Go-to-market is direct enterprise field sales, evidenced by demo-request CTAs and a consultative selling motion targeting large developers, property managers, and government clients across North America, Europe, and the Middle East via five offices (Sarasota HQ, New York, Miami, London, Dubai). Pricing is quote-based and not publicly disclosed, consistent with bespoke enterprise engagements rather than self-serve SaaS.
Imerza firmographics
Firmographics- Name
- Imerza
- Legal name
- Imerza
- Website
- https://imerza.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imerza is a global digital twin consultancy that builds IoT-connected virtual replicas of buildings and cities for real estate developers, property managers, architects, and government clients, leveraging an exclusive Epic Games AEC partnership across offices in the US, UK, and UAE.
- Ownership category
- akta.pro rank
Imerza industry classification
Industry- Product category
- Digital Twin Software for Real Estate
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Twin for Manufacturing & Production Optimization (IMAIAMAO)
- akta.pro secondary industries
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Imerza is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Imerza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Twin Solutions & Consultancy: Professional services and consulting engagements for digital twin implementation, BIM workflows, and technical consultancy. These are likely project-based or retainer engagements with real estate developers, architects, and property managers across concepting, closing, and managing phases of development lifecycle.
- Software & Platform Licensing: Real-estate marketing software and digital twin platforms delivered as licensed solutions, including immersive experience solutions and interactive marketing applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Imerza product offering
Product offeringCore offering
Imerza is a global digital twin consultancy that helps real estate developers, architects, marketers, sales agents, and property managers visualize complex project information through immersive intelligence. The company delivers data-connected digital twins integrating IoT data, BIM workflow consulting, immersive sales gallery and AR/VR experiences, touch-based real-estate marketing software, and cinematic 3D content creation. Engagements span the full development lifecycle from concepting and closing through long-term asset management, with 150+ digital twin projects delivered globally.
Product overview
Imerza is a global digital twin consultancy offering a unified platform with multiple integrated solutions and service modules. The core offering consists of Digital Twin Solutions, which encompasses Data-Connected Digital Twin (intelligent virtual replicas with IoT integration for performance optimization) and Technical Consultancy (BIM workflows, data lake management, and digital twin architecture via their Epic Games partnership). Supporting modules include Immersive Experience Solutions (sales galleries, AR/VR applications), Real-Estate Marketing Software (touch-based interactive applications for property marketing), Content Creation (cinematic 3D visualizations), and Model Futures (visualization and simulation services). Their Applications portfolio includes client-specific implementations such as CBRE Market Canvas (digital twin + market research), City of Tampa Digital Twin, SM Bay City, and Summerhill city management solutions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 150+ digital twin engagements delivered
Companies that use Imerza
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Imerza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Imerza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Epic GamescoreImerza is Epic Games' official AEC (Architecture, Engineering, and Construction) partner and the only Gold Standard AEC partner in North America. This partnership enables access to Epic's Unreal Engine and other immersive technology platforms for digital twin and visualization solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Imerza competitors and assessment
Company assessmentDirect peers
- Matterport: 3D spatial data and digital twin platform widely used in real estate marketing, sales galleries, and property visualization. Direct competitor to Imerza's immersive sales gallery and Real-Estate Marketing Software offerings.
- Willow: Provider of WillowTwin digital twin software for buildings, infrastructure, and real estate portfolios. Competes with Imerza in the data-connected digital twin segment serving property managers and developers.
- Cityzenith: Digital twin platform purpose-built for smart cities and built environments. Most direct functional peer to Imerza, competing for the same city-scale digital twin engagements (e.g., municipal planning, smart-city deployments).
Broad incumbents
- Bentley Systems: Established infrastructure engineering software vendor with iTwin platform for digital twins in built environment and infrastructure. Broader portfolio than Imerza but directly competes for AEC digital twin mandates.
- Autodesk: Dominant AEC software vendor (Revit, BIM 360, Tandem) and Epic Games partner. Competes with Imerza across BIM workflows, digital twin architecture, and increasingly in immersive visualization for AEC.
- Unity Technologies: Real-time 3D engine competitor to Unreal Engine with growing AEC and digital twin solutions. Adjacent competitor in the immersive visualization stack that Imerza relies on through Epic Games.
Emerging players
- VisualLive: AEC-focused AR/VR company delivering BIM-to-field visualization. Comparable to Imerza's Immersive Experience Solutions and Technical Consultancy modules for construction stakeholders.
- Vntana: 3D and AR platform for product visualization and real estate marketing, with focus on scalable interactive experiences. Comparable to Imerza's Real-Estate Marketing Software and sales gallery offerings.
- Kognizant (EVORA Global): Real estate sustainability and digital twin consultancy serving asset managers and developers. Comparable to Imerza's property management / asset optimization use cases around digital twins for portfolios.
Regional players
- Realsee: China-based VR/digital twin provider for residential real estate marketing and sales galleries. Comparable product to Imerza's immersive sales gallery offering but operating primarily in Greater China.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Imerza social profiles
Digital presenceImerza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imerza leadership team
Management profileNumber of profiles
Profiles2 records
Imerza funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imerza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imerza
What does Imerza do?
Imerza is a global digital twin consultancy that helps real estate developers, architects, marketers, sales agents, and property managers visualize complex project information through immersive intelligence. The company delivers data-connected digital twins integrating IoT data, BIM workflow consulting, immersive sales gallery and AR/VR experiences, touch-based real-estate marketing software, and cinematic 3D content creation. Engagements span the full development lifecycle from concepting and closing through long-term asset management, with 150+ digital twin projects delivered globally.
Is Imerza a public or private company?
Imerza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imerza founded?
Imerza was founded in 2016. It employs 11 to 50 people.
Where is Imerza based?
Imerza is headquartered in Sarasota, United States, in the North America region.
How does Imerza make money?
Two revenue lines are on record. Digital Twin Solutions & Consultancy is the primary driver. The others are software & Platform Licensing.
Who are Imerza's main competitors?
Direct peers on record are Matterport, Willow and Cityzenith. Broad incumbents are Bentley Systems, Autodesk and Unity Technologies. Emerging players are VisualLive, Vntana and Kognizant (EVORA Global). Realsee is listed as a regional player.
Does Imerza have an API?
No public API is recorded for Imerza.
What industry is Imerza in?
Imerza's product category is Digital Twin Software for Real Estate. Its primary akta.pro industry code is IMAIAMAO, Digital Twin for Manufacturing & Production Optimization, with a secondary code of EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators). Its NAICS code is 541511 and its SIC code is 7371.