Autowash
Autowash builds and operates 25+ proprietary touchless car wash facilities across the Colorado Front Range, serving individual subscribers and commercial fleets through a mobile app and franchise model.
- Company typePrivate
- Founded2006
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Autowash does
Autowash, operating through Autowash Management LLC, builds and operates self-serve and touchless automatic car wash facilities, with 25+ sites concentrated along the Colorado Front Range and headquarters in Denver. The core technical platform is a proprietary, patent-pending touchless washing system using high-pressure, warmed, filtered water and acid-free chemistry, augmented by robotic surface-aware toolpathing through a partnership with PickNik Robotics and AI-driven predictive maintenance through MaintainX (reported to cut repair times by 74%). The offering is delivered through a mobile app (iOS/Android) and a Fleet Manager's Portal for commercial customers.
The company sells to two primary segments: individual vehicle owners, who access washes via subscriptions ($24.99/mo Basic, $44.99/mo Classic with Ceramic, $59.99/mo Incredible with Graphene) or pay-per-wash transactions; and commercial fleet operators served through a B2B Fleet Program with real-time user management and automated billing. Ancillary revenue includes a loyalty program (Clean Credits), a Clay and Seal retail kit, dog wash bays at select sites, and a franchise program ($60,000 entry fee, 6% royalty, 2% marketing fee, $3,000/month SaaS & support fee) intended for nationwide expansion. Founded circa 2006, Autowash is privately held by its founders with no disclosed institutional investment, and operates exclusively in Colorado today.
Autowash firmographics
Firmographics- Name
- Autowash
- Legal name
- Autowash Management LLC
- Website
- https://autowashco.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autowash builds and operates 25+ proprietary touchless car wash facilities across the Colorado Front Range, serving individual subscribers and commercial fleets through a mobile app and franchise model.
- Ownership category
- akta.pro rank
Where Autowash is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Autowash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Subscription Memberships: Monthly recurring subscription plans (Basic $24.99/mo, Classic $44.99/mo, Incredible $59.99/mo) providing unlimited automatic washes and self-serve access at all locations. Generates predictable recurring revenue with high customer retention.
- Pay-Per-Wash (Fleet): Commercial fleet customers use a Fleet Manager's Portal to add/remove users in real-time with simple pay-per-wash model. Automated monthly billing and invoicing. No long-term contracts required.
- Pay-Per-Wash (Individual): Non-members can purchase single washes, add-ons, and retail items through the app on a per-transaction basis.
- Loyalty Program: Autowash Clean Credits earned at rate of 100 Clean Credits per dollar spent on eligible purchases. Points redeemable for wash services. 12-month expiration on unredeemed credits.
- Franchise Fees and Royalties: Franchise model with $60,000 initial franchise fee, 6% royalty fee, 2% marketing fee, $3,000/month SaaS & Support Fee, and optional 1% Customer Success Fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Wash Plan - $24.99/month |
| Subscription | Monthly | Classic Membership - $44.99/month (Most Popular) |
| Subscription | Monthly | Incredible Membership - $59.99/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Autowash product offering
Product offeringCore offering
Autowash operates 25+ touchless automatic and self-serve car wash facilities across Colorado, delivering brush-free washing through proprietary equipment and acid-free chemistry. Customers access unlimited washes via monthly subscription memberships or pay-per-wash purchases through the Autowash Mobile App, with ancillary services including dog wash bays, vacuums, loyalty rewards, and a dedicated fleet program for commercial operators.
Product overview
Autowash is a Colorado-based touchless car wash operator offering a unified platform combining physical car wash services with a mobile app. The core offering consists of Automatic Touchless Car Wash, Self-Serve Car Wash, Dog Wash, and Car Wash Express services available at 25+ Colorado locations. The Autowash Mobile App serves as the digital hub for membership management, pay-per-wash transactions, fleet management, and loyalty rewards. The product portfolio includes three membership tiers (Basic at $24.99/mo, Classic at $44.99/mo, and Incredible at $59.99/mo) with varying wash levels including ceramic and graphene protection options. Additional offerings include the Wash-N-Share add-on for sharing membership with another user, an Autowash Loyalty Rewards program, a Fleet Program for B2B customers, a Clay and Seal Kit retail product, and a Franchise Program for expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Automatic Touchless Car Wash Brush-free automatic car wash using filtered, warmed, pressurized water combined with acid-free soaps across multiple wash levels (Essential, Superior Plus with Ceramic Protection, Incredible with Graphene infusion, Complete Plus). Serves Colorado vehicle owners, including those with ceramic-coated or delicate finishes, who want scratch-free cleaning.
- Self-Serve Car Wash Customer-operated wash bays with high-pressure wands, foaming guns, and controlled flow rates including pre-soak, foam, and spot-free rinse cycles. Available at select Autowash Colorado locations and included time for members.
- Dog Wash Dedicated pet wash stations at select Colorado locations that allow customers to wash their dogs at the same site as their vehicles.
- Car Wash Express Express automatic touchless wash option for quick wash and rinse cycles at Autowash Colorado locations.
- Autowash Mobile App Primary digital interface for managing memberships, pay-per-wash purchases, vacuums, locating 25+ Colorado locations, and redeeming loyalty Clean Credits. Available on iOS and Android via the Apple App Store and Google Play.
- Autowash Fleet Program Fleet management solution for commercial customers, providing a Fleet Manager's Portal with real-time user provisioning (20 to 2,000+ users), usage reporting, automated monthly billing, and invoicing across Autowash's 20+ Front Range locations. No long-term contracts are required.
- Autowash Loyalty Rewards Loyalty program awarding 100 Clean Credits per dollar spent on eligible in-app purchases; points are redeemable toward wash services and expire 12 months after earning.
- Clay and Seal Kit DIY retail car care product available for purchase, allowing customers to perform clay bar treatment and sealant application at home.
- Autowash Franchise Program Franchise opportunity for entrepreneurs to open Autowash touchless car wash locations, with a $60,000 initial franchise fee, 6% royalty fee, 2% marketing fee, and a $3,000/month SaaS & Support Fee, plus an optional 1% Customer Success Fee.
Quantifiable outcome
- Up to 80% less water consumption than traditional touchless washes; nearly 50% less than express tunnel car washes
- +3 more outcomes
Companies that use Autowash
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Autowash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Autowash partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MaintainXcoreAI-powered maintenance operations partnership that revolutionized Autowash's maintenance operations across all locations. Slashed repair times by 74% and converted hands-on expertise into intelligent, predictive systems. Featured in Fortune Magazine (May 2026).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Autowash competitors and assessment
Company assessmentDirect peers
- ZIPS Car Wash: Touchless and express car wash chain with unlimited-wash memberships and small-footprint sites, providing a similar product, pricing, and customer proposition to Autowash's three-tier memberships.
- Tommy's Express Car Wash: Express car wash franchise system with a site-footprint and franchise-fee structure closely mirroring Autowash's franchise offering; most directly comparable franchise-channel competitor.
- Take 5 Car Wash: National express/touchless car wash chain owned by Driven Brands with comparable subscription unlimited-wash programs and a similar real estate / small-footprint site strategy. Closest scaled analog to Autowash's operational model.
- Quick Quack Car Wash: Multi-state touchless express car wash chain built on unlimited-wash memberships and small-footprint sites; acquired by Leonard Green for ~$700M, providing a public benchmark for subscription-driven car wash economics.
- ModWash: Express tunnel/touchless car wash chain with unlimited-wash memberships in the Southeast and Mid-Atlantic; comparable subscription model and small-footprint site economics.
- Mister Car Wash: Public express car wash operator (NYSE: MCW) with subscription-led revenue and hundreds of locations; closest large-cap proxy for Autowash's recurring revenue, technology, and multi-tier membership approach.
Regional players
- Splash Car Wash: Regional express/touchless car wash chain in the Northeast US with subscription programs; comparable as a multi-location regional operator with a similar product mix but in a different geography.
Broad incumbents
- Driven Brands: Public automotive services platform (NASDAQ: DRVN) and parent of Take 5 Car Wash; the most relevant broad incumbent and a probable competitive counterparty in franchise and site acquisition markets.
- Spotless Brands: Multi-brand car wash operator with express and touchless locations across multiple US regions; relevant for benchmarking multi-state unit economics and franchise-style expansion.
- Driven Brands - Take 5 (segment): Segment-level view of the Take 5 Car Wash business inside Driven Brands; provides the public revenue and unit economics benchmark for what a scaled subscription-driven car wash business looks like at maturity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Autowash social profiles
Digital presenceAutowash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autowash leadership team
Management profileNumber of profiles
Profiles1 record
Autowash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autowash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autowash
What does Autowash do?
Autowash operates 25+ touchless automatic and self-serve car wash facilities across Colorado, delivering brush-free washing through proprietary equipment and acid-free chemistry. Customers access unlimited washes via monthly subscription memberships or pay-per-wash purchases through the Autowash Mobile App, with ancillary services including dog wash bays, vacuums, loyalty rewards, and a dedicated fleet program for commercial operators.
Is Autowash a public or private company?
Autowash is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autowash founded?
Autowash was founded in 2006. It employs 11 to 50 people.
Where is Autowash based?
Autowash is headquartered in Denver, United States, in the North America region.
How does Autowash make money?
Five revenue lines are on record. Subscription Memberships are the primary driver. The others are pay-Per-Wash (Fleet), pay-Per-Wash (Individual), loyalty Program and franchise Fees and Royalties.
Who are Autowash's main competitors?
Direct peers on record are ZIPS Car Wash, Tommy's Express Car Wash, Take 5 Car Wash, Quick Quack Car Wash, ModWash and Mister Car Wash. Splash Car Wash is listed as a regional player. Broad incumbents are Driven Brands, Spotless Brands and Driven Brands - Take 5 (segment).
Does Autowash have an API?
No public API is recorded for Autowash.