Blue Planet
Blue Planet, a Ciena division, provides cloud-native OSS automation software — including inventory, orchestration, assurance, routing, and AI Studio — to global Tier 1 telecom operators and large enterprises for AI-driven autonomous network operations.
- Company typePrivate
- Founded2006
- HeadquartersPetaluma, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Blue Planet firmographics
Firmographics- Name
- Blue Planet
- Legal name
- Blue Planet, a division of Ciena Corporation
- Website
- https://blueplanet.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Blue Planet, a Ciena division, provides cloud-native OSS automation software — including inventory, orchestration, assurance, routing, and AI Studio — to global Tier 1 telecom operators and large enterprises for AI-driven autonomous network operations.
- Ownership category
- akta.pro rank
Blue Planet industry classification
Industry- Product category
- Telecom Network Automation Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Incident, Problem & Change Management Platforms (HDAEALAI)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Blue Planet is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Planet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Blue Planet generates revenue through the sale of software licenses and subscriptions for its OSS portfolio including Inventory, Orchestration, Assurance, CCM, Route Optimization, and AI Studio. The platform is offered as cloud-native software deployable across public, private, or hybrid cloud environments.
- Professional Services: Implementation, integration, and consulting services for OSS transformation including solution design, architecture, automation workflow development, data modeling, DevOps enablement, and ongoing optimization. Professional services support deployment and maximize customer value.
- Training and Certification: Blue Planet Academy offers role-based training, instructor-led courses, and certification programs for product proficiency across the OSS portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise software pricing for OSS portfolio |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Blue Planet product offering
Product offeringCore offering
Blue Planet develops and sells a cloud-native, modular operations support system (OSS) automation platform for communications service providers. The platform unifies inventory, orchestration, configuration and change management, assurance, and route optimization across multi-vendor, multi-domain networks, with an AI Studio for building agentic AI workflows. It sells software licenses/subscriptions plus professional services, training, and support.
Product overview
Blue Planet, a division of Ciena, offers a cloud-native, modular OSS platform—the Blue Planet Cloud Native Platform—that converges inventory, orchestration, configuration and change management, assurance, route optimization, and AI Studio into an integrated Intelligent Automation Portfolio. The platform provides AI-driven, intent-based automation across multi-vendor, multi-domain environments with federated data architecture and open standards alignment. Core products include Blue Planet Inventory (unified network resource and service data), Orchestration (intent-driven service activation), Configuration and Change Management (governed device configuration), Unified Assurance and Analytics (AI-powered fault/performance management), Route Optimization and Analysis (IP digital twin), and AI Studio (agentic AI development). Solutions address 5G automation, 5G network slicing, PON automation, Agentic OSS, and Multi-layer Assurance, supported by Professional Services, Support, and Learning programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Planet Cloud Native Platform Scalable, modular, Kubernetes-based OSS foundation providing federated, full-stack OSS data foundation with a unified data model for trusted end-to-end visibility across vendors and domains. Designed for communications service providers and large enterprises modernizing network operations.
- Blue Planet Inventory Unified inventory management providing a federated, real-time view of network resource and service data across multi-vendor, multi-domain environments. Includes AI-driven resource forecasting, device modeling, auto-discovery, and reconciliation. Empowers automation, assurance, and optimization with an AI-ready data foundation.
- Blue Planet Orchestration Intent-driven service orchestration automating service activation and management across complex multi-vendor, multi-domain, and hybrid networks. Includes Service Order Management and Multi-Domain Service Orchestration applications with model-driven abstraction and closed-loop integration.
- Blue Planet Configuration and Change Management (CCM) Unified governance solution for device configuration, change, and lifecycle management across multi-vendor networks. Combines AI-driven workflows with real-time visibility, automated drift detection, and embedded governance to reduce operational risk and configuration errors.
- Blue Planet Unified Assurance and Analytics AI-powered network observability platform combining fault, performance, and service quality management with a dynamic knowledge graph and closed-loop automation for multi-layer, multi-domain environments. Handles 500K+ devices and ~2.3B metrics processed hourly at Tier 1 scale.
- Blue Planet Route Optimization and Analysis AI-driven IP digital twin platform providing real-time and historical routing intelligence across multi-layer, multi-vendor networks with DVR-style replay, predictive planning, and PCE-based traffic engineering optimization. Analyzes 50M routing entries hourly and enables 10x faster routing fault isolation.
- Blue Planet AI Studio Unified control center for building, managing, and running agentic AI in telecom OSS. Provides a low-code agent builder, tool catalog, agent orchestration, LLM gateway, and enterprise-grade governance for multi-agent workflows.
- Agentic OSS Cross-domain solution combining structured data, operational reasoning, and autonomous action capabilities embedded across inventory, orchestration, and assurance for intent-driven, AI-agent-driven network operations.
- 5G Automation Cloud-native automation solution streamlining 5G planning, deployment, and service operations across multi-vendor RAN, transport, and core domains with mobile-aware intelligence and closed-loop agent-driven automation.
- 5G Network Slicing End-to-end lifecycle automation for 5G network slices across RAN, transport, and core with intent-based orchestration, unified inventory, rapid slice design and activation, and AI-powered monitoring with closed-loop assurance.
- PON Automation Modular automation solution streamlining planning, deployment, and operations of fiber broadband services with plan-to-build, order-to-service, and trouble-to-resolve process automation for PON/XGS-PON networks.
- Professional Services Expert-driven services including solution design and architecture, implementation and integration, automation workflow development, data modeling, DevOps enablement, and ongoing optimization for OSS transformation.
- Blue Planet Support Support services covering plan, design, implement, support, optimize, and train phases with 24x7x365 coverage and rapid deployment services for the Blue Planet portfolio.
- Blue Planet Learning Role-based training programs including product courses, certification training, instructor-led training with hands-on labs, and self-paced e-learning for developers on Blue Planet Inventory, Orchestration, and Unified Assurance and Analytics.
Quantifiable outcome
- 46% faster troubleshooting
- +13 more outcomes
Companies that use Blue Planet
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Blue Planet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
Blue Planet partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic and catalyst.
- Telefónica DeutschlandcoreTelefónica Deutschland and Blue Planet completed a joint proof of concept demonstrating how AI agents can accelerate 5G network slicing service design. The PoC integrated Blue Planet AI Studio with Telefónica's Multi-Domain Service Orchestration environment, reducing complex service design from weeks to minutes.
- Lumen TechnologiescoreLumen Technologies adopted Blue Planet AI Studio and AI agents to automate network operations as part of its strategy to build an AI-ready network. The collaboration enables automated device modeling, data discovery and migration, and resource reconciliation across network inventory, supporting Lumen's digital transformation toward autonomous network operations.
- EYstrategicEY announced an alliance with Blue Planet to transform telecom by helping accelerate speed to value in AI-driven autonomous networking for communication service providers through consulting and implementation services.
- Telefónica GermanycoreTelefónica Germany selected Blue Planet to support cloud-based network automation and 5G monetization efforts. The project involves deploying Blue Planet's inventory, orchestration, and 5G network slicing applications to improve service delivery and operational efficiency.
- SwisscomcoreSwisscom replaced legacy assurance systems with Blue Planet Unified Assurance and Analytics (UAA) as its assurance platform for fault and performance management across multiple domains including access, transport, mobile backhaul, and B2B services.
- TDC NETcoreTDC NET selected Blue Planet to build an OSS foundation for the digital era through cloud-native deployment of Blue Planet Inventory to provide a single view of hybrid network resources and services as part of Denmark's digitization leadership.
- BT GroupcoreBT Group's digital unit uses Blue Planet to simplify orchestration and delivery of network services for customer orders, speeding customer service delivery across consumer and business products with reduced engineering effort.
- Virgin Media IrelandcoreVirgin Media Ireland automates delivery of next-gen fiber broadband services with Blue Planet's zero-touch model-driven fulfillment and DevOps ecosystem, part of a €200m network transformation program from DOCSIS cable to full XGS-PON fiber infrastructure.
- Deutsche TelekomcoreDeutsche Telekom and partners demonstrated multi-domain 5G dynamic slicing orchestration for enterprise services with Blue Planet in an ongoing proof of concept showcasing automation and multi-domain orchestration capabilities.
- DISHcoreDISH selected Blue Planet automation software to accelerate 5G services, integrating cloud-native inventory and service order management into DISH's 5G platform for real-time inventory management and on-demand provisioning.
- Orange BusinesscoreOrange Business is overhauling its IT infrastructure with Blue Planet providing service order management, orchestration, and AI-powered service assurance processes to support closed-loop automation and an AI-native IT stack.
- KDDIcatalystKDDI participates in TM Forum Catalyst collaborations with Blue Planet focused on autonomous networks and Composable IT summits.
- AccenturecatalystAccenture participates in TM Forum Catalyst collaborations with Blue Planet across autonomous networks summits.
- ServiceNowcatalystServiceNow participates in TM Forum Catalyst collaborations with Blue Planet focused on autonomous networks.
- P.I. WorksstrategicP.I. Works collaborates with Blue Planet on operationalizing 5G dynamic slicing, combining Blue Planet's orchestration with P.I. Works' RAN automation capabilities.
- AWSstrategicAWS and Blue Planet collaborate on agentic AI scaling, with Blue Planet extending service automation with as-a-service agentic AI capabilities on AWS infrastructure.
Scale indicators23 records
Recent moves6 records
Expansion highlights6 records
Blue Planet competitors and assessment
Company assessmentDirect peers
- Netcracker Technology: Netcracker (owned by NEC) provides end-to-end OSS/BSS and digital BSS solutions for Tier 1 telecom operators, directly competing with Blue Planet in orchestration, fulfillment, and inventory modernization for CSPs globally.
- Amdocs: Amdocs is a leading OSS/BSS vendor to telecom operators, offering service fulfillment, orchestration, and assurance capabilities that directly overlap with Blue Planet's Intelligent Automation Portfolio, including AI/LLM-enabled offerings.
- TEOCO: TEOCO provides telecom analytics, assurance, and network optimization software for CSPs. Its assurance and route optimization capabilities closely overlap with Blue Planet Unified Assurance and Analytics and Route Optimization and Analysis products.
- Comarch: Comarch delivers OSS/BSS and telco network management software to CSPs worldwide, with overlapping inventory, orchestration, and service assurance offerings comparable to Blue Planet's portfolio.
Broad incumbents
- Ericsson: Ericsson (with its Managed Services and NFVO/Orchestration portfolio) is a major telecom-vendor incumbent that bundles OSS automation into broader network and services contracts, competing against Blue Planet at Tier 1 operators globally.
- Nokia (Network Operations / AVA): Nokia's Network Operations / Nokia AVA offerings include OSS orchestration, assurance, and AI-driven analytics for CSPs, positioning Nokia as a broader incumbent competitor to Blue Planet across the OSS automation stack.
- Cisco (Crosswork Network Automation): Cisco Crosswork delivers multi-domain network automation and assurance for service providers, leveraging Cisco's installed routing/optical base as an incumbent alternative to Blue Planet's orchestration and assurance products.
- Hewlett Packard Enterprise (HPE) / Juniper Networks: Following HPE's acquisition of Juniper, HPE/Juniper's Mist and Apstra offerings provide AI-driven network automation and assurance, serving as a broader incumbent competitor in service-provider network operations alongside Blue Planet.
- Huawei (SmartCare / iMaster NCE): Huawei's SmartCare and iMaster NCE platforms offer OSS automation, orchestration, and AI-driven assurance for telecom operators globally, making Huawei a broad incumbent competitor — particularly strong in APAC and emerging markets.
Emerging players
- Itential: Itential provides multi-domain network automation and orchestration for service providers and enterprises. While smaller than Blue Planet, Itential overlaps significantly in multi-vendor orchestration and intent-based automation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Planet social profiles
Digital presenceBlue Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Planet leadership team
Management profileNumber of profiles
Profiles4 records
Blue Planet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Planet
What does Blue Planet do?
Blue Planet develops and sells a cloud-native, modular operations support system (OSS) automation platform for communications service providers. The platform unifies inventory, orchestration, configuration and change management, assurance, and route optimization across multi-vendor, multi-domain networks, with an AI Studio for building agentic AI workflows. It sells software licenses/subscriptions plus professional services, training, and support.
Is Blue Planet a public or private company?
Blue Planet is a private company. It is classified as corporate owned and is currently operating.
When was Blue Planet founded?
Blue Planet was founded in 2006. It employs 251 to 500 people.
Where is Blue Planet based?
Blue Planet is headquartered in Petaluma, United States, in the North America region.
How does Blue Planet make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services and training and Certification.
Who are Blue Planet's main competitors?
Direct peers on record are Netcracker Technology, Amdocs, TEOCO and Comarch. Broad incumbents are Ericsson, Nokia (Network Operations / AVA), Cisco (Crosswork Network Automation), Hewlett Packard Enterprise (HPE) / Juniper Networks and Huawei (SmartCare / iMaster NCE). Itential is listed as an emerging player.
Does Blue Planet have an API?
Yes. Blue Planet provides open APIs for integration with existing OSS/BSS stacks. Northbound interfaces use TM Forum Open APIs, while southbound integrations use open APIs and resource adapters. Event-driven integrations support REST and Kafka. The platform also supports the Model Context Protocol (MCP) for agentic AI integration and agent-to-agent (A2A) interaction models. Developer documentation is at developer.blueplanet.com.
What industry is Blue Planet in?
Blue Planet's product category is Telecom Network Automation Software. Its primary akta.pro industry code is HDAEALAI, IT Incident, Problem & Change Management Platforms, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 54151 and its SIC code is 7372.