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Blue Planet

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uuid00082dv

Namestring
Blue Planet
Legal namestring
Blue Planet, a division of Ciena Corporation
Websiteurl
blueplanet.com
Company typeenum
Private
Founded yearint
2006
Short descriptiontext

Blue Planet, a Ciena division, provides cloud-native OSS automation software — including inventory, orchestration, assurance, routing, and AI Studio — to global Tier 1 telecom operators and large enterprises for AI-driven autonomous network operations.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersPetaluma, United States
HQ citystring
Petaluma
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
telecom OSS software, network automation platform, 5G service orchestration, cloud-native OSS, agentic AI operations
Industry2 codes
1IT Incident, Problem & Change Management Platforms
CodeHDAEALAIPrimaryYes
2B2B/EDI & Supply Chain Process Automation Platforms
CodeHDAEAHAKPrimaryNo
NAICS code2 codes
  • Computer Systems Design and Related Services54151
  • Custom Computer Programming Services541511
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Telecom Network Automation Software
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Software Licenses and Subscriptions
TypeSubscription Recurring
Description

Blue Planet generates revenue through the sale of software licenses and subscriptions for its OSS portfolio including Inventory, Orchestration, Assurance, CCM, Route Optimization, and AI Studio. The platform is offered as cloud-native software deployable across public, private, or hybrid cloud environments.

blueplanet.com
2Professional Services
TypeProfessional Services
Description

Implementation, integration, and consulting services for OSS transformation including solution design, architecture, automation workflow development, data modeling, DevOps enablement, and ongoing optimization. Professional services support deployment and maximize customer value.

blueplanet.com
3Training and Certification
TypeSubscription Recurring
Description

Blue Planet Academy offers role-based training, instructor-led courses, and certification programs for product proficiency across the OSS portfolio.

blueplanet.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Enterprise software pricing for OSS portfolio
ModelSubscriptionBilling cadenceAnnual
Notes

Blue Planet offers subscription-based licensing for its software platform. Specific pricing tiers and enterprise agreements are handled through direct sales engagements.

blueplanet.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Blue Planet develops and sells a cloud-native, modular operations support system (OSS) automation platform for communications service providers. The platform unifies inventory, orchestration, configuration and change management, assurance, and route optimization across multi-vendor, multi-domain networks, with an AI Studio for building agentic AI workflows. It sells software licenses/subscriptions plus professional services, training, and support.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 14 values shown
  • 46% faster troubleshooting
+13 more records
Product overview1 text field

Blue Planet, a division of Ciena, offers a cloud-native, modular OSS platform—the Blue Planet Cloud Native Platform—that converges inventory, orchestration, configuration and change management, assurance, route optimization, and AI Studio into an integrated Intelligent Automation Portfolio. The platform provides AI-driven, intent-based automation across multi-vendor, multi-domain environments with federated data architecture and open standards alignment. Core products include Blue Planet Inventory (unified network resource and service data), Orchestration (intent-driven service activation), Configuration and Change Management (governed device configuration), Unified Assurance and Analytics (AI-powered fault/performance management), Route Optimization and Analysis (IP digital twin), and AI Studio (agentic AI development). Solutions address 5G automation, 5G network slicing, PON automation, Agentic OSS, and Multi-layer Assurance, supported by Professional Services, Support, and Learning programs.

Product and service14 records
1Blue Planet Cloud Native Platform
CategoryPlatform
Description

Scalable, modular, Kubernetes-based OSS foundation providing federated, full-stack OSS data foundation with a unified data model for trusted end-to-end visibility across vendors and domains. Designed for communications service providers and large enterprises modernizing network operations.

2Blue Planet Inventory
CategoryCore Product
Description

Unified inventory management providing a federated, real-time view of network resource and service data across multi-vendor, multi-domain environments. Includes AI-driven resource forecasting, device modeling, auto-discovery, and reconciliation. Empowers automation, assurance, and optimization with an AI-ready data foundation.

3Blue Planet Orchestration
CategoryCore Product
Description

Intent-driven service orchestration automating service activation and management across complex multi-vendor, multi-domain, and hybrid networks. Includes Service Order Management and Multi-Domain Service Orchestration applications with model-driven abstraction and closed-loop integration.

4Blue Planet Configuration and Change Management (CCM)
CategoryCore Product
Description

Unified governance solution for device configuration, change, and lifecycle management across multi-vendor networks. Combines AI-driven workflows with real-time visibility, automated drift detection, and embedded governance to reduce operational risk and configuration errors.

5Blue Planet Unified Assurance and Analytics
CategoryCore Product
Description

AI-powered network observability platform combining fault, performance, and service quality management with a dynamic knowledge graph and closed-loop automation for multi-layer, multi-domain environments. Handles 500K+ devices and ~2.3B metrics processed hourly at Tier 1 scale.

6Blue Planet Route Optimization and Analysis
CategoryCore Product
Description

AI-driven IP digital twin platform providing real-time and historical routing intelligence across multi-layer, multi-vendor networks with DVR-style replay, predictive planning, and PCE-based traffic engineering optimization. Analyzes 50M routing entries hourly and enables 10x faster routing fault isolation.

7Blue Planet AI Studio
CategoryCore Product
Description

Unified control center for building, managing, and running agentic AI in telecom OSS. Provides a low-code agent builder, tool catalog, agent orchestration, LLM gateway, and enterprise-grade governance for multi-agent workflows.

8Agentic OSS
CategorySolution
Description

Cross-domain solution combining structured data, operational reasoning, and autonomous action capabilities embedded across inventory, orchestration, and assurance for intent-driven, AI-agent-driven network operations.

95G Automation
CategorySolution
Description

Cloud-native automation solution streamlining 5G planning, deployment, and service operations across multi-vendor RAN, transport, and core domains with mobile-aware intelligence and closed-loop agent-driven automation.

105G Network Slicing
CategorySolution
Description

End-to-end lifecycle automation for 5G network slices across RAN, transport, and core with intent-based orchestration, unified inventory, rapid slice design and activation, and AI-powered monitoring with closed-loop assurance.

11PON Automation
CategorySolution
Description

Modular automation solution streamlining planning, deployment, and operations of fiber broadband services with plan-to-build, order-to-service, and trouble-to-resolve process automation for PON/XGS-PON networks.

12Professional Services
CategoryService
Description

Expert-driven services including solution design and architecture, implementation and integration, automation workflow development, data modeling, DevOps enablement, and ongoing optimization for OSS transformation.

13Blue Planet Support
CategoryService
Description

Support services covering plan, design, implement, support, optimize, and train phases with 24x7x365 coverage and rapid deployment services for the Blue Planet portfolio.

14Blue Planet Learning
CategoryService
Description

Role-based training programs including product courses, certification training, instructor-led training with hands-on labs, and self-paced e-learning for developers on Blue Planet Inventory, Orchestration, and Unified Assurance and Analytics.

Scale indicator23 records

Each record includes

Type, Value, Description, Source

Partnership16 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-23
Description

Telefónica Deutschland and Blue Planet completed a joint proof of concept demonstrating how AI agents can accelerate 5G network slicing service design. The PoC integrated Blue Planet AI Studio with Telefónica's Multi-Domain Service Orchestration environment, reducing complex service design from weeks to minutes.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-19
Description

Lumen Technologies adopted Blue Planet AI Studio and AI agents to automate network operations as part of its strategy to build an AI-ready network. The collaboration enables automated device modeling, data discovery and migration, and resource reconciliation across network inventory, supporting Lumen's digital transformation toward autonomous network operations.

3EY
Strategic tierStrategicTypeImplementation/ SI/ Consulting PartnerAnnounced on2025-06-19
Description

EY announced an alliance with Blue Planet to transform telecom by helping accelerate speed to value in AI-driven autonomous networking for communication service providers through consulting and implementation services.

blueplanet.com
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-05-07
Description

Telefónica Germany selected Blue Planet to support cloud-based network automation and 5G monetization efforts. The project involves deploying Blue Planet's inventory, orchestration, and 5G network slicing applications to improve service delivery and operational efficiency.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-05-07
Description

Swisscom replaced legacy assurance systems with Blue Planet Unified Assurance and Analytics (UAA) as its assurance platform for fault and performance management across multiple domains including access, transport, mobile backhaul, and B2B services.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2024-09-10
Description

TDC NET selected Blue Planet to build an OSS foundation for the digital era through cloud-native deployment of Blue Planet Inventory to provide a single view of hybrid network resources and services as part of Denmark's digitization leadership.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-11-30
Description

BT Group's digital unit uses Blue Planet to simplify orchestration and delivery of network services for customer orders, speeding customer service delivery across consumer and business products with reduced engineering effort.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-09-14
Description

Virgin Media Ireland automates delivery of next-gen fiber broadband services with Blue Planet's zero-touch model-driven fulfillment and DevOps ecosystem, part of a €200m network transformation program from DOCSIS cable to full XGS-PON fiber infrastructure.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-09-08
Description

Deutsche Telekom and partners demonstrated multi-domain 5G dynamic slicing orchestration for enterprise services with Blue Planet in an ongoing proof of concept showcasing automation and multi-domain orchestration capabilities.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2020-09-24
Description

DISH selected Blue Planet automation software to accelerate 5G services, integrating cloud-native inventory and service order management into DISH's 5G platform for real-time inventory management and on-demand provisioning.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Orange Business is overhauling its IT infrastructure with Blue Planet providing service order management, orchestration, and AI-powered service assurance processes to support closed-loop automation and an AI-native IT stack.

Strategic tierCatalystTypeStrategic or Co-development Partner
Description

KDDI participates in TM Forum Catalyst collaborations with Blue Planet focused on autonomous networks and Composable IT summits.

Strategic tierCatalystTypeImplementation/ SI/ Consulting Partner
Description

Accenture participates in TM Forum Catalyst collaborations with Blue Planet across autonomous networks summits.

Strategic tierCatalystTypeTechnology or Integration
Description

ServiceNow participates in TM Forum Catalyst collaborations with Blue Planet focused on autonomous networks.

Strategic tierStrategicTypeTechnology or Integration
Description

P.I. Works collaborates with Blue Planet on operationalizing 5G dynamic slicing, combining Blue Planet's orchestration with P.I. Works' RAN automation capabilities.

16AWS
Strategic tierStrategicTypeTechnology or Integration
Description

AWS and Blue Planet collaborate on agentic AI scaling, with Blue Planet extending service automation with as-a-service agentic AI capabilities on AWS infrastructure.

blueplanet.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Netcracker (owned by NEC) provides end-to-end OSS/BSS and digital BSS solutions for Tier 1 telecom operators, directly competing with Blue Planet in orchestration, fulfillment, and inventory modernization for CSPs globally.

TypeDirect peer
Description

Amdocs is a leading OSS/BSS vendor to telecom operators, offering service fulfillment, orchestration, and assurance capabilities that directly overlap with Blue Planet's Intelligent Automation Portfolio, including AI/LLM-enabled offerings.

3TEOCO
TypeDirect peer
Description

TEOCO provides telecom analytics, assurance, and network optimization software for CSPs. Its assurance and route optimization capabilities closely overlap with Blue Planet Unified Assurance and Analytics and Route Optimization and Analysis products.

TypeDirect peer
Description

Comarch delivers OSS/BSS and telco network management software to CSPs worldwide, with overlapping inventory, orchestration, and service assurance offerings comparable to Blue Planet's portfolio.

TypeBroad incumbent
Description

Ericsson (with its Managed Services and NFVO/Orchestration portfolio) is a major telecom-vendor incumbent that bundles OSS automation into broader network and services contracts, competing against Blue Planet at Tier 1 operators globally.

TypeBroad incumbent
Description

Nokia's Network Operations / Nokia AVA offerings include OSS orchestration, assurance, and AI-driven analytics for CSPs, positioning Nokia as a broader incumbent competitor to Blue Planet across the OSS automation stack.

TypeBroad incumbent
Description

Cisco Crosswork delivers multi-domain network automation and assurance for service providers, leveraging Cisco's installed routing/optical base as an incumbent alternative to Blue Planet's orchestration and assurance products.

TypeBroad incumbent
Description

Following HPE's acquisition of Juniper, HPE/Juniper's Mist and Apstra offerings provide AI-driven network automation and assurance, serving as a broader incumbent competitor in service-provider network operations alongside Blue Planet.

TypeEmerging player
Description

Itential provides multi-domain network automation and orchestration for service providers and enterprises. While smaller than Blue Planet, Itential overlaps significantly in multi-vendor orchestration and intent-based automation use cases.

TypeBroad incumbent
Description

Huawei's SmartCare and iMaster NCE platforms offer OSS automation, orchestration, and AI-driven assurance for telecom operators globally, making Huawei a broad incumbent competitor — particularly strong in APAC and emerging markets.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers13 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI capability10 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Blue Planet

Telecom Network Automation Softwareblueplanet.com

Blue Planet, a Ciena division, provides cloud-native OSS automation software — including inventory, orchestration, assurance, routing, and AI Studio — to global Tier 1 telecom operators and large enterprises for AI-driven autonomous network operations.

Blue Planet firmographics

Firmographics
Name
Blue Planet
Legal name
Blue Planet, a division of Ciena Corporation
Website
https://blueplanet.com
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
251–500 employees
Short description
Blue Planet, a Ciena division, provides cloud-native OSS automation software — including inventory, orchestration, assurance, routing, and AI Studio — to global Tier 1 telecom operators and large enterprises for AI-driven autonomous network operations.
Ownership category
akta.pro rank

Blue Planet industry classification

Industry
Product category
Telecom Network Automation Software
NAICS
Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
IT Incident, Problem & Change Management Platforms (HDAEALAI)
akta.pro secondary industry
B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

  • Telecom OSS software
  • Network automation platform
  • 5G service orchestration
  • Cloud-native OSS
  • Agentic AI operations

Where Blue Planet is headquartered

Location

Headquarters

HQ city
Petaluma
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Blue Planet business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Software Licenses and Subscriptions: Blue Planet generates revenue through the sale of software licenses and subscriptions for its OSS portfolio including Inventory, Orchestration, Assurance, CCM, Route Optimization, and AI Studio. The platform is offered as cloud-native software deployable across public, private, or hybrid cloud environments.
  2. Professional Services: Implementation, integration, and consulting services for OSS transformation including solution design, architecture, automation workflow development, data modeling, DevOps enablement, and ongoing optimization. Professional services support deployment and maximize customer value.
  3. Training and Certification: Blue Planet Academy offers role-based training, instructor-led courses, and certification programs for product proficiency across the OSS portfolio.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise software pricing for OSS portfolio

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Blue Planet product offering

Product offering

Core offering

Blue Planet develops and sells a cloud-native, modular operations support system (OSS) automation platform for communications service providers. The platform unifies inventory, orchestration, configuration and change management, assurance, and route optimization across multi-vendor, multi-domain networks, with an AI Studio for building agentic AI workflows. It sells software licenses/subscriptions plus professional services, training, and support.

Product overview

Blue Planet, a division of Ciena, offers a cloud-native, modular OSS platform—the Blue Planet Cloud Native Platform—that converges inventory, orchestration, configuration and change management, assurance, route optimization, and AI Studio into an integrated Intelligent Automation Portfolio. The platform provides AI-driven, intent-based automation across multi-vendor, multi-domain environments with federated data architecture and open standards alignment. Core products include Blue Planet Inventory (unified network resource and service data), Orchestration (intent-driven service activation), Configuration and Change Management (governed device configuration), Unified Assurance and Analytics (AI-powered fault/performance management), Route Optimization and Analysis (IP digital twin), and AI Studio (agentic AI development). Solutions address 5G automation, 5G network slicing, PON automation, Agentic OSS, and Multi-layer Assurance, supported by Professional Services, Support, and Learning programs.

Differentiator

Problem solved

Functional benefit

Products and services

  • Blue Planet Cloud Native Platform Scalable, modular, Kubernetes-based OSS foundation providing federated, full-stack OSS data foundation with a unified data model for trusted end-to-end visibility across vendors and domains. Designed for communications service providers and large enterprises modernizing network operations.
  • Blue Planet Inventory Unified inventory management providing a federated, real-time view of network resource and service data across multi-vendor, multi-domain environments. Includes AI-driven resource forecasting, device modeling, auto-discovery, and reconciliation. Empowers automation, assurance, and optimization with an AI-ready data foundation.
  • Blue Planet Orchestration Intent-driven service orchestration automating service activation and management across complex multi-vendor, multi-domain, and hybrid networks. Includes Service Order Management and Multi-Domain Service Orchestration applications with model-driven abstraction and closed-loop integration.
  • Blue Planet Configuration and Change Management (CCM) Unified governance solution for device configuration, change, and lifecycle management across multi-vendor networks. Combines AI-driven workflows with real-time visibility, automated drift detection, and embedded governance to reduce operational risk and configuration errors.
  • Blue Planet Unified Assurance and Analytics AI-powered network observability platform combining fault, performance, and service quality management with a dynamic knowledge graph and closed-loop automation for multi-layer, multi-domain environments. Handles 500K+ devices and ~2.3B metrics processed hourly at Tier 1 scale.
  • Blue Planet Route Optimization and Analysis AI-driven IP digital twin platform providing real-time and historical routing intelligence across multi-layer, multi-vendor networks with DVR-style replay, predictive planning, and PCE-based traffic engineering optimization. Analyzes 50M routing entries hourly and enables 10x faster routing fault isolation.
  • Blue Planet AI Studio Unified control center for building, managing, and running agentic AI in telecom OSS. Provides a low-code agent builder, tool catalog, agent orchestration, LLM gateway, and enterprise-grade governance for multi-agent workflows.
  • Agentic OSS Cross-domain solution combining structured data, operational reasoning, and autonomous action capabilities embedded across inventory, orchestration, and assurance for intent-driven, AI-agent-driven network operations.
  • 5G Automation Cloud-native automation solution streamlining 5G planning, deployment, and service operations across multi-vendor RAN, transport, and core domains with mobile-aware intelligence and closed-loop agent-driven automation.
  • 5G Network Slicing End-to-end lifecycle automation for 5G network slices across RAN, transport, and core with intent-based orchestration, unified inventory, rapid slice design and activation, and AI-powered monitoring with closed-loop assurance.
  • PON Automation Modular automation solution streamlining planning, deployment, and operations of fiber broadband services with plan-to-build, order-to-service, and trouble-to-resolve process automation for PON/XGS-PON networks.
  • Professional Services Expert-driven services including solution design and architecture, implementation and integration, automation workflow development, data modeling, DevOps enablement, and ongoing optimization for OSS transformation.
  • Blue Planet Support Support services covering plan, design, implement, support, optimize, and train phases with 24x7x365 coverage and rapid deployment services for the Blue Planet portfolio.
  • Blue Planet Learning Role-based training programs including product courses, certification training, instructor-led training with hands-on labs, and self-paced e-learning for developers on Blue Planet Inventory, Orchestration, and Unified Assurance and Analytics.

Quantifiable outcome

  • 46% faster troubleshooting
  • +13 more outcomes

Companies that use Blue Planet

Customer profile

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Blue Planet technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Blue Planet partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered core, strategic and catalyst.

  • Telefónica DeutschlandcoreStrategic or Co-development Partner · 23 June 2026Telefónica Deutschland and Blue Planet completed a joint proof of concept demonstrating how AI agents can accelerate 5G network slicing service design. The PoC integrated Blue Planet AI Studio with Telefónica's Multi-Domain Service Orchestration environment, reducing complex service design from weeks to minutes.
  • Lumen TechnologiescoreStrategic or Co-development Partner · 19 February 2026Lumen Technologies adopted Blue Planet AI Studio and AI agents to automate network operations as part of its strategy to build an AI-ready network. The collaboration enables automated device modeling, data discovery and migration, and resource reconciliation across network inventory, supporting Lumen's digital transformation toward autonomous network operations.
  • EYstrategicImplementation/ SI/ Consulting Partner · 19 June 2025EY announced an alliance with Blue Planet to transform telecom by helping accelerate speed to value in AI-driven autonomous networking for communication service providers through consulting and implementation services.
  • Telefónica GermanycoreStrategic or Co-development Partner · 7 May 2025Telefónica Germany selected Blue Planet to support cloud-based network automation and 5G monetization efforts. The project involves deploying Blue Planet's inventory, orchestration, and 5G network slicing applications to improve service delivery and operational efficiency.
  • SwisscomcoreStrategic or Co-development Partner · 7 May 2025Swisscom replaced legacy assurance systems with Blue Planet Unified Assurance and Analytics (UAA) as its assurance platform for fault and performance management across multiple domains including access, transport, mobile backhaul, and B2B services.
  • TDC NETcoreStrategic or Co-development Partner · 10 September 2024TDC NET selected Blue Planet to build an OSS foundation for the digital era through cloud-native deployment of Blue Planet Inventory to provide a single view of hybrid network resources and services as part of Denmark's digitization leadership.
  • BT GroupcoreStrategic or Co-development Partner · 30 November 2023BT Group's digital unit uses Blue Planet to simplify orchestration and delivery of network services for customer orders, speeding customer service delivery across consumer and business products with reduced engineering effort.
  • Virgin Media IrelandcoreStrategic or Co-development Partner · 14 September 2023Virgin Media Ireland automates delivery of next-gen fiber broadband services with Blue Planet's zero-touch model-driven fulfillment and DevOps ecosystem, part of a €200m network transformation program from DOCSIS cable to full XGS-PON fiber infrastructure.
  • Deutsche TelekomcoreStrategic or Co-development Partner · 8 September 2023Deutsche Telekom and partners demonstrated multi-domain 5G dynamic slicing orchestration for enterprise services with Blue Planet in an ongoing proof of concept showcasing automation and multi-domain orchestration capabilities.
  • DISHcoreStrategic or Co-development Partner · 24 September 2020DISH selected Blue Planet automation software to accelerate 5G services, integrating cloud-native inventory and service order management into DISH's 5G platform for real-time inventory management and on-demand provisioning.
  • Orange BusinesscoreStrategic or Co-development PartnerOrange Business is overhauling its IT infrastructure with Blue Planet providing service order management, orchestration, and AI-powered service assurance processes to support closed-loop automation and an AI-native IT stack.
  • KDDIcatalystStrategic or Co-development PartnerKDDI participates in TM Forum Catalyst collaborations with Blue Planet focused on autonomous networks and Composable IT summits.
  • AccenturecatalystImplementation/ SI/ Consulting PartnerAccenture participates in TM Forum Catalyst collaborations with Blue Planet across autonomous networks summits.
  • ServiceNowcatalystTechnology or IntegrationServiceNow participates in TM Forum Catalyst collaborations with Blue Planet focused on autonomous networks.
  • P.I. WorksstrategicTechnology or IntegrationP.I. Works collaborates with Blue Planet on operationalizing 5G dynamic slicing, combining Blue Planet's orchestration with P.I. Works' RAN automation capabilities.
  • AWSstrategicTechnology or IntegrationAWS and Blue Planet collaborate on agentic AI scaling, with Blue Planet extending service automation with as-a-service agentic AI capabilities on AWS infrastructure.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Blue Planet competitors and assessment

Company assessment

Direct peers

  • Netcracker Technology: Netcracker (owned by NEC) provides end-to-end OSS/BSS and digital BSS solutions for Tier 1 telecom operators, directly competing with Blue Planet in orchestration, fulfillment, and inventory modernization for CSPs globally.
  • Amdocs: Amdocs is a leading OSS/BSS vendor to telecom operators, offering service fulfillment, orchestration, and assurance capabilities that directly overlap with Blue Planet's Intelligent Automation Portfolio, including AI/LLM-enabled offerings.
  • TEOCO: TEOCO provides telecom analytics, assurance, and network optimization software for CSPs. Its assurance and route optimization capabilities closely overlap with Blue Planet Unified Assurance and Analytics and Route Optimization and Analysis products.
  • Comarch: Comarch delivers OSS/BSS and telco network management software to CSPs worldwide, with overlapping inventory, orchestration, and service assurance offerings comparable to Blue Planet's portfolio.

Broad incumbents

  • Ericsson: Ericsson (with its Managed Services and NFVO/Orchestration portfolio) is a major telecom-vendor incumbent that bundles OSS automation into broader network and services contracts, competing against Blue Planet at Tier 1 operators globally.
  • Nokia (Network Operations / AVA): Nokia's Network Operations / Nokia AVA offerings include OSS orchestration, assurance, and AI-driven analytics for CSPs, positioning Nokia as a broader incumbent competitor to Blue Planet across the OSS automation stack.
  • Cisco (Crosswork Network Automation): Cisco Crosswork delivers multi-domain network automation and assurance for service providers, leveraging Cisco's installed routing/optical base as an incumbent alternative to Blue Planet's orchestration and assurance products.
  • Hewlett Packard Enterprise (HPE) / Juniper Networks: Following HPE's acquisition of Juniper, HPE/Juniper's Mist and Apstra offerings provide AI-driven network automation and assurance, serving as a broader incumbent competitor in service-provider network operations alongside Blue Planet.
  • Huawei (SmartCare / iMaster NCE): Huawei's SmartCare and iMaster NCE platforms offer OSS automation, orchestration, and AI-driven assurance for telecom operators globally, making Huawei a broad incumbent competitor — particularly strong in APAC and emerging markets.

Emerging players

  • Itential: Itential provides multi-domain network automation and orchestration for service providers and enterprises. While smaller than Blue Planet, Itential overlaps significantly in multi-vendor orchestration and intent-based automation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Blue Planet social profiles

Digital presence

Blue Planet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blue Planet leadership team

Management profile

Number of profiles

Profiles4 records

Blue Planet funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blue Planet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Planet

What does Blue Planet do?

Blue Planet develops and sells a cloud-native, modular operations support system (OSS) automation platform for communications service providers. The platform unifies inventory, orchestration, configuration and change management, assurance, and route optimization across multi-vendor, multi-domain networks, with an AI Studio for building agentic AI workflows. It sells software licenses/subscriptions plus professional services, training, and support.

Is Blue Planet a public or private company?

Blue Planet is a private company. It is classified as corporate owned and is currently operating.

When was Blue Planet founded?

Blue Planet was founded in 2006. It employs 251 to 500 people.

Where is Blue Planet based?

Blue Planet is headquartered in Petaluma, United States, in the North America region.

How does Blue Planet make money?

Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services and training and Certification.

Who are Blue Planet's main competitors?

Direct peers on record are Netcracker Technology, Amdocs, TEOCO and Comarch. Broad incumbents are Ericsson, Nokia (Network Operations / AVA), Cisco (Crosswork Network Automation), Hewlett Packard Enterprise (HPE) / Juniper Networks and Huawei (SmartCare / iMaster NCE). Itential is listed as an emerging player.

Does Blue Planet have an API?

Yes. Blue Planet provides open APIs for integration with existing OSS/BSS stacks. Northbound interfaces use TM Forum Open APIs, while southbound integrations use open APIs and resource adapters. Event-driven integrations support REST and Kafka. The platform also supports the Model Context Protocol (MCP) for agentic AI integration and agent-to-agent (A2A) interaction models. Developer documentation is at developer.blueplanet.com.

What industry is Blue Planet in?

Blue Planet's product category is Telecom Network Automation Software. Its primary akta.pro industry code is HDAEALAI, IT Incident, Problem & Change Management Platforms, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 54151 and its SIC code is 7372.

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RCR Wireless NewsContext before control – Blue Planet maps AI architecture for autonomous networksCiena-owned Blue Planet is advancing its autonomous network strategy by integrating configuration management with orchestration, assurance, and analytics to provide the necessary context for AI agents. The company argues that while telcos have abundant data, fragmented systems hinder operational value, necessitating a closed-loop architecture where AI can make trusted, informed decisions across complex multi-vendor networks.Fierce-networkWhy configuration and change management matter in autonomous networksBlue Planet, a division of Ciena, is promoting its Configuration and Change Management (CCM) solution as an essential foundation for autonomous networking in telecom environments. Industry experts argue that as networks become more dynamic with AI-driven automation and multiple vendors, configuration management provides the visibility, governance, and trusted network state needed to reduce outages and enable validated automated decisions. The article presents configuration and change management as a critical operational discipline that carriers must adopt as they progress toward higher levels of network autonomy.TradingViewHow AI-Driven 5G Network Slicing Positions Ciena for Long-Term GrowthCiena Corporation's Blue Planet division completed a successful proof of concept with Telefónica Deutschland demonstrating AI-driven network automation capabilities for 5G services, integrating the platform into Germany's existing Multi-Domain Service Orchestration framework. The collaboration enhances Ciena's software growth opportunities, customer retention, and exposure to the enterprise 5G market, with shares having gained 451.5% over the past year. However, the article notes that heavy investments by rivals Nokia and Cisco in AI-driven network automation may limit Ciena's pace of monetizing its technological edge.MobileeuropeTelefónica Deutschland, Blue Planet show AI agents speeding slice serviceTelefónica Deutschland and Blue Planet, a division of Ciena, completed a joint proof of concept testing AI agents to accelerate the design and fulfillment of 5G network slicing services. The PoC reduced service design tasks from weeks to minutes by embedding AI-driven automation in operational workflows, improving design speed, consistency, and quality while reducing errors. The companies established a foundation for scaling this approach to additional use cases and enabling more dynamic, intent-based services as part of Telefónica's evolution toward autonomous network operations.SDxCentralBlue Planet powers European 5G network slicing with AI agentsBlue Planet and Telefónica Deutschland completed a joint proof of concept using agentic AI to power 5G network slicing services, integrating Blue Planet's AI Studio platform with Telefónica Germany's multi-domain service orchestration environment. The PoC enabled complex tasks such as defining slice specifications and generating standards-compliant service payloads to be completed in minutes instead of weeks, while reducing error rates and ensuring consistent, repeatable workflows through AI agent delegation of complex standards. The results validate intent-based, AI-driven approaches for autonomous network operations, supporting Telefónica Germany's strategy to compete against rivals like Vodafone Germany in the 5G slicing market.GurufocusTelefónica Deutschland and Blue Planet Demonstrate How AI AgentsTelefónica Deutschland and Blue Planet, a division of Ciena, successfully completed a joint proof of concept demonstrating how AI agents can accelerate the design and fulfillment of 5G network slicing services, integrating Blue Planet AI Studio with Telefónica's existing Multi-Domain Service Orchestration environment. The PoC achieved significant efficiency gains, reducing tasks that previously required weeks of specialized manual effort to minutes, while improving design speed, consistency, and quality through guided, repeatable processes. This collaboration validates the role of AI agents in advancing telecommunications operators toward more autonomous network operations.Business Wire BlogTelefónica Deutschland and Blue Planet Demonstrate How AI Agents Can Accelerate 5G Network Slicing Service DesignTelefónica Deutschland and Blue Planet successfully completed a joint proof of concept demonstrating how AI agents can accelerate 5G network slicing service design, showing tasks that previously required weeks of specialized manual effort can now be completed in minutes. The PoC leveraged Blue Planet AI Studio integrated with Telefónica Deutschland's Multi-Domain Service Orchestration framework, validating that AI-driven automation can improve design speed, consistency, and quality while reducing errors. This collaboration supports Telefónica's broader vision for AI-native operations and evolution toward more autonomous network capabilities.Stock TitanTelefónica Deutschland, Blue Planet cut 5G slicing designTelefónica Deutschland and Blue Planet completed a joint proof of concept demonstrating how AI agents can accelerate the design and fulfillment of 5G network slicing services, showing that tasks previously taking weeks can be completed in minutes. The PoC integrated Blue Planet AI Studio with Telefónica Deutschland's Multi-Domain Service Orchestration platform, validating AI-driven automation within real operational workflows. The collaboration supports Telefónica's broader vision for AI-native operations and network autonomy, with potential applications across additional use cases.Fierce-networkBlue Planet, Telefónica Deutschland create 5G network slices with AITelefónica Deutschland collaborated with Ciena’s Blue Planet division to demonstrate AI-powered 5G network slicing, using Blue Planet’s AI Studio with the operator’s Multi-Domain Service Orchestration platform in a proof of concept. The trial showed that the AI agent can create network slices in minutes using natural language prompts, replacing what previously took weeks of manual engineering work. The companies say this approach can simplify service design, reduce lead times, and help operators overcome the complexity that has slowed 5G slicing adoption.Computer WeeklyBlue Planet, Telefónica unveil AI-powered 5G slicing design proof of conceptTelefónica Deutschland and Blue Planet have unveiled a proof of concept demonstrating how AI agents can simplify complex 5G network slicing service design, integrating with Telefónica's multi-domain service orchestration environment. The collaboration achieved significant results, reducing tasks that previously took weeks to minutes and improving design consistency while reducing errors through automated, guided processes. The PoC forms part of Telefónica Deutschland's broader transformation toward AI-native operations and increasing network autonomy.