NuORDER
NuORDER by Lightspeed is a cloud-based B2B commerce platform that helps wholesale brands and retailers manage ordering, visual assortment planning, and marketplace discovery. It serves 3,000+ brands and 100,000+ retailers globally with ERP-integrated subscription SaaS.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What NuORDER does
NuORDER, operating as "NuORDER by Lightspeed," is a cloud-based B2B commerce platform purpose-built for the wholesale fashion and lifestyle industry. Founded in 2011 in Los Angeles and acquired by Lightspeed Commerce Inc. (NYSE: LSPD) in 2021, the company operates as a strategic wholesale commerce business unit within Lightspeed, with legal entity Lightspeed NuORDER Inc. headquartered in Montréal, Canada and sales/support offices in New York and London. The platform serves wholesale brands selling to retailers and department stores, specialty retailers, and off-price retailers, with a stated customer base of more than 3,000 brands globally and access to 100,000+ vetted retailers through the Lightspeed network.
The product portfolio consists of three core integrated offerings: (1) NuORDER Wholesale, a B2B eCommerce platform enabling brands to run fully-branded wholesale websites with 24/7 ordering, account-specific pricing, digital linesheets, integrated payments, and built-in reporting; (2) NuORDER Assortments, an enterprise-grade visual assortment planning platform with AI-powered Order Trends analytics for duplicate buy detection, automated inventory allocation, and markdown reduction; and (3) NuORDER Marketplace, a centralized multi-brand shopping and ordering destination launched at NRF's Big Show in January 2026 connecting 4,000+ brands with retailers. The platform integrates with 120+ ERP, PLM, and POS systems (SAP, Oracle NetSuite, Microsoft Dynamics, Salesforce, HubSpot, Magento, WooCommerce, BigCommerce, Lightspeed POS, Square, Clover) and is built on an API-first cloud architecture with native EDI support.
The business model is primarily subscription-based (B2B Commerce subscription, Assortments subscription, Lightspeed NuORDER Network) supplemented by potential transaction fees on the Marketplace and professional services for ERP integration. Go-to-market combines direct enterprise sales to major retailers and brands, a partner program across referral/reseller/service/support categories, and a self-serve freemium tier with up to 5 users. The company employs 101-250 people, holds GDPR, CCPA, and EU-U.S. Data Privacy Framework compliance, and serves enterprise customers including Nordstrom, Saks Fifth Avenue, Bloomingdale's, Macy's, David Jones, Neiman Marcus, Bergdorf Goodman, Arc'teryx, Chinese Laundry, Outerknown, Boozt, and NK Retail.
NuORDER firmographics
Firmographics- Name
- NuORDER
- Legal name
- Lightspeed NuORDER Inc.
- Website
- https://nuorder.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NuORDER by Lightspeed is a cloud-based B2B commerce platform that helps wholesale brands and retailers manage ordering, visual assortment planning, and marketplace discovery. It serves 3,000+ brands and 100,000+ retailers globally with ERP-integrated subscription SaaS.
- Ownership category
- akta.pro rank
NuORDER industry classification
Industry- Product category
- B2B Wholesale Commerce Platform
- akta.pro primary industry
- Trade Promotion Management (TPM) & Optimization Services (CRAOAOAC)
- akta.pro secondary industries
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where NuORDER is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NuORDER business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- B2B Commerce Subscription: Subscription-based access to the wholesale eCommerce platform including virtual showroom, order management, digital linesheets, and sales tools. Paid subscription required for full feature access beyond free tier.
- Assortments Subscription: Subscription-based access to visual assortment planning platform for retailers to optimize inventory distribution and merchandising plans.
- Lightspeed NuORDER Network: Wholesale network connecting brands with new retailers and enabling reorders with existing Lightspeed POS retailers.
- Marketplace Transaction: Marketplace platform enabling retailers to browse, compare, and purchase products across thousands of brands in a single location. May include transaction-based revenue.
- Integration Services: Additional paid services for ERP integration, implementation, and custom integrations beyond standard onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Brand/Account tier with basic access |
| Subscription | Annual | B2B Commerce paid subscription |
| Subscription | Annual | Assortments paid subscription |
| Other | Multi-year contract | Enterprise Integration Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
NuORDER product offering
Product offeringCore offering
NuORDER by Lightspeed is a cloud-based B2B commerce platform that enables wholesale brands and retailers to digitize the entire ordering, assortment planning, and buying process. The platform combines a branded wholesale eCommerce storefront, visual assortment planning with AI-powered insights, integrated order management, and a Marketplace that connects 4,000+ brands with 100,000+ vetted retailers, all unified by 120+ ERP/PLM/POS integrations.
Product overview
NuORDER by Lightspeed is a B2B commerce platform consisting of three core integrated products: (1) Wholesale - a B2B eCommerce platform for brands to sell to retailers with eCommerce, order management, advanced sales tools, flexible configurations, integrated payments, and actionable insights modules; (2) Assortments - an enterprise-grade buying platform for retailers to make data-driven decisions with modules for both brands and retailers, featuring visual planning, automated allocation, and Order Trends analytics; and (3) Marketplace - a discovery platform connecting over 3,000 brands with retailers. The platform integrates natively with Lightspeed POS and supports 120+ ERP, PLM, and POS system integrations including SAP, Oracle NetSuite, Microsoft Dynamics, Salesforce, and Magento. Lightspeed AI adds a conversational intelligence layer for natural language business queries.
Differentiator
Problem solved
Functional benefit
Brands
- NuORDER Wholesale: B2B eCommerce platform for brands to sell products to retailers, featuring 24/7 ordering, account-specific pricing, and built-in reporting.
- NuORDER Assortments
- NuORDER Marketplace
Products and services
- NuORDER Wholesale B2B eCommerce platform that enables wholesale brands to sell to department stores, specialty, and off-price retailers via a fully-branded wholesale website with 24/7 ordering, account-specific pricing and discounts, upsell identification, and built-in sales reporting. Includes modules for eCommerce, Advanced Sales Tools, Order Management, Flexible Configurations, Integrated Payments, and Actionable Insights.
- NuORDER Assortments Enterprise-grade visual buying and merchandising platform that helps retailers minimize overbuying, reduce markdowns, and increase profit margins. Features automated inventory allocation with localized size curves, real-time collaboration on assortments, and the AI-powered Order Trends analytics tool. Includes tailored workflows for brands and retailers.
- NuORDER Marketplace Centralized multi-brand shopping and ordering destination where retailers can browse, compare, and purchase products across thousands of brands in a single interface. Features seamless POS integration, AI-driven insights, brand discovery by category/price point/trade show, 24/7 browsing of digital catalogs, and centralized order management and fulfillment tracking.
Quantifiable outcome
- 31% increase in sales (Arc'teryx case study)
- +2 more outcomes
Companies that use NuORDER
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
NuORDER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability10 records
Feature10 records
NuORDER partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core, regional and minor.
- BooztflagshipStrategic partnership with Boozt, a leading Nordic digital retailer, to integrate NuORDER's B2B commerce platform into Boozt's operations. Replaces fragmented spreadsheets and manual workflows with a centralized system connecting assortments, orders, and product data. Aims to improve buying intelligence and enable more strategic assortment decisions. Marks a milestone in NuORDER's European expansion.
- NordstromcoreExtended partnership with Nordstrom integrating NuORDER's data and commerce platform more deeply into Nordstrom's operations. Platform will increase data collection to support AI-driven processes for forecasting, recommendations, and personalization. Aims to make retail operations more efficient and data-driven.
- Saks GlobalcoreExpanded luxury retail footprint with Saks Global, extending partnership to Neiman Marcus and Bergdorf Goodman. Partnership enables better collaboration with vendor partners, drives inventory efficiency, and ensures merchandise effectiveness across all touchpoints.
- NK RetailregionalNK Retail, operating within NK, a leading Scandinavian department store group, selected NuORDER as strategic partner to digitize merchandising and buying process. Enables buyers to write orders 60% faster by eliminating manual processes and providing real-time data for assortment planning.
- Lightspeed POScoreNuORDER integrates directly with Lightspeed's point-of-sale system, enabling retailers to synchronize orders into inventory management. Lightspeed POS retailers gain access to NuORDER's wholesale network of over 100,000 retailers and 4,000+ brands.
- SheaBusinessminorSystems integrator partner providing implementation and consulting services for NuORDER customers.
- Fashion ExpertsminorFashion consulting partner providing industry expertise and implementation guidance for fashion and apparel brands.
- NAVEXPERTSminorSystems integrator partner specializing in retail technology implementations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NuORDER competitors and assessment
Company assessmentDirect peers
- JOOR: JOOR is a direct competitor to NuORDER, operating a B2B wholesale platform connecting fashion brands and retailers globally. Both companies serve the same fashion/apparel wholesale customer base with digital linesheets, order management, and virtual showrooms.
- Handshake: Handshake is Shopify's B2B wholesale platform, providing brands with a dedicated wholesale storefront integrated with Shopify. It competes directly with NuORDER Wholesale in the B2B ordering, catalog, and order management space.
- Faire: Faire operates a B2B wholesale marketplace connecting independent brands with retailers. It is a direct marketplace competitor to NuORDER Marketplace, with strong traction in apparel and lifestyle categories serving specialty retailers.
- RangeMe: RangeMe is a B2B product discovery and sourcing platform used by retailers to find brands and suppliers, primarily in CPG and retail. It competes with NuORDER Marketplace on the brand discovery and onboarding side of wholesale.
- Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting independent brands with retailers. It is a direct competitor to NuORDER Marketplace, particularly in the European expansion theater where NuORDER is investing via Boozt and NK Retail.
Broad incumbents
- Shopify Plus: Shopify Plus offers B2B functionality (via Handshake) on top of its broader commerce platform. As a broader incumbent, Shopify Plus competes with NuORDER Wholesale for brands seeking an integrated B2B+B2C commerce solution, though its wholesale capabilities are not as specialized as NuORDER's.
- BigCommerce: BigCommerce is a broader headless commerce platform with B2B Edition capabilities that overlap with NuORDER Wholesale's order management and pricing tier functionality, though BigCommerce positions itself as a general commerce platform rather than a wholesale specialist.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud provides B2B commerce capabilities as part of its broader CRM and commerce portfolio. It is a broad incumbent that competes with NuORDER for large enterprise retailers, particularly those already in the Salesforce ecosystem.
Emerging players
- Mirakl: Mirakl provides marketplace platform technology that enables retailers and brands to launch third-party marketplaces. It is an emerging player with partial overlap with NuORDER Marketplace on the marketplace infrastructure layer, particularly for enterprise retailers.
- ShopHive: ShopHive is a B2B wholesale platform targeting independent brands and specialty retailers. It is an emerging niche competitor with overlapping functionality to NuORDER Wholesale's core offering but focused on a smaller, SMB-oriented customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
NuORDER social profiles
Digital presenceNuORDER compliance and trust
Trust signalCompliance3 records
NuORDER financial estimates
Financial estimateRevenue estimate
Valuation estimate
NuORDER leadership team
Management profileNumber of profiles
Profiles9 records
NuORDER funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NuORDER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NuORDER
What does NuORDER do?
NuORDER by Lightspeed is a cloud-based B2B commerce platform that enables wholesale brands and retailers to digitize the entire ordering, assortment planning, and buying process. The platform combines a branded wholesale eCommerce storefront, visual assortment planning with AI-powered insights, integrated order management, and a Marketplace that connects 4,000+ brands with 100,000+ vetted retailers, all unified by 120+ ERP/PLM/POS integrations.
Is NuORDER a public or private company?
NuORDER is a private company. It is classified as corporate owned and is currently operating.
When was NuORDER founded?
NuORDER was founded in 2011. It employs 101 to 250 people.
Where is NuORDER based?
NuORDER is headquartered in Los Angeles, United States, in the North America region.
How does NuORDER make money?
Five revenue lines are on record. B2B Commerce Subscription is the primary driver. The others are assortments Subscription, lightspeed NuORDER Network, marketplace Transaction and integration Services.
Who are NuORDER's main competitors?
Direct peers on record are JOOR, Handshake, Faire, RangeMe and Ankorstore. Broad incumbents are Shopify Plus, BigCommerce and Salesforce Commerce Cloud. Emerging players are Mirakl and ShopHive.
Does NuORDER have an API?
No public API is recorded for NuORDER.
What industry is NuORDER in?
NuORDER's product category is B2B Wholesale Commerce Platform. Its primary akta.pro industry code is CRAOAOAC, Trade Promotion Management (TPM) & Optimization Services, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.