Laundry Service
Laundry Service is a New York–based creative advertising agency, now operating as the Creative Department at Wasserman, that builds sports, music, and entertainment–driven marketing campaigns for large consumer brands such as Taco Bell, Google/Android, Stanley 1913, and Gatorade.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Laundry Service does
Laundry Service is a New York–based creative advertising agency founded in 2009 that builds culturally resonant marketing campaigns for major consumer brands, operating at the intersection of sports, music, and entertainment. As of 2026, the firm has been rebranded and integrated as the Creative Department at Wasserman, the global sports, music, and entertainment marketing firm, unifying its creative groups under a single global team. The agency's work spans campaign strategy, social media marketing, video production, influencer and creator partnerships, and increasingly AI-generated content; documented engagements include the Taco Bell 'Big CrAIvings' AI-driven Instagram launch for the Cheez-It Crunchwrap Supreme, the Stanley x Lionel Messi Quencher ProTour partnership, the Gatorade 'The Take' March Madness TVC, and the Android 'McLaren Compact Co-Pilots' F1 activation.
The firm serves a narrow roster of large enterprise clients — Taco Bell, Google/Android, Stanley 1913, and Gatorade — across food & beverage, consumer goods, technology, and sports beverage verticals, with project-based, quote-driven B2B engagements rather than disclosed pricing. Its distribution runs through direct enterprise sales introduced largely via Wasserman's broader sports and entertainment network, and it maintains a sub-brand called Cycle (cycle.media) as an additional media platform. Operationally, the company has 51–100 employees, a global service footprint through its parent, and an active 2025–2026 campaign cadence alongside unresolved reputational exposure from the Schnatter v. Laundry Service litigation tied to a 2018 recording incident.
Laundry Service firmographics
Firmographics- Name
- Laundry Service
- Legal name
- Laundry Service
- Website
- https://247laundryservice.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Laundry Service is a New York–based creative advertising agency, now operating as the Creative Department at Wasserman, that builds sports, music, and entertainment–driven marketing campaigns for large consumer brands such as Taco Bell, Google/Android, Stanley 1913, and Gatorade.
- Ownership category
- akta.pro rank
Where Laundry Service is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Laundry Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels1 record
Marketing channels3 records
Laundry Service product offering
Product offeringCore offering
Laundry Service is a full-service creative and social media advertising agency that develops brand campaigns, digital content, social media strategy, and influencer/creator partnerships for major consumer brands. The agency integrates generative AI for content production and operates at the intersection of sports, music and entertainment, now functioning as the Creative Department at Wasserman.
Product overview
Laundry Service is a creative advertising agency that is now the Creative Department at Wasserman, operating at the intersection of sports, music, and entertainment. The company creates marketing campaigns and advertising content for brands, offering services including campaign strategy, digital content creation, social media marketing, and creator/influencer partnerships. Their portfolio includes specific campaigns such as the Stanley x Messi partnership, the Gatorade 'The Take' March Madness TVC, the Android McLaren Co-Pilots campaign, and the Taco Bell 'Big CrAIvings' AI-powered social media launch. They also offer Cycle as an additional media platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising and Creative Campaign Services
Companies that use Laundry Service
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Laundry Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Laundry Service partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- McLaren RacingcoreAndroid has a legitimate connection to F1 through their partnership with McLaren. Android equips Team McLaren with technology for communication and information at the track. Laundry Service created content for this partnership, developing RC car racing formats featuring drivers Lando Norris and Oscar Piastri.
- Lionel Messi / Inter MiamicoreLaundry Service helped launch Stanley's first-ever multi-year partnership with Lionel Messi when he took his legacy to Inter Miami in 2023. Created campaign to relaunch Stanley brand and its Quencher ProTour product.
- Gatorade Athletes (Paige Bueckers, JuJu Watkins, Cooper Flagg)coreCollaborated with Gatorade to launch 2025 March Madness TVC featuring elite Gatorade athletes. Film was part of iconic "Is IT in You?" campaign and aired on linear TV and March Madness Live streaming.
- WassermancoreLaundry Service is now the Creative Department at Wasserman, which operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale.
Recent moves6 records
Expansion highlights4 records
Laundry Service competitors and assessment
Company assessmentDirect peers
- Mekanism: Independent creative agency producing integrated brand storytelling for major consumer brands. Comparable in scale (~100+ employees) and in its blend of cultural storytelling and performance creative.
- Deutsch LA: LA-based creative agency with a strong track record on major consumer brands (including Taco Bell historically). Direct competitor for the same enterprise creative briefs in the LA/NY corridor.
- 72andSunny: Global creative agency known for major consumer brand campaigns and entertainment-marketing crossover. Directly comparable to Laundry Service's work across sports/culture-driven brand activations for Taco Bell, Google, and Gatorade.
- R/GA: Digital creative agency with strong enterprise client roster and capabilities across brand, product, and content. Comparable to Laundry Service's digital/social creative work for tech-forward brands like Android.
- Anomaly: Independently-owned creative agency with a similar model of building brand-defining campaigns for major consumer clients. Comparable in agency scale and creative-led enterprise positioning.
- VaynerMedia: Digital-first creative and social media agency serving large consumer brands with content, social, and creator strategies. Closely matches Laundry Service's social-media-led model and enterprise client mix.
- Mother: Independently-held creative agency network producing culturally resonant campaigns for major consumer brands. Comparable agency size and creative-first positioning against Laundry Service.
Broad incumbents
- Droga5: Larger, award-winning creative agency under Accenture Song. Competes for the same enterprise creative briefs but operates at significantly greater scale and with broader service offerings.
- Wieden+Kennedy: Iconic independent creative agency with deep sports/lifestyle credentials (e.g., Nike). Competes for the same major-brand creative work but at a much larger scale and global footprint.
- Octagon: Global sports marketing agency (under IPG) operating at the intersection of sports IP, athlete partnerships, and brand activation. Closest peer in the sports-marketing vertical, though broader and more focused on rights/consulting than creative production.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Laundry Service social profiles
Digital presenceLaundry Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laundry Service leadership team
Management profileNumber of profiles
Profiles2 records
Laundry Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laundry Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laundry Service
What does Laundry Service do?
Laundry Service is a full-service creative and social media advertising agency that develops brand campaigns, digital content, social media strategy, and influencer/creator partnerships for major consumer brands. The agency integrates generative AI for content production and operates at the intersection of sports, music and entertainment, now functioning as the Creative Department at Wasserman.
Is Laundry Service a public or private company?
Laundry Service is a private company. It is classified as corporate owned and is currently operating.
When was Laundry Service founded?
Laundry Service was founded in 2009. It employs 51 to 100 people.
Where is Laundry Service based?
Laundry Service is headquartered in New York, United States, in the North America region.
Who are Laundry Service's main competitors?
Direct peers on record are Mekanism, Deutsch LA, 72andSunny, R/GA, Anomaly, VaynerMedia and Mother. Broad incumbents are Droga5, Wieden+Kennedy and Octagon.
Does Laundry Service have an API?
No public API is recorded for Laundry Service.