Sprite
Sprite is a lemon-lime carbonated soft drink brand owned by The Coca-Cola Company, marketed across 180 global markets as the world's leading lemon-lime soda. The brand extends into Sprite + Tea, Sprite Chill, and co-branded RTDs, and is distributed through Coca-Cola's retail, foodservice, and e-commerce channels.
- Company typePublic
- Founded1961
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sprite does
Sprite is a lemon-lime carbonated soft drink brand launched in 1961 and wholly owned by The Coca-Cola Company (NYSE: KO). It is positioned as the world's number one lemon-lime soft drink and is marketed in approximately 180 global markets, primarily through Coca-Cola's bottling and distribution network, including Coca-Cola Europacific Partners (CCEP) in select regions. The core product is the Sprite lemon-lime soda, with sub-brands and extensions including Sprite + Tea (a tea-infused variant), Sprite Chill (a chilled-format innovation), and a co-branded ready-to-drink (RTD) product, Absolut Vodka & Sprite Pineapple, distributed in the UK. The technology underpinning the brand is positioned as a soft drink formulation and branding platform, with the principal 'platform' asset being the 'It's That Fresh' global brand identity launched in March 2026, which unifies refreshed visual and sonic branding (including the 'Sprite Sound' musical identity co-created with producer Mustard) across all markets.
Sprite's revenue is generated almost entirely through beverage sales via retail, convenience, foodservice, and e-commerce channels, using mass-market CPG pricing; brand-level revenue is not publicly disclosed and is reported only as part of The Coca-Cola Company's consolidated financials. Go-to-market is event-driven and culture-led, anchored by global basketball sponsorships (NBA, EuroLeague, Harlem Globetrotters, Unrivaled Basketball Club), co-branded consumer collaborations (Crenshaw Skate Club, Takis, TABASCO, McDonald's), digital retail media campaigns (Grab in Indonesia), and athlete influencer deals (Sha'Carri Richardson). The brand targets mainstream consumers seeking refreshment, with an emphasis on younger demographics engaged with basketball, music, and street culture across 180 markets. Reported campaign outcomes include a 30% sales uplift and 25% conversion rate from the Indonesia Grab retail media campaign, and 11.9 million total viewers / 589 million social media impressions for the Unrivaled 1-on-1 tournament.
Sprite firmographics
Firmographics- Name
- Sprite
- Legal name
- The Coca-Cola Company
- Website
- https://sprite.com
- Company type
- Public
- Founded year
- 1961
- Operating status
- Operating
- Short description
- Sprite is a lemon-lime carbonated soft drink brand owned by The Coca-Cola Company, marketed across 180 global markets as the world's leading lemon-lime soda. The brand extends into Sprite + Tea, Sprite Chill, and co-branded RTDs, and is distributed through Coca-Cola's retail, foodservice, and e-commerce channels.
- Ownership category
- akta.pro rank
Sprite industry classification
Industry- Product category
- Carbonated Soft Drinks
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Sprite is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Sprite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Beverage Sales: Sprite generates revenue through direct beverage sales via retail channels, convenience stores, restaurants, and e-commerce platforms. As a mass-market CPG brand, sales are driven by broad distribution and consumer demand for refreshment.
Go-to-market motion5 records
Distribution channels4 records
Marketing channels8 records
Sprite product offering
Product offeringCore offering
Sprite is a colorless lemon-lime flavored carbonated soft drink brand sold globally as the number one lemon-lime soft drink in 180 markets. The portfolio includes the core Sprite beverage alongside sub-brands such as Sprite + Tea (tea-infused variant), Sprite Chill (chilled innovation), and co-branded RTD products like Absolut Vodka & Sprite Pineapple, distributed via Coca-Cola's retail, foodservice, and e-commerce channels.
Product overview
Sprite is a lemon-lime carbonated soft drink brand owned by The Coca-Cola Company. The core product Sprite is supported by sub-brands including Sprite + Tea (tea-infused variant) and Sprite Chill (chilled variant), with both expanding globally under the 'It's That Fresh' brand platform launched March 2026. Coca-Cola Europacific Partners also produces the co-branded Absolut Vodka & Sprite Pineapple RTD.
Differentiator
Problem solved
Functional benefit
Brands
- Sprite + Tea: A tea-flavored Sprite variant combining lemon-lime soda with tea.
- Sprite Chill
- Sprite Sound
Products and services
- Sprite Core lemon-lime carbonated soft drink brand owned by The Coca-Cola Company, positioned as the number one lemon-lime soft drink globally and supported by the 'It's That Fresh' brand platform.
- Sprite + Tea Tea-infused variant of Sprite featuring golden tea, positioned as a hybrid beverage innovation with the tagline 'Taste the Sprite. Sip the Tea.'
- Sprite Chill Chilled beverage variant being expanded globally under the 'It's That Fresh' brand platform across 180 markets as part of Sprite's summer 2026 innovation rollout.
- Absolut Vodka & Sprite Pineapple Co-branded ready-to-drink product featuring vodka and Sprite with pineapple flavor, produced by Coca-Cola Europacific Partners in 250ml slimline cans at 5% ABV, targeting the UK RTD market.
Quantifiable outcome
- 30% uplift in GrabMart sales during Indonesia's 'mudik' campaign
- +1 more outcomes
Companies that use Sprite
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sprite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sprite partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- GrabcoreSprite partnered with Grab to run a real-time refreshment campaign during Indonesia's annual 'mudik' mass migration season, targeting consumers actively traveling to their hometowns. The campaign leveraged Grab's retail media ecosystem and achieved a 30% uplift in GrabMart sales and 25% conversion rate.
- EuroLeague BasketballcoreSprite signed a multi-season agreement with Euroleague Basketball to become an official partner of the pan-European club competition starting from the 2026-27 season. The deal provides visibility across in-venue channels, on-court branding, and in-arena advertising, with activation beginning at the 2026 EuroLeague Final Four in Athens.
- Crenshaw Skate ClubminorCollaboration with Crenshaw Skate Club as part of Sprite's 'It's That Fresh' global platform, targeting street culture and skateboarding communities.
- TakisminorCollaboration with Takis as part of Sprite's 'It's That Fresh' global platform, combining beverage and snack brand marketing in the street culture space.
- TABASCOminorCollaboration with TABASCO as part of Sprite's 'It's That Fresh' global platform, expanding the brand's presence in the food and flavor space.
- McDonald'scoreMcDonald's collaboration as part of Sprite's 'It's That Fresh' global platform, leveraging the fast-food giant's global footprint for co-branded activations and product offerings.
- Mustard (Producer)coreProducer Mustard collaborated with Sprite to create 'Sprite Sound,' a new musical identity as part of the 'It's That Fresh' brand platform, serving as a sonic brand asset across 180 markets.
- NBAflagshipSprite returned as the NBA's Official Global Soft Drink Partner under a multiyear agreement, reviving a partnership that began in 1986 and previously ran until 2015. Sprite will activate across NBA's global stages including tentpole moments and international events, with fan experiences, co-branded limited-edition cans, and digital content.
- Harlem GlobetrottersminorSprite entered into a new basketball sponsorship with the Harlem Globetrotters, expanding its basketball portfolio beyond major league partnerships.
- Dallas Mavericks/Mavs FoundationminorPartnership with Dallas Mavericks and Mavs Foundation to deliver major upgrades to a basketball court at Genesis Women's Shelter & Support in Dallas, including new playing surface, adjustable hoops, lighting, and integrated games.
- Unrivaled Basketball ClubcoreSprite serves as presenting partner for Unrivaled's 1-on-1 Tournament, a women's professional basketball league co-founded by Breanna Stewart and Napheesa Collier. The partnership includes the $300,000 prize pool tournament with $200,000 for the champion, broadcast on TNT, truTV, and HBO Max.
- Sha'Carri RichardsonminorAthlete influencer partnership with Sha'Carri Richardson, a prominent sprinter who has become a notable athlete influencer through strategic partnerships and social media presence, collaborating with Sprite for authentic brand storytelling.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sprite competitors and assessment
Company assessmentEmerging players
- Red Bull: Red Bull is a leader in the energy/functional beverage category that increasingly competes with Sprite for share of throat among younger consumers seeking refreshment and energy, particularly in the street culture and sports sponsorship arenas.
- Olipop: Olipop is a fast-growing prebiotic functional soda brand that competes with Sprite in the flavored soda consumer occasion but targets health-conscious consumers seeking lower-sugar alternatives, representing the encroachment of wellness-positioned CSDs.
- Monster Energy: Monster Energy competes with Sprite for younger consumer occasions and sports/sponsorship real estate, with growing distribution in the same retail and convenience channels that anchor Sprite's volume.
Broad incumbents
- Fanta: Fanta is a sister brand to Sprite within The Coca-Cola Company's portfolio, both being fruit-flavored CSDs, with Fanta's orange flavor offering a comparable consumer positioning in flavored CSDs globally.
- PepsiCo (Pepsi): PepsiCo is the largest direct competitor to The Coca-Cola Company globally, with Pepsi, Mountain Dew, and 7UP all competing directly with Sprite in the carbonated soft drink category across retail, foodservice, and emerging markets.
- Keurig Dr Pepper: Keurig Dr Pepper owns major CSD brands including Dr Pepper, Canada Dry, and Schweppes that compete with Sprite in the broader carbonated soft drink category across North America and select international markets.
- Gatorade: Gatorade is a PepsiCo-owned sports drink that competes with Sprite for hydration occasions, particularly in sports and athletic contexts, and is increasingly paired with basketball and sports sponsorships targeting overlapping consumer segments.
Direct peers
- Schweppes: Schweppes is a premium mixers and CSD brand under Keurig Dr Pepper/Asahi that competes with Sprite particularly in the mixers and adult refreshment occasions, and has a strong heritage presence in international markets.
- 7UP: 7UP is the original lemon-lime soft drink and Sprite's most direct competitor, owned by Keurig Dr Pepper in the US and PepsiCo internationally, competing head-to-head in the same flavor segment, retail channels, and consumer occasions.
- Mountain Dew: Mountain Dew is a PepsiCo-owned citrus-flavored CSD that competes with Sprite in the youth and gaming/extreme-sports consumer segment, with similar distribution channels and overlapping occasions particularly among Gen Z consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sprite social profiles
Digital presenceSprite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprite leadership team
Management profileNumber of profiles
Sprite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprite
What does Sprite do?
Sprite is a colorless lemon-lime flavored carbonated soft drink brand sold globally as the number one lemon-lime soft drink in 180 markets. The portfolio includes the core Sprite beverage alongside sub-brands such as Sprite + Tea (tea-infused variant), Sprite Chill (chilled innovation), and co-branded RTD products like Absolut Vodka & Sprite Pineapple, distributed via Coca-Cola's retail, foodservice, and e-commerce channels.
Is Sprite a public or private company?
Sprite is a public company. It is classified as corporate owned and is currently operating.
When was Sprite founded?
Sprite was founded in 1961.
Where is Sprite based?
Sprite is headquartered in Atlanta, United States, in the North America region.
How does Sprite make money?
One revenue line is on record: beverage Sales.
Who are Sprite's main competitors?
Emerging players on record are Red Bull, Olipop and Monster Energy. Broad incumbents are Fanta, PepsiCo (Pepsi), Keurig Dr Pepper and Gatorade. Direct peers are Schweppes, 7UP and Mountain Dew.
Does Sprite have an API?
No public API is recorded for Sprite.
What industry is Sprite in?
Sprite's product category is Carbonated Soft Drinks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 312111 and its SIC code is 2086.