LeadsMarket

What LeadsMarket does

LeadsMarket (LeadsMarket.com LLC) is a performance-based online marketing company and affiliate network that operates a two-sided marketplace connecting publishers who generate consumer loan leads with direct lenders who purchase those leads. Founded in 2011 and headquartered in Miami, Florida, the company focuses on the US short-term lending market across three lead categories — payday loans, personal loans, and car title loans — and serves approximately 100 direct lenders on the buy side and 1,000+ publishers on the supply side, including international affiliates recruited through a 20+ language website.

The platform is built on three proprietary technology assets: LeadBrain®, a lead distribution and matching engine that optimizes payouts to publishers and lowers cost-per-funded-loan for lenders; ClickBrain, a targeted click-delivery system; and CRAWLER, a compliance monitoring tool that scans publisher websites for non-compliant keywords. Supporting infrastructure includes an online publisher portal with 24/7 real-time reporting, advanced JavaScript forms, XML integration, sub-ID tracking, and live phone transfer capability. LeadsMarket was the first technology company accredited by the Online Lenders Alliance (OLA), and maintains general counsel-led compliance oversight referencing CFPB and FTC guidance.

The company monetizes through transaction-based fees on lead flows, offering publishers three payout structures (CPA per lead/call/click, revenue share, and tier-based), with weekly payments above a $100 threshold and a recurring 3% Publisher Referrals Program. GTM is bifurcated: a self-serve channel for publishers and a dedicated direct-sales approach for lenders, with no minimum purchase requirement and CRM-integrated lead delivery. Marketing is concentrated in the affiliate/performance marketing ecosystem through industry trade shows (Affiliate World, Affiliate Summit, LeadsCon), social media, and an educational Affiliate Academy.

Name

LeadsMarket

Legal name

LeadsMarket.com LLC

Website

https://leadsmarket.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadsMarket operates a two-sided affiliate marketplace connecting 1,000+ publishers with ~100 direct lenders in the US consumer lending sector, using proprietary LeadBrain® matching and CRAWLER compliance technology.

Ownership category

akta.pro rank

Product category

Lead Generation Marketplace

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

akta.pro secondary industries

Short-Term Credit Broking & Lead Generation (FSAKAMAN), Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Lead generation marketplace
• Affiliate network
• Consumer loan leads
• Pay per lead program
• Performance marketing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales

Revenue model

1. Pay Per Lead (CPA): Publishers earn commissions for each valid lead generated and delivered. LeadsMarket pays weekly for publishers who have earned more than $100, with NET 7 payment terms approximately seven days from end of billing period.
2. Pay Per Call: Publishers earn commissions for each live phone transfer lead delivered to lenders. The platform transfers prospects from LeadsMarket's phone system to lenders seamlessly.
3. Pay Per Click: Publishers earn commissions for targeted clicks delivered through ClickBrain platform, with leads quickly delivered to lender sites for higher conversion rates.
4. Revenue Share: Some payout structures include revenue share arrangements where publishers earn a percentage of the revenue generated from their referred leads over time.
5. Publisher Referrals Program: Publishers earn 3% bonus on ALL commissions generated by all referred publishers, paid as part of monthly commissions with referral statistics tracked in reporting dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LeadsMarket operates a two-sided online marketplace that connects publishers (affiliates) who generate consumer loan leads with direct lenders who purchase those leads. The platform supports Pay Per Lead, Pay Per Call, and Pay Per Click payouts across payday, personal/installment, and car title loan verticals, leveraging its proprietary LeadBrain lead distribution technology and CRAWLER compliance monitoring system.

Product overview

LeadsMarket operates a technology platform marketplace connecting publishers (affiliates) who generate consumer loan leads with lenders seeking borrowers. The core platform is LeadBrain®, a proprietary lead generation and exchange technology. The product portfolio includes three affiliate program types: Pay Per Lead, Pay Per Call, and Pay Per Click programs. For publishers, the platform offers tools including Advanced JavaScript Forms, XML Integration, Sub-ID Tracking, and an Online Publisher Portal. For lenders, it provides lead delivery, Call Program, Live Phone Transfer, and ClickBrain services. LeadsMarket also developed CRAWLER, a proprietary compliance monitoring system. The company focuses on US consumer loans including payday loans, personal loans, and car title loans, and is accredited by the Online Lenders Alliance (OLA).

Differentiator

Problem solved

Functional benefit

Brands

• LeadBrain®: Proprietary software technology that helps distribute leads to publishers and lenders, providing high payouts for quality leads and lower cost-per-funded loans for lenders.
• ClickBrain
• CRAWLER

Products and services

• Pay Per Lead Affiliate Program An affiliate program that enables digital marketers, website owners, and media buyers (publishers) to earn commissions by driving qualified consumer loan leads (payday, personal, car title) to LeadsMarket's network of approved lenders.
• Pay Per Call Affiliate Program An affiliate program in which publishers earn commissions for each qualified phone transfer lead routed live from LeadsMarket's phone system to lender call centers or CRMs.
• Pay Per Click Affiliate Program An affiliate program where publishers earn commissions for generating targeted clicks on lender offers, delivered in real time through the ClickBrain platform for higher conversion rates and lower first payment defaults.
• Payday Loan Leads Qualified consumer leads for payday loans that are sold to lenders via the LeadsMarket marketplace, sourced from the publisher affiliate network and matched through LeadBrain technology.
• Personal Loan Leads Qualified consumer leads for personal/installment loans distributed to lenders through the LeadsMarket marketplace, targeting demand driven by more than 221,000 monthly searches for personal loan keywords.
• Car Title Loan Leads Qualified consumer leads for car title loans distributed to lenders through the LeadsMarket marketplace, capitalizing on high-traffic but less competitive niche search demand.
• Storefront Lender Program A lead generation program designed for local storefront lenders to increase foot traffic and customer acquisition through consumer loan leads sourced from the publisher network.
• Publisher Referrals Program A referral program that pays publishers a 3% bonus on all commissions generated by publishers they refer to LeadsMarket, paid monthly alongside regular commissions and tracked through the publisher reporting dashboard.

Quantifiable outcome

• Publishers typically see 30-40% increase in profits
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Online Lenders Alliance (OLA)coreStrategic or Co-development PartnerLeadsMarket is the first technology company to be accredited by the Online Lenders Alliance, requiring rigorous external audit of practices and compliance with OLA's Best Practices and Code of Conduct. The accreditation demonstrates commitment to regulatory compliance and industry best practices. OLA accreditation is maintained through regular internal audits rather than being a one-time certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Everflow: Partner and affiliate tracking platform used by performance marketers and networks. Comparable as an infrastructure layer that affiliate networks like LeadsMarket could use, and competes for some of the same publisher and advertiser mindshare.
• PartnerStack: Modern partner and affiliate management platform serving SaaS and financial brands. Comparable as a technology-enabled affiliate network operator, though with focus on SaaS partner programs and a more recent, venture-backed operating model.

Broad incumbents

• Bankrate: Large financial comparison and lead-generation platform owned by Red Ventures. Overlaps with LeadsMarket in monetizing consumer financial intent via lender referrals, particularly across personal loans and related consumer credit products.
• QuinStreet: Public performance-marketing company focused on financial services and online education lead generation. Comparable as a larger, publicly-traded incumbent in financial lead generation, though operating with broader vertical and channel mix.
• LendingTree: Public online loan marketplace connecting consumers with multiple lenders. While consumer-facing rather than publisher-facing, it competes for the same lender-acquisition budget by sourcing borrower demand in the consumer lending category.
• Commission Junction (CJ Affiliate): One of the largest global affiliate marketing networks owned by Publicis. Overlaps with LeadsMarket's affiliate-network business model but operates across all verticals and at significantly larger scale, serving as a broad incumbent comparator.

Direct peers

• ClickDealer: Global performance marketing network with a strong lead-generation vertical including financial offers. Directly comparable to LeadsMarket in operating a two-sided affiliate network monetizing publisher traffic via CPA/CPL payouts.
• Leadnomics: Performance marketing agency specializing in financial services lead generation for lenders and brands. Comparable as a specialized financial lead-gen intermediary between traffic sources and lenders, similar in customer base to LeadsMarket.
• MaxBounty: Performance-based affiliate network offering CPA campaigns across multiple verticals including financial services and lead generation. Directly comparable to LeadsMarket as a two-sided affiliate marketplace monetizing publisher traffic via CPA payouts to advertisers/lenders.

Others

• Online Lenders Alliance: Industry trade association of which LeadsMarket is an accredited vendor. Not a competitor, but a closely related ecosystem participant that signals the regulatory and best-practice framework in which LeadsMarket operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/leadsmarketcom
• YouTubeyoutube.com/leadsmarket
• LinkedInlinkedin.com/company/leadsmarket-com
• Instagraminstagram.com/LeadsMarket
• Facebookfacebook.com/leadsmarketcom-204649829548736

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadsMarket