ClickDealer
ClickDealer is a Netherlands-based CPA affiliate network connecting 1,000+ global advertisers with 10,000+ publishers across 180 geographies. Its Smartlink platform uses machine learning to optimize traffic monetization for brands such as Walmart, Sam's Club, and Tesco Mobile.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ClickDealer does
ClickDealer is a Netherlands-headquartered performance marketing company operating a global CPA affiliate network that connects advertisers and agencies with publishers to run cost-per-action campaigns. Founded in 2012 as CDI Marketing Group B.V., the company now spans 7 offices, 11 languages, 180 geographies, and 18 verticals, processing roughly 40 billion ad impressions per month and supporting more than 10,000 active publishers and 1,000 advertisers. Named enterprise clients include Walmart, Sam's Club, Tesco Mobile, Squarespace, Upwork, Morrisons, and Carter's, with primary verticals being e-commerce/retail, lead generation, pay-per-call, downloads, health and beauty, and telehealth.
The company's core technology is its Smartlink platform, which uses machine-learning algorithms to analyze structured click data (device, geo, carrier, OS, browser, and connection attributes) in real time and automatically route users to the highest-yielding pre-lander and offer combination, targeting a 150% monetization rate. Supporting proprietary tools include Individual Deal Technology for publisher pay bumps, an in-house Webview App Builder that compresses app campaign setup to roughly 10 minutes, and Custom Redirect Domains for traffic continuity. The platform is delivered alongside a publisher loyalty program (ClickDealer Nitro) and dedicated vertical account teams. ClickDealer joined the Global Digital Marketing Group (GDM Group) in 2016 and was acquired by Digital Media Solutions in 2023, continuing to operate independently within the larger structure.
ClickDealer monetizes primarily through CPA/CPS commissions on affiliate-referred actions (leads, sales, downloads, calls), earning a take-rate on transactions routed through its network, supplemented by managed Media Buying services. The go-to-market combines an affiliate-network model recruiting publishers (Regular accounts with a $500 minimum threshold and Smartlink-only accounts with a $100 weekly threshold) with a direct enterprise sales motion targeting brands and agencies. Pricing is quote-based and not publicly disclosed, and the company also runs a 2% six-month referral program. The company is privately held under Digital Media Solutions and operates without publicly disclosed revenue or funding history.
ClickDealer firmographics
Firmographics- Name
- ClickDealer
- Legal name
- CDI Marketing Group B.V.
- Website
- https://clickdealer.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ClickDealer is a Netherlands-based CPA affiliate network connecting 1,000+ global advertisers with 10,000+ publishers across 180 geographies. Its Smartlink platform uses machine learning to optimize traffic monetization for brands such as Walmart, Sam's Club, and Tesco Mobile.
- Ownership category
- akta.pro rank
ClickDealer industry classification
Industry- Product category
- Performance Marketing Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where ClickDealer is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
ClickDealer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- CPA/CPS Commissions: ClickDealer operates on a cost-per-action (CPA) model where advertisers pay for specific actions (leads, sales, downloads, calls) generated through the affiliate network. Publishers earn commissions by promoting offers, with ClickDealer taking a margin on transactions.
- Offer Monetization: The company aggregates offers from global brands and monetizes publisher traffic through its smartlink technology and extensive offer portfolio covering 180 geos and multiple verticals.
- Media Buying Services: Private infrastructure for performance teams with zero operational hurdles. The company provides tools and technology for scaling profitable campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Regular Affiliate Account |
| Transaction based/ take rate | Weekly | Smartlink Only Account |
| Transaction based/ take rate | Pay-as-you-go | Referral Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ClickDealer product offering
Product offeringCore offering
ClickDealer operates a global CPA (cost-per-action) affiliate network and performance marketing platform connecting advertisers and brands with a base of more than 10,000 publishers across 180+ geos. The platform specializes in e-commerce, lead generation, pay-per-call, health and beauty, downloads and telehealth verticals, offering managed media buying, dedicated account management and proprietary smartlink AI-driven offer optimization technology to maximize monetization for both advertisers and publishers.
Product overview
ClickDealer is a performance marketing company and affiliate network operating as a platform-plus-modules architecture. The core ClickDealer platform connects global advertisers with publishers for CPA campaign management, supplemented by the AI-driven Smartlink product for automated campaign optimization. Additional specialized verticals include E-Commerce, Lead Generation, PayPerCall, and Media Buying services, while the Loyalty Program and CPA Network provide publisher-facing tools including regular and Smartlink-only account types. The company was acquired by Digital Media Solutions in 2023 and operates independently within the GDM Group structure.
Differentiator
Problem solved
Functional benefit
Brands
- Smartlink: Automated smartlink solution for self-optimizing campaigns using machine learning algorithms, providing monetization for affiliate traffic across 180 geos.
Products and services
- ClickDealer CPA Network
Quantifiable outcome
- 40 billion monthly ad impressions processed
- +4 more outcomes
Companies that use ClickDealer
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
ClickDealer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
ClickDealer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Digital Media SolutionscoreIn 2023, ClickDealer's assets were acquired by Digital Media Solutions. As two companies with similar views on the direction of the performance advertising industry, the partnership has been a tremendous boon to the global team. This acquisition changed the affiliate marketing landscape and provided increased capabilities and resources.
- Global Digital Marketing Group (GDM Group)coreClickDealer joined GDM Group, a full-service online marketing company that unifies advertising efforts worldwide. ClickDealer remained independent within GDM Group while gaining access to increased capabilities, more resources, and new opportunities for clients to grow their enterprises.
- Sub-AffiliatesminorAffiliates may engage sub-affiliates to distribute offers, subject to written approval from ClickDealer and compliance with sub-affiliate provisions.
- Payment ProcessorsminorThird-party payment processors used for credit card processing and payment collection, including Payoneer, PayPal, Paxum, wire transfer, and crypto.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
ClickDealer competitors and assessment
Company assessmentDirect peers
- CJ Affiliate: CJ Affiliate (formerly Commission Junction) is one of the largest global affiliate networks connecting advertisers with publishers on CPA/CPS terms, directly comparable to ClickDealer's core network offering across multiple verticals and geos.
- Awin: Awin is a global affiliate marketing network operating across multiple verticals with both advertiser and publisher-facing platforms, directly comparable to ClickDealer's CPA network and global geo coverage.
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network with brand-direct advertiser relationships and performance-based publisher payouts, directly comparable to ClickDealer's enterprise advertiser focus and CPA economics.
- impact.com: impact.com is a global partnership management platform spanning affiliate, influencer, and B2B partnerships with AI-driven optimization, comparable to ClickDealer's smartlink-led performance optimization across global campaigns.
- PartnerStack: PartnerStack is an affiliate and partner ecosystem platform with automated tracking, payouts, and optimization for performance marketing programs, comparable to ClickDealer's network platform and publisher tooling.
- ClickBank: ClickBank operates a global affiliate marketplace focused on digital products and CPA/CPS payouts to publishers, comparable to ClickDealer's performance-based network economics and offer aggregation model.
- MaxBounty: MaxBounty is a long-standing CPA affiliate network offering campaigns across multiple verticals with publisher payouts, directly comparable to ClickDealer's CPA network and smartlink monetization model.
- Adsterra: Adsterra is a global ad network offering CPA/CPM solutions with smartlink technology and publisher monetization, directly comparable to ClickDealer's smartlink product and global geo coverage.
- CrakRevenue: CrakRevenue is a CPA affiliate network focused on performance campaigns across multiple verticals with AI-driven tools, comparable to ClickDealer's vertical-specific CPA expertise and publisher-facing platform.
Others
- Digital Media Solutions: Digital Media Solutions is ClickDealer's parent company (acquired in 2023), a larger performance marketing and advertising technology firm; included as the parent entity relevant to ClickDealer's strategic positioning rather than a direct competitive peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ClickDealer social profiles
Digital presenceClickDealer compliance and trust
Trust signalCompliance4 records
ClickDealer financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickDealer leadership team
Management profileNumber of profiles
Profiles3 records
ClickDealer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickDealer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickDealer
What does ClickDealer do?
ClickDealer operates a global CPA (cost-per-action) affiliate network and performance marketing platform connecting advertisers and brands with a base of more than 10,000 publishers across 180+ geos. The platform specializes in e-commerce, lead generation, pay-per-call, health and beauty, downloads and telehealth verticals, offering managed media buying, dedicated account management and proprietary smartlink AI-driven offer optimization technology to maximize monetization for both advertisers and publishers.
Is ClickDealer a public or private company?
ClickDealer is a private company. It is classified as corporate owned and is currently operating.
When was ClickDealer founded?
ClickDealer was founded in 2012. It employs 51 to 100 people.
Where is ClickDealer based?
ClickDealer is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ClickDealer make money?
Three revenue lines are on record. CPA/CPS Commissions are the primary driver. The others are offer Monetization and media Buying Services.
Who are ClickDealer's main competitors?
Direct peers on record are CJ Affiliate, Awin, Rakuten Advertising, impact.com, PartnerStack, ClickBank, MaxBounty, Adsterra and CrakRevenue. Digital Media Solutions is listed as an others.
Does ClickDealer have an API?
No public API is recorded for ClickDealer.
What industry is ClickDealer in?
ClickDealer's product category is Performance Marketing Platform. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 5418 and its SIC code is 7311.