Leadnomics
Leadnomics is a private performance marketing agency that runs paid customer acquisition campaigns on a pay-per-result basis for enterprise brands in insurance, finance, home services, app installs, and eCommerce, using a proprietary optimization engine and an internal media and affiliate network.
- Company typePrivate
- Founded2008
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leadnomics does
Leadnomics is a private performance marketing agency, founded in 2008 and headquartered in Claymont, Delaware, that delivers customer acquisition campaigns for enterprise brands on a results-only pricing basis. The company's core offering is the planning, execution, and optimization of paid customer acquisition campaigns—delivering qualified leads, signups, sales, or app installs—across insurance, finance, home services, app installs, and eCommerce verticals. Clients pay only for delivered outcomes rather than media spend, with pricing structured as pay-as-you-go per result. The model positions Leadnomics as a hybrid between a traditional media-buying agency and an affiliate network, consolidating campaign management, proprietary targeting technology, and media procurement under a single entity.
Underlying the service is a proprietary marketing technology engine that continuously optimizes campaign targeting and bid decisions as client spend scales, with stated claims of decreasing cost-per-lead over time without sacrificing lead quality. Leadnomics sources traffic through a combination of internal media partnerships, a global affiliate network (operated via an Everflow client portal), and direct relationships with award-winning advertising agencies and in-house marketing teams. The company states it generates over 5.5 million qualified leads for clients annually and thousands of customer acquisitions per day across its network of online and offline media affiliations. Distribution channels span native ads, social media, and email, with delivery claimed as global.
The go-to-market motion is direct enterprise sales, working with marketing executives to customize campaigns to brand standards, alongside agency-channel partnerships and an open affiliate program. The company is privately held with no disclosed funding rounds, no management team bios beyond co-founder Stephen Gill, and no public revenue disclosure. There are no disclosed AI/ML capabilities, patents, or third-party certifications beyond GDPR cookie-compliance. Customer logos are not publicly named, and the company serves a diversified vertical mix rather than a single anchor account, which is the primary indicator of its revenue concentration profile.
Leadnomics firmographics
Firmographics- Name
- Leadnomics
- Legal name
- Leadnomics
- Website
- https://leadnomics.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leadnomics is a private performance marketing agency that runs paid customer acquisition campaigns on a pay-per-result basis for enterprise brands in insurance, finance, home services, app installs, and eCommerce, using a proprietary optimization engine and an internal media and affiliate network.
- Ownership category
- akta.pro rank
Leadnomics industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Affiliate & Partner Lead Generation Networks (BPAFAKAL), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where Leadnomics is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leadnomics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Performance-based Customer Acquisition: Leadnomics generates revenue by delivering qualified leads, signups, sales, app installs, or other customer actions. Clients pay only for actual results delivered, making this a performance-based/affiliate referral model. The company works with brands across insurance, finance, home services, app installs, and eCommerce verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing - Pay only for results |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Leadnomics product offering
Product offeringCore offering
Leadnomics is a performance marketing agency that plans, buys, and optimizes customer acquisition campaigns for enterprise brands, delivering qualified leads, signups, sales, or app installs on a pay-only-for-results basis. The company combines proprietary marketing technology with an internal media network spanning native, social, email, and offline channels to serve insurance, finance, home services, app installs, and eCommerce verticals.
Product overview
Leadnomics operates as a hybrid agency and network offering a unified performance marketing service centered on customer acquisition. The core offering combines managed campaign services with proprietary marketing technology that self-optimizes as clients scale spend. Services span insurance, finance, home services, app installs, and eCommerce verticals, delivering qualified leads, signups, sales, or app installs on a performance-based pricing model where clients pay only for results achieved.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing Services
Quantifiable outcome
- Over 5.5 million qualified leads generated for clients annually
- +2 more outcomes
Companies that use Leadnomics
Customer profileSegments5 records
Ideal customer profiles2 records
Leadnomics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Leadnomics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Internal Media PartnerscoreLeadnomics maintains vast internal media partnerships enabling personalized buying experiences across native ads, social, email, and other formats. These partnerships are fundamental to delivering thousands of customer acquisitions daily and form the core of their distribution capability.
- Trusted Global Media AffiliatescoreGlobal media affiliations spanning both online and offline channels enable Leadnomics to engage customers across multiple touchpoints. The company only works with affiliates who have a matching reputation for brand safety.
- Advertising AgenciescoreAward-winning advertising agencies partner with Leadnomics to scale their digital marketing campaigns, increase ROI, and lower cost of customer acquisition for their end clients.
- In-house Marketing TeamscoreEnterprise brands' in-house marketing teams partner with Leadnomics as an extension of their marketing capabilities, leveraging their expertise and proprietary technology to optimize customer acquisition campaigns.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Leadnomics competitors and assessment
Company assessmentDirect peers
- Angi (formerly HomeAdvisor): Lead generation platform connecting homeowners with home service professionals. Direct overlap with Leadnomics' home services vertical and pay-per-lead pricing mechanics.
- Digital Media Solutions (DMS): Public performance marketing company that delivers leads and customer acquisitions on a results-based pricing model across insurance, finance, and home services — the same core verticals and business model as Leadnomics.
- QuinStreet: Performance marketing company specializing in online lead generation for insurance, financial services, and home services — directly overlapping Leadnomics' primary verticals and pay-for-results model.
- LendingTree: Online lead generation marketplace for consumer finance products. While consumer-facing, its advertiser-funded model is structurally identical to Leadnomics' financial services lead generation offering.
- Bankrate: Lead generation and online marketing platform for financial services, connecting consumers with banking, lending, and insurance products. Operates the same advertiser-funded lead-gen model as Leadnomics in the finance vertical.
- Performedia: Boutique performance marketing agency delivering outcome-based customer acquisition campaigns. Smaller-scale but highly comparable in business model, GTM, and performance pricing approach.
Others
- Everflow: Affiliate and partner marketing platform whose client portal Leadnomics uses to manage its affiliate program. Enabling technology provider rather than direct competitor, but central to Leadnomics' traffic acquisition capability.
Broad incumbents
- MNTN: Connected TV performance marketing platform. Broader and better-capitalized player operating in performance-driven acquisition with self-serve tech that competes for the same mid-market and enterprise marketing budgets as Leadnomics.
- Thrive Internet Marketing Agency: Full-service digital marketing agency with performance, SEO, and paid media practices. Competes for the same mid-market brand budgets that buy Leadnomics' customer acquisition services.
Emerging players
- Powerly: Smaller digital marketing firm offering lead generation and performance services with a verticalized SaaS-enabled approach. Emerging competitor in the same performance marketing category as Leadnomics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Leadnomics social profiles
Digital presenceLeadnomics compliance and trust
Trust signalCompliance1 record
Leadnomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadnomics leadership team
Management profileNumber of profiles
Profiles1 record
Leadnomics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadnomics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadnomics
What does Leadnomics do?
Leadnomics is a performance marketing agency that plans, buys, and optimizes customer acquisition campaigns for enterprise brands, delivering qualified leads, signups, sales, or app installs on a pay-only-for-results basis. The company combines proprietary marketing technology with an internal media network spanning native, social, email, and offline channels to serve insurance, finance, home services, app installs, and eCommerce verticals.
Is Leadnomics a public or private company?
Leadnomics is a private company. It is classified as unknown and is currently operating.
When was Leadnomics founded?
Leadnomics was founded in 2008. It employs 11 to 50 people.
Where is Leadnomics based?
Leadnomics is headquartered in Philadelphia, United States, in the North America region.
How does Leadnomics make money?
One revenue line is on record: performance-based Customer Acquisition.
Who are Leadnomics's main competitors?
Direct peers on record are Angi (formerly HomeAdvisor), Digital Media Solutions (DMS), QuinStreet, LendingTree, Bankrate and Performedia. Everflow is listed as an others. Broad incumbents are MNTN and Thrive Internet Marketing Agency. Powerly is listed as an emerging player.
Does Leadnomics have an API?
No public API is recorded for Leadnomics.
What industry is Leadnomics in?
Leadnomics's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAL, Affiliate & Partner Lead Generation Networks. Its NAICS code is 54183 and its SIC code is 7311.