Lunada Bay Tile
Lunada Bay Tile is a privately held, founder-owned US manufacturer of handcrafted glass, ceramic, stone, and Moroccan Zellige tiles, founded in 2000 and headquartered in Harbor City, California. The company sells exclusively through a network of more than 500 authorized design showrooms and dealers across the US and Canada, serving trade professionals and residential homeowners.
- Company typePrivate
- Founded2000
- HeadquartersHarbor City, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lunada Bay Tile does
Lunada Bay Tile is a privately held, founder-owned designer and manufacturer of handcrafted tiles founded in 2000 by Carl Steadly, headquartered in a 100,000 square-foot facility in Harbor City, California, with distribution warehouses in California and Pennsylvania stocking more than 2,000,000 square feet of material. The company's product portfolio spans hand-poured glass tile (containing up to 70% post-consumer recycled glass), handcrafted Japanese-inspired ceramics using high-fire stoneware techniques, natural stone and marble tiles, concrete tiles, and authentic Moroccan Zellige tiles produced by artisans in Fez, Morocco using lead-free Italian or Spanish glazes. Series-level brands include Point Lobos, Palm Canyon, Bamboo Forest, Agate, JAW Redux, Vesuvio, Tommy Bahama Glass Blends, and Mistral, supported by a Custom Blends configurator offering more than 30 patterns and 80 colors across 9 glass mosaic series.
The company generates revenue primarily through one-time tile product sales, supplemented by direct online sample sales ($3 per sample, max 5 per order) and a licensing arrangement with Tommy Bahama. The go-to-market model is exclusively indirect: more than 500 authorized design showrooms and dealers across the United States and Canada handle full product orders, while a dedicated Trade Program targets interior designers, architects, builders, contractors, and developers with free samples, CEU credits, and personalized sales support. The company maintains marketing presence across trade publications (Floor Covering Weekly, Kitchen & Bath Business, Hospitality Design), major social platforms, an inspiration gallery, and the Coverings trade show, and in September 2024 added a direct-to-consumer physical outlet (Ciao Bella) as a new channel. Reported scale indicators include 51–100 employees, more than 25 years of brand heritage, and a 2024 GOOD DESIGN Award from the Chicago Athenaeum for the Vesuvio collection.
Lunada Bay Tile firmographics
Firmographics- Name
- Lunada Bay Tile
- Legal name
- Lunada Bay Tile
- Website
- https://lunadabaytile.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lunada Bay Tile is a privately held, founder-owned US manufacturer of handcrafted glass, ceramic, stone, and Moroccan Zellige tiles, founded in 2000 and headquartered in Harbor City, California. The company sells exclusively through a network of more than 500 authorized design showrooms and dealers across the US and Canada, serving trade professionals and residential homeowners.
- Ownership category
- akta.pro rank
Lunada Bay Tile industry classification
Industry- Product category
- Handcrafted Decorative Tile
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Pottery & Related Products (3260), Cut Stone & Stone Products (3281), Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industries
- Tile & Stone Specialty Retail (CRAIAGAA), Decorative, Patterned & Privacy Glass (Frosted/Textured/Colored) (IMADAHAG), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
Keywords
Where Lunada Bay Tile is headquartered
LocationHeadquarters
- HQ city
- Harbor City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lunada Bay Tile business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Tile Product Sales: Lunada Bay Tile generates revenue through the sale of handcrafted tiles (glass, ceramic, stone, concrete, Zellige) exclusively through authorized design showrooms and dealers. Products are sold as one-time purchases for residential and commercial projects.
- Sample Sales: Direct online sales of tile samples through the company website. Samples of best-selling tiles are available for $3 each plus shipping, with a maximum of 5 samples per order.
- Tommy Bahama Licensed Collection: Revenue from the licensed Tommy Bahama collection of glass mosaic blends, sold through the dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile Samples |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Lunada Bay Tile product offering
Product offeringCore offering
Lunada Bay Tile designs and produces handcrafted ceramic, glass, stone, and Moroccan Zellige tiles organized into named collections and series. Tile products are sold as one-time purchases for residential and commercial applications including backsplashes, pools, spas, showers, fireplaces, and exterior walls. The company also operates a Custom Blends program for personalized glass mosaics and a Trade Program supporting designers, architects, builders, and contractors.
Product overview
Lunada Bay Tile is a tile manufacturer offering handcrafted ceramic, glass, stone, and Zellige tiles. The company operates a single-product portfolio of tile materials organized into distinct collections and series. Ceramic collections include Point Lobos (Japanese high-fire stoneware), Palm Canyon (mid-century modern sculptural tiles), and Bamboo Forest (dimensional concave tiles). Glass collections feature Agate (inspired by semi-precious stones with 70% recycled content), JAW Redux (mosaic borders), Tommy Bahama Glass Blends, and Vesuvio (glass and marble mixed-media). Stone collections offer natural marble and stone tiles. The Tommy Bahama licensed sub-brand provides glass mosaic blends inspired by global destinations. The Custom Blends program allows personalized tile creation from 30+ patterns and 80+ colors. A Trade Program serves design professionals. Products are sold exclusively through authorized design showrooms and dealers, not directly to consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceramic Tile Collections Handcrafted Japanese ceramic tiles featuring sculptural designs with textures ranging from serene to geometric and colors from neutral to vibrant. Includes series such as Bamboo Forest, Graphite, Ka-nū, Linen, Mistral, Momentum, Palm Canyon, Point Lobos, Namibia, Shinju, Shinju Mirai, and Watercolors, for interior and exterior residential and commercial applications.
- Glass Tile Collections Handcrafted glass tiles made by artisans who pour, shape and blend molten glass to create colors and finishes, containing up to 70% post-consumer recycled glass. Includes series such as Agate, Custom Blends, Elements, Haisen, JAW (Just Add Water), JAW Redux, Lapis, Luce, Origami Mosaic, Quarter Rounds, Shibui, Textile, Tomei, Tomei Modules, Tommy Bahama Glass Blends, Tozen, and Vesuvio.
- Stone Tile Collections Natural marble and stone tiles featuring endless variation in color and veining where no two quarried stones are exactly alike, providing strength, durability, and timelessness for residential and commercial applications.
- Zellige Tile Collections Traditional Moroccan ceramic tiles known for vibrant colors and intricate patterns. Each tile is hand-crafted by artisans with slight variations and glazed with imported Italian lead-free glazes. Includes the Mistral collection.
- Tommy Bahama Collections Handcrafted tiles created in partnership with Tommy Bahama, inspired by exotic and untouched destinations worldwide. Includes the Tommy Bahama Kapa ceramic series and Tommy Bahama Glass Blends series.
- Custom Blends - Glass Mosaics
Quantifiable outcome
- More than 500 authorized dealers across US and Canada supporting product distribution
- +2 more outcomes
Companies that use Lunada Bay Tile
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Lunada Bay Tile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lunada Bay Tile partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Tommy BahamacoreLunada Bay Tile partnered with Tommy Bahama to create an exquisite collection of handcrafted tiles inspired by exotic and untouched destinations worldwide. The Tommy Bahama collection includes the KAPA ceramic series and Tommy Bahama Glass Blends, encouraging living spontaneously and unwinding in style. The partnership has expanded over the years with new colorways added in 2024 including Fujisan, Lucky Bay, and Motuo.
- LATICRETEminorLATICRETE logo appears in the partners section of the website, indicating a collaborative relationship in the tile installation/construction industry.
- THF (Tile Heritage Foundation)minorTHF logo appears in the partners section. The Tile Heritage Foundation supports the preservation and appreciation of tile heritage.
- TCNA (Tile Council of North America)minorTCNA member logo appears in partners section. TCNA is the trade association for ceramic tile manufacturers in North America.
- GenesisminorGenesis logo appears in partners section, indicating collaboration in the tile/construction industry.
- Driftwood Design LabminorAffiliate partner listed on the website.
- LA Tile CaresminorCommunity initiative by Lunada Bay Tile focused on charitable giving and social impact.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Lunada Bay Tile competitors and assessment
Company assessmentEmerging players
- Cle Tile: Boutique handcrafted ceramic tile maker focused on zellige-inspired and artisan-glazed tiles. Comparable on handcrafted artisan positioning and designer-targeted marketing, but at a smaller and earlier-stage scale.
Direct peers
- Walker Zanger: High-end tile and stone surface distributor serving architects, designers, and homeowners through showrooms. Comparable on luxury positioning, showroom-driven distribution, and curated designer collections (including Zellige and artisan stone).
- Ann Sacks: Luxury tile, stone, and mosaic brand sold through company-owned showrooms to designers and homeowners. Directly comparable on premium positioning, designer-led GTM, and broad material assortment (ceramic, glass, stone).
- Bedrosians Tile & Stone: Tile and natural stone manufacturer/distributor with broad ceramic, glass, and stone lines sold through dealers and showrooms. Comparable on multi-material assortment, dealer-led distribution, and designer-targeted marketing.
- Oceanside Glasstile: Specialty glass tile manufacturer producing handcrafted glass mosaics for residential and commercial applications. Closely comparable on glass tile production expertise, recycled glass content claims, and trade-program distribution.
- Fireclay Tile: Handcrafted ceramic and glass tile manufacturer with a strong sustainability mission (recycled content, Made in USA). Directly comparable to Lunada Bay Tile on premium handcrafted positioning, sustainability claims, and direct/trade hybrid GTM.
- Jeffrey Court: Tile and stone brand carried across major home improvement and specialty retailers, known for decorative mosaics and stone looks. Comparable on decorative/architectural tile focus and showroom presence, with broader mass-retail distribution.
Broad incumbents
- Daltile: North America's largest tile manufacturer with an extensive multi-material assortment across ceramic, porcelain, glass, and stone. Overlaps with Lunada Bay Tile's product categories but competes at mass-market scale and price points.
- Marazzi: Major global ceramic and porcelain tile brand with broad residential and commercial lines. Comparable on product categories (ceramic, glass-look mosaics) and dealer distribution, though much larger and more mass-market in positioning.
- MSI (MS International): Large importer and distributor of tile, stone, and countertop surfaces with nationwide showroom footprint. Competes broadly with Lunada Bay Tile in designer and homeowner channels but at significantly higher volume and lower price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lunada Bay Tile social profiles
Digital presenceLunada Bay Tile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lunada Bay Tile leadership team
Management profileNumber of profiles
Profiles3 records
Lunada Bay Tile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lunada Bay Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lunada Bay Tile
What does Lunada Bay Tile do?
Lunada Bay Tile designs and produces handcrafted ceramic, glass, stone, and Moroccan Zellige tiles organized into named collections and series. Tile products are sold as one-time purchases for residential and commercial applications including backsplashes, pools, spas, showers, fireplaces, and exterior walls. The company also operates a Custom Blends program for personalized glass mosaics and a Trade Program supporting designers, architects, builders, and contractors.
Is Lunada Bay Tile a public or private company?
Lunada Bay Tile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lunada Bay Tile founded?
Lunada Bay Tile was founded in 2000. It employs 51 to 100 people.
Where is Lunada Bay Tile based?
Lunada Bay Tile is headquartered in Harbor City, United States, in the North America region.
How does Lunada Bay Tile make money?
Three revenue lines are on record. Tile Product Sales are the primary driver. The others are sample Sales and tommy Bahama Licensed Collection.
Who are Lunada Bay Tile's main competitors?
Cle Tile is listed as an emerging player. Direct peers are Walker Zanger, Ann Sacks, Bedrosians Tile & Stone, Oceanside Glasstile, Fireclay Tile and Jeffrey Court. Broad incumbents are Daltile, Marazzi and MSI (MS International).
Does Lunada Bay Tile have an API?
No public API is recorded for Lunada Bay Tile.
What industry is Lunada Bay Tile in?
Lunada Bay Tile's product category is Handcrafted Decorative Tile. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327110 and its SIC code is 3260.