StrategyCorps
StrategyCorps provides analytics-driven retail and SMB checking optimization solutions, including the CheckingScore analytics platform and the BaZing/BaZingBiz benefit-delivery products, to community banks and credit unions across the United States.
- Company typePrivate
- Founded2001
- HeadquartersBrentwood, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What StrategyCorps does
StrategyCorps is a Brentwood, Tennessee-based private company founded in 2001 that provides retail and small-business checking optimization solutions to community banks and credit unions in the United States. Its platform combines CheckingScore, a proprietary analytics engine that benchmarks checking performance, identifies primary versus non-primary customers, and prescribes product upgrades, with BaZing, a digital delivery layer that bundles non-banking benefits (cell phone protection, identity theft protection, roadside assistance, bill negotiation, estate planning, and more recently telehealth) into consumer checking accounts, and BaZingBiz, an SMB-focused extension offering cybersecurity, ransomware coverage, and dark web monitoring for business checking. The architecture is built around native integrations with major digital banking platforms (Jack Henry Banno, Q2) so that benefits are embedded directly into the FI's mobile and online banking experience without custom development.
StrategyCorps firmographics
Firmographics- Name
- StrategyCorps
- Legal name
- StrategyCorps
- Website
- https://strategycorps.com/
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- StrategyCorps provides analytics-driven retail and SMB checking optimization solutions, including the CheckingScore analytics platform and the BaZing/BaZingBiz benefit-delivery products, to community banks and credit unions across the United States.
- Ownership category
- akta.pro rank
StrategyCorps industry classification
Industry- Product category
- Community Banking Software
- akta.pro primary industry
- SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)
Keywords
Where StrategyCorps is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StrategyCorps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue from Financial Institutions: StrategyCorps generates recurring subscription revenue from community banks and credit unions by providing checking optimization solutions. Financial institutions pay subscription fees to access CheckingScore analytics and offer BaZing/BaZingBiz products to their customers. The company reports generating approximately $500,000 of new, recurring revenue per $1B of assets for financial institutions, which serves as a key selling point for their subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription pricing for financial institutions based on value generated |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
StrategyCorps product offering
Product offeringCore offering
StrategyCorps sells subscription-based retail and SMB checking optimization solutions to U.S. community banks and credit unions. Its core offerings include CheckingScore (analytics that benchmark checking performance and prescribe account upgrades), BaZing (a retail checking product platform embedding benefits such as identity theft protection, cell phone coverage, roadside assistance, telehealth, and bill negotiation), and BaZingBiz (an SMB checking solution bundling cybersecurity, ransomware coverage, dark web monitoring, and business identity theft protection). Financial institutions subscribe to these products and offer them to their consumer and small business account holders under a good/better/best tiered lineup.
Product overview
StrategyCorps is a provider of retail and SMB checking solutions for community financial institutions. The company offers a unified platform combining two core products: CheckingScore (analytics) and BaZing (retail digital delivery), along with BaZingBiz (SMB-specific solution). These products work together to help financial institutions generate new recurring revenue (approximately $500,000 per $1B in assets), grow deposit relationships, and differentiate through value-added subscription-based checking features including identity protection, roadside assistance, bill negotiation, and cybersecurity services. The product architecture uses a good/better/best tiered lineup design powered by proprietary analytics, with add-on modules like digital estate planning and telehealth expanding the core offering.
Differentiator
Problem solved
Functional benefit
Brands
- CheckingScore: Analytics platform that identifies primary customers/members, benchmarks checking performance, discovers profitability opportunities, and provides prescriptive product pathing for product upgrades.
- BaZing
- BaZingBiz
Products and services
- CheckingScore Actionable analytics platform sold to community banks and credit unions that identifies primary vs. non-primary customers, benchmarks checking performance, discovers profitability opportunities, and prescribes product pathing for upgrades.
- BaZing Digital delivery platform for retail checking products that blends modern non-banking benefits (cell phone protection, ID theft protection, roadside assistance, travel insurance, discounts, telehealth, estate planning, bill negotiation) with traditional banking features, sold to financial institutions who offer it to their retail consumers.
- BaZingBiz Small business checking solution sold to community banks and credit unions that provides performance/pricing analysis, SMB account growth and retention tools, product differentiation, and business development support, with embedded cybersecurity, cyber liability, ransomware coverage, dark web monitoring, and employee benefits for SMB account holders.
Quantifiable outcome
- Approximately $500,000 of new, recurring revenue per $1B of assets for financial institutions
- +5 more outcomes
Companies that use StrategyCorps
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
StrategyCorps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
StrategyCorps partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- BannocoreBanno is a digital banking platform owned by Jack Henry. StrategyCorps has a native integration partnership enabling BaZing benefits to be embedded directly within the Banno digital banking platform, allowing financial institutions to launch value-packed checking accounts without development work.
- Q2coreQ2 is a digital banking platform provider. BaZing is natively integrated into the Q2 digital banking platform, enabling Q2 clients to launch modern checking products that deliver real value, boost engagement, and grow non-interest income without development lift.
- Cornerstone AdvisorscoreFinancial services research firm that has partnered with StrategyCorps on multiple research initiatives including SMB banking studies, fintech revenue engine reports, and consumer banking behavior surveys. Joint research covers topics like revenue recession, SMB market share, and subscription revenue models.
- CatalystminorIndustry partner listed in representative partner section, suggesting Catalyst resells or distributes StrategyCorps products to financial institutions.
- MDCminorIndustry partner listed in representative partner section, potentially reselling StrategyCorps products to community banks and credit unions.
- KBAminorKentucky Bankers Association listed as industry partner, suggesting partnership for serving Kentucky-based community banks.
- NFPminorNational Financial Partners Corp listed as industry partner, potentially providing distribution to insurance and benefits clients.
- UnitasminorUnitas Consulting listed as industry partner serving community banks.
- SC BankersminorSouth Carolina Bankers Association partnership for serving South Carolina-based community banks.
- NC BankersminorNorth Carolina Bankers Association partnership for serving North Carolina-based community banks.
- Ross & YagerminorRoss & Yager law firm listed as industry partner, potentially referring community bank clients.
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
StrategyCorps competitors and assessment
Company assessmentBroad incumbents
- Temenos: Temenos is a global core and digital banking software provider serving banks across tiers. As a broad incumbent, it represents a potential alternative source of checking analytics and engagement functionality for FIs evaluating StrategyCorps.
- Jack Henry: Jack Henry is a major banking technology provider whose Banno digital platform hosts StrategyCorps' native BaZing integration. As a broad incumbent, it could choose to internalize checking-enhancement functionality, making it both a critical partner and a latent competitor.
- Q2 (now Bottomline): Q2 is a major digital banking platform whose marketplace hosts BaZing for its community FI clients. As a broad incumbent with a large FI installed base, Q2 is simultaneously StrategyCorps' most important distribution partner and a potential competitor if it bundles native subscription-checking features.
- Finastra: Finastra provides core, digital, and lending software to banks and credit unions globally. While not focused on subscription checking specifically, it competes for the same FI IT budget and could expand into checking analytics or product bundling.
Emerging players
- MX Technologies: MX Technologies provides financial data connectivity, aggregation, and analytics for financial institutions. Its data-driven insights for FIs partially overlap with StrategyCorps' CheckingScore analytics layer, particularly around customer behavior and engagement.
Direct peers
- Kasasa: Kasasa provides rewards-based and subscription-style checking account products to community banks and credit unions. Its model of bundling non-bank benefits into checking accounts directly parallels StrategyCorps' BaZing approach, making it the closest product-overlap comparable in the community FI space.
- TruStage: TruStage (CUNA Mutual Group) delivers insurance and financial products to credit unions, including checking-linked protection products. It competes for the same credit-union checking enhancement wallet and overlaps with BaZing's bundled-benefit model.
- Alkami Technology: Alkami provides a digital banking platform purpose-built for community banks and credit unions. It serves the same buyer persona as StrategyCorps, and its platform roadmap could include native checking-enhancement features that compete with BaZing.
- Bonifii: Bonifii is a credit union service organization offering tiered (Good/Better/Best) checking account programs with rewards and protection benefits to credit unions. Its lineup design philosophy and credit-union focus closely mirror StrategyCorps' BaZing and CheckingScore approach.
Others
- Plaid: Plaid provides financial data connectivity infrastructure used by FIs and fintechs. It is not a direct competitor, but the data-enablement layer it provides could support (or compete with) parts of StrategyCorps' checking analytics value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StrategyCorps social profiles
Digital presenceStrategyCorps financial estimates
Financial estimateRevenue estimate
Valuation estimate
StrategyCorps leadership team
Management profileNumber of profiles
Profiles6 records
StrategyCorps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StrategyCorps M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StrategyCorps
What does StrategyCorps do?
StrategyCorps sells subscription-based retail and SMB checking optimization solutions to U.S. community banks and credit unions. Its core offerings include CheckingScore (analytics that benchmark checking performance and prescribe account upgrades), BaZing (a retail checking product platform embedding benefits such as identity theft protection, cell phone coverage, roadside assistance, telehealth, and bill negotiation), and BaZingBiz (an SMB checking solution bundling cybersecurity, ransomware coverage, dark web monitoring, and business identity theft protection). Financial institutions subscribe to these products and offer them to their consumer and small business account holders under a good/better/best tiered lineup.
Is StrategyCorps a public or private company?
StrategyCorps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StrategyCorps founded?
StrategyCorps was founded in 2001. It employs 101 to 250 people.
Where is StrategyCorps based?
StrategyCorps is headquartered in Brentwood, United States, in the North America region.
How does StrategyCorps make money?
One revenue line is on record: subscription Revenue from Financial Institutions.
Who are StrategyCorps's main competitors?
Broad incumbents on record are Temenos, Jack Henry, Q2 (now Bottomline) and Finastra. MX Technologies is listed as an emerging player. Direct peers are Kasasa, TruStage, Alkami Technology and Bonifii. Plaid is listed as an others.
Does StrategyCorps have an API?
No public API is recorded for StrategyCorps.
What industry is StrategyCorps in?
StrategyCorps's product category is Community Banking Software. Its primary akta.pro industry code is FSABABAD, SME Cash Management & Payments (Merchant, ACH/Wires, Payroll).