VISUA

What VISUA does

VISUA Labs, Ltd. is a Visual-AI (computer vision) technology company headquartered in Dublin, Ireland with a secondary office in New York, providing an enterprise-grade API suite for image and video analysis. The platform serves B2B customers in brand protection, anti-phishing, counterfeit detection, product authentication, broadcast/ad monitoring, sports sponsorship measurement, and content moderation. Its technology analyzes visual media to detect logos and marks, classify objects and scenes, perform OCR, execute visual search, and authenticate holograms on physical products.

The core technology stack consists of five modules (Logo/Mark Detection as the flagship, Object/Scene Detection, Text Detection, Visual Search, and Hologram Authentication) that can be deployed independently or combined, with cloud, on-premise, and on-device deployment options. The company holds a patent on an "Instant Learning" capability that enables new logos or marks to be trained from a single example and become operational within hours, supported by a proprietary visual knowledge base of 100,000+ logos and 11,000+ discrete objects/scenes. Disclosed operational metrics include processing of billions of images and millions of hours of video per month with 98.7% average precision and 90–99% recall, validated by ongoing human sampling.

VISUA operates an API-first, direct-sales model targeting enterprise platforms and specialist service providers, with usage-based, custom-priced multi-year contracts and no standard price list. The named customer base spans 15+ enterprise logos across diverse verticals, including eBay, Mimecast, Brandwatch, Bloomberg, De La Rue, TVEyes, Red Points, GearLaunch, Media Monitors, and six sports-sponsorship platforms (Vision Insights, Athletia, JP, Intelensa, Ad Control, Core). In 2025, the company launched Infringio as a dedicated sub-brand targeting copyright and trademark enforcement in print-on-demand, signaling a shift from pure-API licensing toward packaged vertical products.

Name

VISUA

Legal name

VISUA Labs, Ltd.

Website

https://visua.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

VISUA provides enterprise Visual-AI APIs for logo, object, scene, text, and hologram detection in images and video, serving brand protection, anti-phishing, counterfeit detection, and sponsorship measurement platforms globally.

Ownership category

akta.pro rank

Product category

Computer Vision API

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

EAS/Anti-Theft Tagging & De-Tagging Operations Support (BPAKAJAF)

akta.pro secondary industry

App Store & Platform Governance (Apps, Extensions, Developer Compliance) (BPAAALAE)

Keywords

• Computer vision API
• Visual-AI services
• Logo detection technology
• Brand protection software
• Hologram authentication

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Visual-AI API Licensing: Enterprise-grade Visual-AI API licensing model with pricing that varies based on multiple factors including volume of images/videos processed, resolution of media, minimum logo size detection thresholds, video frame rate, distortion and perspective tolerance levels, occlusion sensitivity, matching tolerance settings, technology combinations, annotation requirements, and processing speed requirements (real-time vs batched). No standard price list is provided as the offering is customized to meet each customer's specific technical and budgetary needs.
2. Technology Suite Integration: Revenue generated through integration of multiple technologies (Logo Detection, Object/Scene Detection, Text Detection, Visual Search, Hologram Authentication) either individually or in combination based on customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

VISUA provides an enterprise-grade Visual-AI (computer vision) API suite that analyzes images and video to detect logos, marks, objects, scenes, text, and authenticate holograms. The suite combines five technology modules (Logo/Mark Detection, Object/Scene Detection, Text Detection, Visual Search, and Hologram Authentication) that customers integrate via API to power brand protection, product authentication, brand monitoring, anti-phishing, counterfeit detection, sponsorship measurement, ad monitoring, copyright enforcement, and visual content moderation use cases. Deployment is offered via cloud, on-premise, or on-device, with implementation reported to take as little as two hours.

Product overview

VISUA is a Visual-AI technology company providing an enterprise-grade API suite of five core computer vision modules (Logo/Mark Detection, Object/Scene Detection, Text Detection, Visual Search, and Hologram Authentication) that can be used independently or combined. The suite analyzes images and video to extract visual insights for brand protection, authentication, monitoring, and cybersecurity applications. VISUA also offers specialized sub-brands including Infringio for copyright/trademark protection and sector-specific solutions for ad monitoring, anti-phishing, brand monitoring, counterfeit detection, product authentication, and sponsorship monitoring. Deployment options include cloud, on-premise, and on-device.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo / Mark Detection Flagship computer vision technology for detecting and recognizing logos, product marks, icons, cartoon characters, and unique design elements in images and video. Features patented instant learning (single-example training), 100,000+ logo library, occlusion and perspective tolerance (up to 70 degrees), configurable matching tolerance, and placement recognition (signage, packaging, sportswear).
• Object / Scene Detection Visual classification technology that detects and tags 11,000+ discrete objects and scenes in images and video, organized as a deep hierarchical taxonomy (e.g., Mammal > K9 > Labrador) with semantic metadata linking related objects and scenes.
• Text Detection Visual-AI-powered text detection / OCR that converts embedded or burnt-in text in images and video into machine-readable text, supporting Latin letters, numbers, stylized fonts, rotated text, symbols, and handwriting, with up to 50 character sequences recognized per image or frame.
• Visual Search Computer vision technology that locates visually identical or similar images and products by uploading or capturing an image, supporting exact match, similar items, derivatives/look-alikes, image region matching, appearance and style matching, and clustering.
• Hologram Authentication Visual-AI authentication technology that validates hologram stickers, security foils, labels, and tax stamps on products in seconds via a smartphone point-and-click interface, with Smart Capture (auto exposure, focus, flash), intelligent data sync, automatic model updates, and offline operation, used in pharmaceutical, technology, government, sports merchandise, and luxury goods.
• Infringio Dedicated AI-powered platform for copyright and trademark infringement protection, built on VISUA's Visual-AI technology suite to scan images for protected content misuse; targeted at print-on-demand companies and platforms needing automated copyright and trademark detection at scale.
• Sports Sponsorship Monitoring Suite Visual-AI solution enabling world-leading platforms to calculate sponsorship ROI across channels; analyzes sports video at full frame-rate for sponsorship exposure data, delivering real-time brand placement, share of voice, and time on screen insights.
• Ad Monitoring Intelligence Visual-AI solution that delivers critical visual insights from online, broadcast, print, and streaming advertising, identifying ads within content, classifying and categorizing advertisements, and tying brands and campaigns across channels and markets for granular competitor ad intelligence.
• Anti-Phishing Detection Visual-AI solution for cybersecurity and anti-phishing platforms that detects brand spoofing, impersonation attacks, and graphical attack vectors; captures flattened images of emails and web pages, identifies visual threat signals (logos, objects, text, known good/bad images), and provides visual risk scoring to prioritize emails for deeper analysis.

Quantifiable outcome

• Uncover 1,000+% more brand insights than text analysis alone
• +4 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vision InsightscoreTechnology or IntegrationIntegrated partnership where Vision Insights integrates VISUA's Sports Sponsorship Monitoring Computer Vision Suite into its new Decoder product for sports sponsorship intelligence. The partnership enables comprehensive cross-platform calculation of sponsorship ROI.
• ESA (Entertainment Software Association)minorOthersVISUA is a proud member of the Entertainment Software Association, demonstrating commitment to the gaming and entertainment industry's intellectual property protection.
• Sports ProminorOthersVISUA is a proud member of Sports Pro organization, supporting the sports industry's sponsorship measurement and brand protection needs.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clarifai: Direct enterprise CV/AI API platform offering image and video understanding models including logo, object, and concept detection. Competes head-to-head with VISUA across general-purpose computer vision work and a portion of brand-monitoring use cases.
• Hive: Computer vision API provider offering pre-trained models for object, brand, and content classification delivered via cloud APIs. Closely comparable to VISUA in deployment model, enterprise targeting, and breadth of CV tasks.
• Imagga: Visual-AI API platform providing image recognition, tagging, visual search, and content moderation as machine-learning services. Competes with VISUA on object/scene classification and visual search endpoints for enterprise integrators.

Broad incumbents

• Google Cloud Vision AI: Hyperscale general-purpose computer vision service within Google Cloud offering logo detection, OCR, object detection, and visual search. VISUA explicitly benchmarks against it via its Computer Vision Wizard; competes on accuracy for brand-protection use cases.
• AWS Rekognition: Amazon's enterprise CV service providing label, text, celebrity, and custom-label detection at massive scale. A broad incumbent alternative for enterprises evaluating VISUA's branded logo/object detection capabilities.
• Microsoft Azure AI Vision: Microsoft's managed CV offering with image tagging, OCR, spatial analysis, and custom vision. Frequently shortlisted alongside VISUA by enterprises needing broad visual-AI capabilities with cloud-platform integration.
• Veritone: AI platform offering media analytics, content classification, and visual brand-intelligence for advertising, broadcast, and public-sector customers. Competes with VISUA on broadcast and ad-monitoring deployments.

Emerging players

• GumGum: Computer vision platform focused on contextual advertising, brand safety, and sponsorship measurement using visual scene analysis. Overlaps with VISUA in ad monitoring and sponsorship measurement use cases for enterprise media buyers.
• Coactive AI: Visual AI platform purpose-built for unstructured image and video understanding, supplying APIs and tools for content moderation, brand analysis, and visual search — a direct functional competitor in the visual content intelligence category.
• Twelve Labs: Video understanding AI provider offering multimodal models for search, classification, and brand-relevant event detection in video. Comparable to VISUA's video processing capabilities for sponsorship and monitoring use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/visualaipeople
• YouTubeyoutube.com/c/visua
• LinkedInlinkedin.com/company/visual-ai-people

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISUA