What Vision Insights does

Vision Insights is a New York-based research and insights firm, founded in 2022 and operating with approximately 30 employees, that builds purpose-built analytics products for the sports and entertainment marketing industry. Its flagship product, the Decoder platform, unifies three modules — Fan Insights (sports-specific audience intelligence covering the U.S., Canada, and Mexico), Media Valuation (AI- and machine-learning-driven quantification of sponsorship exposure in broadcasts), and Custom Research (tailored analytical engagements with embedded expert support) — alongside the AI-powered Decoder Media module, which applies computer vision to identify sponsor logos on perimeter LED boards, jerseys, and interview backdrops. Customers access the platform through a dashboard-first interface with API delivery and optional human expert support, with outputs designed for sponsorship activation, partner storytelling, and performance measurement.

The company sells into four primary enterprise segments — sports teams, sports leagues, brands and sponsors, and agencies — through a direct field-sales motion anchored by a 'Request a demo' acquisition funnel and multi-year contracts. Named enterprise customers include Major League Soccer (multi-year partnership covering broadcast visibility for the 2026 FIFA World Cup), the Minnesota Timberwolves & Lynx, the United Soccer League (USL), and the Indiana Pacers. The firm generates revenue through subscription-based platform access paired with custom research professional services, and prices on a quote-based model with multi-year billing cadence.

Vision Insights is privately held and independent, with no disclosed parent company, institutional investors, or funding rounds in the available data. The leadership team is led by CEO Scott Horowitz and COO Tracy Schoenadel, with a specialized bench spanning data science, media analytics, custom research, and dedicated sales roles for the brands-and-agencies segment. Recent strategic emphasis has been on extending the AI/computer vision product surface (Decoder Media), securing flagship league partnerships (MLS, Soccer United Marketing), and integrating into the SpInE sports innovation ecosystem alongside Mack Institute at Wharton, Comcast, and Playfly Sports.

Name

Vision Insights

Legal name

Vision Insights

Website

https://visioninsights.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Vision Insights is a sports and entertainment marketing analytics firm that sells the Decoder platform — combining fan insights, AI-powered broadcast sponsorship valuation, and custom research — to enterprise customers including sports teams, leagues, brands, and agencies in North America.

Ownership category

akta.pro rank

Product category

Sports Marketing Analytics

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Analytics, Attribution & Measurement (Creator Performance, Audience Insights) (MPAFAEAI)

Keywords

• Sports marketing analytics
• Fan intelligence platform
• Sponsorship valuation
• Audience segmentation
• Media measurement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Decoder Platform Subscription: SaaS platform subscription model for the Decoder fan intelligence and media valuation platform. Customers access Fan Insights, Media Valuation, and Custom Research modules through dashboard-first UX with optional expert support.
2. Custom Research Services: Expert support and custom research engagements paired with the Decoder platform for strategy and narrative development.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vision Insights sells Decoder, a unified SaaS fan intelligence platform purpose-built for sports and entertainment marketing. The platform combines three modules — Fan Insights (syndicated fan data and youth audience panel), Media Valuation (AI-driven broadcast sponsorship exposure measurement via computer vision logo recognition), and Custom Research (expert-supported bespoke studies) — to help teams, leagues, brands, and agencies segment audiences, prove sponsorship ROI, and activate insights.

Product overview

Vision Insights offers Decoder, a unified fan intelligence platform purpose-built for sports and entertainment marketing. The platform comprises three core modules—Decoder Fan Insights for audience segmentation and fan behavior data, Decoder Media Valuation for sponsorship exposure quantification, and Decoder Custom Research for tailored analytical projects. The Decoder Media module extends these capabilities with AI-powered computer vision technology for automated brand visibility tracking across broadcasts and in-stadium environments. The platform serves teams, leagues, brands, agencies, and sponsors seeking to understand fans and prove marketing impact.

Differentiator

Problem solved

Functional benefit

Brands

• Decoder: Purpose-built platform bringing together fan insights, media valuation, and customized research for sports and entertainment marketing.

Products and services

• Decoder A unified fan intelligence SaaS platform purpose-built for sports and entertainment marketing that combines Fan Insights, Media Valuation, and Custom Research modules. Helps sports teams, leagues, brands, and agencies understand audiences, quantify sponsorship performance, and generate activation-ready insights via a dashboard-first UX with API access and optional expert support.
• Custom Research Services Expert-led bespoke research engagements paired with the Decoder platform, providing tailored audience studies, sponsorship analyses, activation playbooks, sponsor narratives, valuation readouts, and KPI frameworks. Delivered as a paid professional service alongside platform subscriptions.

Quantifiable outcome

• Lucas Oil jersey patch media value: $4.59 million generated in 2025-26 Pacers home broadcasts
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Mack Institute at WhartonminorStrategic or Co-development Partner · 30 April 2026The Mack Institute at Wharton hosted a spring conference on sports fan engagement innovation. Vision Insights is associated with discussions on emerging frameworks like Fan Lifetime Value (FLV) and new monetization strategies including corporate sponsorship, integrated commerce, and ecosystem partnerships.
• ComcastminorStrategic or Co-development Partner · 30 April 2026Mentioned as part of SpInE (Sports Innovation Ecosystem) initiative, a collaboration between Mack Institute, Comcast, and Playfly Sports anchored in Philadelphia to connect academic research with sports teams, leagues, media companies, and investors.
• Playfly SportsminorStrategic or Co-development Partner · 30 April 2026Part of SpInE (Sports Innovation Ecosystem) initiative anchored in Philadelphia to connect academic research with sports teams, leagues, media companies, and investors. SpInE aims to address digital transformation that has fragmented fan engagement across multiple platforms.
• Major League Soccer (MLS)coreStrategic or Co-development Partner · 13 April 2026Multi-year strategic partnership to deploy the Decoder Media platform for tracking and analyzing sponsor visibility across MLS match broadcasts and in-stadium branding. AI-powered technology identifies brand logos on perimeter LED boards, jerseys, and interview backdrops, measuring exposure frequency and on-screen prominence with real-time feedback and in-season optimization. Builds on existing Decoder Fan Insights work. Partnership ahead of 2026 FIFA World Cup across US, Canada, and Mexico.
• Soccer United MarketingcoreStrategic or Co-development Partner · 8 April 2026MLS and Soccer United Marketing gain a visibility index from Vision Insights to optimize logo positioning and fan engagement strategies. Partnership enables MLS to provide sponsors with in-season exposure evaluations as part of broader league-wide digital transformation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zoomph: Zoomph is an AI-powered sponsorship and social-media analytics platform for sports teams, leagues, and brands. It is a direct competitor to Vision Insights' Decoder Media and Fan Insights modules, providing exposure valuation and audience insights across similar buyer personas.
• SponsorUnited: SponsorUnited provides sponsorship sales, valuation, and analytics services for sports and entertainment rights holders. It is one of the most direct competitors to Vision Insights in sponsorship valuation and partnership-intelligence workflows.
• Relo Metrics: Relo Metrics provides sponsorship and media valuation using computer-vision and AI for sports sponsorships. It is a closely comparable peer in the AI-driven sponsorship measurement category.
• Blinkfire Analytics: Blinkfire Analytics offers AI-driven sports sponsorship measurement across broadcast, social, and digital media for leagues, teams, and brands. It directly overlaps with Decoder Media's exposure-tracking value proposition.
• Hookit: Hookit measures sponsorship ROI and athlete/team partnership value for brands and rights holders. It overlaps directly with Vision Insights' Fan Insights and sponsorship performance measurement.
• MVP Index: MVP Index provides sponsorship valuation and analytics for sports and entertainment. It competes directly with Vision Insights' media valuation and sponsorship exposure scoring capabilities.

Broad incumbents

• Veritone: Veritone offers AI-powered media analytics including sports sponsorship and broadcast exposure measurement through products like Veritone Attribute. It is a broader AI incumbent competing for the same buyer workflows.
• Nielsen Sports: Nielsen Sports (now part of NielsenIQ/Athletec) provides broad-scale sports media and sponsorship measurement for global brands, agencies, and rights holders. It is a scaled incumbent competitor across most of Vision Insights' buyer segments.
• Learfield IMG College: Learfield is a major college sports multimedia rights holder and sponsorship platform, providing fan data and commercial services to collegiate programs — a broader incumbent in a related segment of the sports sponsorship ecosystem.

Emerging players

• Parrot Analytics: Parrot Analytics provides demand and audience analytics for entertainment IP, applying similar valuation methodologies to content and talent. It is an adjacent peer using comparable data-driven valuation frameworks in entertainment rather than sports.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vision-sports-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Insights