Outlandish
Outlandish is a Santa Monica-based TikTok Shop agency providing end-to-end live commerce services—store setup, creator campaigns, livestream production, and content creation—for DTC brands, with operational presence in the US, Mexico, and Brazil.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Outlandish does
Outlandish (legally Outlandish INC., doing business as Outlandish Digital) is a Santa Monica-based social commerce agency founded in 2021 that specializes in TikTok Shop services for direct-to-consumer (DTC) brands. The company delivers an integrated offering across five service modules: TikTok Shop setup and management, creator campaign management, livestream production services, channel management, and content production. It holds Official TikTok Shop Partner (TSP) status and positions its go-to-market around a creator-first live commerce strategy, claiming access to the largest creator network in the TikTok Shop ecosystem. Named customers include Crocs (official TSP engagement) and Goli (cold-launch and ongoing livestream production for over a year), with the company reporting more than $50M in monthly GMV generated across client operations.
The company's underlying capabilities center on TikTok Shop integration and live commerce production rather than proprietary technology. Its service offering combines livestream production infrastructure, creator relationship management, and ongoing channel optimization delivered as managed services rather than self-serve software. Revenue is generated through professional services fees under a quote-based engagement model; no pricing tiers are publicly disclosed. The company also operates Dodo Chocolates as an in-house brand — reportedly reaching $1.5M monthly GMV within three months of launch — which functions as a showcase for its own capabilities and a secondary revenue stream.
Outlandish serves primarily enterprise and mid-market DTC brands and has expanded internationally through a partnership model rather than wholly-owned subsidiaries. After entering Mexico in 2022–2023, where it hosted the most successful TikTok live shopping event in the country, the company expanded into Brazil in May 2025 through a partnership with MindgruveMacarta, giving it operational presence in three markets: the United States (Santa Monica headquarters), Mexico, and Brazil. The firmographic profile lists 11–50 employees while the company website claims 200+ experts — a discrepancy that materially affects revenue estimation but that the available data does not resolve.
Outlandish firmographics
Firmographics- Name
- Outlandish
- Legal name
- Outlandish INC.
- Website
- https://outlandishdigital.us
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outlandish is a Santa Monica-based TikTok Shop agency providing end-to-end live commerce services—store setup, creator campaigns, livestream production, and content creation—for DTC brands, with operational presence in the US, Mexico, and Brazil.
- Ownership category
- akta.pro rank
Outlandish industry classification
Industry- Product category
- TikTok Shop Social Commerce Agency Services
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
- akta.pro secondary industry
- Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
Keywords
Where Outlandish is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Outlandish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Agency Services: Full-service TikTok Shop agency providing comprehensive support including setup, management, livestream production, creator campaigns, and content production for DTC brands. Revenue derived from service fees for managed TikTok Shop operations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Outlandish product offering
Product offeringCore offering
Outlandish is a full-service TikTok Shop agency that helps DTC brands set up, manage, and scale their presence on TikTok Shop through end-to-end services including account setup and ongoing management, creator campaign management, livestream production, channel management, and content production. The company also operates Dodo Chocolates as an in-house consumer brand to validate its live commerce capabilities.
Product overview
Outlandish is a TikTok-focused social commerce agency offering an integrated platform of services for DTC brands. The core offering consists of five interconnected service modules: TikTok Shop Setup & Management (account configuration and operations), Creator Campaign Management (influencer partnerships), Livestream Production Services (live shopping content creation), Channel Management (ongoing channel optimization), and Content Production (localized creative assets). The company also operates Dodo Chocolates as an in-house brand to demonstrate and test their live commerce capabilities. All services are designed to work together within the TikTok Shop ecosystem, enabling brands to scale from zero to significant GMV through a creator-first strategy backed by TikTok Shop partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- TikTok Shop Setup & Management Full-service TikTok Shop account setup, configuration, and ongoing management for DTC brands, including store optimization and operational support.
- Creator Campaign Management Strategic management of creator partnerships and influencer activations to drive brand awareness and sales on TikTok Shop, leveraging Outlandish's large creator network.
- Livestream Production Services End-to-end livestream production for TikTok Shop, including strategy, execution, and talent management for live shopping events.
- Channel Management Ongoing management and optimization of TikTok Shop channels to maximize performance and revenue.
- Content Production Creation of localized content for TikTok Shop including videos, creative assets, and social media content tailored for the platform.
- Dodo Chocolates In-house Dubai pistachio chocolate brand created by Outlandish to validate its live commerce expertise on TikTok Shop, achieving $1.5M monthly GMV within 3 months of launch.
Quantifiable outcome
- Goli achieved $7M in sales within 6 months on TikTok Shop
- +3 more outcomes
Companies that use Outlandish
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Outlandish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Outlandish partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- MindgruveMacartacoreStrategic partnership for Brazil market expansion capitalizing on TikTok Shop's Latin America launch. MindgruveMacarta provides localized content production, influencer activations, fulfillment, logistics, compliance and advertising services. Joint venture structure with offices in São Paulo and Mexico City. Builds on prior Mexico success where Outlandish hosted the most successful TikTok live shopping event in that country.
- TikTokflagshipOfficial TikTok Shop Partner (TSP) status. Company is TikTok's premier agency for sellers and creators, enabling privileged access to platform resources, integration capabilities, and co-development opportunities for TikTok Shop services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Outlandish competitors and assessment
Company assessmentEmerging players
- Aspire (formerly AspireIQ): Influencer and creator marketing platform used by DTC and enterprise brands for campaign management and creator commerce. Comparable to Outlandish in the creator campaign management layer, though Aspire is software-led rather than agency-services-led.
- CreatorIQ: Enterprise creator marketing platform powering influencer campaign management for major brands. Comparable to Outlandish's Creator Campaign Management offering through its focus on creator discovery, workflow, and performance measurement.
- Takumi: Influencer marketing platform and agency providing creator campaign solutions for brands across TikTok, Instagram, and YouTube. Comparable to Outlandish in serving brand demand for creator activations and social commerce content production.
Direct peers
- The Shelf: Influencer marketing agency specializing in data-driven creator campaigns for consumer brands. Comparable to Outlandish in offering managed creator campaign services for DTC brands on social commerce platforms.
- LTK: Leading creator-driven shopping platform connecting influencers with brands for performance-based commerce. Comparable to Outlandish in operating at the intersection of creators, social commerce, and brand sales enablement across TikTok, Instagram, and other platforms.
- Whalar Group: Creator agency and social commerce operator running influencer campaigns, content production, and commerce partnerships for brands. Comparable to Outlandish as a creator-first agency offering similar service modules around influencer activations and brand commerce.
- Ubiquitous: Creator economy company and TikTok Shop Partner agency that helps brands scale influencer and creator-driven commerce. Directly comparable to Outlandish as another TSP providing end-to-end TikTok Shop services including creator activations and live commerce.
Broad incumbents
- Publicis Groupe: Global advertising holding company with Epsilon, Digitas, and Starcom units operating large social commerce practices. Comparable to Outlandish in serving enterprise brands on commerce and creator-driven campaigns, but at vastly greater scale and with broader capabilities.
- GroupM: World's largest media investment group (WPP) operating influencer, commerce, and performance practices. Comparable to Outlandish as a buyer and executor of creator and commerce campaigns for major enterprise brands, including on TikTok Shop.
- Tinuiti: Large independent performance marketing agency serving major DTC and enterprise brands across paid social, commerce, and marketplaces. Comparable to Outlandish as a full-service agency helping brands scale on platforms including TikTok Shop, but with a broader channel portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Outlandish social profiles
Digital presenceOutlandish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outlandish leadership team
Management profileNumber of profiles
Profiles1 record
Outlandish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outlandish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outlandish
What does Outlandish do?
Outlandish is a full-service TikTok Shop agency that helps DTC brands set up, manage, and scale their presence on TikTok Shop through end-to-end services including account setup and ongoing management, creator campaign management, livestream production, channel management, and content production. The company also operates Dodo Chocolates as an in-house consumer brand to validate its live commerce capabilities.
Is Outlandish a public or private company?
Outlandish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outlandish founded?
Outlandish was founded in 2021. It employs 11 to 50 people.
Where is Outlandish based?
Outlandish is headquartered in Los Angeles, United States, in the North America region.
How does Outlandish make money?
One revenue line is on record: agency Services.
Who are Outlandish's main competitors?
Emerging players on record are Aspire (formerly AspireIQ), CreatorIQ and Takumi. Direct peers are The Shelf, LTK, Whalar Group and Ubiquitous. Broad incumbents are Publicis Groupe, GroupM and Tinuiti.
Does Outlandish have an API?
No public API is recorded for Outlandish.
What industry is Outlandish in?
Outlandish's product category is TikTok Shop Social Commerce Agency Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of BPAMAGAC, Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms. Its NAICS code is 54185 and its SIC code is 7310.