Rize Up

What Rize Up does

Rize Capital, LLC, operating under the brand Rize Up (and DBA "RIZE"), is a privately-held real estate development firm headquartered at 2 W St. George Blvd. in St. George's historic Ancestor Square, Utah. Founded circa 2005 by Scott Stowell and Lyndi Rose, the firm specializes in acquiring, developing, managing, and operating community-driven properties throughout Southern Utah, with a portfolio spanning commercial, multifamily, industrial, and large-scale residential projects. The firm's cumulative transaction value exceeds $1 billion in real estate assets, and it holds brokerage licenses in Utah and Nevada. Its four flagship projects are Ancestor Square (a revitalized mixed-use downtown property in St. George acquired via the St. George Opportunity Fund), Chuckwalla (a 12-acre commercial development in the entitlement phase), Washington Gateway (a planned commercial and residential destination at I-15 Exit 13), and The Retreat (a luxury residential and resort community in Ivins near Snow Canyon State Park).

The firm generates revenue through three streams: one-time development gains from acquisition and sale of commercial, multifamily, industrial, and large-scale residential properties; recurring rental income from fully leased assets such as Ancestor Square (with documented rent increases up to 3x prior rates); and fund management fees from the St. George Opportunity Fund, which raised $4.9 million in tax-deferred capital and invested $3.2 million in property improvements across 20+ acquired units. Co-founder and CEO Scott Stowell brings prior executive leadership at Standard Pacific Homes, CalAtlantic, and Lennar (where he served as a board director until 2021). Co-founder and President Lyndi Rose leads acquisitions, brokerage, and property management via an affiliated brokerage and serves on the Ancestor Square Owners Association board. COO Jerry Miyahara contributes 30+ years of master-planned community experience, and Director of Finance Amber Williams brings 17 years of finance experience including prior roles at major public homebuilders and Desert Color at Clyde Companies.

The company's go-to-market motion is direct enterprise-style outreach to investors and partners, supplemented by project-specific web pages and a multichannel social presence (LinkedIn, Facebook, Instagram, Pinterest). There is no disclosed third-party distribution or platform technology layer; the underlying "technology" is the firm's collective underwriting, entitlement, and asset-repositioning expertise applied to physical real estate.

Name

Rize Up

Legal name

Rize Capital, LLC

Website

https://rize-up.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Rize Capital, LLC (DBA Rize Up) is a privately-held Southern Utah real estate development firm that acquires, develops, and manages commercial, multifamily, and residential projects, serving real estate investors, commercial tenants, and luxury homebuyers across St. George, Washington, and Ivins.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312), Other Investment Pools and Funds (5259)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Commercial real estate development
• Residential real estate
• Property management
• Opportunity zone funds
• Mixed-use development

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Development: Revenue generated through acquisition, development, and sale of commercial, multifamily, industrial, and large-scale residential properties. The company also raises capital through Opportunity Zone Funds and manages properties for returns.
2. Property Management and Rental Income: Revenue from fully leased properties like Ancestor Square, generating recurring rental income from diverse tenant mix including retail, commercial, and mixed-use spaces.
3. Opportunity Zone Fund Management: The St. George Opportunity Fund raised $4.9 million in tax-deferred capital, with fees generated from fund management and property improvement investments of $3.2 million.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rize Capital, LLC is a privately-held real estate development firm that acquires, develops, manages, and operates community-driven commercial, multifamily, industrial, and large-scale residential properties throughout Southern Utah. The company also offers brokerage, property management, and asset management services, and raises tax-advantaged capital through Opportunity Zone Funds such as the St. George Opportunity Fund.

Product overview

Rize Capital is a privately-held real estate development firm operating as a single unified platform focused on community-driven property development in Southern Utah. The company's portfolio consists of four distinct real estate development projects: Ancestor Square (a mixed-use downtown revitalization), Chuckwalla (a commercial development site), Washington Gateway (a commercial and residential destination), and The Retreat (a luxury residential and resort community). These projects are supported by the St. George Opportunity Fund, an Opportunity Zone investment vehicle that provides tax-advantaged capital deployment. The firm also offers real estate brokerage, property management, and asset management services through affiliated operations.

Differentiator

Problem solved

Functional benefit

Brands

• St. George Opportunity Fund: An Opportunity Zone Fund that has acquired over 20 units within the historic downtown of St. George, Utah, raising $4.9 million in tax-deferred capital.

Products and services

• Ancestor Square A downtown St. George revitalization project and mixed-use property acquired through the St. George Opportunity Fund, featuring restored historic buildings with modernized systems and a diverse retail, commercial, and mixed-use tenant mix.
• Chuckwalla A 12-acre development site at the corner of HWY 18 and Snow Canyon Parkway in St. George, Utah, in the entitlement and engineering phase with expected roll-out by 2025, demonstrating Rize's ability to advance complex sites involving elevation, access, visibility, and entitlement constraints.
• Washington Gateway A planned commercial and residential community at Exit 13 along I-15 in Washington, Utah, offering freeway-oriented commercial opportunities with mixed-use development potential.
• The Retreat A luxury residential and resort community in Ivins, Utah, featuring estate lots and high-end nightly rental residences near Snow Canyon State Park, with construction anticipated to begin in 2026.

Quantifiable outcome

• Increased rent values up to three times previous rates at revitalized properties
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ancestor Square Owners AssociationminorStrategic or Co-development PartnerLyndi Rose serves as Board Member of the Ancestor Square Owners Association since 2015, advocating for high standards of care for the Square to ensure enhanced ambiance and character of the city's historic district. This governance involvement supports coordinated development and property management in the historic district.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ivory Homes: Largest homebuilder in Utah, headquartered in the Salt Lake City area. Closest comparable by regional focus, project scale, and residential development orientation, though Ivory focuses on production housing rather than luxury or mixed-use.
• The Boyer Company: Long-standing Utah-based commercial and residential real estate developer with a multi-decade track record. Comparable in its integration of development, ownership, and asset management across Utah, though at significantly larger scale.
• Wasatch Premier Communities: Utah-based multifamily and mixed-use developer with comparable regional focus. Comparable by market geography and development scale, with overlap in the multifamily and mixed-use segments of Rize's portfolio.

Broad incumbents

• Lennar Corporation: Nation's largest homebuilder and the result of CEO Scott Stowell's prior CalAtlantic merger work. Operates a national homebuilding platform at vastly larger scale, but is the most direct large-cap reference point for Rize's residential ambitions.
• Toll Brothers: National luxury homebuilder where Scott Stowell serves as Lead Director. Most directly relevant large-cap peer for The Retreat's luxury residential strategy, with comparable premium pricing power and affluent buyer targeting.
• D.R. Horton: Largest U.S. homebuilder by unit volume with broad geographic diversification. Represents the scale ceiling Rize could aspire to in residential, though focused on entry-level and first-move-up rather than luxury.

Emerging players

• Red Ledges: Luxury private community in Heber City, Utah featuring estate homes and resort amenities. Closest positioning peer to The Retreat, given its Utah luxury residential + recreational amenity thesis, though operating at a different life-cycle stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RIZEUTAH
• LinkedInlinkedin.com/company/rize-up
• Instagraminstagram.com/rizecapital_utah
• Pinterestpinterest.ph/rizecapitalllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rize Up