Home Care Sales
Home Care Sales is a founder-owned sales training and consulting firm that helps owners, managers, and sales representatives of home care, home health, and hospice agencies shorten referral cycles and grow revenue through its clinician-led Care Continuum Specialists methodology, Home Care Sales University certification, and live events.
- Company typePrivate
- Founded2001
- HeadquartersFairhope, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Home Care Sales does
Home Care Sales, Inc. is a privately held, founder-owned sales training and consulting firm headquartered in Fairhope, Alabama, founded in 2001 by occupational therapist Melanie Stover. The company targets owners, managers, and sales representatives of home care, home health, and hospice agencies, delivering clinician-led training that integrates clinical knowledge with proprietary neuroscience-based selling methodologies, including the trademarked Care Continuum Specialists framework and the Total Patient Care Delivery Model (TPCDM).
The core product portfolio is organized around four delivery channels: (1) live training events and 3-day workshops, (2) the Home Care Sales University online learning platform with the HCS Certified Referral Specialist certification, (3) the Referral Engine guaranteed activation program (six new referral partners in six months), and (4) one-on-one consulting and strategy sessions with agency owners and managers. Supporting assets include a content library of 30+ blog articles, video content via YouTube, an interactive sales assessment quiz, and keynote speaking by the founder. A small specialized team of six named professionals (Director of Sales, Business Development Leader, and consultants with combined decades of post-acute care sales and clinical experience) delivers services primarily through direct, consultative sales and event-driven channels.
Revenue is generated through quote-based, multi-year professional services contracts covering training program fees, certification enrollment, consulting engagements, and speaking fees, with no public pricing disclosed and a no-refunds policy on coaching and training. The customer base is a long-tail of small-to-mid market agencies across the United States and globally, evidenced by named testimonials spanning senior placement, hospice, and home care operators. The company maintains no external funding, no subsidiaries, and no public listing, with strategic direction concentrated in the founder.
Home Care Sales firmographics
Firmographics- Name
- Home Care Sales
- Legal name
- Home Care Sales, Inc.
- Website
- https://homecaresales.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Home Care Sales is a founder-owned sales training and consulting firm that helps owners, managers, and sales representatives of home care, home health, and hospice agencies shorten referral cycles and grow revenue through its clinician-led Care Continuum Specialists methodology, Home Care Sales University certification, and live events.
- Ownership category
- akta.pro rank
Home Care Sales industry classification
Industry- Product category
- Healthcare Sales Training and Consulting
- NAICS
- Home Health Care Services (6216)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Health Clinical Care Coordination & Case Management (HSABACAO)
- akta.pro secondary industries
- Home Health & In-Home Care Referral Marketplaces (HLALALAH), Symptom & Pain Management In-Home (Palliative Clinical Visits) (HSABAFAG)
Keywords
Where Home Care Sales is headquartered
LocationHeadquarters
- HQ city
- Fairhope
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Care Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Development and Training Programs: Sales training programs for home care, home health, and hospice agencies. Includes the Referral Engine program and Home Care Sales University certification courses. Revenue from training program fees paid by agencies for their sales teams and leadership.
- Speaking and Keynote Engagements: Melanie Stover as a keynote speaker at industry events. Speaker inquiries booked through homecaresales.com/appointment. Revenue from speaking fees at conferences and industry events.
- Consulting and Strategy Sessions: One-on-one coaching, strategy sessions, and consulting engagements. Booked via go.homecaresales.com/schedule-call. Direct consultation with agency owners and managers.
- Certification Programs: HCS Certified Referral Specialist training and certification. Home Care Sales University provides structured learning paths for professional certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Training and Consulting - Quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Home Care Sales product offering
Product offeringCore offering
Home Care Sales provides clinician-led sales training, consulting, and certification programs for home care, home health, and hospice agencies. Core offerings include the Referral Engine referral-partner activation program, Home Care Sales University online certification platform, the Professional Development Program for revenue-generating staff, live training events, and founder-led keynote speaking engagements. The company integrates clinical knowledge with neuroscience-based selling principles through proprietary frameworks such as the Total Patient Care Delivery Model (TPCDM) and the Care Continuum Specialists methodology.
Product overview
Home Care Sales is a sales training and consulting company that offers a blended product portfolio centered on the home-based care continuum (home care, home health, and hospice). The core offerings include the Referral Engine (guaranteed referral activation program), Home Care Sales University (online certification platform), and Professional Development Program (sales training). These are complemented by HCS Certified Referral Specialist training, live events/workshops, keynote speaking programs by founder Melanie Stover, strategic consulting services, and an assessment quiz. The company positions itself as the premier clinician-led sales training firm in the post-acute care space, integrating clinical knowledge with neuroscience-based selling techniques through its proprietary Care Continuum Specialist framework.
Differentiator
Problem solved
Functional benefit
Products and services
- Referral Engine A comprehensive referral activation program that guarantees activation of 6 new referral partners in 6 months. Includes training systems, weekly execution frameworks, and accountability structures for home care, home health, and hospice agencies.
- Home Care Sales University An online learning platform at members.homecaresales.com offering structured courses and certification programs for home care sales professionals, including the HCS Certified Referral Specialist training.
- HCS Certified Referral Specialist Training Comprehensive certification program that provides education on industry standards, regulations, and best practices for home care sales professionals.
- Professional Development Program Sales training program integrating the home-based continuum of home care, home health, and hospice into proven sales techniques, woven through agency revenue operations.
- Keynote and Speaking Programs Melanie Stover's speaking programs including 'Turn your Clinicians into the Greatest Sales Person in your Agency,' 'Sales = Profound Service,' 'Bulletproof your Accounts,' and 'Post Acute Care Collaboratives' for events and conferences.
- Sales Strategy Consulting Strategic consulting services including coaching, mentoring, sales leadership support, hiring guidance, onboarding frameworks, and targeted training for agency owners and managers.
- Live Training Events In-person training workshops, seminars, and major events featuring the 'Referrals in 66' program and group training experiences for agency teams.
Quantifiable outcome
- Activate 6 new referral partners in 6 months guaranteed
- +2 more outcomes
Companies that use Home Care Sales
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Home Care Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Home Care Sales partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Home Care Sales competitors and assessment
Company assessmentDirect peers
- The Corridor Group: Consulting and outsourcing firm dedicated to post-acute care providers, including home health and hospice. Comparable to Home Care Sales as a specialty consulting partner for agencies navigating operations, growth, and clinical-to-revenue alignment.
- SimiTree Healthcare Consulting: Healthcare consulting, staffing, and technology firm with a strong focus on home health, hospice, and behavioral health agencies. Directly comparable to Home Care Sales because both sell B2B advisory and operational enablement services to the same home-based care buyer base.
Broad incumbents
- WellSky: Large healthcare technology company with deep presence across home health, hospice, and post-acute care. Comparable to Home Care Sales as a broad incumbent offering overlapping software, services, and educational resources that can substitute for parts of HCS's offer.
- Axxess: Technology, education, and consulting platform serving home health, hospice, and home care providers. Comparable to Home Care Sales because it monetizes a mix of software and training/education content targeted at the same agency decision-makers.
- PlayMaker CRM: CRM and sales enablement platform purpose-built for post-acute, home health, and hospice agencies. Comparable to Home Care Sales because it sells growth/referral tooling to the same buyer and is adjacent to the referral-activation theme of the Referral Engine program.
Others
- Jarrard Phillips Cate & Hancock: Strategic communications and consulting firm dedicated to healthcare providers, including post-acute and senior care operators. Comparable to Home Care Sales as a niche, healthcare-specialized professional services firm that competes for leadership-level attention and budget.
- Trella Health: Post-acute analytics and growth platform helping home health, hospice, and home care agencies optimize referral outcomes. Related to Home Care Sales as an ecosystem participant that enables the same growth outcomes HCS markets through training.
Emerging players
- Home Care Pulse: Home care industry research, benchmarking, and education provider serving private duty, home health, and hospice agencies. Comparable to Home Care Sales because it monetizes content, certification, and community-based learning targeting the same agency buyer personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Home Care Sales social profiles
Digital presenceHome Care Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Care Sales leadership team
Management profileNumber of profiles
Profiles6 records
Home Care Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Care Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Care Sales
What does Home Care Sales do?
Home Care Sales provides clinician-led sales training, consulting, and certification programs for home care, home health, and hospice agencies. Core offerings include the Referral Engine referral-partner activation program, Home Care Sales University online certification platform, the Professional Development Program for revenue-generating staff, live training events, and founder-led keynote speaking engagements. The company integrates clinical knowledge with neuroscience-based selling principles through proprietary frameworks such as the Total Patient Care Delivery Model (TPCDM) and the Care Continuum Specialists methodology.
Is Home Care Sales a public or private company?
Home Care Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Home Care Sales founded?
Home Care Sales was founded in 2001. It employs 1 to 10 people.
Where is Home Care Sales based?
Home Care Sales is headquartered in Fairhope, United States, in the North America region.
How does Home Care Sales make money?
Four revenue lines are on record. Professional Development and Training Programs are the primary driver. The others are speaking and Keynote Engagements, consulting and Strategy Sessions and certification Programs.
Who are Home Care Sales's main competitors?
Direct peers on record are The Corridor Group and SimiTree Healthcare Consulting. Broad incumbents are WellSky, Axxess and PlayMaker CRM. Others are Jarrard Phillips Cate & Hancock and Trella Health. Home Care Pulse is listed as an emerging player.
Does Home Care Sales have an API?
No public API is recorded for Home Care Sales.
What industry is Home Care Sales in?
Home Care Sales's product category is Healthcare Sales Training and Consulting. Its primary akta.pro industry code is HSABACAO, Home Health Clinical Care Coordination & Case Management, with a secondary code of HLALALAH, Home Health & In-Home Care Referral Marketplaces. Its NAICS code is 6216 and its SIC code is 8082.