Trella Health

What Trella Health does

Trella Health is a privately held, Atlanta-based healthcare data and workflow platform serving the U.S. post-acute care continuum. Founded in 2012, the company has grown to 101-250 employees and serves 63,000+ users across 17,000+ organizations spanning hospitals and health systems, home health, hospice, skilled nursing, HME/DME, home infusion, and specialty pharmacy. The platform is anchored in a deep proprietary claims dataset covering 100% of CMS Part A and B claims, 90% of U.S. lives 65+, 5.9B+ pharmacy claims annually, and 170M+ commercial insurance lives, which underpins its market intelligence and referral targeting capabilities.

The product portfolio is organized around five core products: Trella Insights (market intelligence and referral pattern analytics), Trella CRM (sales, referral, and field workflow management), Trella Strategy (executive market assessment and ACO analysis), Trella Connect (EHR integrations and API connectivity), and Trella Discharge (hospital discharge automation embedded in Epic and Cerner). These are augmented by sub-products including Physician Group Explore & Analyze, CRM Mileage Assist, Trella Referral Management, Hospice Timing Impact Metrics, and Trella Inferred Parent Network (TIPN). Trella AI — featuring Ask Trella AI and AI Assist — is in beta and represents the emerging AI intelligence layer spanning NLP-based market queries and CRM workflow automation. The platform integrates with 30+ EHR systems including Epic, Oracle Cerner, Homecare Homebase, WellSky, Brightree, KanTime, and Axxess, and supports HIPAA and SOC 2 Type II compliance.

Trella generates revenue primarily through subscription-based SaaS contracts (Insights, CRM, Strategy, Connect, Discharge) sold as annual or multi-year agreements with pricing tiered by organization size and product package, supplemented by strategic consulting services. Go-to-market is sales-led and enterprise-focused with direct field sales for large providers and health systems, inside sales for mid-market, and free market reviews/demos as low-friction entry points. The company has pursued inorganic growth, acquiring PlayMaker Health in January 2022 (CRM/EMR referral management) and Repisodic in August 2025 (hospital discharge automation), and is backed by institutional investors including Cressey & Company and BIP Ventures.

Name

Trella Health

Legal name

Trella Health

Website

https://trellahealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Trella Health is a private Atlanta-based healthcare data and workflow platform serving 17,000+ U.S. post-acute care organizations with AI-enabled market intelligence, CRM, EHR-integrated referral management, and hospital discharge automation.

Ownership category

akta.pro rank

Product category

Post-Acute Care Software

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Diagnostic & Triage Decision Support (HLACAGAA)

akta.pro secondary industry

Virtual Urgent Care & Triage Platforms (HLALABAB)

Keywords

• Post-acute care software
• Healthcare market intelligence
• Healthcare CRM software
• Referral management platform
• Hospital discharge automation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Subscription-based SaaS model with multiple product tiers including Trella Insights, Trella CRM, Trella Strategy, Trella Connect, and Trella Discharge. Products are sold as annual or multi-year contracts with pricing based on organization size and product package.
2. Strategic Consulting Services: Expert advisory services helping healthcare organizations turn Trella intelligence into focused growth, market expansion, network optimization, and performance improvement strategies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Trella Health provides an AI-enabled healthcare intelligence and workflow platform for the post-acute care industry, combining market intelligence, CRM, referral management, and hospital discharge automation in a single connected product. The platform is built on billions of medical and pharmacy claims data points and integrates with more than 30 EHR systems (including embedded discharge automation in Epic and Cerner) to help post-acute providers grow referrals and help hospitals reduce length of stay and improve care transitions.

Product overview

Trella Health offers a unified AI-enabled platform connecting market intelligence, CRM workflows, referral management, and hospital discharge automation for the post-acute care industry. The platform architecture consists of core products: Trella Insights (market intelligence with AI-powered Ask Trella AI for natural language data queries), Trella CRM (sales and referral relationship management with AI Assist), Trella Strategy (executive strategic planning and ACO analysis), Trella Connect (EHR integrations and API connectivity including Epic and Cerner), and Trella Discharge (hospital discharge automation). These products share a common data foundation of billions of healthcare claims and are augmented by specialized sub-products including Physician Group Explore & Analyze for referral opportunity targeting, CRM Mileage Assist for GPS-verified mileage tracking, Trella Referral Management for referral visibility, Hospice Timing Impact Metrics for cost analysis, and Trella Inferred Parent Network for market relationship mapping. The platform serves hospitals, home health, hospice, skilled nursing, HME/DME, infusion, and specialty pharmacy organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Trella Insights AI-enabled market intelligence platform providing referral patterns, patient flow, market share, payer mix, quality metrics, competitive benchmarks, and provider-level insights for post-acute organizations to identify opportunities and act with confidence.
• Trella CRM Healthcare CRM built for post-acute providers, featuring account and contact management, referral tracking, field activity management, mobile workflows, analytics, EHR integrations, and market intelligence to grow referrals efficiently.
• Trella Strategy Strategic intelligence product for executive leaders, including tools for market assessment, ACO analysis, total cost of care evaluation, patient path analysis, national benchmarking, and competitive comparison.
• Trella Connect Integration and connectivity suite including EHR integration, API access, CRM BI feeds, PAC data BI feeds, and user management tools that connect Trella data with existing systems, workflows, and reporting environments.
• Trella Discharge Hospital discharge software automating discharge planning inside Epic and Cerner EHRs, helping health systems reduce length of stay by 1+ days, improve post-acute placement, and streamline care team workflows.
• Trella AI AI intelligence layer powering smarter workflows across the Trella platform, including Ask Trella AI for Insights (natural language market intelligence search) and AI Assist for CRM (conversational account insights and workflow automation).
• Trella Referral Management Referral management module providing real-time visibility into referral status, availability updates, and tools to showcase capabilities, driving an average 46.9% increase in monthly referral volume for post-acute providers.
• Trella Strategic Consulting Expert advisory services helping healthcare organizations turn Trella intelligence into focused growth, market expansion, network optimization, and performance improvement strategies.

Quantifiable outcome

• 10% higher admit growth among Trella customers than national market trends
• +9 more outcomes

Named customers16 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EpiccoreTechnology or IntegrationEHR integration partnership embedding Trella Discharge automation directly within Epic for discharge planning, referral generation, and care transition coordination.
• Oracle CernercoreTechnology or IntegrationEHR integration partnership embedding Trella Discharge automation within Cerner for streamlined discharge workflows and provider matching.
• Homecare HomebasecoreTechnology or IntegrationTechnology integration connecting Trella CRM with Homecare Homebase EHR for referral and order tracking across post-acute care settings.
• WellSkycoreTechnology or IntegrationEHR integration connecting Trella workflows with WellSky systems for improved visibility and referral management.
• Brightree (ResMed)coreTechnology or IntegrationIntegration partnership connecting Trella CRM with Brightree by ResMed for HME and home health workflow optimization.
• National Alliance for Care at Home (NAHC)coreStrategic or Co-development PartnerIndustry association partnership supporting the home care and hospice continuum with market intelligence and workflow solutions.
• National Partnership for Healthcare and Hospice Innovation (NPHI)coreStrategic or Co-development PartnerPartnership with hospice innovation organization supporting best practices and market intelligence for hospice providers.
• National Home Infusion Association (NHIA)minorStrategic or Co-development PartnerIndustry association partnership supporting home infusion providers with market intelligence and CRM solutions.
• PlayMaker HealthcoreStrategic or Co-development PartnerAcquired CRM and EMR referral management system provider. Combined entity aims to offer the most comprehensive market intelligence and growth platform in the post-acute care industry.
• RepisodiccoreStrategic or Co-development PartnerAcquired hospital discharge automation platform to enhance post-acute care solutions. Merger aims to improve care transitions, reduce inpatient length of stay, and strengthen data integration across care settings.

Scale indicators22 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Definitive Healthcare: Definitive Healthcare sells commercial intelligence and analytics on healthcare providers, similar in spirit to Trella's market insights product. Both monetize curated claims and reference data to help healthcare organizations identify targets and benchmark performance, making Definitive the closest pure-play comparison.
• WellSky: WellSky provides post-acute and home-based care software (EHR, analytics, care coordination) and is also one of Trella's integration partners. It competes in adjacent workflows - referral management, care transitions, and post-acute analytics - targeting the same home health, hospice, and SNF customer base.
• MatrixCare (ResMed): MatrixCare, owned by ResMed alongside Brightree, is a leading EHR for skilled nursing, home health, and hospice. It competes with Trella's CRM and Insights products for post-acute customer mindshare and is a Brightree integration partner as well as a competitor in referral and analytics workflows.
• Forcura: Forcura provides post-acute care workflow and document management software used by home health, hospice, and HME providers. It overlaps with Trella's CRM and referral management workflows and competes for the same post-acute operations buyer.

Broad incumbents

• Health Catalyst: Health Catalyst is a broader healthcare data and analytics platform serving health systems and payers. While less post-acute-specialized than Trella, it competes for the same enterprise data and decision-support budget, especially for hospital-system customers evaluating Trella Strategy.
• Salesforce Health Cloud: Salesforce Health Cloud is a horizontal CRM tailored for healthcare provider and payer workflows. It competes directly with Trella CRM in healthcare sales, account, and referral workflows, though it lacks Trella's post-acute-specific data and discharge automation.
• Epic Systems: Epic is both Trella's largest embedded EHR partner (via Trella Discharge) and a latent competitor, as it could conceivably expand its own Care Guides and post-acute workflows. Comparable because it sits at the workflow surface where Trella generates much of its health-system ROI.
• Veradigm (Allscripts): Veradigm (formerly Allscripts) is a large ambulatory and hospital EHR vendor with adjacent analytics and care coordination offerings. It competes indirectly with Trella's health-system discharge and referral intelligence and represents the kind of broad health IT incumbent that could bundle competing capabilities.

Emerging players

• Komodo Health: Komodo Health builds a healthcare intelligence platform from de-identified patient claims, similar to Trella's data layer. It overlaps with Trella's pharma/life sciences and payer use cases and represents an emerging competitor in healthcare market intelligence.
• Ribbon Health: Ribbon Health curates provider data and directories used for care navigation, referral routing, and network design. It overlaps with Trella's provider reference, payer rates, and inferred parent network capabilities and is an emerging competitor in healthcare data infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trella-health
• Xx.com/TrellaHealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trella Health