What Face Haus does

Face Haus is a US-based skincare spa operator founded in 2013 and headquartered in Studio City, California. The company runs a small chain of facial studios — currently Santa Monica, CA and Preston Royal in Dallas, TX — staffed by licensed estheticians who deliver professional facial services ranging from $15 add-on treatments to $165 premium facials (e.g., the World of Difference deluxe treatment). The company also sells a proprietary line of branded skincare products priced $10-$52 (The Buzzworthy, The Peace Maker, The People's Wash collection, The Defender/Protector duo, etc.) through a Shopify-powered direct-to-consumer e-commerce storefront.

The business is built on a horizontal consumer-services platform rather than a single specialized treatment. Face Haus has segmented its menu to address distinct use cases — acne and congestion (Spotless Reputation), teen skin (Teen Spirit), male grooming (Best Man), mature/pro-aging skin (Keep Glowing), and hyperpigmentation (Bright Side) — and pairs services with prepaid LED treatment packages and Face the Future monthly memberships to drive recurring visits. Appointment booking runs on Zenoti, payments and online retail on Shopify, and customer experience is augmented by Perfect Corp.'s Skin IQ AI-powered skin analysis tool (integrated in 2024), which the company credits with a 42% new-customer return rate within 90 days.

Face Haus generates revenue from three streams: in-studio facial services (pay-as-you-go), prepaid packages and memberships (recurring/subscription), and proprietary skincare product sales (one-time online purchases). Marketing is direct-to-consumer across email, social media (Meta/TikTok), SEO, a content blog, and promotional codes (NEWBIE for first facial at $90; 10PERCENTOFF for product). The company is privately held, with no disclosed institutional funding, and operates under founder-ownership (Dawn Olmstead, founder and owner; Jennifer Worley, co-founder and chief creative officer).

Name

Face Haus

Website

https://thefacehaus.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Face Haus operates two skincare spas in Santa Monica, CA and Dallas, TX offering professional facials ($15-$165) and a proprietary skincare product line. It serves general consumers across diverse skin types using licensed estheticians and Perfect Corp.'s AI-powered Skin IQ skin analysis.

Ownership category

akta.pro rank

Product category

Skincare Spa Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Facial spa services
• Skincare products
• Professional facial treatments
• Skincare retail
• Beauty spa

Headquarters

HQ city

Studio City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Facial Services: Face Haus generates revenue primarily through providing professional facial services at their studio locations. Services range from basic treatments to comprehensive facials, with pricing from $15 to $165 per treatment. Additional add-on services like LED therapy, microdermabrasion, and specialized treatments are offered at incremental prices.
2. Skincare Products: The company sells a curated line of proprietary skincare products including cleansers, moisturizers, serums, masks, and SPF products through their e-commerce platform. Products are sold at various price points ($10-$52) and can be purchased standalone or in bundles.
3. Facial Packages and Memberships: Face Haus offers package deals and monthly membership programs (Face the Future Packages) that provide recurring revenue through committed, multi-session purchases with expiration timelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Face Haus operates facial spa studios in Santa Monica, CA and Dallas, TX that provide professional facial treatments performed by licensed estheticians. The company also sells a proprietary line of branded skincare products (cleansers, serums, moisturizers, masks, SPF) through its Shopify-powered e-commerce storefront, complemented by package deals and monthly membership programs.

Product overview

Face Haus is a beauty retailer operating facial studios in California (Santa Monica) and Texas (Dallas Preston Royal), with an online shop for skincare products. The company offers a unified service portfolio combining professional facial treatments (core services including Haus Special, Spotless Reputation, Power Haus, World of Difference, and specialty services like Teen Spirit, Best Man, LED therapy) with a proprietary skincare product line featuring branded items like The Buzzworthy, The Peace Maker, The Luminary, The People's Wash collection, and The Defender/The Protector duo. The business model integrates AI-powered skin analysis technology (Perfect Corp's Skin IQ) for personalized customer recommendations, with services ranging from $15 (add-on boosts) to $165 (deluxe facials) and products priced from $10 to $52.

Differentiator

Problem solved

Functional benefit

Products and services

• Haus Special
• Spotless Reputation
• Teen Spirit
• Power Haus
• World of Difference
• Keep Glowing
• Best Man
• Bright Side
• LED Packages
• Face Haus Proprietary Skincare Product Line
• Face the Future Packages and Memberships
• Gift Cards

Quantifiable outcome

• 42% of new customers return within 90 days after using the Skin IQ AI-powered skin analysis tool

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Perfect Corp.coreTechnology or IntegrationFace Haus utilizes Perfect Corp.'s AI-powered Skin IQ skin analysis tool to improve customer acquisition and retention. The technology provides personalized skincare recommendations and informs new product development. The partnership has resulted in 42% of new customers returning within 90 days after using the tool.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Now Massage: The Now operates accessible membership-based wellness studios across the US. While focused on massage rather than facials, it shares Face Haus's approach of demystifying and democratizing professional spa services for the mass market.
• Heyday: Heyday is a facial studio chain offering personalized 50-minute facials with licensed estheticians across multiple US markets. It shares Face Haus's multi-location studio model and personalized facial service approach.
• Skin Laundry: Skin Laundry operates tech-forward facial clinics specializing in laser and light-based treatments with a multi-location retail model. It is comparable to Face Haus as a chain offering advanced skincare services at accessible price points.
• Glowbar: Glowbar operates a chain of express facial studios offering affordable 30-minute facials on a walk-in basis. It is the most directly comparable operator to Face Haus in terms of accessible, tech-enabled facial services targeting the mass consumer.

Others

• Drunk Elephant: Drunk Elephant is a premium skincare brand with proprietary formulations sold DTC and through Sephora. It is comparable to Face Haus's proprietary product line as a branded skincare player, though without a service component.

Regional players

• Massage Heights: Massage Heights is a franchise-based spa chain offering memberships for regular wellness services. Its membership-driven recurring-revenue model is analogous to Face Haus's Face the Future Packages.

Emerging players

• Glossier: Glossier is a digitally-native skincare and beauty brand with branded retail showrooms. It is comparable to Face Haus's product line in terms of DTC skincare branding, though it lacks in-studio services.
• Drybar: Drybar pioneered the accessible specialty-beauty-services category with a chain of blow-out bars. While in a different service vertical, it shares Face Haus's positioning of bringing professional beauty services out of intimidating salons to the mass consumer.

Broad incumbents

• Bluemercury: Bluemercury operates a chain of combined spa and retail stores offering facial services alongside premium skincare product sales. Its hybrid service-plus-product model closely mirrors Face Haus's studio-plus-e-commerce approach.
• European Wax Center: European Wax Center is a large, franchised chain of beauty service studios with a membership model. It is comparable to Face Haus as a scaled multi-location beauty services franchise with recurring revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/facehaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Face Haus