Glowbar
Glowbar operates a chain of 23 company-owned studios across the U.S. offering 30-minute customized facials by licensed estheticians under a membership-based model, complemented by direct-to-consumer skincare product sales to time-constrained consumers seeking professional-grade skincare.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Glowbar does
Glowbar is a New York-based beauty services company founded in 2019 by Rachel Liverman that operates a network of company-owned studios offering 30-minute customized expert facials delivered by licensed estheticians. The company's core service is positioned as a time-efficient alternative to traditional spa facials (which typically exceed 60 minutes), targeting busy professionals and individuals seeking consistent, professional-grade skincare without extended appointment durations. Treatments are priced at a flat $65 for members and $85 for non-members with no add-ons or surprise charges, and estheticians adapt protocols in real time to address individual skin concerns including custom facials and chemical peels. As of April 2026, the company operates 23 U.S. studio locations, primarily concentrated along the East Coast with announced expansion to additional markets including Boston, Washington DC, Philadelphia, and other Northeast corridors.
Glowbar's business model combines recurring membership subscriptions with one-time treatment purchases and direct-to-consumer product sales. Multiple membership tiers (Standard at $65/month with 4-month minimum, Membership+, Founding Membership with 6-month commitment, and promotional Extra Glow tier) provide monthly facial vouchers, discounts on retail products, free guest passes, and access to loyalty and referral programs. The product portfolio includes proprietary items (Simple Solution hypochlorous acid spray at $24, Expert Cleanser with White Willow Bark and AHAs/PHAs at $14-$28) alongside resold professional-grade items (iS Clinical Active Serum at $95-$155, Active Peel System at $96). HSA/FSA eligibility is enabled through a Flex integration, and a B2B Corporate Partnerships channel addresses corporate gifting, employee benefits, and event hosting.
The company is headquartered in New York and employs between 101 and 250 people. Distribution occurs through company-owned studios plus e-commerce at glowbar.com. Marketing leverages earned media placements (CNN, Vogue, Hypebae, Glossy, Coveteur, Gotham), Beacon Awards 2023 recognition, Future 50 Brand designation, organic social channels (Instagram @glowbar, TikTok @getglowbar), email/SMS, and content marketing through the Glowblog. The company closed a $10 million Series A led by Peterson Partners in January 2023 to fund studio expansion, headcount growth, and esthetician training.
Glowbar firmographics
Firmographics- Name
- Glowbar
- Legal name
- Glowbar, Inc.
- Website
- https://glowbar.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Glowbar operates a chain of 23 company-owned studios across the U.S. offering 30-minute customized facials by licensed estheticians under a membership-based model, complemented by direct-to-consumer skincare product sales to time-constrained consumers seeking professional-grade skincare.
- Ownership category
- akta.pro rank
Glowbar industry classification
Industry- Product category
- Professional Skincare Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Services-Health Services (8000)
- akta.pro primary industry
- Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)
- akta.pro secondary industries
- Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)
Keywords
Where Glowbar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Glowbar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Facial Treatment Services: One-time facial treatments priced at $65 for members and $85 for non-members. Additional facials available at discounted member rates. Services include custom facials, chemical peels, and expert skincare treatments delivered by licensed estheticians in 30-minute sessions.
- Membership Subscriptions: Monthly membership providing one facial voucher per month, 15% off retail products, 20% off Glowbar products, additional facials at $65 each, one free guest pass per year, and access to loyalty program. 4-month minimum commitment required with 30-day cancellation notice.
- Skincare Product Sales: Direct sale of professional-grade skincare products including Simple Solution ($24), Expert Cleanser ($14-$28), Active Peel System ($96), and Active Serum ($155). Products available for purchase in-studio and online with HSA/FSA eligibility.
- Corporate Partnerships: B2B services including corporate gifting, special employee rates, and event hosting at Glowbar studios or pop-up experiences at corporate locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Facial Treatment - Non-Member |
| Subscription | Monthly | Monthly Membership |
| Subscription | Monthly | Membership+ (Two Facials) |
| Subscription | Monthly | Extra Glow Membership |
| Subscription | Multi-year contract | Founding Membership |
| Unit Pricing | Pay-as-you-go | Simple Solution |
| Unit Pricing | Pay-as-you-go | Expert Cleanser |
| Unit Pricing | Pay-as-you-go | Active Serum |
| Unit Pricing | Pay-as-you-go | Active Peel System |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Glowbar product offering
Product offeringCore offering
Glowbar delivers 30-minute customized facial treatments by licensed estheticians at its 23 company-owned U.S. studios, priced at a flat $65 for members and $85 for non-members with no add-ons. Revenue is anchored by a recurring monthly membership that bundles a facial voucher, product discounts, and loyalty benefits, supplemented by direct retail sales of proprietary and curated skincare products (Simple Solution, Expert Cleanser, Active Peel System, Active Serum) via glowbar.com and in-studio, with HSA/FSA eligibility enabled through a Flex partnership.
Product overview
Glowbar is a membership-based medical beauty salon operator offering expert skincare services and products. The core offering consists of 30-minute customized facials by licensed estheticians, available through multiple membership tiers (Standard Membership, Membership+, Founding Membership, Extra Glow, and Black Friday tiers). The product portfolio also includes professional-grade skincare products: Simple Solution (hypochlorous acid spray), Expert Cleanser (AHA/PHA foaming face wash), Active Peel System, and Active Serum (iS Clinical). Members receive monthly facial vouchers and discounts on retail products. Services are priced at $65 for members and $85 for non-members.
Differentiator
Problem solved
Functional benefit
Products and services
- Glowbar 30-Minute Expert Facials Customized 30-minute expert facial treatments delivered by licensed estheticians at Glowbar studios, with no add-ons at a flat price ($65 members, $85 non-members). Treatments are tailored in real time to target individual skin concerns and include facials and chemical peels.
- Glowbar Membership Program Recurring monthly membership program providing one or two facial vouchers per month (Standard, Membership+, Founding, Extra Glow, Black Friday tiers), 15% off retail products, 20% off Glowbar brand products, $65 member rate for additional facials, a yearly free guest pass, and loyalty/referral program access. A 4- to 6-month minimum commitment applies depending on tier.
- Simple Solution Skincare Spray A one-step, no-rinse spray containing hypochlorous acid that sanitizes, soothes, and is suitable for sensitive or reactive skin. Sold for $24 and HSA/FSA eligible via Flex.
- Expert Cleanser
Quantifiable outcome
- Active Serum reduces active acne by 85%
- +1 more outcomes
Companies that use Glowbar
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Glowbar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Glowbar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- quipminorLimited-time partnership (April 26-30, 2026) where clients booking services at Glowbar's 23 U.S. locations receive complimentary quip Dissolvable Whitening Strips. Collaboration aims to unite oral and skincare around routine-driven wellness, reinforcing consistent daily habits over occasional treatments.
- FlexcoreFlex is Glowbar's HSA/FSA payment partner enabling customers to purchase qualifying skincare products with pre-tax health care dollars. Flex provides Letter of Medical Necessity consultations for eligible products and handles reimbursement documentation processing.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Glowbar competitors and assessment
Company assessmentDirect peers
- Skin Laundry: Skin Laundry operates a chain of facial studios offering fast, technology-driven laser and facial treatments at flat prices. Directly competes with Glowbar in the "express professional facial" category with similar pricing and recurring-revenue models.
- Heyday: Heyday is a facial studio chain offering customized 50-minute facials by licensed estheticians. Competes directly with Glowbar for time-constrained urban consumers seeking professional skincare services with membership options.
- Ever/Body: Ever/Body operates modern med-spa studios offering facials, injectables, and skin treatments. Targets the same professional, time-constrained urban demographic as Glowbar but with a broader clinical service menu and higher average ticket.
- The Facial Bar: The Facial Bar is an express facial studio offering affordable, quick facials in a membership-based format. Closely mirrors Glowbar's service model, pricing, and target customer.
- Clean Market: Clean Market combines wellness services including infrared saunas, IV therapy, and facials under a membership model. Overlaps with Glowbar in skincare service delivery and target demographic of wellness-oriented urban professionals.
Broad incumbents
- LaserAway: LaserAway is a large U.S. med-spa chain offering laser hair removal, skin treatments, and injectables. Operates broadly in the same professional skincare space with overlapping customer base, but with a much wider service portfolio and national scale.
- Dr. Dennis Gross Skincare: Dr. Dennis Gross is a professional-grade skincare brand sold through dermatology offices, med-spas, and retail. Comparable to Glowbar's proprietary product ambitions as a benchmark for clinical-grade brand building and retail distribution.
Others
- iS Clinical: iS Clinical is a clinical skincare brand whose products (including the Active Serum Glowbar resells) are used in professional skincare settings. Comparable as a product supplier/partner and as a benchmark for the clinical-grade skincare products Glowbar is developing.
Emerging players
- The Now Massage: The Now Massage is a boutique wellness studio chain offering affordable, express massage services in a membership-driven model. Comparable as a parallel "express professional wellness service" brand targeting time-constrained urban professionals, though in massage rather than skincare.
Regional players
- Milk + Honey Spa: Milk + Honey is a Texas-based spa and wellness chain offering facials and skincare services. Comparable in service offering and membership model, but primarily serves the South/Southwest U.S. rather than Glowbar's Northeast footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Glowbar social profiles
Digital presenceGlowbar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glowbar leadership team
Management profileNumber of profiles
Profiles1 record
Glowbar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glowbar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glowbar
What does Glowbar do?
Glowbar delivers 30-minute customized facial treatments by licensed estheticians at its 23 company-owned U.S. studios, priced at a flat $65 for members and $85 for non-members with no add-ons. Revenue is anchored by a recurring monthly membership that bundles a facial voucher, product discounts, and loyalty benefits, supplemented by direct retail sales of proprietary and curated skincare products (Simple Solution, Expert Cleanser, Active Peel System, Active Serum) via glowbar.com and in-studio, with HSA/FSA eligibility enabled through a Flex partnership.
Is Glowbar a public or private company?
Glowbar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Glowbar founded?
Glowbar was founded in 2019. It employs 101 to 250 people.
Where is Glowbar based?
Glowbar is headquartered in New York, United States, in the North America region.
How does Glowbar make money?
Four revenue lines are on record. Facial Treatment Services are the primary driver. The others are membership Subscriptions, skincare Product Sales and corporate Partnerships.
Who are Glowbar's main competitors?
Direct peers on record are Skin Laundry, Heyday, Ever/Body, The Facial Bar and Clean Market. Broad incumbents are LaserAway and Dr. Dennis Gross Skincare. iS Clinical is listed as an others. The Now Massage is listed as an emerging player. Milk + Honey Spa is listed as a regional player.
Does Glowbar have an API?
No public API is recorded for Glowbar.
What industry is Glowbar in?
Glowbar's product category is Professional Skincare Services. Its primary akta.pro industry code is HSALADAN, Medical-Grade / Clinical Facials (Dermatology & Med Spa), with a secondary code of CRABAAAK, Professional/Backbar Skincare (Esthetician & Spa Use). Its NAICS code is 81211 and its SIC code is 2844.