Pedego Electric Bikes

What Pedego Electric Bikes does

Pedego Electric Bikes, founded in 2008 and now operated under New Pedego Holdings, Inc. (formed following the November 2025 acquisition by Hong Kong-based Urtopia), is a US e-bike manufacturer and retailer headquartered at 11230 Grace Avenue, Suite B, Fountain Valley, California. The company designs, sources, and sells a diversified e-bike portfolio spanning Cruisers (Interceptor, Comfort Cruiser), Low Step (Boomerang series), Adventure (MOTO, Ridge Rider, Trail Tracker, Elevate), Commuter (Avenue, City Commuter), Fat Tire (Element series), Trike, Cargo, and Specialty/Folding (Latch) categories, with MSRPs ranging from $1,199 (Avenue) to $5,999 (Elevate). Core technology centers on the proprietary PedalSense drive system integrating brushless hub motors, rider-selectable pedal-assist levels, Dynamic Twist Throttle, and CANBUS-communicated lithium-ion battery packs with safety certifications across UL 2849 (system), UL 2271 / UL 2580 (cells), and CPSC 1512 (bicycle).

The revenue model is hardware-led. Pedego generates the bulk of revenue from unit sales of e-bikes through a hybrid distribution channel — over 200 dedicated company-branded stores plus 120+ authorized dealers and 70+ certified service centers across the US and Canada, supplemented by direct-to-consumer e-commerce via pedegoelectricbikes.com with free dealer shipping. Pricing is one-time/perpetual with ASPs clustered at $1,695–$3,895; mid-line freight terms include free bike shipping to dealers and free accessory shipping on orders over $100. Secondary streams include branded accessories (helmets, locks, bags, baskets, child seats, vehicle racks, chargers, $8.95–$399.99), a referral/revenue-share e-bike insurance partnership with Velosurance, and a sustainability partnership with Call2Recycle for end-of-life battery recycling. Primary customer segments are individual consumers — including seniors and riders with mobility limitations using low-step-thru frames — with secondary segments in families (cargo/trike use cases) and commercial fleets (rental, demo, tour operators). The capital structure reflects a December 2021 strategic investment by Belgian firm Verlinvest (subsequently exited at the Urtopia transaction) and the November 2025 acquisition by Urtopia, with stated post-deal plans to scale from 120 to over 500 retail/service locations within three years and launch lighter, connected Gen 2 models beginning Spring 2026.

Name

Pedego Electric Bikes

Legal name

New Pedego Holdings, Inc.

Website

https://pedegoelectricbikes.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pedego Electric Bikes is a US e-bike manufacturer and retailer, founded 2008 in Fountain Valley, California, selling a diversified e-bike portfolio (Cruiser, Low Step, Adventure, Commuter, Trike, Cargo, Folding) priced $1,199–$5,999 through 200+ dedicated stores, 120+ authorized dealers, and direct e-commerce to consumers, families, and small commercial fleets.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Electric bicycles
• E-bike manufacturing
• Pedal-assist bikes
• E-bike accessories
• Electric bike retail

Headquarters

HQ city

Fountain Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. E-bike Sales: Pedego generates revenue primarily from selling electric bicycles through its dealer network and direct-to-consumer website. Bikes range from $1,199 (Avenue) to $5,999 (Elevate), with most models in the $1,695-$3,895 range.
2. Accessories Sales: Revenue from selling accessories including helmets, bags, baskets, child seats, locks, safety equipment, vehicle racks, and official gear. Accessories range from $8.95 to $399.99.
3. E-bike Insurance Partnership: Pedego partners with Velosurance to offer e-bike insurance, generating referral/referral revenue through the partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pedego Electric Bikes designs, manufactures, and sells a diversified portfolio of electric bicycles spanning Cruiser, Low Step, Adventure, Commuter, Fat Tire, Trike, Cargo, and Folding categories, priced from $1,199 to $5,999. The company distributes through 200+ locally owned branded stores and 120+ authorized dealers/service centers in the U.S. and Canada, supplemented by direct e-commerce sales and an accessories catalog including helmets, bags, locks, chargers, and racks.

Product overview

Pedego Electric Bikes is a multi-product e-bike company offering a diversified portfolio of electric bicycles and accessories. The core product lineup includes multiple e-bike categories: Cruisers (Interceptor, Comfort Cruiser), Low Step (Boomerang series), Adventure (MOTO, Ridge Rider, Trail Tracker, Elevate), Commuter (Avenue, City Commuter), Fat Tire (Element series), Trike, Cargo, and Specialty/Folding (Latch) models. The company recently launched its Pedego 2.0 lineup featuring new models like Ridge Rider 2 and Latch 2, with plans to release four additional models. Products range from entry-level Avenue at $1,199 to premium Elevate at $5,999. Pedego operates primarily through a network of over 200 locally owned dealers across the U.S. and Canada, with recent acquisition by Urtopia forming New Pedego Holdings. The company also offers accessories including helmets, bags, baskets, locks, chargers, and vehicle racks, plus insurance services through Velosurance partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Element 2 (Gen 2 Fat Tire Adventure E-bike) 20-inch adventure fat-tire e-bike with 750W motor, up to 81 miles range, 440lb weight capacity, and step-thru frame design for versatile terrain riding. Targets adventure and all-terrain riders.
• Ridge Rider 2 (Gen 2 Adventure Hybrid E-bike) Adventure hybrid e-bike with 750W motor, 90Nm torque, up to 90 miles range, priced at introductory rate of $1,999. Targets adventure riders seeking versatile on- and off-road performance.

Quantifiable outcome

• 5-year warranty (industry leading vs typical 1-year)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• UrtopiaflagshipStrategic or Co-development Partner · 20 November 2025Chinese smart e-bike brand Urtopia acquired Pedego in November 2025 as part of its U.S. expansion strategy. The acquisition formed New Pedego Holdings Inc., combining Pedego's community-focused dealer network with Urtopia's manufacturing capabilities and smart-bike technology. Goals include reducing production costs, launching lighter connected models (Spring 2026), and expanding into Asian markets. Combined user base reaches nearly 300,000 customers.
• VelosuranceminorGTM or Marketing PartnerPedego partnered with Velosurance to offer e-bike insurance built for the way Pedego owners ride. The insurance is marketed through Pedego's website as an add-on protection for customers.
• Call2RecycleminorOthersPedego is a proud member of the first industrywide e-bike battery recycling program, working with Call2Recycle, the largest battery recycling program in the U.S., endorsed by PeopleForBikes. This partnership ensures end-of-life batteries are safely and responsibly recycled.
• Thousand (Helmet Brand)minorChannel Partner/ Reseller/ DistributorPedego sells Thousand helmets through its accessories store, featuring the Thousand Heritage 2 Collection with magnetic buckles and PopLock security.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Giant Bicycles: Giant is one of the world's largest bicycle manufacturers with a full e-bike lineup (Explore, Road E+, Talon E+) sold through a global dealer network. Comparable to Pedego in global dealer distribution, broad e-bike product range spanning commuting to mountain biking, and proprietary motor technology partnerships (Yamaha, SyncDrive).
• Rad Power Bikes: Rad Power Bikes is one of the largest US-focused e-bike brands, originally direct-to-consumer but increasingly expanding into retail locations. Directly comparable e-bike product line targeting commuters, cargo, and recreational riders in the US market at competitive price points.
• Specialized Bicycle Components: Specialized manufactures premium bicycles and a comprehensive e-bike lineup (Turbo Vado, Turbo Levo, Turbo Como) sold through an extensive global dealer network. Directly comparable to Pedego's premium positioning, dealer-led distribution, and integration of proprietary motor/battery technology (Specialized/Brose partnership).
• Lectric eBikes: Lectric eBikes is a Phoenix-based direct-to-consumer e-bike brand known for aggressively priced folding and commuter models (XP series). Comparable to Pedego in core e-bike categories but with a contrasting DTC-only model versus Pedego's dealer-led approach; one of the most disruptive price competitors.
• Trek Bicycle Corporation: Trek is one of the world's largest bicycle manufacturers with a significant e-bike portfolio (Domane+, Rail+, Allant+) distributed through a global dealer network of 1,000+ retailers. Directly comparable to Pedego in e-bike manufacturing + dealer-led retail model, but at much larger scale and broader product range.
• Cannondale: Cannondale manufactures premium bicycles including a complete e-bike range (Mavaro, Tesoro, Moterra) distributed through independent bike dealers. Comparable to Pedego in premium positioning, dealer-led retail, and recreational/commuter target market with similar price-point structure.
• Aventon eBikes: Aventon is a US-based e-bike brand offering cruiser, commuter, and fat-tire models at accessible price points with growing dealer retail presence. Comparable to Pedego in product categories (cruisers, commuters, fat-tire), target customer (recreational and commuter), and growing dealer-led distribution model.

Broad incumbents

• Yamaha Power Assist Bicycles: Yamaha is one of the original e-bike drive system pioneers (PAS system) and continues to sell branded e-bikes plus OEM motors to other manufacturers including Giant. Comparable as an established incumbent in e-bike technology and as a broader motorized two-wheeler platform (motorcycles, scooters), relevant for component supply and category context.

Others

• Bosch eBike Systems: Bosch eBike Systems is the dominant supplier of mid-drive motors, batteries, and connected systems (Performance Line CX, Smart System) used by Trek, Specialized, Cannondale, and many other e-bike brands. Comparable as an ecosystem enabler adjacent to Pedego's proprietary PedalSense drive system and relevant for competitive context on motor technology.
• Urtopia: Urtopia is the Hong Kong-based smart e-bike company that acquired Pedego in November 2025 to form New Pedego Holdings. Urtopia brings GPS navigation, anti-theft, and health monitoring smart-bike technology to Pedego's dealer network. Included as a peer because it is now the parent platform and directly comparable in e-bike product, though without Pedego's established US dealer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PedegoElectricBikes
• Facebookfacebook.com/PedegoElectricBikes
• Instagraminstagram.com/pedego
• Xx.com/pedego
• LinkedInlinkedin.com/company/pedego-electric-bikes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedego Electric Bikes