What Lectric eBikes does

Lectric eBikes is a Phoenix, Arizona-based direct-to-consumer manufacturer of electric bicycles founded in 2018 by childhood friends Levi Conlow (CEO) and Robby Deziel (CIO) of Lakeville, Minnesota. The company designs, sources, and assembles folding e-bikes spanning six core product lines (XP4, XP Lite2, XP Trike2, XPeak2, XPress2, XPedition2) plus a premium commuter (Lectric ONE), with proprietary technology including in-house torque sensors, Lectric PWR motor control programming, the Stealth M24 rear hub motor, a 3.5-inch TFT color display, and UL2849/UL2271 safety certifications across the lineup. Pricing spans $799 (XP Lite2) to $1,999 (XPedition2 Long-Range Dual-Battery, Lectric ONE), with aggressive bundling of up to $893 in free accessories and a secondary revenue stream from replacement batteries ($210-$490) and modular add-ons.

Lectric operates a capital-efficient DTC model anchored by its own e-commerce platform (lectricebikes.com), supplemented by Amazon during peak promotional events, and supported by an asset-light network of 500+ partner bike shops and 1,000+ service partner locations for test rides and repairs. Following the 2024 collapse of multiple VC-backed competitors (Rad Power Bikes, Juiced Bikes), Lectric absorbed Juiced Bikes' assets, launched the Monarc premium sub-brand (2025) with 5-year warranties and dual-battery platforms, and debuted Juiced Powersports for the e-moto dirt bike vertical. In April 2026, the company expanded internationally into Canada through a partnership with Vélo Canada Bikes. Cumulative shipments of 700,000+ units and 150,000 annual units position Lectric as one of the largest U.S. e-bike manufacturers, operating with approximately 170 employees on a bootstrapped capital structure supplemented by a single 2020 private equity investment from Bertram Capital Management.

Name

Lectric eBikes

Legal name

Lectric eBikes

Website

https://lectricebikes.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Lectric eBikes is a Phoenix-based direct-to-consumer manufacturer of affordable, feature-rich folding e-bikes, selling 150,000 units annually across six core product lines and three sub-brands (Monarc, Juiced Bikes, Juiced Powersports) to consumers in the United States and Canada.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Electric bicycles
• Folding e-bikes
• Electric cargo bikes
• E-bike accessories
• Consumer mobility devices

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-bike Hardware Sales: Lectric generates the majority of its revenue from selling e-bikes directly to consumers through its website and indirectly through Amazon during peak sale periods. Models range from $799 to $1,999 with frequent bundle discounts and free accessory promotions. The company is one of the top-selling direct-to-consumer e-bike brands in the U.S., shipping 150,000 units annually.
2. Accessories and Parts: Secondary revenue stream from selling accessories including batteries ($210-$490), helmets, cargo packages, comfort upgrades, lighting, locks, and storage solutions. Accessories are available through the same e-commerce platform and ship separately or bundled with bike purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lectric eBikes designs, manufactures, and sells a portfolio of affordable folding electric bicycles directly to consumers via its e-commerce platform and a network of 500+ service partner bike shops. Its lineup spans entry-level commuters (XP Lite2 from $799), best-selling folding utility bikes (XP4), off-road models (XPeak2), cargo bikes (XPedition2, 450 lb payload), three-wheel trikes (XP Trike2), and premium commuters (Lectric ONE), with extensions into the Monarc premium sub-brand and Juiced Bikes/Juiced Powersports acquired brands.

Product overview

Lectric eBikes is a Phoenix-based direct-to-consumer e-bike company offering a portfolio of affordable, feature-rich electric bicycles designed for diverse rider needs. The product lineup centers on six core folding e-bike series: the XP4 (best-selling utility bike with up to 85-mile range), XP Lite2 (lightweight 49lb model under $800), XP Trike2 (stability-focused electric trike), XPeak2 (off-road/adventure with eMTB certification), XPress2 (premium commuter/cruiser with advanced suspension and hydraulic brakes), and XPedition2 (cargo bike hauling up to 450 lbs with up to 170-mile dual-battery range). The portfolio extends via two sub-brands: Monarc (premium adventure/commuter e-bikes with 5-year warranty, dual batteries, and touchscreen displays) and Juiced (revived moto-style e-bikes and Powersports dirt bikes). All models share a value-focused design philosophy with 750W-class motors, torque sensors, foldable frames, hydraulic brakes, and free accessory bundles. The company ships 150,000+ units annually across the US and Canada as North America's largest e-bike manufacturer.

Differentiator

Problem solved

Functional benefit

Brands

• Monarc: Premium adventure e-bike brand featuring dual batteries, Bafang motors, and 5-year warranty, positioned to compete with Aventon and Velotric at $1,899-$1,999 price points.
• Juiced Bikes
• Juiced Powersports

Products and services

• XP4 America's best-selling folding utility e-bike trusted by over 450,000 riders. Available in 500W and 750W options with in-house torque sensor, full-color TFT display, 602 hydraulic brakes, and up to 85 miles range on the 750W Long-Range version. Priced from $999.
• XP Lite2 Lightweight foldable e-bike weighing 49 lbs with battery, featuring 300W motor, up to 45 miles standard range (80 miles with long-range battery), single-speed drivetrain with optional belt drive, and step-through frame. Priced from $799.
• XP Trike2 Best-selling electric trike in America with three-wheel stability, hydroformed frame, Cloud 50 suspension, 13.8-inch standover height (lowest in the Lectric lineup), in-house torque sensor, foldable design, and IPX5 water resistance. Available in 500W and 750W configurations with up to 70 miles range.
• XPeak2 All-terrain off-road e-bike built for dirt trails and adventure riding, featuring 750W motor (1,310W peak, 85 Nm torque), large knobby tires for gravel, dirt, sand, and snow, eMTB safety standard certification, 330 lbs payload, and up to 60-80 miles range. Available in High-Step and Step-Thru variants. Priced from $1,499.
• XPress2 Premium commuter e-bike available in Commuter (athletic, high-step) and Cruiser (step-thru) variants with 750W Stealth M24 motor, torque sensing, SR SunTour suspension fork with thru-axle, 602 hydraulic disc brakes, Shimano Altus 8-speed drivetrain, 3.5-inch TFT color display, fast-charging, up to 60 miles range, and UL2849 certification. Priced from $1,399.
• XPedition2 Long-range electric cargo e-bike capable of hauling up to 450 lbs, with Lectric PWR programming, 1,310W peak motor, single battery (up to 60 miles) or dual battery (up to 170 miles) configurations, 2.5-inch-wide tires, and hydraulic disc brakes. Priced from $1,399 to $1,999.
• Lectric ONE Premium lightweight e-bike at 55 lbs featuring Pinion C1.6i enclosed gearbox with Gates Carbon Drive Belt, 750W motor, 6000-series aluminum frame, UL2849 certification, and maintenance-free drivetrain replacing traditional chain and derailleur. Priced at $1,899.
• Accessory Packages Bundled accessory packages including Comfort Package (upgraded saddle and suspension seat post), Cargo Package (large basket, cargo straps, and cargo net), Commuter Package, and food delivery packages, designed to provide customization options for different riding preferences.
• Extra Batteries and Replacement Parts Spare and replacement batteries for all e-bike models including XP Lite, XP 3.0, XP 4.0, XPeak, and XPedition, plus parts for all models including legacy products. Priced from $210 to $490 with periodic 30% discount promotions.
• Monarc Marker Premium adventure e-bike sub-brand product featuring industry-first 5-year warranty, dual LG-cell batteries (1,440 Wh combined) as standard, Bafang B750 motor, four-piston hydraulic brakes, and 3.5-inch color touchscreen compatible with TPMS and rearview radar. Priced at $1,999.
• Monarc Tracer Premium commuter e-bike featuring dual 48V 15Ah removable batteries with combined 1,440 Wh capacity, 750W Bafang motor, Shimano Cues drivetrain, hydraulic quad-piston brakes, custom 3.5-inch touchscreen with app connectivity, integrated lighting with turn signals, and 5-year warranty. Launch price $1,899.
• Juiced Scrambler E-Bikes Moto-style e-bikes revived under Lectric ownership, including Hardtail ($1,699) and Full Suspension ($1,899) Scrambler models with 750W motors peaking at 1,764W, 52V 998Wh batteries, 4-piston hydraulic disc brakes, KKE inverted front suspension with 140mm travel, 3-year warranty, and parental control speed limiting.
• Juiced Powersports Nomadix Electric dirt bike brand product with the Nomadix starting at $2,499, available in 8 kW (60 mph top speed) and 15 kW Nomadix R (70 mph) variants. Features motorcycle-grade KKE suspension, DOT hydraulic brakes, and up to 50 miles range.

Quantifiable outcome

• Up to 170 miles of range on a single charge with XPedition2 Long-Range Dual-Battery configuration
• +6 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Monarc (wholly-owned sub-brand)coreOthers · 23 June 2026Monarc was founded by Lectric eBikes (described as 'North America's largest e-bike company') as a premium sub-brand targeting the premium adventure e-bike market. The Monarc Tracer commuter e-bike features dual 48V 15Ah removable batteries, a 750W Bafang motor, and a 5-year warranty. Monarc operates at monarcbikes.com and is cross-linked from lectricebikes.com's navigation. Lectric leverages its supply chain and operational infrastructure to support Monarc's premium positioning.
• Vélo Canada BikescoreGTM or Marketing Partner · 2 April 2026Lectric announced a partnership with Vélo Canada Bikes, a national nonprofit focused on cycling infrastructure and accessibility, to accelerate a more bicycle-friendly Canada. The collaboration supports initiatives to improve cycling infrastructure, expand access to e-bikes, and promote cycling as a sustainable everyday transportation mode. This partnership marks Lectric's official expansion into the Canadian market.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Heybike: Emerging DTC e-bike brand offering folding and fat-tire models at value price points. Operates a similar e-commerce-first model and competes directly with Lectric's XP Lite2 and XPress2 entry-level SKUs.
• Velotric: Fast-growing DTC e-bike entrant targeting the same mid-tier commuter and cargo segments as Lectric with comparable $1,000–$2,000 pricing. Represents the next wave of well-funded entrants replicating the DTC-plus-bundle playbook.

Direct peers

• Ride1Up: Value-focused DTC e-bike brand competing at similar price points ($1,000–$2,000) with comparable commuter, all-terrain, and step-through models. Operates a similar lean, online-first distribution model targeting budget-conscious riders.
• Aventon: Direct competitor in the affordable-to-mid-tier DTC e-bike segment with strong brand recognition. Competes head-to-head with Lectric's XP4 and XPress2 at the $1,000–$2,000 price band and is the primary competitor Monarc was launched to challenge.
• Himiway: Direct DTC competitor in the fat-tire, long-range e-bike segment with comparable specs (750W motors, dual-battery options) and pricing ($1,200–$2,500). Competes most directly with Lectric's XPeak2 and XPedition2 lines.
• Rad Power Bikes: Direct DTC e-bike competitor that was once the U.S. market leader, valued at $1.65B with $330M in VC funding before filing Chapter 11. Operated in the same value-oriented DTC segment as Lectric with comparable fat-tire, commuter, and cargo models.
• Super73: Lifestyle-oriented e-bike brand popular with moto-style riders; competes with Lectric's revived Juiced Scrambler models at the $1,700–$2,500 price band. Operates a DTC-plus-flagship-retail hybrid model targeting the same youth/recreational buyer.

Broad incumbents

• Specialized: Premium incumbent offering Turbo e-bike lines (Vado, Como, Levo) at $3,000–$15,000+. Reaches Lectric-adjacent buyers through specialty dealer channels and represents the aspirational premium benchmark for Lectric's Monarc sub-brand.
• Trek Bicycle: Industry incumbent with broad electric bike portfolio (Domane, Rail, Allant+) sold through thousands of specialty dealer locations. Competes in the same e-bike categories as Lectric but at higher price points and through a traditional dealer model.
• Giant Bicycles: Global incumbent with extensive e-bike lineup (Talon, Explore, Road-E+) distributed through independent dealers. Operates across price tiers from entry-level to premium and represents a scaled alternative distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lectricebikes
• YouTubeyoutube.com/channel/UCHLCUEP14q0kotqctE1ybjg
• Facebookfacebook.com/lectricebikes
• Instagraminstagram.com/lectricebikes
• TikToktiktok.com/@lectricebikes
• LinkedInlinkedin.com/company/lectric-ebikes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lectric eBikes