Beans & Brews Coffeehouse

What Beans & Brews Coffeehouse does

Beans & Brews Coffeehouse is a privately-held specialty coffee franchise founded in 1993 and headquartered in Sandy, Utah. The company licenses its brand, operational system, and proprietary High-Altitude Roasting™ coffee preparation method to independent franchisees who own and operate physical coffee shop locations. Its end customers are individual consumers seeking specialty coffee beverages in accessible retail environments, including both traditional standalone shops and non-traditional grocery store venues across Colorado, Nevada, Utah, and Texas.

The company's core offering is specialty coffee differentiated by its trademarked High-Altitude Roasting™ technique, supplemented by a cadence of seasonal, culturally-inspired limited-time beverages such as the February 2026 Red Hot Love Mocha, a Valentine's Day launch inspired by Mexican hot chocolate. Distribution is entirely franchise-based, with the franchisor generating revenue through licensing royalties, supply chain markups, advertising fees, and initial franchise fees tied to franchisee unit economics.

In February 2022, Beans & Brews received an undisclosed investment from Charger Investment Partners to support growth. The company accelerated unit expansion in 2026, opening six new franchise locations in Q1 and targeting 25 total new openings for the full year, including non-traditional grocery store placements intended to broaden consumer reach beyond the traditional coffeehouse format.

Name

Beans & Brews Coffeehouse

Website

https://beansandbrews.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Beans & Brews Coffeehouse is a private specialty coffee franchisor founded in 1993, licensing its proprietary High-Altitude Roasting™ method to franchisees operating coffee shops and grocery store locations across Colorado, Nevada, Utah, and Texas.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail / Coffeehouse Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee
• Coffee franchise
• Coffee roasting
• Coffeehouse beverages
• Franchise coffee retail

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Franchise Operations: Beans & Brews Coffeehouse generates revenue through a franchise business model, licensing its brand, operational system, and High-Altitude Roasting proprietary method to franchisees who open and operate physical coffee shop locations.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Beans & Brews Coffeehouse is a coffee franchise business that licenses its brand and proprietary High-Altitude Roasting™ method to independent franchisees who open and operate physical coffee shop locations. The company sells specialty coffee beverages and seasonal limited-time drinks (such as the Red Hot Love Mocha) directly to individual consumers through these franchised coffeehouses and an expanding set of non-traditional retail venues.

Product overview

Beans & Brews Coffeehouse operates as a coffee franchise offering coffee beverages and related products. The company uses its proprietary High-Altitude Roasting™ technique as its core differentiation, with seasonal and limited-time offerings such as the Red Hot Love Mocha. The franchise operates across multiple U.S. states including Colorado, Nevada, Utah, and Texas, with expansion plans for 25 total new locations in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Hot Love Mocha A seasonal, limited-time specialty coffee beverage combining espresso, dark chocolate, cinnamon candies, whipped cream, and crushed red hots in a Mexican hot chocolate-inspired flavor profile, sold in Beans & Brews coffeehouse locations in February 2026 to capture Valentine's Day consumer demand.
• Beans & Brews Coffeehouse Franchise License A franchise offering that licenses the Beans & Brews brand and operating system to independent franchisees who open and operate physical coffee shop locations across the U.S., including non-traditional venues such as grocery stores.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dutch Bros Coffee: Dutch Bros is one of the largest and fastest-growing franchise coffee chains in the U.S., expanding rapidly across Western and Southern states with a menu and culture strikingly similar to Beans & Brews. Both brands compete directly for franchisee partners and the same on-the-go specialty coffee consumer.
• Scooter's Coffee: Scooter's is a franchise specialty coffee chain headquartered in the Midwest that has aggressively expanded into Texas and the West. Its drive-thru franchise model, single-origin and espresso-led menu, and franchise unit velocity make it one of the closest comparisons to Beans & Brews' growth playbook.
• 7 Brew Coffee: 7 Brew is a fast-growing drive-thru-only coffee franchise with a broad specialty beverage menu, expanding across the South and West. Like Beans & Brews, it relies on franchisee expansion and competes for the same grab-and-go specialty coffee occasion.
• Black Rock Coffee Bar: Black Rock is a regional specialty coffee chain with strong presence in the Western U.S. that combines proprietary roasting with a franchise-friendly store model. Its scale, brand positioning, and growth trajectory in overlapping geographies make it a highly relevant comp.
• The Human Bean: The Human Bean is a drive-thru coffee franchise built on specialty beverages and farmer-direct sourcing, with a heavy Western/Southwestern footprint. Its unit economics and consumer proposition closely mirror Beans & Brews' cafe and on-the-go mix.
• Biggby Coffee: Biggby is one of the largest U.S. specialty coffee franchise systems, competing head-to-head with Beans & Brews for franchisees in the Midwest and South. Its franchise-driven, casual cafe model and broad espresso menu make it a near-direct comparitor.
• PJ's Coffee: PJ's is a New Orleans-based specialty coffee franchise with deep roasting roots and a multi-state franchise footprint. It competes for the same franchisee profile and specialty coffee consumer in overlapping Sun Belt markets.

Broad incumbents

• Starbucks: Starbucks is the dominant U.S. specialty coffee chain and sets the consumer expectations and pricing benchmarks that all franchise competitors operate against. While much larger and corporate-operated, it defines the addressable market and competitive intensity for Beans & Brews.
• Peet's Coffee: Peet's is a long-established specialty coffee brand with a strong roasting heritage and growing company-operated plus franchise presence. Its focus on premium, freshly roasted beans overlaps directly with Beans & Brews' High-Altitude Roasting proposition.
• Coffee Bean & Tea Leaf: Coffee Bean & Tea Leaf is a specialty coffee and tea chain with U.S. franchise locations and a strong proprietary roasting story. It competes with Beans & Brews for the premium, roast-driven specialty coffee consumer and franchisee interest.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/beansandbrews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beans & Brews Coffeehouse