The Human Bean
- Company typePrivate
- Founded1998
- HeadquartersMedford, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
The Human Bean firmographics
Firmographics- Name
- The Human Bean
- Legal name
- Casey Hawkins, Inc.
- Website
- https://thehumanbean.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
The Human Bean industry classification
Industry- Product category
- Specialty Coffee Drive-Thru Services
- NAICS
- Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529), Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)
- akta.pro primary industry
- Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)
- akta.pro secondary industries
- Espresso Bars & Coffee Bars (THAFADAD), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Ready-to-Drink (RTD) Coffee (CRADAHAF), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where The Human Bean is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Human Bean business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Franchise Fees and Royalty Income: The Human Bean generates revenue through franchise fees from new franchise owners and ongoing royalty payments based on franchisee sales. Franchisees pay an initial franchise fee and continue paying a percentage of their revenue to the franchisor.
- Drive-Thru Retail Coffee Sales: Direct revenue from beverage and food sales at company-owned and franchise drive-thru locations. Customers purchase specialty coffee drinks, espresso beverages, and related products at each location.
- Merchandise and Online Shop: Revenue from branded merchandise sales through the company's online storefront, including apparel, drinkware, and other branded items.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Human Bean product offering
Product offeringCore offering
The Human Bean operates a nationwide network of drive-thru coffee stands that sell specialty espresso beverages, blended drinks, teas, lemonades, sodas, energy drinks, and grab-and-go food items directly to consumers at the window. The business is structured as a franchise system in which independent owner-operators run more than 216 locations across 23 U.S. states, supported by a central brand, proprietary products (such as the Bright Energy line), and a mobile rewards platform.
Product overview
The Human Bean is a drive-thru coffee franchise offering specialty coffee, espresso-based beverages, and a diverse range of refreshment drinks across over 216 locations in 23 states. The product portfolio centers on the Coffee Classics menu (mochas, lattes, cappuccinos) complemented by the proprietary Bright® Energy drink line featuring clean caffeine from green coffee beans. The offering extends to Frozen Favorites (granitas, smoothies), Tea & Lemonade options, Soda & H2B beverages including OLIPOP gut-healthy sodas and Dirty Sodas, and a Little Beans kids' menu. Food items (sandwiches, egg bites, baked goods) and a mobile Rewards App with tiered loyalty benefits (Beans currency, birthday rewards) enhance the core beverage business. Seasonal and limited-time drinks rotate regularly through the 'What's New' category, with recent innovations including Iced Shaken Espresso (2025), Sour Boba (2025), and various OLIPOP collaborations.
Differentiator
Problem solved
Functional benefit
Brands
- Bright Energy: Proprietary energy drink made with clean caffeine sourced from green coffee beans, available in Original, Sugar-Free, and Lime varieties.
- Snowy Mocha
Products and services
- Coffee Classics Core espresso-based beverage menu featuring signature drinks including Café Latte, Cappuccino, Americano, Café Mocha, Snowy Mocha, and various flavored mochas, offered hot, iced, or blended to drive-thru consumers.
- Bright® Energy Proprietary energy drink line exclusive to The Human Bean with clean caffeine sourced from green coffee beans. Offered in Original, Sugar-Free, and Lime base options with customizable flavor additions, providing 160mg caffeine per 16oz serving.
- What's New (Seasonal & Limited-Time Drinks) Rotating selection of seasonal and limited-time beverages including new flavors, experimental drinks, and special collaborations such as the Red White and Blue Shake, Birthday Cake Granita, Iced Shaken Espresso, Sour Boba, and OLIPOP collaboration drinks.
- Frozen Favorites Frozen and blended beverage collection including Granitas (frozen espresso), Java Chip, Frozen Hot Chocolate, and Real Fruit Smoothies in various dairy-free and regular options.
- Tea, Lemonade & More Non-coffee refreshment beverages including Tea Lemonade, Matcha Lemonade, Smith Teas, Chai, Mango Lemonade, Strawberry Fields Lemonade, and iced tea options.
- Soda & H2B Sparkling beverage collection featuring OLIPOP gut-healthy sodas, Italian Sodas, Dirty Sodas (creamy soda with sweet cream), and H2B signature drinks with various fruit flavor combinations.
- Little Beans Kid-friendly beverage menu featuring smaller portions of smoothies, hot chocolate, steamers, and Italian sodas designed for children.
- Grab-and-Go Food Menu Grab-and-go food items including Breakfast & Lunch Sandwiches such as the Spicy Sausage Pepper Jack & Egg Jalapeño Biscuit, Egg Bites in Three Cheese and Bacon & Cheese varieties, Muffins, Bagels, Cake Pops, and Cookies.
Quantifiable outcome
- Over 204,000 meals provided to communities through food bank partnerships
- +2 more outcomes
Companies that use The Human Bean
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Human Bean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature1 record
The Human Bean partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ToastcoreThe Human Bean adopted Toast's Point-of-Sale system across its franchise locations for order management, payment processing, and operational efficiency. This technology integration enables streamlined operations across the franchise network.
- OlipopminorCollaborative partnership for summer drink products, including the Ridge Rush Olipop collaboration. Joint product development for seasonal beverage offerings featuring Olipop's functional soda in Human Bean locations.
- Trees for the FuturecoreEnvironmental partnership supporting reforestation efforts. The Human Bean contributes to tree planting initiatives, having planted over 328,782 trees through this partnership as part of Earth Day and ongoing sustainability programs.
- St. Jude Children's Research HospitalcoreAnnual giveback partnership supporting St. Jude Children's Research Hospital. The company conducts yearly fundraising campaigns, with the Coffee for a Cure campaign raising a record $575,640 in 2025 and cumulative giving exceeding $4.7 million.
- ACCESScorePartnership with ACCESS food bank in Medford, Oregon supporting community food security. The Human Bean has contributed over 204,000 meals through this partnership, addressing food insecurity in the local community.
- Coffee Kinder ProgramminorInternational community program supporting Guatemala through coffee-related charitable initiatives. The program provides support to coffee-growing communities in Guatemala.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
The Human Bean competitors and assessment
Company assessmentDirect peers
- Biggby Coffee: Biggby Coffee is a US coffee franchise with hundreds of locations, predominantly in the Midwest, with a drive-thru-heavy footprint. Its menu, franchise model, and value positioning overlap with The Human Bean.
- Dutch Bros Coffee: Dutch Bros is the largest publicly listed US drive-thru coffee chain, with a nearly identical format of espresso-based drinks, proprietary beverages, and rapid franchise/corporate expansion. It is the most direct comparable for The Human Bean's drive-thru coffee model and growth trajectory.
- Black Rock Coffee Bar: Black Rock Coffee Bar operates drive-thru and walk-up coffee locations across the Western and Midwestern US, with a similar specialty beverage menu. It competes for similar suburban drive-thru sites and consumers.
- Scooter's Coffee: Scooter's Coffee is a drive-thru-focused coffee franchise with 700+ locations across the Midwest and Sunbelt. Its kiosk/double-drive-thru format, espresso-based menu, and franchise-led growth make it a direct peer.
- PJ's Coffee: PJ's Coffee is a specialty coffee franchise founded in New Orleans that operates drive-thru and cafe locations. It overlaps with The Human Bean on espresso-driven menus and franchise-driven regional expansion.
- 7 Brew: 7 Brew is a fast-growing drive-thru coffee franchise operating double-drive-thru stands across multiple US states. It competes head-to-head with The Human Bean for drive-thru real estate, franchisees, and similar on-the-go coffee consumers.
Others
- Blue Bottle Coffee: Blue Bottle Coffee (owned by Nestle) is a premium specialty coffee brand with cafe locations and retail coffee products. It is comparable on specialty coffee positioning and merchandise/whole-bean retail, though not on drive-thru format.
Broad incumbents
- Starbucks: Starbucks is the dominant US coffee chain and sets the baseline for category expectations on menu, digital loyalty, and product innovation. It does not focus on drive-thru-only formats but competes broadly for specialty coffee occasions.
- Dunkin': Dunkin' is a national coffee and breakfast chain with a strong drive-thru presence and value-oriented positioning. It is a broader incumbent competing for similar on-the-go morning coffee occasions.
Emerging players
- Foxtail Coffee Co. Foxtail Coffee is a Southeast US specialty coffee chain with drive-thru and cafe formats. It is a smaller, emerging peer targeting a similar specialty-coffee consumer with a growing footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Human Bean social profiles
Digital presenceThe Human Bean financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Human Bean leadership team
Management profileNumber of profiles
Profiles6 records
The Human Bean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Human Bean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Human Bean
What does The Human Bean do?
The Human Bean operates a nationwide network of drive-thru coffee stands that sell specialty espresso beverages, blended drinks, teas, lemonades, sodas, energy drinks, and grab-and-go food items directly to consumers at the window. The business is structured as a franchise system in which independent owner-operators run more than 216 locations across 23 U.S. states, supported by a central brand, proprietary products (such as the Bright Energy line), and a mobile rewards platform.
Is The Human Bean a public or private company?
The Human Bean is a private company. It is classified as family owned and is currently operating.
When was The Human Bean founded?
The Human Bean was founded in 1998. It employs 1,001 to 5,000 people.
Where is The Human Bean based?
The Human Bean is headquartered in Medford, United States, in the North America region.
How does The Human Bean make money?
Three revenue lines are on record. Franchise Fees and Royalty Income is the primary driver. The others are drive-Thru Retail Coffee Sales and merchandise and Online Shop.
Who are The Human Bean's main competitors?
Direct peers on record are Biggby Coffee, Dutch Bros Coffee, Black Rock Coffee Bar, Scooter's Coffee, PJ's Coffee and 7 Brew. Blue Bottle Coffee is listed as an others. Broad incumbents are Starbucks and Dunkin'. Foxtail Coffee Co. is listed as an emerging player.
Does The Human Bean have an API?
No public API is recorded for The Human Bean.
What industry is The Human Bean in?
The Human Bean's product category is Specialty Coffee Drive-Thru Services. Its primary akta.pro industry code is THAFADAK, Drive-Thru Coffee Stands & Coffee Kiosks, with a secondary code of THAFADAD, Espresso Bars & Coffee Bars. Its NAICS code is 31192 and its SIC code is 5810.