LBC International

What LBC International does

LBC International Company Limited is a Vietnam-based private company operating as an authorized Business Partner and Development Partner for Retail Pro International, distributing and implementing the Retail Pro Prism unified retail management platform across Vietnam and the broader Southeast Asia region. Founded circa 2019-2020 and headquartered at District 2, Ho Chi Minh City, with 11-50 employees, the firm targets enterprise and mid-market retailers through direct sales engagement and partner referrals, with stated reach into Vietnam, Singapore, Malaysia, Thailand, Indonesia, and the Philippines.

The core offering is Retail Pro Prism, a retail management software platform combining point-of-sale, real-time inventory management (with RFID and barcode support), customer relationship management, omnichannel commerce, and analytics. LBC delivers the platform with documented integrations to e-commerce marketplaces (Shopee, Lazada, Tiki, Amazon), social commerce channels (Facebook, Instagram, TikTok, Zalo), Vietnamese e-wallets (MoMo, ZaloPay, VNPay), and enterprise systems (SAP and generic ERP, CRM, accounting, WMS, POS). The underlying platform incorporates AI and Big Data capabilities for demand forecasting, customer behavior analytics, recommendation engines, automated inventory triggers, and pricing optimization.

Revenue is generated through software licensing and subscription (pricing starts at 119 USD per month for the basic package with custom enterprise pricing available), supplemented by implementation, consulting, customization, training, and ongoing technical support services. The company's website references globally recognized retail brands (Puma, Oakley, Rip Curl, Suits U, Under Armour, Aesop, Rimowa, Earthbound Trading Co., Worldwide Golf Shops, Pet Station, TMG, ACFC) as users of Retail Pro, though precise attribution of these enterprise accounts to LBC's direct Vietnam/SEA book of business is not clearly disclosed. In August 2025, NETCLASS Technology Inc. announced a non-binding letter of intent to acquire a 51% stake in LBC International as part of its Asia-Pacific expansion strategy, with NETCLASS planning to relocate headquarters to Singapore — a transaction that, if completed, would make LBC a majority-owned subsidiary.

Name

LBC International

Legal name

LBC International Company Limited

Website

https://www.lbcint.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

LBC International Company Limited is a Vietnam-based authorized Business Partner and Development Partner for Retail Pro International, distributing and implementing the Retail Pro Prism unified retail management platform for enterprise and mid-market retailers across Vietnam and Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Thái Nguyên

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software Licensing and Subscriptions: LBC International generates revenue through Retail Pro Prism software licensing, implementation services, and ongoing support contracts with retail businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LBC International distributes, implements, and supports the Retail Pro Prism retail management platform as the authorized business and development partner for Retail Pro International across Vietnam and Southeast Asia. The platform unifies point-of-sale (POS), inventory management, customer relationship management (CRM), employee management, and omnichannel commerce across physical stores, e-commerce, and marketplaces. LBC provides deployment, customization, training, and ongoing technical support as a value-added reseller to enterprise and mid-market retail customers.

Product overview

LBC International is a Vietnam-based authorized business partner and development partner for Retail Pro International. The company's primary offering is the Retail Pro Prism retail management platform — a unified, all-in-one software solution spanning point-of-sale (POS), inventory management, customer relationship management (CRM), order management, multi-channel e-commerce integration, and business analytics. Retail Pro Prism serves as the core platform, with LBC International providing implementation, customization, and local support services. The product portfolio is complemented by a Freshdesk-powered support portal. LBC International distributes and supports Retail Pro Prism for enterprise clients across Vietnam and the broader Southeast Asian market, serving customers in fashion, sports, cosmetics, luxury goods, pet supplies, electronics, toys, gifts, furniture, and supermarket chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Pro Prism A flagship unified retail management platform combining omnichannel point-of-sale (POS), real-time inventory management, customer relationship management (CRM), order management, employee management, and business analytics into a single system. It integrates with e-commerce platforms, marketplaces (Shopee, Lazada, Tiki, Amazon), social commerce channels (Facebook, Instagram, TikTok, Zalo), ERP systems (SAP), payment systems (MoMo, ZaloPay, VNPay), and IoT devices (RFID/barcode) through an open API. Designed for multi-store retail chains in fashion/apparel, sports, luxury, supermarket, pet, and skincare verticals across Vietnam and Southeast Asia; pricing starts at 119 USD/month with custom enterprise pricing available.

Quantifiable outcome

• 20% business growth after implementing Retail Pro inventory management
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• NETCLASS Technology InccoreStrategic or Co-development Partner · 28 August 2025NETCLASS Technology Inc announced a non-binding LOI to acquire a 51% stake in Vietnam-based LBC International Company Limited as part of their global expansion strategy to strengthen presence in Asia-Pacific and Southeast Asian markets. NETCLASS will relocate its headquarters to Singapore as part of this expansion.
• Retail Pro InternationalcoreChannel Partner/ Reseller/ DistributorLBC International serves as an Authorized Business Partner and RP Development Partner for Retail Pro, distributing and implementing Retail Pro Prism retail management software across Vietnam and Southeast Asia.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SAP Customer Experience / SAP Retail: Enterprise ERP and retail solution referenced by LBC's own customer case (Suits U integrates Retail Pro with SAP). SAP IS retail and its ecosystem of SI partners compete for the same large-chain retail IT budgets LBC targets.
• Lightspeed Commerce: Global retail POS and commerce platform (including Vend) serving multi-store specialty retailers worldwide. Comparable as a broad incumbent retail-tech platform that competes with Retail Pro Prism for multi-store chains LBC targets.
• Shopify: Dominant global omnichannel commerce platform with Shopify POS for retail. Sets the competitive benchmark LBC must differentiate against on ease-of-use, pricing and ecosystem depth in SEA.
• Square (Block): POS, payments and retail software suite from Block, with growing international availability. Overlaps with LBC's POS + payments + omnichannel positioning, particularly at the smaller-end of the retail market.

Direct peers

• Haravan: Vietnam-origin omnichannel commerce platform offering POS, webstore, marketplace and CRM tools to retailers across SEA. Overlaps with LBC's omnichannel and marketplace-integration pitch to retail chains in the region.
• Sapo: Vietnamese omnichannel POS and commerce SaaS platform serving small and mid-market retailers with built-in webstore, inventory and marketplace integrations. Competes head-on with Retail Pro Prism/LBC for the same Vietnamese mid-market retail segment.
• KiotViet: One of the largest Vietnamese retail-management SaaS platforms (POS + inventory), widely adopted by SMEs and chain retailers. Directly comparable to LBC's value proposition of localized POS and inventory for the Vietnam market.

Others

• 2C2P (Ant Group): Southeast Asia-focused payments platform with POS and retail integrations across THA, MYS, IDN, VNM. Adjacent rather than directly competitive; relevant as a payments/omnichannel partner-or-rival for retailers LBC serves.
• Retail Pro International: The platform vendor whose product LBC distributes. Technically a principal rather than a peer, but the most directly comparable entity and the one whose partner economics dictate LBC's economics.

Emerging players

• Nhanh.vn: Vietnamese omnichannel retail SaaS offering POS, inventory and marketplace integration (Shopee, Lazada, Tiki). Partial overlap with LBC's feature set and a viable local alternative for smaller Vietnamese retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lbcinternationalvn
• LinkedInlinkedin.com/company/lbcint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LBC International