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Juo

Full company profile

uuid000839q

Namestring
Juo
Legal namestring
Juo
Websiteurl
juo.io
Company typeenum
Private
Founded yearint
2021
Descriptiontext

Juo is a Warsaw, Poland-based subscription management infrastructure provider founded in 2021 that serves e-commerce merchants selling physical goods on recurring or subscription-based models. Its API-first platform supports over 500,000 active subscriptions across European and North American markets and is delivered through a Frontend Editor, Workflow Builder, APIs/SDKs, Juo Apps, and a Subscription Dashboard, allowing merchants to embed subscription management directly into their existing storefronts rather than redirecting customers to external portals. The platform integrates with six payment processors — Stripe, Adyen, Mollie, BLIK, tpay, and PayU — covering both pan-European and Central European-specific rails.

Juo's product is positioned as agentic commerce-ready, meaning subscription primitives are exposed via APIs and developer tools that downstream commerce agents and applications can call. The company sells through an API-first, product-led go-to-market that combines a self-serve platform with a partner program for agencies and implementation partners, targeting small-to-mid-market DTC and wellness brands rather than enterprise accounts.

Named customers include Mothers earth, Guud, Most, Nutridome, YourKaya, Mog, Supersonic, and Polarwise. The company is seed-stage: it raised an undisclosed round led by SMOK Ventures in August 2024 and closed a €4 million seed in November 2025 led by Market One Capital and Peak, with proceeds earmarked for AI tooling, developer experience, and team expansion. Juo operates with a small team (1–10 employees) and has not disclosed pricing tiers, ARR, or revenue figures.

Short descriptiontext

Juo is a Warsaw-based subscription management infrastructure provider for e-commerce merchants selling physical goods on recurring models. Its API-first, agentic commerce-ready platform supports over 500,000 active subscriptions across Europe and North America.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersWroclaw, Poland
HQ citystring
Wroclaw
HQ countrystring
Poland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
subscription management platform, ecommerce subscription infrastructure, physical product subscriptions, subscription APIs and SDKs, recurring billing software
Industry3 codes
1Recurring Billing, Subscriptions & Tokenized Payments
CodeCRAFALAHPrimaryYes
2App Monetization & Subscription Management Platforms
CodeBPAMADAIPrimaryNo
3Billing, Payments & Subscription Support
CodeBPAAABACPrimaryNo
NAICS code1 code
  • Software Publishers5132
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Subscription Management Software
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription Management Platform
TypeSubscription Recurring
Description

Juo provides infrastructure and tools for merchants to manage physical-product subscriptions. The platform likely operates on a subscription/SaaS model with fees based on subscription volume or usage.

thundertiger-europe.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Juo provides an agentic commerce-ready subscription management platform purpose-built for physical-product e-commerce. The offering combines a no-code Frontend Editor, visual Workflow Builder, Subscription Dashboard, and extensible Juo Apps for merchants and operators, alongside best-in-class APIs, SDKs, and a custom-block architecture for developers integrating subscription logic into any tech stack. The platform supports 500,000+ active subscriptions across Europe and North America and integrates natively with payment processors including Stripe, Adyen, Mollie, BLIK, tpay, and PayU.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Supports 500,000+ active subscriptions across Europe and North America
+1 more record
Product overview1 text field

Juo is an agentic commerce-ready subscription toolkit consisting of a core subscription management platform with multiple integrated modules. The platform includes a Frontend Editor for customizing customer interfaces, a Workflow Builder for creating advanced subscription programs, and Juo Apps for extending functionality. For developers, Juo provides best-in-class APIs and SDKs to build custom blocks and integrate with any tech stack. The platform also offers a dashboard enabling merchants to manage subscriptions without technical expertise. Juo supports over 500,000 active subscriptions across Europe and North America.

Product and service1 record
1Juo Subscription Management Platform
CategorySubscription Management Software
Description

Core subscription management platform that enables e-commerce merchants and developers to launch and manage subscription models for physical products. Provides infrastructure, APIs, SDKs, visual tools, and a dashboard to support 500,000+ active subscriptions across Europe and North America.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
1Stripe
Strategic tierCoreTypeTechnology or Integration
Description

Stripe is integrated as a payment processor within Juo's subscription platform. E-commerce merchants using Juo can accept payments through Stripe for their subscription services.

2Adyen
Strategic tierCoreTypeTechnology or Integration
Description

Adyen is integrated as a payment processor within Juo's subscription platform, enabling merchants to process subscription payments through Adyen's global payments infrastructure.

3Mollie
Strategic tierCoreTypeTechnology or Integration
Description

Mollie is integrated as a payment processor within Juo's subscription platform, providing European-focused payment options for subscription billing.

4BLIK
Strategic tierSupportingTypeTechnology or Integration
Description

BLIK is integrated as a payment processor within Juo's subscription platform, enabling Polish payment method support for subscriptions.

5tpay
Strategic tierSupportingTypeTechnology or Integration
Description

tpay is integrated as a payment processor within Juo's subscription platform, providing Central and Eastern European payment method support.

6PayU
Strategic tierSupportingTypeTechnology or Integration
Description

PayU is integrated as a payment processor within Juo's subscription platform, enabling payment processing for merchants in growth markets.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Awtomic
TypeDirect peer
Description

Subscription platform built for modern commerce stacks including Shopify and BigCommerce. Overlaps with Juo on physical-product subscription management and merchant APIs.

2Subbly
TypeDirect peer
Description

Subscription commerce platform purpose-built for physical-product subscription boxes. Directly comparable to Juo's merchant onboarding and subscription management positioning.

3Stay AI
TypeDirect peer
Description

AI-powered subscription management platform for Shopify merchants selling physical products. Competes directly with Juo on smart subscription experiences and merchant tooling.

4Recharge Payments
TypeDirect peer
Description

Market-leading subscription management platform for Shopify and headless commerce merchants selling physical products. Direct competitor to Juo in the same merchant segment with overlapping APIs and no-code tooling.

5Skio
TypeDirect peer
Description

Headless subscription platform for Shopify Plus merchants, focused on subscriptions for physical goods. Competes with Juo for the same API-first, modern-stack merchant segment.

6Chargebee
TypeBroad incumbent
Description

Subscription billing and revenue management platform used by SaaS and subscription commerce businesses. Broad incumbent that competes with Juo for the billing layer of subscription merchants.

7Stripe Billing
TypeBroad incumbent
Description

Recurring billing and subscription management within the Stripe payments platform. Broad incumbent that overlaps with Juo on billing/subscription infrastructure, though not specialized in physical-product workflows.

8Recurly
TypeBroad incumbent
Description

Subscription management and billing platform serving digital and physical-product subscription businesses. Broad incumbent that overlaps with Juo on subscription lifecycle management.

9Ordergroove
TypeDirect peer
Description

Enterprise-focused subscription and membership management platform for CPG and retail brands selling physical goods. Direct peer competing for the same merchant use cases as Juo, with a stronger enterprise footprint.

10Bold Commerce (Bold Subscriptions)
TypeDirect peer
Description

Subscription management app primarily for Shopify merchants. Competes head-on with Juo for physical-product DTC brands and offers workflow customization and APIs.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Juo

Subscription Management Softwarejuo.io

Juo is a Warsaw-based subscription management infrastructure provider for e-commerce merchants selling physical goods on recurring models. Its API-first, agentic commerce-ready platform supports over 500,000 active subscriptions across Europe and North America.

What Juo does

Juo is a Warsaw, Poland-based subscription management infrastructure provider founded in 2021 that serves e-commerce merchants selling physical goods on recurring or subscription-based models. Its API-first platform supports over 500,000 active subscriptions across European and North American markets and is delivered through a Frontend Editor, Workflow Builder, APIs/SDKs, Juo Apps, and a Subscription Dashboard, allowing merchants to embed subscription management directly into their existing storefronts rather than redirecting customers to external portals. The platform integrates with six payment processors — Stripe, Adyen, Mollie, BLIK, tpay, and PayU — covering both pan-European and Central European-specific rails.

Juo's product is positioned as agentic commerce-ready, meaning subscription primitives are exposed via APIs and developer tools that downstream commerce agents and applications can call. The company sells through an API-first, product-led go-to-market that combines a self-serve platform with a partner program for agencies and implementation partners, targeting small-to-mid-market DTC and wellness brands rather than enterprise accounts.

Named customers include Mothers earth, Guud, Most, Nutridome, YourKaya, Mog, Supersonic, and Polarwise. The company is seed-stage: it raised an undisclosed round led by SMOK Ventures in August 2024 and closed a €4 million seed in November 2025 led by Market One Capital and Peak, with proceeds earmarked for AI tooling, developer experience, and team expansion. Juo operates with a small team (1–10 employees) and has not disclosed pricing tiers, ARR, or revenue figures.

Juo firmographics

Firmographics
Name
Juo
Legal name
Juo
Website
https://juo.io
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
1–10 employees
Short description
Juo is a Warsaw-based subscription management infrastructure provider for e-commerce merchants selling physical goods on recurring models. Its API-first, agentic commerce-ready platform supports over 500,000 active subscriptions across Europe and North America.
Ownership category
akta.pro rank

Juo industry classification

Industry
Product category
Subscription Management Software
NAICS
Software Publishers (5132)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
akta.pro secondary industries
App Monetization & Subscription Management Platforms (BPAMADAI), Billing, Payments & Subscription Support (BPAAABAC)

Keywords

  • Subscription management platform
  • Ecommerce subscription infrastructure
  • Physical product subscriptions
  • Subscription APIs and SDKs
  • Recurring billing software

Where Juo is headquartered

Location

Headquarters

HQ city
Wroclaw
HQ country
Poland
HQ region
Europe

Offices1 record

Markets served

Juo business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Subscription Management Platform: Juo provides infrastructure and tools for merchants to manage physical-product subscriptions. The platform likely operates on a subscription/SaaS model with fees based on subscription volume or usage.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Juo product offering

Product offering

Core offering

Juo provides an agentic commerce-ready subscription management platform purpose-built for physical-product e-commerce. The offering combines a no-code Frontend Editor, visual Workflow Builder, Subscription Dashboard, and extensible Juo Apps for merchants and operators, alongside best-in-class APIs, SDKs, and a custom-block architecture for developers integrating subscription logic into any tech stack. The platform supports 500,000+ active subscriptions across Europe and North America and integrates natively with payment processors including Stripe, Adyen, Mollie, BLIK, tpay, and PayU.

Product overview

Juo is an agentic commerce-ready subscription toolkit consisting of a core subscription management platform with multiple integrated modules. The platform includes a Frontend Editor for customizing customer interfaces, a Workflow Builder for creating advanced subscription programs, and Juo Apps for extending functionality. For developers, Juo provides best-in-class APIs and SDKs to build custom blocks and integrate with any tech stack. The platform also offers a dashboard enabling merchants to manage subscriptions without technical expertise. Juo supports over 500,000 active subscriptions across Europe and North America.

Differentiator

Problem solved

Functional benefit

Products and services

  • Juo Subscription Management Platform Core subscription management platform that enables e-commerce merchants and developers to launch and manage subscription models for physical products. Provides infrastructure, APIs, SDKs, visual tools, and a dashboard to support 500,000+ active subscriptions across Europe and North America.

Quantifiable outcome

  • Supports 500,000+ active subscriptions across Europe and North America
  • +1 more outcomes

Companies that use Juo

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Juo technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Juo partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and supporting.

  • StripecoreTechnology or IntegrationStripe is integrated as a payment processor within Juo's subscription platform. E-commerce merchants using Juo can accept payments through Stripe for their subscription services.
  • AdyencoreTechnology or IntegrationAdyen is integrated as a payment processor within Juo's subscription platform, enabling merchants to process subscription payments through Adyen's global payments infrastructure.
  • MolliecoreTechnology or IntegrationMollie is integrated as a payment processor within Juo's subscription platform, providing European-focused payment options for subscription billing.
  • BLIKsupportingTechnology or IntegrationBLIK is integrated as a payment processor within Juo's subscription platform, enabling Polish payment method support for subscriptions.
  • tpaysupportingTechnology or Integrationtpay is integrated as a payment processor within Juo's subscription platform, providing Central and Eastern European payment method support.
  • PayUsupportingTechnology or IntegrationPayU is integrated as a payment processor within Juo's subscription platform, enabling payment processing for merchants in growth markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Juo competitors and assessment

Company assessment

Direct peers

  • Awtomic: Subscription platform built for modern commerce stacks including Shopify and BigCommerce. Overlaps with Juo on physical-product subscription management and merchant APIs.
  • Subbly: Subscription commerce platform purpose-built for physical-product subscription boxes. Directly comparable to Juo's merchant onboarding and subscription management positioning.
  • Stay AI: AI-powered subscription management platform for Shopify merchants selling physical products. Competes directly with Juo on smart subscription experiences and merchant tooling.
  • Recharge Payments: Market-leading subscription management platform for Shopify and headless commerce merchants selling physical products. Direct competitor to Juo in the same merchant segment with overlapping APIs and no-code tooling.
  • Skio: Headless subscription platform for Shopify Plus merchants, focused on subscriptions for physical goods. Competes with Juo for the same API-first, modern-stack merchant segment.
  • Ordergroove: Enterprise-focused subscription and membership management platform for CPG and retail brands selling physical goods. Direct peer competing for the same merchant use cases as Juo, with a stronger enterprise footprint.
  • Bold Commerce (Bold Subscriptions): Subscription management app primarily for Shopify merchants. Competes head-on with Juo for physical-product DTC brands and offers workflow customization and APIs.

Broad incumbents

  • Chargebee: Subscription billing and revenue management platform used by SaaS and subscription commerce businesses. Broad incumbent that competes with Juo for the billing layer of subscription merchants.
  • Stripe Billing: Recurring billing and subscription management within the Stripe payments platform. Broad incumbent that overlaps with Juo on billing/subscription infrastructure, though not specialized in physical-product workflows.
  • Recurly: Subscription management and billing platform serving digital and physical-product subscription businesses. Broad incumbent that overlaps with Juo on subscription lifecycle management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Juo social profiles

Digital presence

Juo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Juo leadership team

Management profile

Number of profiles

Juo funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Juo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juo

What does Juo do?

Juo provides an agentic commerce-ready subscription management platform purpose-built for physical-product e-commerce. The offering combines a no-code Frontend Editor, visual Workflow Builder, Subscription Dashboard, and extensible Juo Apps for merchants and operators, alongside best-in-class APIs, SDKs, and a custom-block architecture for developers integrating subscription logic into any tech stack. The platform supports 500,000+ active subscriptions across Europe and North America and integrates natively with payment processors including Stripe, Adyen, Mollie, BLIK, tpay, and PayU.

Is Juo a public or private company?

Juo is a private company. It is classified as venture growth investor backed and is currently operating.

When was Juo founded?

Juo was founded in 2021. It employs 1 to 10 people.

Where is Juo based?

Juo is headquartered in Wroclaw, Poland, in the Europe region.

How does Juo make money?

One revenue line is on record: subscription Management Platform.

Who are Juo's main competitors?

Direct peers on record are Awtomic, Subbly, Stay AI, Recharge Payments, Skio, Ordergroove and Bold Commerce (Bold Subscriptions). Broad incumbents are Chargebee, Stripe Billing and Recurly.

Does Juo have an API?

Yes. Juo provides APIs and SDKs for developers to build custom subscription solutions. The platform enables integration with any tech stack, building custom blocks on top of Juo's flexible subscription architecture. Developers can access the platform via npm create juo command. Developer documentation is at juo.dev/docs.

What industry is Juo in?

Juo's product category is Subscription Management Software. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments, with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 5132 and its SIC code is 7370.

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Live signals
TheRecursive.comCEE Startup & Tech Weekly: Estonian Startup Secures €10M for Hydrogen GeneratorsThis article provides a weekly roundup of technology and startup developments in Central and Eastern Europe, highlighting significant funding rounds including PowerUP Energy's €10 million Series A and Juo's €4 million seed investment. It also reports on several mergers and acquisitions, such as HackSoft joining Waracle and TestDevLab partnering with Xoriant, alongside new fund launches by Day One Capital and STRT Holding's IPO.Pulse 2.0Juo: €4 Million Seed Round Raised To Build Infrastructure For Non-Digital SubscriptionsJuo, a Warsaw-based startup developing technology for physical-product subscription programs, has raised a €4 million seed round led by Market One Capital and Peak, with participation from BADideas.fund, SMOK Ventures, FJ Labs, and Lakestar. The funding round was oversubscribed and closed quickly, and the company is already seeing rapid traction across multiple European markets, particularly in the Netherlands. With the fresh capital, Juo plans to accelerate development of its dev platform for creating subscription applications and prepare capabilities for the emerging era of agentic commerce.FinSMEsJuo Raises €4M in Seed FundingJuo, a Warsaw-based developer of a platform for physical-product subscription programs, raised $4.6M in seed funding co-led by Market One Capital and Peak. The company will use the funds to expand operations and development efforts. Founded by Alina Prelicz, Leszek Zawadzki, and Paweł Tatarczuk, Juo provides D2C ecommerce brands with tools for personalized subscriptions across Europe.EU-StartupsPolish startup Juo raises €4 million to help businesses build and manage physical-product subscriptionsJuo, a Warsaw-based startup, has raised €4 million in Seed funding to enhance its technology for building and managing physical-product subscriptions. This funding round was led by Market One Capital and Peak, alongside participation from several other investors, bringing Juo's total funding to approximately €5 million. The startup aims to simplify subscription management for businesses dealing with physical products, reflecting a growing trend in the subscription economy.TheRecursive.comPolish Juo Raises €4M to Expand Its Physical Product Subscription PlatformPolish startup Juo raised €4 million in seed funding to expand its platform for managing physical-product subscriptions. The company aims to simplify and modernize infrastructure for subscription-based e-commerce, targeting growth in Europe and North America.Silicon CanalsPolish physical product subscription firm Juo raises €4MWarsaw-based Juo, a platform for managing physical-product subscriptions for e-commerce companies, has secured €4M in seed funding led by Market One Capital and Peak, with participation from SMOK Ventures, BADideas, FJ Labs, and Lakestar. The company has raised approximately €5M to date and currently processes hundreds of millions of złoty in annual transactions while managing over 500,000 subscriptions for brands across Europe and North America. Juo plans to use the investment to expand platform capabilities for developers and operational teams, and to integrate Model Context Protocols (MCPs) enabling AI systems to interact directly with subscription infrastructure.Thundertiger-EuropeJuo Raises €4M To Fix Physical E-Commerce SubscriptionsWarsaw-based startup Juo raised €4 million in seed funding, led by Market One Capital and Peak with participation from SMOK Ventures, BADideas.fund, FJ Labs, and Lakestar, to expand its subscription management platform for physical goods e-commerce. The company currently manages over 500,000 active subscriptions for brands using platforms like Shopify and Adobe Commerce, handling the complex logistics of recurring physical product deliveries. Juo plans to use the funding to expand into North America and Europe and develop AI agent infrastructure for hyper-personalized subscription management.Tech.euJuo secures €4M to expand its platform for physical product subscriptionsJuo, a startup based in Warsaw, has raised €4 million in seed funding to expand its platform for physical product subscriptions. The platform allows merchants to design, launch, and manage subscription models with integrations to various e-commerce technologies and support for multiple payment methods.AinJuo raises €4M to expand subscription platform with AI and developer toolsJuo, a Warsaw-based subscription infrastructure startup, has raised €4 million in seed funding led by Market One Capital and PEAK, with participation from SMOK, BADideas, FJ Labs and Lakestar. The platform, which powers over 500,000 active subscriptions across Europe and North America, will use the funding to expand its developer tools, administrator features, and AI integration capabilities for e-commerce platforms.JuoNew financing round — Juo BlogJuo, a software provider for ecommerce subscriptions, announced a new financing round involving both current and new investors. The funding will be used to accelerate the growth of its current product and develop new technology for subscription offers and recurring payments. This investment serves as validation of Juo's progress in the direct-to-consumer ecommerce sector.