Stay Ai
Stay AI is an AI-powered subscription retention platform for Shopify-based direct-to-consumer brands, using proprietary machine learning to predict and prevent churn across food and beverage, beauty, CBD, health and wellness, and home and pet verticals.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Stay Ai does
Stay AI is a subscription retention platform built exclusively for Shopify-based direct-to-consumer brands. Founded around 2021-2022 by Gina Perrelli (CEO), Taylor Cawiezell (CTO), and Pierson Krass (COO), the company is headquartered in New York City and employs 51-100 people. Its platform unifies subscription management with proprietary machine learning and reinforcement learning models designed to predict and prevent subscriber churn. The product is organized into modular components covering Revenue Retention (free gifts, punch cards, add-ons), Churn Prevention (AI-optimized cancel flows, automated winbacks, proactive smart dunning for failed payments), Boost AOV, Subscriber Acquisition, and Customer Experience, plus a Platform Migration service that has executed 500+ migrations from competitors such as ReCharge and moved tens of millions of subscribers.
Stay AI operates a quote-based monthly subscription SaaS model with pricing not publicly disclosed, distributed through the Shopify App Store for self-serve product-led growth and direct enterprise sales via 'Book a Demo' CTAs, supplemented by 100+ technology partners (including Klaviyo) and 100+ agency partners. The platform serves multiple verticals including Food & Beverage, Beauty & Personal Care, CBD/THC, Health & Wellness, and Home & Pet. Notable customers include Vita Coco, Momofuku, Olipop, Magic Spoon, Cann, Beekeepers Naturals, Curie, Graza, BreZ, Promix Nutrition, and Ascent Nutrition.
The company has raised $15.1M in Series A funding (August 2023, led by Telescope Partners with Watchfire Ventures and participation from Boulder Food Group, RiverPark Ventures, and Vanterra Capital) and filed an SEC Form D in March 2024 for an additional exempt securities offering of approximately $4.0-$4.25M. It has also made two acquisitions: Bellwethr (September 2022) and RetentionEngine (August 2023), the latter to broaden the product into retention analytics. Reported merchant outcomes include a 28% average increase in recurring revenue, 32% increase in add-on revenue, 28% churn reduction, and 39% reduction in customer support tickets.
Stay Ai firmographics
Firmographics- Name
- Stay Ai
- Legal name
- Stay AI, Inc.
- Website
- https://retextion.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stay AI is an AI-powered subscription retention platform for Shopify-based direct-to-consumer brands, using proprietary machine learning to predict and prevent churn across food and beverage, beauty, CBD, health and wellness, and home and pet verticals.
- Ownership category
- akta.pro rank
Stay Ai industry classification
Industry- Product category
- Subscription Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
Keywords
Where Stay Ai is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stay Ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Platform: Stay AI operates as a subscription management platform for Shopify brands, generating recurring revenue through platform fees based on subscription volume or merchant tier. The company helps brands capture and grow recurring revenue through AI-powered retention tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on subscription volume |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Stay Ai product offering
Product offeringCore offering
Stay AI operates an all-in-one subscription platform built exclusively for Shopify brands, offering AI-optimized cancel flows, automated winbacks, deep cohort analytics, and proactive smart dunning to reduce churn and grow recurring revenue. The platform includes modular capabilities for revenue retention, churn prevention, AOV boosting, subscriber acquisition, and customer experience, leveraging proprietary machine learning models. It also provides white-glove migration services to move merchants from competing platforms like ReCharge with no revenue loss or downtime.
Product overview
Stay AI is a customer loyalty operating system and subscription platform for Shopify brands, offering a unified platform with modular components including Revenue Retention, Churn Prevention, Boost AOV, Subscriber Acquisition, and Customer Experience modules. The platform leverages proprietary AI and machine learning to optimize subscription programs, with key features including AI-optimized cancel flows, automated winbacks, and cohort analytics. The company also acquired RetentionEngine to enhance its retention intelligence capabilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 28% increase in recurring revenue
- +9 more outcomes
Companies that use Stay Ai
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles2 records
Stay Ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
Stay Ai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RetentionEnginecoreStay AI acquired RetentionEngine to enhance customer retention capabilities and expand the platform's feature set for subscription management.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Stay Ai competitors and assessment
Company assessmentDirect peers
- ReCharge: Direct competitor and incumbent leader in Shopify subscription management, acquired by Stripe in 2022. Stay AI explicitly positions itself as the ReCharge alternative and has migrated 500+ brands off the platform.
- Loop Subscriptions: Shopify-native subscription management platform that competes head-to-head with Stay AI for DTC subscription brands. Stay AI maintains a dedicated 'Stay vs Loop' comparison page, signaling direct overlap.
- Skio: Shopify subscription app focused on seamless migration from ReCharge, with ML-powered features for subscription gifting and churn reduction. Comparable merchant base and feature roadmap to Stay AI.
- Appstle: Shopify subscription and loyalty app offering subscription management, memberships, and rewards. Competes for the same SMB and mid-market Shopify merchant segment as Stay AI.
- Awtomic: Shopify subscription app focused on enterprise brands with AI-driven retention and churn reduction features. Overlaps directly with Stay AI's churn prevention and AI-optimized cancel flow capabilities.
- Bold Commerce: Headless commerce platform with subscription capabilities for Shopify and other platforms; offers overlapping subscription, pricing, and checkout functionality for mid-market and enterprise merchants.
- Ordergroove: Enterprise subscription and membership commerce platform serving large DTC and retail brands. Comparable in targeting enterprise subscription programs but typically serves larger merchants than Stay AI's mid-market focus.
- Subbly: Subscription ecommerce platform providing subscription billing, churn management, and customer portal tools. Comparable feature set to Stay AI though typically positioned for newer or smaller subscription merchants.
- Seal Subscriptions: Shopify subscription app offering subscription management, churn prevention, and retention tools. Competes for the same SMB and mid-market Shopify merchants with similar feature overlap.
Broad incumbents
- Klaviyo: Marketing automation and customer data platform for ecommerce, integrated with Stay AI as a tech partner. Adjacent in retention/customer engagement but operates at a much larger scale with email, SMS, and CDP capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Stay Ai social profiles
Digital presenceStay Ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stay Ai leadership team
Management profileNumber of profiles
Profiles3 records
Stay Ai subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stay Ai funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stay Ai M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stay Ai
What does Stay Ai do?
Stay AI operates an all-in-one subscription platform built exclusively for Shopify brands, offering AI-optimized cancel flows, automated winbacks, deep cohort analytics, and proactive smart dunning to reduce churn and grow recurring revenue. The platform includes modular capabilities for revenue retention, churn prevention, AOV boosting, subscriber acquisition, and customer experience, leveraging proprietary machine learning models. It also provides white-glove migration services to move merchants from competing platforms like ReCharge with no revenue loss or downtime.
Is Stay Ai a public or private company?
Stay Ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stay Ai founded?
Stay Ai was founded in 2021. It employs 51 to 100 people.
Where is Stay Ai based?
Stay Ai is headquartered in New York, United States, in the North America region.
How does Stay Ai make money?
One revenue line is on record: subscription SaaS Platform.
Who are Stay Ai's main competitors?
Direct peers on record are ReCharge, Loop Subscriptions, Skio, Appstle, Awtomic, Bold Commerce, Ordergroove, Subbly and Seal Subscriptions. Klaviyo is listed as a broad incumbent.
Does Stay Ai have an API?
Yes. Stay AI offers API access for developers to build integrations and automate workflows. The API supports authentication via API keys, as indicated in the documentation reference "#creating-an-api-key-in-stay". Developer documentation is at docs.stay.ai/reference/authentication.
What industry is Stay Ai in?
Stay Ai's product category is Subscription Management Software. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its NAICS code is 5132 and its SIC code is 7372.