What Emu Analytics does

Emu Analytics is a UK-based geospatial software company, founded in 2015 and headquartered in London, that builds Flo.w, a real-time digital twin platform for transport operators. Flo.w ingests live location data from aircraft, trains, ground vehicles and maritime vessels and renders it as a map-based operational view, layering alerting, sub-threshold delay detection, historic pattern analysis and airspace-usage analytics on top. The product is delivered as enterprise software hosted on AWS infrastructure using Amazon ECS for container orchestration, and is sold as four vertical solutions (Flo.w for Aviation, Flo.w for Rail, Flo.w for Ground Transport, and Flo.w for Transport Systems) plus a separate Data Packs line including GB Building Heights data licensed at £899+VAT annually.

The company serves tier-1 transport customers including British Airways (whose Mission Control deployment underpins the Integrated Operations Centre at Heathrow), London Gatwick, Heathrow, Qantas, IAG Cargo, LNER, Transport for Wales, Glasgow Airport and the UK Civil Aviation Authority. Go-to-market is sales-led enterprise direct engagement, supplemented by heavy presence at aviation and rail industry events and an October 2024 strategic partnership with NEC Corporation of America that distributes Flo.w globally as 'NEC Airport Analytics'. The business model is enterprise SaaS subscription, implementation and professional services, with pricing quoted per deployment rather than published.

The company is privately held and founder-led, with no public funding rounds disclosed and ~20–25 staff distributed across the UK, India, Korea, Ukraine and Italy. It has been recognised four consecutive years on Geoawesome's Global Top 100 Geospatial Companies list and won the 2025 NCE Airports Innovation Competition for its Gatwick deployment.

Name

Emu Analytics

Legal name

Emu Analytics Limited

Website

https://emu-analytics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Emu Analytics provides real-time geospatial digital twin software (Flo.w) for transport operators including airlines, airports, rail operators, and maritime authorities. The London-based company, founded in 2015, turns live location data into operational insights for enterprise customers.

Ownership category

akta.pro rank

Product category

Geospatial Digital Twin Software

NAICS

Geophysical Surveying and Mapping Services (541360), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Transportation Services (4700)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Mobility Data Exchange & Analytics Platforms (MDM, Data Hubs, Insights) (THADALAJ)

Keywords

• Geospatial analytics software
• Digital twin platform
• Aviation operations software
• Rail network analytics
• Transport IoT platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flo.w Software Subscription: SaaS subscription model for digital twin software platform. Enterprise customers (airlines, airports, rail operators) pay for access to the platform with pricing based on usage scope and organisational size. The software is provided as a business-critical operational platform.
2. Data Packs and Location Data Licensing: Sale of enriched location data products including GB Building Heights Data (annual license for £899 + VAT), with free sample data packs also available. Data products are licensed commercially with defined license terms.
3. Professional Services and Implementation: Implementation and consulting services for deploying Flo.w platform, including integration with customer operational systems, data configuration, and training.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Emu Analytics develops and sells Flo.w, a real-time geospatial digital twin software platform that analyses live location data from moving transport assets (aircraft, trains, ground vehicles, vessels) and renders operational insights on map-based dashboards. It is delivered as sector-specific products (Flo.w for Aviation, Flo.w for Rail, Flo.w for Ground Transport, Flo.w for Transport Systems) plus paid Data Pack geospatial datasets, all sold on enterprise subscriptions to airlines, airports, rail operators, regulators and transport authorities.

Product overview

Emu Analytics provides a unified real-time geospatial digital twin platform called Flo.w, designed for transport operators across aviation, rail, and road sectors. The platform consists of three core sector-specific products (Flo.w for Aviation, Flo.w for Rail, and Flo.w for Ground Transport) unified under a shared architecture that turns real-time location data into actionable map-based insights. The portfolio also includes Flo.w for Transport Systems covering maritime, fleet telematics, and transport authorities, plus supplementary Data Packs for geographic datasets. All products share the same underlying digital twin technology for real-time situational awareness, anomaly detection, historic analysis, and operational optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Flo.w: Real-time digital twin software platform for transport operators covering aviation, rail, road, and maritime sectors.
• NEC Airport Analytics
• Mission Control

Products and services

• Flo.w for Aviation

Quantifiable outcome

• 160,000 minutes of flight delays reduced for British Airways, representing multimillion-dollar savings (industry estimate: minimum $100 per minute of delay)
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core, foundational, supporting and minor.

• NEC Corporation of AmericacoreStrategic or Co-development Partner · 10 October 2024Strategic collaboration to transform global airport and airline operations through real-time digital twin software. Joint product 'NEC Airport Analytics' built on Emu Analytics' Flo.w platform. Combined solution integrates diverse data sources including live GPS flight movements, ground vehicle locations, and AODB operational data. Delivered comprehensive real-time view of airside operations globally.
• IAG (International Airlines Group) - Hangar 51foundationalStrategic or Co-development Partner · 1 January 2018Partnership originated through IAG's Hangar 51 Innovation Accelerator in 2018. Emu Analytics was selected from 400 applicants to join the programme, leading to collaboration with British Airways. Partnership has evolved into integral BA operations component with Mission Control platform.
• Amazon Web Services (AWS)coreTechnology or IntegrationPreferred cloud platform for most customer deployments. AWS provides scalability, security, resilience, and ability to support critical aviation infrastructure. Uses Amazon ECS for container orchestration, auto scaling technologies, managed databases, and AWS-native monitoring and network protection.
• Plane FindersupportingTechnology or IntegrationADS-B data partner providing flight tracking data for aviation operations monitoring.
• Synaptic AviationsupportingTechnology or IntegrationAI data company collaborating with Emu Analytics to demonstrate how digital twin solution enhanced with Synaptic AI data can improve turnaround activities for IAG Airports.
• Singapore AirlinesminorGTM or Marketing PartnerEvent sponsor for IATA World Data Symposium where Emu Analytics was exhibiting alongside IGT Solutions and SAP.
• GlobantminorGTM or Marketing PartnerEvent sponsor for IATA World Data Symposium where Emu Analytics was exhibiting.
• NagarrominorGTM or Marketing PartnerEvent sponsor for IATA World Data Symposium where Emu Analytics was exhibiting.
• SnowflakeminorGTM or Marketing PartnerEvent sponsor for IATA World Data Symposium.
• IBMminorGTM or Marketing PartnerEvent sponsor for IATA World Data Symposium.
• SalesforceminorGTM or Marketing PartnerEvent sponsor for IATA World Data Symposium.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Mapbox: Mapbox provides a developer platform for location data, maps and real-time geospatial visualization. It is comparable to Flo.w's map-based real-time situational awareness layer, though typically as an underlying infrastructure rather than a vertical transport solution.

Broad incumbents

• Amadeus Airport IT: Amadeus delivers airport operations management solutions (incl. Airport Common Use Service) that overlap with Flo.w's real-time airside visibility and stand/turnaround use cases sold into the same airport operators.
• ESRI: ESRI is the dominant enterprise GIS platform, frequently used as the geospatial backbone for transport and infrastructure digital twins. It compares as the broad incumbent whose ArcGIS platform underlies many of the same analytics Emu builds natively in Flo.w.
• Sabre Corporation: Sabre provides airline, airport and hospitality IT including operations, crew and disruption management. Comparable as an incumbent offering operational control tools that overlap with Flo.w's digital twin value proposition.
• SITA: SITA is the dominant IT and communications provider for the global air transport industry, serving airlines, airports and ANSPs. It is comparable because Emu Analytics sells digital twin / operational visibility software into the same SITA customer base as a niche specialist.
• Conduent Transportation / Cubic Transportation Systems: Cubic (and peers like Conduent) deliver real-time public transport operations, scheduling and analytics platforms. Comparable as a broad incumbent serving rail and transport authority clients that Flo.w for Rail also targets.

Direct peers

• Rafael (MicroNav) / Vantage Airport Group - wait, better: Veovo: Veovo provides airport-wide operational analytics, passenger flow and stand/airside decision support. It is a direct competitor in Flo.w's core airport use case of real-time airside coordination and stand planning at commercial airports.
• OAG: OAG is a global travel data platform covering flights, schedules and operational analytics. It compares to Flo.w's airspace usage and operational analytics capabilities sold into airlines and aviation authorities.
• Cirium (LexisNexis Risk Solutions): Cirium provides aviation data, analytics and on-time performance products to airlines, airports and regulators. It directly competes with Flo.w for Aviation on operational and historical flight analytics used by the same customers.
• FlightAware (Janes): FlightAware is a leading provider of real-time ADS-B flight tracking data and analytics. It is a peer because Emu Analytics ingests ADS-B feeds to build its digital twin and competes for the same situational-awareness use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/emu_info
• LinkedInlinkedin.com/company/emu-analytics
• Facebookfacebook.com/emuanalytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emu Analytics