RONIN International

What RONIN International does

RONIN International is a UK-headquartered market research data collection firm specialising in B2B and hard-to-reach audience fieldwork. Founded in 1986 and operating for over 25 years, the company runs an end-to-end managed services model covering survey programming, participant recruitment, CATI (Computer-Assisted Telephone Interviewing), qualitative and quantitative data collection, translation, transcription, and data processing. Core technology centres on RONIN Edge, a proprietary platform housing 400,000+ verified B2B professionals across 40 countries and 1,500,000+ organisations, augmented by RONIN Edge AI for semantic audience search. The firm operates 125 CATI seats across 3 global locations (London, Lancaster, Hamburg) and runs 400+ international projects annually across 80+ countries and 40+ languages.

The company's revenue model is professional services project-based, with managed services engagements spanning multi-year contracts for enterprise clients and pay-as-you-go for sample-only recruitment. Customer segments span Technology (IBM, Microsoft), Healthcare & Life Sciences (Sanofi), Investors & Finance, B2B General, and Leaders & Experts, with named enterprise clients including Kantar, GfK, and Ipsos as data collection partners. Distribution is exclusively direct sales via field enterprise teams and inside sales, with no self-serve platform, marketplace listing, or channel partner model. RONIN is a wholly-owned subsidiary of Rippleffect Group Limited, alongside sister company Reading Room Digital Limited.

RONIN holds ISO 20252, ISO 27001, Cyber Essentials Plus, GDPR, CCPA, and TCPA compliance certifications, and maintains membership across nine industry bodies including MRS, ESOMAR, BHBIA, IQCS, ADM, BVM, and the Insights Association. The company operates international subsidiaries in Germany (Hamburg), USA (New York), Hong Kong, Portugal (Porto), and the Philippines (Manila), with senior leadership including CEO David Durnford, Managing Director Simon Glanville (15+ years tenure), and a multinational team of 20+ nationalities. Recent leadership additions in 2023-2024 — David Sutterby (Client Services), Tavis Urquhart (APAC Sales), and David Draghici (Global Operations) — signal active organisational scaling to support international growth.

Name

RONIN International

Legal name

RONIN International Limited

Website

https://ronin.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

RONIN International is a UK-headquartered market research data collection firm specialising in B2B and hard-to-reach audience fieldwork across 80+ countries and 40+ languages. It serves enterprise clients including IBM, Microsoft, Sanofi, and major research agencies via its proprietary RONIN Edge platform and CATI infrastructure.

Ownership category

akta.pro rank

Product category

Market Research Data Collection Services

NAICS

Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Due Diligence & Investigative Research (BPAHALAI)

Keywords

• B2B market research
• Data collection services
• CATI telephone interviewing
• Qualitative quantitative research
• Expert recruitment services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Data Collection Services: RONIN operates as an end-to-end international market research fieldwork company offering both qualitative and quantitative fieldwork services. Revenue is generated through project-based fees for research design, participant recruitment, survey programming, data collection, translation, transcription, coding, and data processing services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

RONIN International operates as an end-to-end international market research fieldwork company delivering managed data collection services from questionnaire review through survey programming, translation, participant recruitment, data collection, open-end translation/coding, and data delivery. Core offerings span qualitative and quantitative research, CATI telephone interviewing across three global centers, moderated depth interviews, digital recruitment, and mixed-methodology projects, executed through the proprietary RONIN Edge expert platform covering 400,000+ verified B2B professionals.

Product overview

RONIN International offers a unified platform approach to global B2B market research, combining its core RONIN Edge expert network platform with multiple service methodologies. The portfolio centers on RONIN Edge as the primary platform featuring over 400,000 verified B2B professionals, supported by complementary services including CATI (telephone interviewing), Qual & Quant (qualitative and quantitative research), Moderation & Depth Interviews, Digital Recruitment, and Mixed Methodology approaches. These offerings work together to provide end-to-end market research data collection from participant recruitment through survey programming, data collection, and analysis.

Differentiator

Problem solved

Functional benefit

Brands

• RONIN Edge: A proprietary validated B2B expert community platform with over 400,000 verified business professionals across 40 countries, specifically designed to meet the needs of modern market researchers with quality validation and profile checking.

Products and services

• RONIN Edge A validated B2B expert community platform with over 400,000 verified business professionals across 40 countries, designed for modern market researchers with quality validation, profile checking, and an integrated incentivisation system for participant recruitment.
• CATI (Computer-Assisted Telephone Interviewing) Telephone interview data collection methodology using real-time data entry for immediate insights, delivered from three global CATI locations enabling global reach and accurate data collection.
• Qual & Quant Research Qualitative and quantitative market research services including in-depth interviews, focus groups, surveys, questionnaires, and statistical analysis for understanding consumer preferences and market trends.
• Moderation & Depth Interviews Guided conversation-based qualitative research services where skilled moderators engage participants in meaningful discussions to uncover insights into thoughts and emotions.
• Digital Recruitment Modern recruitment approach using social media, emails, online ads, and other digital channels to find and engage B2B participants for research projects.
• Mixed Methodology Combined qualitative and quantitative research approach that capitalises on the strengths of both methods to provide comprehensive understanding of research topics.

Quantifiable outcome

• Recruitment across 80+ different countries and 40+ different languages
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Rippleffect GroupcoreOthersRONIN International is part of the independently owned Rippleffect Group, alongside sister company Reading Room. The group is headed by Group CEO David Durnford and includes RONIN International Limited and its international subsidiaries (RONIN Research GmbH, RONIN Research Inc., RONIN Research Lda, and RONIN Research Hong Kong Limited).
• Reading RoomminorOthersReading Room is a sister company within the Rippleffect Group - a user-led, data-centric consultancy helping clients realise their digital ambitions, from deep dive and digital strategy, through to design, technology and communications.
• Market Research Society (MRS)coreOthersRONIN is a Company Partner of the UK's Market Research Society, the regulator for the market research sector. RONIN conducts all work in adherence to the MRS Code of Conduct and is accredited to the joint MRS/AQR Recruiter Accreditation Scheme (RAS). RONIN is also a proud signatory of the MRS Inclusion Pledge.
• ESOMARcoreOthersRONIN is a Corporate Member of ESOMAR, the global membership organisation for research, insights, and analytics. RONIN adheres to the ICC/ESOMAR Code and detailed guidelines, and maintains a profile on the ESOMAR Directory.
• British Healthcare Business Intelligence Association (BHBIA)coreOthersRONIN is a Corporate Member of the UK BHBIA. All work is conducted in accordance with the BHBIA's Legal & Ethical Guidelines and the BHBIA/ABPI Adverse Events Reporting Guideline. RONIN's Compliance Director sits on the BHBIA Ethics & Compliance Committee.
• Insights AssociationcoreOthersRONIN is a Company Member of the US Insights Association, the leading US market research association. All work is conducted in accordance with the IA's Code of Standards.
• Interviewer Quality Control Scheme (IQCS)coreOthersRONIN is a member of the UK IQCS. Work including recruitment, training, monitoring and validation of telephone interviewers is carried out in strict adherence with the IQCS Standard. RONIN's Compliance Director represents RONIN International as a Council Member of the IQCS.
• Global Data Quality (GDQ)coreOthersRONIN is a proud contributor to the industry-wide Global Data Quality initiative to tackle data quality issues in the insights sector. RONIN has signed the GDQ Data Quality Excellence pledge.
• ADM (Germany)coreOthersRONIN Research GmbH, the German Hamburg-based subsidiary, is a proud member of ADM (Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V.), a leading business association for market and social research in Germany.
• BVM (Germany)coreOthersRONIN Research GmbH, the German Hamburg-based subsidiary, is a proud member of BVM (Berufsverband Deutscher Markt- und Sozialforscher), another leading professional association of German market and social research organisations.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Schlesinger Group: Schlesinger Group is a global market research data collection company offering qualitative and quantitative fieldwork services, including online, telephone, and in-person methodologies. Directly comparable to RONIN as a multi-method B2B and consumer fieldwork provider with international reach.
• Dynata: Dynata is one of the world's largest first-party data companies operating a global online B2B and consumer panel for market research. Directly comparable to RONIN's panel-based data collection model, though larger and broader in scope.
• Toluna: Toluna operates a global online panel and provides survey programming, sample provision, and full-service research capabilities. Directly comparable as an end-to-end B2B/B2C data collection provider, and a past employer of RONIN's Survey Solutions Director.
• Cint: Cint runs a global marketplace for digital research sample and panel management, serving market researchers worldwide. Comparable to RONIN as a B2B/B2C sample and audience access provider, with technology-platform orientation.
• Bilendi: Bilendi operates proprietary panels across multiple European countries and provides data collection, community management, and sample provision services. Comparable to RONIN as a panel-based fieldwork provider with strong European coverage.

Broad incumbents

• Ipsos: Ipsos is a global market research and analytics leader offering the full research stack from data collection through advisory. While RONIN is a data collection partner to Ipsos, Ipsos's broader portfolio and in-house fieldwork make it an incumbent competitor for adjacent work.
• Kantar: Kantar is one of the world's largest market research and insights companies, also a named RONIN client. Comparable as a global incumbent that both partners with and competes against RONIN for B2B and consumer research engagements.
• GfK (now NIQ): GfK (now part of NielsenIQ) is a global market intelligence and consumer research company. As a named RONIN customer, GfK/NIQ represents both a partnership channel and a potential incumbent competitor with in-house data collection operations.

Regional players

• ReconMR: ReconMR is a US-based full-service market research data collection firm providing qualitative and quantitative fieldwork. Comparable to RONIN's CATI and Qual/Quant service offering, though primarily serving the North American market.

Emerging players

• OpinionHealth: OpinionHealth is a healthcare-focused market research fieldwork company serving global pharmaceutical clients. Comparable to RONIN's healthcare & life sciences vertical specialization, though narrower in industry focus and smaller in geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ronindata
• LinkedInlinkedin.com/company/ronin-international
• Facebookfacebook.com/ronin.recruit

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RONIN International