INFINITI HR
INFINITI HR is a Professional Employer Organization founded in 2008 that provides outsourced payroll, HR, benefits administration, compliance, and risk management services to small and mid-sized businesses and franchise networks across all 50 U.S. states.
- Company typePrivate
- Founded2008
- HeadquartersBurtonsville, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What INFINITI HR does
INFINITI HR is a Professional Employer Organization (PEO) founded in 2008 that provides outsourced HR, payroll, benefits administration, compliance, risk management, and recruitment services to small and mid-sized businesses and franchise organizations across all 50 U.S. states. Operating under the legal entity HR Service Group LLC (dba Infiniti HR) / InfinitiHR, Inc., the company is headquartered in Burtonsville/Columbia, Maryland, with a dedicated franchise division and national alliance sales office in Scottsdale, Arizona. Its core customer base spans hospitality (Best Western, Choice Hotels, IHG, Holiday Inn, Quality Inn), retail/salon franchises (Supercuts, Clean Juice), real estate (RE/MAX), home healthcare (Senior Helpers), and SMBs across healthcare, construction, professional services, technology, and non-profit verticals. The company positions itself as "The PEO for Franchises," leveraging aggregated risk pools and master insurance policies to bring enterprise-grade benefits and compliance infrastructure to smaller employers.
The platform is built on PrismHR technology, providing employee portals, payroll processing, tax filing, benefits administration, timekeeping, and compliance tracking. Layered proprietary and partner-enabled features include the HR Marketplace (launched 2025) aggregating hundreds of pre-verified HR apps, a mobile application (launched 2026) for employee self-service, True Group master policies for workers comp, EPLI, cyber, and other coverages, and modular add-ons such as the Employee Assistance Program, iWell mental health support, INFINITI Guard identity protection, INFINITI PERKS employee discounts, and Recruitment Process Outsourcing (RPO). The 2026 Employer Compliance Guide provides content marketing and client enablement across federal tax withholding, ACA, SECURE 2.0, and state minimum wage changes in 22 states.
Revenue is generated primarily through subscription-based per-employee-per-month (PEPM) fees on PEO co-employment contracts, ASO (Administrative Services Only) engagements, managed services for benefits and insurance pooling, and professional services for RPO. Go-to-market combines enterprise field sales targeting large franchise systems, inside sales handling SMB inbound inquiries, and a channel network operating through franchise associations (notably International Franchise Association premium supplier status), brokers, and referral partners. Leadership is anchored by CEO Scott Smrkovski, COO Javier Ramirez (appointed April 2026), President of Sales & Chief Business Officer Daniel Mormino, and founder Mark Schwaiger. The company is privately held with no disclosed funding rounds, acquisitions, or parent company.
INFINITI HR firmographics
Firmographics- Name
- INFINITI HR
- Legal name
- InfinitiHR, Inc.
- Website
- https://infinitihr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- INFINITI HR is a Professional Employer Organization founded in 2008 that provides outsourced payroll, HR, benefits administration, compliance, and risk management services to small and mid-sized businesses and franchise networks across all 50 U.S. states.
- Ownership category
- akta.pro rank
INFINITI HR industry classification
Industry- Product category
- Professional Employer Organization (PEO) Services
- NAICS
- Professional Employer Organizations (561330), Payroll Services (541214), Human Resources Consulting Services (541612), Professional Employer Organizations (56133)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industries
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Time, Attendance & Leave Management Outsourcing (T&A, Absence, FMLA) (BPACAKAF), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), Employee Lifecycle Transactions (Transfers, Promotions, Job Changes) (BPAAAIAE), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)
Keywords
Where INFINITI HR is headquartered
LocationHeadquarters
- HQ city
- Burtonsville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
INFINITI HR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- PEO Services (Co-Employment): Professional Employer Organization services where INFINITI HR becomes the employer of record for tax purposes, providing payroll, benefits, compliance, and HR administration. Revenue generated through per-employee-per-month (PEPM) fees based on client headcount and selected service packages.
- ASO (Administrative Services Only): Administrative services for companies that maintain their own employer of record status but outsource HR functions including payroll processing, tax filing, and compliance support.
- Benefits Administration: Access to group health insurance, dental, vision, life insurance, 401(k) retirement plans, workers compensation, and voluntary benefits through aggregated purchasing power.
- Risk Management & Insurance: Workers compensation coverage, EPLI, cyber liability, and other business insurance products through master policies and strategic partner Mulberri's platform.
- Recruitment Process Outsourcing (RPO): Talent acquisition and recruitment services for full-time or temporary employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on client needs |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
INFINITI HR product offering
Product offeringCore offering
INFINITI HR is a Professional Employer Organization that co-employs a client's workforce to deliver outsourced payroll processing, multi-state tax filing, employee benefits administration (health, dental, vision, 401(k), supplemental), workers' compensation and EPLI insurance through True Group master policies, risk management, HR consulting, and recruitment process outsourcing. Services are sold primarily on a per-employee-per-month subscription basis to small and mid-sized businesses and franchise organizations across all 50 U.S. states.
Product overview
INFINITI HR is a Professional Employer Organization (PEO) offering a comprehensive, modular HR outsourcing platform designed for small and mid-sized businesses and franchises. The core offering centers on ASO & PEO services that provide full regulatory compliance management, on-demand HR guidance, real-time payroll/tax filing, and access to True Group master policies. The platform integrates multiple service modules including Payroll Services, Employee Benefits Administration (health, dental, vision, 401k, supplemental insurance), Insurance Solutions (workers' comp, EPLI, cyber liability), Risk Management, HR Consulting, and Recruitment Process Outsourcing (RPO). Supporting modules include Time Works Plus for timekeeping, an Employee Assistance Program (EAP) for mental health and wellness support, an HR Marketplace with hundreds of third-party apps, iWell wellness programs, INFINITI Guard Protection, and INFINITI PERKS employee discount program. The PrismHR technology platform serves as the underlying infrastructure powering employee portals, payroll processing, benefits administration, and compliance tracking. Additional resources include the annual 2026 Employer Compliance Guide and a new mobile app for employee self-service.
Differentiator
Problem solved
Functional benefit
Products and services
- ASO & PEO Services Full-service Professional Employer Organization and Administrative Services Organization offering HR administration, payroll processing, tax filing, compliance management, and access to True Group master policies for workers' compensation, EPLI, and other business coverages. Clients include SMBs and franchise organizations across all 50 U.S. states.
- Payroll Services Accurate, timely, and compliant payroll solutions including time tracking, direct deposit, pay card options, garnishments processing, and real-time tax filing for client employers.
- Employee Benefits Administration Comprehensive benefits packages including health insurance (United Healthcare and others), dental (Guardian, UHC), vision (UHC, VSP Choice Plan through Beam Benefits), life insurance, 401(k) retirement plans, FSA/DCA/HSA accounts, short-term disability, accident insurance, critical illness, hospital indemnity, and pet insurance.
- Insurance Solutions Business insurance coverage including workers' compensation, cyber liability, employment practices liability insurance (EPLI), general liability, management liability (D&O), and business interruption insurance delivered through True Group master policies and the Mulberri platform.
- Risk Management Expert risk management services navigating complex compliance regulations, minimizing potential risks through proactive planning, safety training, OSHA compliance, and claims management.
- HR Services & Consulting On-demand HR guidance, HR consulting, employee handbook creation, compliance support, termination guidance, unemployment claims management, and labor law compliance delivered through dedicated service teams.
- Recruitment Process Outsourcing (RPO) Talent management and recruitment solutions matching businesses with full-time or temporary employees through recruitment process outsourcing.
- Employee Assistance Program (EAP) Confidential 24/7 access to emotional support counseling, wellness coaching, work/lifestyle support, legal guidance, financial resources, and digital online support including articles, videos, podcasts, and training.
- iWell (Mental Health & Wellness) Mental health and wellness support program including expanded therapy coverage, financial wellness programs, mental health PTO, and proactive support resources.
- INFINITI Guard Protection Identity protection and security benefit program for employees.
- INFINITI PERKS Free employee discount program providing savings on travel, restaurants, entertainment, and everyday purchases through MEMBER DEALS.
- HR Marketplace Online marketplace showcasing hundreds of HR products and services with click-of-a-button access through the client portal to pre-verified HR-related apps for day-to-day business operations.
- INFINITI HR Mobile App Mobile application for enhanced employee management providing quick access to payroll, tax, and benefits information, connectivity to the services team, and work-related injury reporting.
- Time Works Plus Timekeeping system that tracks employee hours and integrates seamlessly within the payroll system for timesheet uploads.
Quantifiable outcome
- Enables hiring anywhere in the nation instantly for business expansion
- +2 more outcomes
Companies that use INFINITI HR
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles2 records
INFINITI HR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
INFINITI HR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core, strategic and supporting.
- Wreaths Across AmericaminorCommunity partnership honoring American veterans. INFINITI HR participates in annual wreath-laying ceremonies at Arlington National Cemetery and local cemeteries, sponsoring wreaths and employee volunteering. Partnership reflects commitment to supporting military communities.
- Mulberri (InsureTech)coreStrategic alliance partner providing platform-as-a-service (PaaS) for optimized procurement of insurance products. Mulberri's platform is utilized for clients who elect to procure insurance through INFINITI HR including workers compensation, cyber liability, EPLI, general liability, management liability (D&O), and business interruption insurance.
- PrismHRcoreTechnology platform partner providing core HRIS, payroll processing, benefits administration, and compliance tracking infrastructure. INFINITI HR attends PrismHR LIVE annual conference and utilizes PrismHR platform for client service delivery.
- Work ShieldcorePartner for workplace harassment and discrimination reporting. Work Shield provides secure incident reporting portal (infinitihr.workshieldportal.com) and conducts impartial investigations to help prevent, investigate, and resolve workplace issues.
- Inspiring HRstrategicHR consulting partnership providing experienced certified HR consultants who support INFINITI HR clients with workforce metrics, HR strategy, and organizational development. Inspiring HR contributes guest content to company blog.
- SterlingcoreThird-party administrator for background checks. Sterling provides background verification services including criminal records, credit checks, and employment verification. Integrated with INFINITI HR's onboarding process.
- ZayZoonsupportingPay advance partner providing employees access to earned wages before payday. ZayZoon integrates with payroll to allow access to hours already worked without being a loan product.
- Neighbor NetworkminorCommunity partnership with Neighbors Helping Neighbors organization providing fully stocked backpacks to low-income families for back-to-school initiative.
- International Franchise Association (IFA)strategicPremium supplier and strategic partner to IFA, the leading franchise industry association. INFINITI HR participates in IFA events including Advocacy Summit and receives preferred supplier status.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
INFINITI HR competitors and assessment
Company assessmentDirect peers
- Insperity: One of the largest publicly traded PEOs serving SMBs across the U.S. with bundled HR, payroll, benefits, and risk management — directly comparable offering set to INFINITI HR but at materially greater scale.
- TriNet: PEO focused on SMB and mid-market clients offering co-employment, payroll, benefits, and HR technology. Closely comparable in customer profile and service model to INFINITI HR's core SMB segment.
- Paychex PEO (Paychex Oasis): Paychex's PEO division provides co-employment HR outsourcing to small and mid-sized businesses, directly overlapping INFINITI HR's core PEO offering with the added advantage of Paychex's payroll software heritage.
- ADP TotalSource: ADP's PEO arm provides full-service HR outsourcing including payroll, benefits, and compliance to SMBs. A direct competitor with the largest scale advantage in the market.
- Justworks: Tech-forward PEO serving SMBs with automated payroll, benefits, compliance, and HR support. Comparable in customer base and bundled offering, differentiated by a more technology-centric go-to-market.
- CoAdvantage: PEO serving SMBs across multiple states with HR, payroll, benefits, and risk management. Highly comparable service mix; notably, INFINITI HR's new COO previously held senior finance roles at CoAdvantage.
- Engage PEO: Mid-market PEO delivering HR outsourcing, payroll, benefits, and workers' comp solutions. Directly comparable in segment focus; INFINITI HR's new COO previously served in a senior financial executive capacity at Engage PEO.
- G&A Partners: PEO providing HR outsourcing, payroll, benefits administration, and risk management to SMBs. Comparable in offering and customer segment, with a strong regional presence in Texas and the Southwest.
- Sequoia One: PEO delivering payroll, benefits, HR compliance, and workers' comp to small businesses. Direct comparable in core PEO offering with comparable customer profile to INFINITI HR's SMB focus.
Regional players
- FrankCrum: PEO with strong Southeastern U.S. presence providing payroll, HR, benefits, and workers' comp. Comparable service mix but more regionally concentrated than INFINITI HR's national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
INFINITI HR social profiles
Digital presenceINFINITI HR compliance and trust
Trust signalCompliance5 records
INFINITI HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
INFINITI HR leadership team
Management profileNumber of profiles
Profiles5 records
INFINITI HR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INFINITI HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INFINITI HR
What does INFINITI HR do?
INFINITI HR is a Professional Employer Organization that co-employs a client's workforce to deliver outsourced payroll processing, multi-state tax filing, employee benefits administration (health, dental, vision, 401(k), supplemental), workers' compensation and EPLI insurance through True Group master policies, risk management, HR consulting, and recruitment process outsourcing. Services are sold primarily on a per-employee-per-month subscription basis to small and mid-sized businesses and franchise organizations across all 50 U.S. states.
Is INFINITI HR a public or private company?
INFINITI HR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INFINITI HR founded?
INFINITI HR was founded in 2008. It employs 5,001 to 10,000 people.
Where is INFINITI HR based?
INFINITI HR is headquartered in Burtonsville, United States, in the North America region.
How does INFINITI HR make money?
Five revenue lines are on record. PEO Services (Co-Employment) is the primary driver. The others are ASO (Administrative Services Only), benefits Administration, risk Management & Insurance and recruitment Process Outsourcing (RPO).
Who are INFINITI HR's main competitors?
Direct peers on record are Insperity, TriNet, Paychex PEO (Paychex Oasis), ADP TotalSource, Justworks, CoAdvantage, Engage PEO, G&A Partners and Sequoia One. FrankCrum is listed as a regional player.
Does INFINITI HR have an API?
No public API is recorded for INFINITI HR.
What industry is INFINITI HR in?
INFINITI HR's product category is Professional Employer Organization (PEO) Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration. Its NAICS code is 561330 and its SIC code is 7361.