Puffy Muffin
Puffy Muffin is a family-owned bakery and restaurant in Brentwood, Tennessee, founded in 1986. It serves scratch-made breakfast, lunch, Sunday brunch, and a full bakery counter, and produces custom wedding and specialty cakes priced from $40 to $750 for local families, corporate clients, and high-profile entertainment customers.
- Company typePrivate
- Founded1986
- HeadquartersBrentwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Puffy Muffin does
Puffy Muffin is a family-owned bakery and restaurant founded in 1986 in Franklin, Tennessee, and now operating from a single flagship location at 229 Franklin Road in Brentwood's H.G. Hill Center. The business produces all bakery and food items from scratch, offering daily breakfast, lunch, and Sunday brunch service alongside a full bakery counter featuring quiche, pastries, cookies, specialty desserts, and grab-n-go items. A dedicated cake department produces bespoke custom cakes for weddings, birthdays, anniversaries, and corporate clients, with prices ranging from $40 to $750 depending on complexity; the department has held a 40-year exclusive relationship with the Grand Ole Opry producing milestone celebration cakes for country music artists.
The company generates revenue across five streams: restaurant dining (breakfast and lunch, ~40% of sales), bakery counter and grab-n-go (~50%), custom specialty and wedding cakes, catering and delivery (~10%, serving Williamson and Davidson Counties), and a private dining room rental accommodating up to 22 guests. Online ordering runs on the ToastTab platform. Customers include local Nashville/Brentwood families (primary segment), corporate catering clients in the Nashville MSA, and wedding/special-event clients seeking highly customized cake design. Notable one-off custom cake clients include Dolly Parton, Trisha Yearwood, Alison Krauss, Chris Daughtry, and Lindsey Vonn.
The business is fully family-owned, led by CEO and principal owner Kristi Stone Green (who took over from founder Lynda Stone in 2016) with co-owners Jack Stone and Ali Stone Burns. Staffing totals approximately 150 employees including seasonal holiday personnel. The company has received multiple regional awards including USA Today's 10 Best (2024), Franklin Sizzle Awards Best Breakfast (2023), and Brentwood Lifestyle Magazine Readers' Poll wins. Marketing is handled by external agency Moonshell Marketing, and primary channels are earned media in local press (Williamson Herald, The Tennessean, Nashville TV stations), Instagram (@thepuffymuffincakeroom), and email newsletter. There are no funding rounds, institutional investors, or M&A activity disclosed.
Puffy Muffin firmographics
Firmographics- Name
- Puffy Muffin
- Legal name
- Puffy Muffin
- Website
- https://puffymuffin.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Puffy Muffin is a family-owned bakery and restaurant in Brentwood, Tennessee, founded in 1986. It serves scratch-made breakfast, lunch, Sunday brunch, and a full bakery counter, and produces custom wedding and specialty cakes priced from $40 to $750 for local families, corporate clients, and high-profile entertainment customers.
- Ownership category
- akta.pro rank
Puffy Muffin industry classification
Industry- Product category
- Bakery and Restaurant
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Puffy Muffin is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Puffy Muffin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining (Breakfast & Lunch): Full service breakfast, lunch, and Sunday brunch served Monday through Saturday with brunch on Sunday. Bakery and counter goods account for approximately half of yearly sales.
- Bakery Counter & Grab-n-Go: Daily scratch-made pastries, cookies, cakes, quiches, and convenience items sold over the counter. Items marked as gluten-sensitive available.
- Custom Specialty & Wedding Cakes: Custom-designed cakes for weddings, birthdays, anniversaries, and special occasions. Cakes range from $40 to $750 depending on complexity. Accounts for significant portion of bakery sales.
- Catering & Delivery: Catering service for corporate events, weddings, and gatherings with delivery in Williamson and Davidson Counties. 72-hour notice required. Accounts for approximately 10% of yearly sales.
- Private Dining Room: Private dining room rental for business meetings and special events up to 22 people. Room fee of $200 for 2.5 hours plus additional hourly rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Private Dining Room Rental |
| Transaction based/ take rate | Pay-as-you-go | Catering - Normal Business Hours |
| Transaction based/ take rate | Pay-as-you-go | Catering - After Hours & Weekends |
| Unit Pricing | Pay-as-you-go | Custom Specialty Cakes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Puffy Muffin product offering
Product offeringCore offering
Puffy Muffin is a family-owned bakery and restaurant in Brentwood, Tennessee that sells scratch-made breakfast, lunch, Sunday brunch, and a full bakery of quiche, cakes, pies, cookies, and specialty desserts from its single retail location. The business also designs custom wedding and specialty cakes, provides catering with delivery across Williamson and Davidson Counties, and rents a private dining room for business meetings and events up to 22 people. Bakery and counter goods account for roughly half of yearly sales, with breakfast/lunch and catering/delivery making up the balance.
Product overview
Puffy Muffin is a family-owned bakery and restaurant operating as a unified full-service establishment. The core offering combines a scratch-made bakery with a sit-down restaurant serving breakfast, lunch, and Sunday brunch. The product portfolio includes: (1) Restaurant & Bakery providing daily made-from-scratch breakfast, lunch, and brunch menus alongside a full bakery counter with quiche, cakes, pies, cookies, and specialty desserts; (2) Custom Specialty Cakes and Wedding Cakes as a dedicated cake department offering bespoke designs for all occasions; (3) Opry Cakes as a specialized sub-product creating custom cakes for Grand Ole Opry artists; (4) Catering Services for off-site events including boxed lunches and full catering; and (5) Private Dining Room for on-site event hosting. The bakery also offers a gluten-sensitive menu option (marked 'GS'). Founded in 1986 and celebrating 40 years in 2026, the business operates from a single Brentwood, Tennessee location.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant and Bakery (Breakfast, Lunch, Sunday Brunch) Full-service family-owned bakery and restaurant serving daily scratch-made breakfast, lunch, and Sunday brunch alongside a full bakery featuring quiche, cakes, pies, cookies, and desserts, for local Brentwood/Nashville families and visitors.
- Bakery Items Daily selection of scratch-made bakery goods including English Breakfast Scones, Cinnamon Rolls, cookies, specialty desserts (Chocolate Bomb, Lemon Square, Fruit Tart, Snickers Cheesecake, Lemon Mousse Roll, Creme Brulee, Coconut Cream Pie Tart, Mississippi Mud, Chocolate Pyramid), and grab-n-go options sold over the counter.
- Custom Specialty Cakes Custom-crafted cakes for weddings, birthdays, anniversaries, and special occasions, designed and created by skilled cake artists; cake prices range from $40 to $750 depending on complexity, with a typical range of $200-$350.
- Custom Wedding Cakes Bespoke wedding cake design and creation service specializing in custom designs to match wedding themes and preferences, serving couples planning weddings in the Nashville/Brentwood area.
- Catering Services Full-service catering for events including boxed lunches, breakfast meetings, weddings, corporate events, and evening gatherings, with pickup and delivery options serving Williamson and Davidson Counties; minimum order $200 for normal business hours and higher minimums for after-hours/weekends.
- Private Dining Room Reserved private dining space for business meetings and special events, accommodating up to 22 people with optional set menus, buffet options, and decoration services.
Quantifiable outcome
- First $1M in sales reached in 1999, 13 years after founding
- +3 more outcomes
Companies that use Puffy Muffin
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Puffy Muffin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Puffy Muffin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Brentwood Green SpaceminorPuffy Muffin committed to donating 10% of each iced sugar cookie sale to Citizens for Brentwood Green Space, a 501(c)(3) nonprofit working to preserve open space in Brentwood. Holiday-themed cookies were designed featuring the Brentwood Green Space heart-shaped logo.
- Moonshell MarketingcoreMoonshell Marketing handles Puffy Muffin's marketing inquiries and public relations. They manage the company's communications, press releases, and appear as the contact for marketing-related matters on the website.
- Grand Ole OprycorePuffy Muffin has created cakes for the Grand Ole Opry for 40 years. Each custom creation has honored and celebrated artists inducted into Nashville's most treasured musical tradition. Notable cakes include Dolly Parton's 50-year anniversary cake and Trisha Yearwood's 25-year anniversary cake.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Puffy Muffin competitors and assessment
Company assessmentBroad incumbents
- Crumbl Cookies: National franchise specializing in rotating specialty cookies and desserts with strong social-media-driven brand engagement. Comparable in specialty dessert positioning and digital/marketing-savvy customer acquisition.
- Panera Bread: National cafe-bakery chain combining breakfast/lunch foodservice with bakery items. Comparable as a scaled cafe-bakery model, though operating at much lower price points and breadth than Puffy Muffin.
- Nothing Bundt Cakes: National franchised bakery chain focused on bundt cakes for weddings, events, and retail gifting. Broader incumbent in custom celebration cakes with overlapping wedding and corporate-event customer base.
Direct peers
- Sweet 16th Bakery: Locally owned Nashville bakery and cafe offering scratch baked goods, custom cakes, and full breakfast/lunch service. Closely mirrors Puffy Muffin's combined bakery + restaurant + custom cake model in the same metro.
- Dozen Bakery: Nashville-based scratch bakery serving breads, pastries, and custom cakes to local consumers. Closest geographic and product-line direct competitor to Puffy Muffin's bakery and custom cake offering.
- Magnolia Bakery: Iconic retail bakery chain serving cupcakes, cakes, and breakfast/brunch items in a nostalgic, made-from-scratch style. Comparable retail bakery + cafe model and custom layer cake business.
- Five Daughters Bakery: Nashville-based artisan bakery famous for its 100-layer doughnuts and rotating bakery menu, with a small footprint and strong local brand. Directly comparable in product mix (sweet baked goods) and Nashville metro customer base.
- The Cupcake Collection: Nashville-based specialty dessert shop known for creative custom cupcakes and dessert orders, with strong local and national media exposure. Comparable in custom dessert artistry and Nashville customer base.
- Carlo's Bakery: Nationally recognized custom cake and pastry brand built around celebrity-tier cake artistry (Cake Boss). Comparable to Puffy Muffin's custom specialty cake business and high-profile event work.
- Baked on 8th: Nashville neighborhood bakery serving pastries, breads, and custom cakes. Comparable single-metro retail bakery model with a custom-cake layer similar to Puffy Muffin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Puffy Muffin social profiles
Digital presencePuffy Muffin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puffy Muffin leadership team
Management profileNumber of profiles
Profiles7 records
Puffy Muffin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puffy Muffin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puffy Muffin
What does Puffy Muffin do?
Puffy Muffin is a family-owned bakery and restaurant in Brentwood, Tennessee that sells scratch-made breakfast, lunch, Sunday brunch, and a full bakery of quiche, cakes, pies, cookies, and specialty desserts from its single retail location. The business also designs custom wedding and specialty cakes, provides catering with delivery across Williamson and Davidson Counties, and rents a private dining room for business meetings and events up to 22 people. Bakery and counter goods account for roughly half of yearly sales, with breakfast/lunch and catering/delivery making up the balance.
Is Puffy Muffin a public or private company?
Puffy Muffin is a private company. It is classified as family owned and is currently operating.
When was Puffy Muffin founded?
Puffy Muffin was founded in 1986. It employs 11 to 50 people.
Where is Puffy Muffin based?
Puffy Muffin is headquartered in Brentwood, United States, in the North America region.
How does Puffy Muffin make money?
Five revenue lines are on record. Restaurant Dining (Breakfast & Lunch) is the primary driver. The others are bakery Counter & Grab-n-Go, custom Specialty & Wedding Cakes, catering & Delivery and private Dining Room.
Who are Puffy Muffin's main competitors?
Broad incumbents on record are Crumbl Cookies, Panera Bread and Nothing Bundt Cakes. Direct peers are Sweet 16th Bakery, Dozen Bakery, Magnolia Bakery, Five Daughters Bakery, The Cupcake Collection, Carlo's Bakery and Baked on 8th.
Does Puffy Muffin have an API?
No public API is recorded for Puffy Muffin.
What industry is Puffy Muffin in?
Puffy Muffin's product category is Bakery and Restaurant. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.