Billy's Bakery
Billy's Bakery is a New York City-based retail bakery operating three Manhattan storefronts (Chelsea, Tribeca, Upper West Side), selling handmade cakes, cupcakes, cookies, and related baked goods to individual consumers, corporate clients, and wedding customers via in-store, local delivery, same-day courier, and nationwide shipping channels.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Billy's Bakery does
Billy's Bakery is a New York City-based retail and e-commerce bakery founded in December 2003 by co-founders Marc and Wayne. The company operates three Manhattan storefronts (Chelsea at 184 9th Avenue, Tribeca at 75 Franklin Street, and Upper West Side at 410 Columbus Avenue) producing and selling handmade cakes, cupcakes, cookies, cheesecakes, puddings, pies, bars, and breakfast items. The business also offers gluten-free and seasonal product lines, DIY decorating kits, party supplies, branded merchandise, and private party experiences. Technology infrastructure is built on Shopify for e-commerce, ToastTab for last-minute in-stock ordering, Stamped.io for customer reviews, and UberDirect for same-day bicycle courier delivery, with a curated selection of products shipped nationwide to the contiguous United States.
The core operating model is made-to-order baking with a 48-hour preparation window, supplemented by a last-minute inventory channel for immediate pickup or same-day delivery. Product pricing spans from individual cookies (starting at $1.75) and bars/brownies ($4.95) up to custom decorated cakes (starting at $189) and graduation cakes (from $175), with cupcake dozens starting at $29. Revenue streams include retail baked goods sales, party supplies, merchandise, DIY kits, private event hosting, and nationwide shipping. Customer segments span individual consumers (primary) for personal milestone celebrations, corporate clients for branded event catering, wedding events, and community organizations supported through charitable partnerships.
Distribution combines three Manhattan retail locations, local delivery to Manhattan and parts of Brooklyn and Queens, same-day UberDirect courier delivery, and nationwide shipping of a curated product subset. Marketing relies on organic social media (Instagram, Facebook, YouTube, Pinterest), an email newsletter with a 10% first-purchase incentive, SEO-optimized website content, embedded customer reviews averaging 4.8-5.0 stars across 177+ reviews, and community partnerships with City Harvest, Tribeca Film Festival, and Food Bank of NYC.
Billy's Bakery firmographics
Firmographics- Name
- Billy's Bakery
- Legal name
- Billy's Bakery
- Website
- https://billysbakerynyc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Billy's Bakery is a New York City-based retail bakery operating three Manhattan storefronts (Chelsea, Tribeca, Upper West Side), selling handmade cakes, cupcakes, cookies, and related baked goods to individual consumers, corporate clients, and wedding customers via in-store, local delivery, same-day courier, and nationwide shipping channels.
- Ownership category
- akta.pro rank
Billy's Bakery industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Billy's Bakery is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Billy's Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Baked Goods Sales: Direct retail sales of freshly baked goods including cakes, cupcakes, cookies, cheesecakes, pies, puddings, bars, and breakfast items across three Manhattan locations and online.
- Party Supplies & Merchandise: Sale of party supplies including birthday candles, frosting, garnishes, as well as branded merchandise including gift cards, t-shirts, mugs, tote bags, and enamel pins.
- DIY Decorating Kits: Sale of DIY cupcake and cookie decorating kits for at-home experiences, available for pickup and shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Banana Cake - Best-selling cake with frosting choices |
| Unit Pricing | Pay-as-you-go | Carrot Cake - Cinnamon batter with cream cheese frosting |
| Unit Pricing | Pay-as-you-go | Crowd Pleaser Cake - Two-layer chocolate and vanilla |
| Unit Pricing | Pay-as-you-go | Cupcakes - Assorted Traditional |
| Unit Pricing | Pay-as-you-go | Cookies - Fresh baked assortment |
| Unit Pricing | Pay-as-you-go | Cheesecakes - Creamy cheesecake varieties |
| Unit Pricing | Pay-as-you-go | Bars and Brownies |
| Unit Pricing | Pay-as-you-go | DIY Decorating Kits |
| Unit Pricing | Pay-as-you-go | Merchandise and Gifts |
| Unit Pricing | Pay-as-you-go | Custom Decorated Cakes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Billy's Bakery product offering
Product offeringCore offering
Billy's Bakery is a New York City-based artisan bakery that produces and sells handcrafted cakes, cupcakes, cookies, cheesecakes, puddings, pies, bars, brownies, and breakfast items across three Manhattan storefronts. The company also offers custom-decorated cakes with edible images and personalized inscriptions, DIY decorating kits for at-home baking, branded merchandise, party supplies, in-store private party experiences, and nationwide shipping of curated products.
Product overview
Billy's Bakery is a New York City-based bakery offering a diverse portfolio of baked goods across multiple categories. The core offering consists of freshly baked cakes (including signature Banana Cake, Carrot Cake, and Crowd Pleaser Cake), cheesecakes, cupcakes, cookies, bars/brownies, puddings/pies, and breakfast items. The business operates on a made-to-order model requiring 48 hours advance notice. Specialty offerings include seasonal spring and summer collections, a gluten-free product line, and DIY decorating kits for at-home baking activities. Additional revenue streams include merchandise (apparel, drinkware, gift items), party supplies, private party hosting experiences, and nationwide shipping of select products. The company operates three Manhattan locations (Chelsea, Tribeca, Upper West Side) with both in-store pickup and local delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Banana Cake
Companies that use Billy's Bakery
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Billy's Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Billy's Bakery partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ToastTabcoreToastTab powers Billy's Bakery's online ordering system for last-minute orders, enabling customers to browse live in-stock inventory and place orders for pickup or delivery from all three locations.
- UberDirectminorUberDirect provides same-day delivery service through bicycle couriers for last-minute orders, enabling delivery of in-stock items to customers in the NYC area.
- City HarvestminorBilly's Bakery supports City Harvest's Bid Against Hunger event and ongoing food rescue mission, providing donated baked goods to help reduce hunger in NYC communities.
- Food Bank of NYCminorParticipated in Food Bank of NYC's 'NYC Goes Orange' Campaign, creating orange cupcakes and donating a percentage of proceeds to help reduce hunger.
- Tribeca Film FestivalminorBilly's Bakery supports the Tribeca Film Festival as a community partner, providing baked goods for festival events.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Billy's Bakery competitors and assessment
Company assessmentDirect peers
- Magnolia Bakery: Iconic NYC bakery best known for cupcakes and banana pudding, with multiple Manhattan locations and nationwide shipping. Direct competitor on product mix (cupcakes, cakes, banana pudding), customer base (Manhattan foot traffic + national gifting), and retail-storefront model.
- Levain Bakery: NYC-born bakery famous for oversized cookies and cookies-and-cream items, with multiple Manhattan storefronts and national shipping. Directly comparable on product mix (cookies, baked goods), Manhattan retail presence, and DTC shipping strategy.
- Milk Bar: NYC-based dessert brand founded by Christina Tosi, offering cakes, cookies, and signature 'Milk Bar' treats across multiple U.S. locations plus nationwide shipping. Direct peer in product category (celebration cakes, cookies), customer base, and omnichannel retail/shipping model.
- Baked by Melissa: NYC-origin mini-cupcake brand with Manhattan storefronts and nationwide shipping of bite-size baked goods. Directly comparable on cupcake-led product mix, NYC retail footprint, and DTC gifting/shipping model.
- Sprinkles Cupcakes: Cupcake-focused bakery with multiple U.S. locations, cupcake ATMs, and nationwide shipping. Comparable on cupcake product line, multi-location retail model, and shipping-based national expansion.
- Georgetown Cupcake: Specialty cupcake bakery with multiple locations and nationwide shipping, originally built on a single-bakery origin story. Comparable on cupcake-led product mix, multi-location retail, and DTC gifting.
- Lady M Cake Boutique: Premium cake boutique known for signature mille-crêpes, with NYC flagship locations and national expansion plus shipping. Comparable on high-end cake product mix, Manhattan retail presence, and premium pricing/gifting positioning.
- Carlo's Bake Shop: Hoboken-origin custom cake bakery with NYC-area presence and national recognition from television. Directly comparable on custom celebration cake capability, custom-decoration offering, and NYC-area retail footprint.
- Dominique Ansel Bakery: Chef-driven NYC bakery known for innovative pastries, custom cakes, and seasonal items with a Soho flagship and additional locations. Comparable on artisan hand-crafted baked goods, custom cake offerings, and Manhattan retail positioning.
- Crumbs Bake Shop: NYC-origin cupcake brand that built a national footprint before contracting; closely comparable on cupcake-led product mix and NYC bakery origin, and a useful cautionary comparable for scale and unit-economics risk in this category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Billy's Bakery social profiles
Digital presenceBilly's Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy's Bakery leadership team
Management profileNumber of profiles
Profiles2 records
Billy's Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy's Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy's Bakery
What does Billy's Bakery do?
Billy's Bakery is a New York City-based artisan bakery that produces and sells handcrafted cakes, cupcakes, cookies, cheesecakes, puddings, pies, bars, brownies, and breakfast items across three Manhattan storefronts. The company also offers custom-decorated cakes with edible images and personalized inscriptions, DIY decorating kits for at-home baking, branded merchandise, party supplies, in-store private party experiences, and nationwide shipping of curated products.
Is Billy's Bakery a public or private company?
Billy's Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billy's Bakery founded?
Billy's Bakery was founded in 2003. It employs 11 to 50 people.
Where is Billy's Bakery based?
Billy's Bakery is headquartered in New York, United States, in the North America region.
How does Billy's Bakery make money?
Three revenue lines are on record. Retail Baked Goods Sales are the primary driver. The others are party Supplies & Merchandise and DIY Decorating Kits.
Who are Billy's Bakery's main competitors?
Direct peers on record are Magnolia Bakery, Levain Bakery, Milk Bar, Baked by Melissa, Sprinkles Cupcakes, Georgetown Cupcake, Lady M Cake Boutique, Carlo's Bake Shop, Dominique Ansel Bakery and Crumbs Bake Shop.
Does Billy's Bakery have an API?
No public API is recorded for Billy's Bakery.
What industry is Billy's Bakery in?
Billy's Bakery's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 311811 and its SIC code is 5810.