SupportEd

What SupportEd does

SupportEd is a woman-owned, founder-led professional services company that provides professional development, coaching, and technical assistance to K-12 educators of Multilingual Learners (MLs) across the United States and Canada. Founded in 2011 by Diane Staehr Fenner, PhD — a former ML teacher and four-time best-selling author — the company operates from Fairfax, Virginia, and serves primarily public-school districts, BOCES, state education departments, and national education associations.

The company's product surface is multi-modal. Core services include on-site and virtual PD workshops, personalized one-on-one coaching, and technical assistance engagements spanning curriculum development, assessment design, strategic master planning, and program development. These are supplemented by a self-paced online learning platform with interactive courses (e.g., Culturally Responsive Teaching, Scaffolding Content Instruction, SLIFE programming), a flagship annual ML Symposium (2026 edition scheduled June 4, 2026), and an extensive content library of podcasts, webinars, toolboxes, articles, and eight published books. The technology stack is conventional EdTech content delivery — no AI, ML, or data flywheel components are evidenced.

SupportEd operates a sales-led, B2G/B2B go-to-market with a consultative approach. Pricing is quote-based and tailored to scope, with multi-year contract cadences for district and association engagements. Marquee customers/partners include the US Department of Education, New York City Department of Education, Los Angeles Unified School District, the National Education Association, NAELPA, and Colorin Colorado. The firm has no disclosed funding, operates with 1–10 employees, and remains founder-controlled.

Name

SupportEd

Legal name

SupportEd LLC

Website

https://getsupported.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SupportEd is a woman-owned, founder-led professional services firm providing professional development, coaching, and technical assistance to K-12 educators of Multilingual Learners across the United States and Canada, complemented by published books and an online learning platform.

Ownership category

akta.pro rank

Product category

Education Professional Development Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Professional development services
• Educator training
• Multilingual learner education
• Instructional coaching
• Education consulting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Development Services: SupportEd generates revenue through professional development workshops, online courses, and speaking engagements for educators of Multilingual Learners. These services are delivered in various formats including in-person workshops, self-paced online courses, and event-based speaking engagements.
2. Coaching Services: Personalized coaching services for educators, including instructional strategy coaching and one-on-one support to help implement ML teaching strategies.
3. Technical Assistance: Technical assistance services covering curriculum development, assessment design, strategic planning, and program development for schools and districts.
4. Educational Resources and Books: Sale of educational books and resources including titles like 'Advocating for Multilingual Learners', 'Social Emotional Learning for Multilingual Learners', 'Unlocking Multilingual Learners' Potential', and other published works.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SupportEd provides professional development, personalized coaching, and technical assistance services to K-12 educators of Multilingual Learners / English Learners across the United States and Canada. Offerings are delivered via in-person and virtual workshops, self-paced and instructor-led online courses, one-on-one coaching, and consulting engagements covering curriculum development, assessment design, master planning, and program development. The company also publishes best-selling books and maintains an extensive digital resource library of articles, webinars, podcasts, printables, and toolboxes for ML educators.

Product overview

SupportEd is a professional development company offering a multi-modal educational platform for educators of Multilingual Learners (MLs). The portfolio consists of core service offerings—Professional Development (Workshops, Self-Paced Learning, Online Courses, Speaking Engagements), Coaching (Personalized Coaching with instructional strategy support), and Technical Assistance (Curriculum, Assessment, Master Planning, Program Development)—supplemented by a Resource Library (Articles, Books, Podcasts, Printables, Toolboxes, Webinars, Book Studies). The company also publishes bestselling books including Advocating for Multilingual Learners, Social Emotional Learning for MLs, Unlocking Multilingual Learners' Potential, Culturally Responsive Teaching, and Breaking Down the Wall series. The 2026 Multilingual Learner Symposium represents their flagship annual event. All offerings are designed to work together as an integrated professional development ecosystem for K-12 educators serving ML populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Development Workshops In-person or virtual workshop sessions for educators of Multilingual Learners covering topics such as culturally responsive teaching, formative assessment, scaffolding instruction, and newcomer student support.
• Self-Paced Learning Courses Online self-paced learning courses designed for busy educators, allowing them to earn professional development hours with interactive activities, questions, and engaging videos that can be started and stopped as needed.
• Online Courses Comprehensive online courses including Culturally Responsive Teaching, Effective Instruction of ML Newcomer Students, Formative Assessment for Multilingual Learners, Scaffolding Content Instruction, and others focused on ML educator development.
• Speaking Engagements Dynamic and inspiring conference and event sessions featuring interactive strategies, actionable takeaways, and online resource sharing tools for educators of Multilingual Learners.
• Personalized Coaching One-on-one coaching services for educators, including instructional strategy support and access to SupportEd's team of experienced coaches to champion ML success.
• Technical Assistance Expert support services including curriculum development, assessment design, strategic master planning, and program development for schools and districts serving Multilingual Learners.
• ML Resource Library Digital library of resources for educators, administrators, and decision makers including printables, webinars, articles, and toolboxes organized by topic and format.
• Online Book Studies Group learning experiences based on SupportEd's published books including Advocating for English Learners, Culturally Responsive Teaching, Social Emotional Learning, and Unlocking Multilingual Learners' Potential.
• Advocating for Multilingual Learners: A Guide for Educators (2nd edition) Best-selling professional learning book by Diane Staehr Fenner and Sydney Snyder providing advocacy strategies and guidance for educators of English Learners.
• Social Emotional Learning for Multilingual Learners: Essential Actions for Success Best-selling book by Staehr Fenner and Teich exploring social emotional learning strategies specifically for Multilingual Learner students.
• Unlocking Multilingual Learners' Potential (2nd edition) Comprehensive guide for educators on supporting and empowering Multilingual Learner students to reach their full potential.
• Breaking Down the Monolingual Wall: Essential Shifts for Multilingual Learners' Success Guide addressing systemic barriers and providing essential shifts for improving outcomes for Multilingual Learners in educational settings.
• Culturally Responsive Teaching for Multilingual Learners Book by Diane Staehr Fenner focusing on culturally responsive teaching methodologies specifically designed for Multilingual Learner classrooms.
• Breaking Down the Wall: Essential Shifts for English Learners' Success Foundational guide providing essential strategies and educational shifts for supporting English Learners' success.
• Evaluating all Teachers of ELs and Students with Disabilities Professional resource by Staehr Fenner addressing evaluation frameworks and best practices for teachers working with English Learners and students with disabilities.
• 2026 Multilingual Learner Symposium Annual professional conference hosted by SupportEd for educators, administrators, and decision makers focused on Multilingual Learner education.

Quantifiable outcome

• Positive teacher feedback and high registration fill rates for professional development sessions

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and flagship.

• Southern Westchester BOCEScoreStrategic or Co-development PartnerSouthern Westchester BOCES is listed as a partner organization. SupportEd works with BOCES (Board of Cooperative Educational Services) to provide professional development and resources for educators of Multilingual Learners in the region.
• Los Angeles Unified School District (LAUSD)coreStrategic or Co-development PartnerLAUSD is listed as a partner organization. SupportEd provides ML professional development services to one of the largest school districts in the United States.
• National Association of English Learner Program AssociatescoreStrategic or Co-development PartnerNational Association of English Learner Program Associates (NAELPA) is listed as a partner organization, indicating collaboration on English Learner program development and advocacy.
• Peace CorpscoreStrategic or Co-development PartnerPeace Corps is listed as a partner organization, suggesting collaboration on global multilingual education initiatives or volunteer support programs.
• National Education AssociationcoreStrategic or Co-development PartnerNational Education Association (NEA) is listed as a partner organization, indicating collaboration with the largest teachers' union in the United States on ML educator support.
• New York City Department of EducationcoreStrategic or Co-development PartnerNew York City Department of Education is listed as a partner organization, providing professional development and resources to the largest school district in the US.
• Syracuse City School DistrictcoreStrategic or Co-development PartnerSyracuse City School District is listed as a partner organization receiving ML professional development services.
• Jefferson County Public SchoolscoreStrategic or Co-development PartnerJefferson County Public Schools (Louisville, KY) is listed as a partner organization receiving ML professional development services.
• Mid State RBERNcoreStrategic or Co-development PartnerMid State RBERN (Regional Bilingual Education Resource Network) is listed as a partner organization supporting ML education in the mid-state region.
• Tulsa Public SchoolscoreStrategic or Co-development PartnerTulsa Public Schools is listed as a partner organization receiving ML professional development services.
• Colorin ColoradocoreStrategic or Co-development PartnerColorin Colorado is listed as a partner organization, indicating collaboration with the premier website for educators and families of English Language Learners.
• Maine Department of EducationcoreStrategic or Co-development PartnerMaine Department of Education is listed as a partner organization, indicating collaboration with state-level education authorities on ML education initiatives.
• Montgomery County Public SchoolscoreStrategic or Co-development PartnerMontgomery County Public Schools (Maryland) is listed as a partner organization receiving ML professional development services.
• Reading School DistrictcoreStrategic or Co-development PartnerReading School District (Pennsylvania) is listed as a partner organization and has provided testimonial feedback on SupportEd's professional development services.
• United States Department of Education (USDOE)flagshipStrategic or Co-development PartnerUSDOE is listed as a partner organization, indicating collaboration at the federal level on Multilingual Learner education policy and initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WestEd: Nonprofit research, development, and service agency offering K-12 PD, evaluation, and technical assistance across many domains including ELL — competes for district TA and curriculum development contracts.
• Learning Forward: National professional association advocating for high-quality professional learning across K-12; competes indirectly with SupportEd for district PD share and is a broader incumbent in educator professional development.
• ASCD: Large educator association providing professional development, publications, and conferences for K-12 leaders — competes at the high-end PD budget tier with broader scope than ML-specific offerings.
• TESOL International Association: Professional association for teachers of English to speakers of other languages; produces publications, standards, and PD programming that overlap directly with SupportEd's ML educator community.

Emerging players

• Imagine Learning: EdTech company offering digital English language learning and literacy solutions for K-12 — partial overlap with SupportEd's ML educational offerings through district technology purchasing channels.
• Renaissance Learning: K-12 EdTech/analytics provider with English literacy assessment and PD content — adjacent competitor in the same district procurement budget pools focused on reading and ML outcomes.
• Lexia Learning (a Cambium Learning Group company): EdTech provider of literacy and English language learning software with teacher PD components — partial overlap as a digital-first ELL provider competing for district technology + PD budgets.

Direct peers

• Colorín Colorado: Premier web-based service providing educators and families of English Language Learners with resources, strategies, and PD content — a direct content/channel peer and listed SupportEd partner.
• Center for Applied Linguistics (CAL): Nonprofit research and professional development organization focused on language education, including ELL/ML instruction — competes for the same district-level PD and technical assistance budgets.
• WIDA Consortium: University of Wisconsin–Madison-based consortium that sets US K-12 English language learner standards and delivers large-scale professional development and resources to educators of MLs — the dominant institutional player in the same niche SupportEd serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SupportEduc
• YouTubeyoutube.com/channel/UCOlidDe472Dlt0s8jOHh6pw
• Facebookfacebook.com/GetSupportEd.net
• LinkedInlinkedin.com/company/supported-llc
• Instagraminstagram.com/supporteduc/#

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SupportEd