Mid-State

What Mid-State does

Mid-State Housing, legally "Mid-State Mfg. Housing, Corp.", is a family-owned manufactured housing retailer founded in 1982 and operated continuously from a single retail showroom at 1020 S. Green Ave, Purcell, Oklahoma. The company buys and sells new and pre-owned single-section and multi-section manufactured homes, modular homes, mobile homes, and land parcels, distributing products from nine manufacturers: Clayton, Cavco Waco, Buccaneer Homes, NXT, Bonham, New Vision Search, Ocala Custom Homes Corp (Tru Homes), Sulphur Springs, and Sunshine Homes. Mid-State also facilitates financing by connecting buyers to lenders offering chattel loans, conventional mortgages, and USDA, FHA, and VA programs, with the company explicitly stating it does not receive lender kickbacks, and runs a $750 customer referral program.

The business serves Oklahoma residents seeking affordable homeownership, with explicit focus on credit-challenged buyers and on land-and-home package transactions. Operating geography is strictly Oklahoma, but reach extends beyond the Purcell trade area through phone-and-online remote purchasing and a multi-platform organic social presence on Facebook, Instagram, YouTube, and TikTok. The company employs 11–50 people and runs no proprietary technology, mobile app, or AI capability — its platform is a Squarespace-hosted website supporting lead capture and education, complemented by a Knowledge Center content hub.

Revenue is generated principally through one-time retail home sales, with secondary streams from land sales, financing facilitation, and referral payouts. Pricing is quote-based and not publicly disclosed, varying by manufacturer, model, size, and condition. The founder is Gerald Lawson and current Owner/Manager is Jon Lawson; the company holds no patents, certifications, or external investment and operates as a closed, family-owned private entity.

Name

Mid-State

Legal name

Mid-State Mfg. Housing, Corp.

Website

https://midstatehousing.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned manufactured, modular, and mobile home retailer founded in 1982 in Purcell, Oklahoma, selling new and pre-owned homes plus land to Oklahoma buyers, with financing facilitation and a customer referral program.

Ownership category

akta.pro rank

Headquarters

HQ city

Purcell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Home Sales: Mid-State generates revenue primarily through the sale of new and pre-owned manufactured homes, mobile homes, and modular homes. They also sell land to customers seeking to place homes.
2. Financing Assistance: Mid-State assists customers in finding financing options through partnered lenders. They are not a lender themselves and do not receive kickbacks or interest from lenders. They may benefit from facilitated financing as part of overall home sales.
3. Referral Program: Mid-State offers a $750 referral program where they pay referral fees to customers who refer buyers who complete purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mid-State is a manufactured home retailer that sells new and pre-owned single-section and multi-section manufactured and modular homes from multiple manufacturers, including accompanying land/home-site packages. It complements home sales with financing assistance via third-party lenders, a buyer referral program that rewards successful referrals, and an online knowledge center with educational content to help buyers understand the purchasing process.

Product overview

Mid-State Housing is a family-owned manufactured housing retailer (operating since 1982) that offers a portfolio of new and pre-owned manufactured homes in both single-section and multi-section formats. The company operates as a single unified offering with complementary services including land sales, financing assistance through partnered lenders, and a referral incentive program. Their Knowledge Center provides educational content to support buyers throughout the home purchasing process.

Differentiator

Problem solved

Functional benefit

Products and services

• New Manufactured Homes
• Pre-Owned Manufactured Homes Resale/used manufactured homes sold to value-oriented Oklahoma buyers seeking lower-cost housing inventory.
• Land and Home-Site Packages Land/home-site sales bundled with manufactured home purchases for buyers in the Oklahoma market who want a complete home-and-property package.
• Financing Assistance Coordination with third-party lenders to help individual manufactured-home buyers arrange purchase financing, generating commission/referral-style revenue for Mid-State.
• Referral Program Customer-to-customer referral program that rewards existing buyers when their referrals result in a home sale, supporting lead generation for Mid-State.
• Knowledge Center Online educational resource center providing buyers with guides and information about the manufactured-home buying process.

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Buccaneer HomesminorOthersManufactured home manufacturer whose products are sold through Mid-State Housing.
• BonhamminorOthersManufactured home manufacturer whose products are sold through Mid-State Housing.
• NXTminorOthersManufactured home manufacturer whose products are sold through Mid-State Housing.
• New Vision SearchminorOthersManufactured home manufacturer whose products are sold through Mid-State Housing.
• Cavco WacominorOthersManufactured home manufacturer whose products are sold through Mid-State Housing.
• Ocala Custom Homes Corp (Tru Homes)minorOthersManufactured home manufacturer whose products are sold through Mid-State Housing.
• Sulphur SpringsminorOthersManufactured home manufacturer whose products are sold through Mid-State Housing.
• Sunshine HomesminorOthersManufactured home manufacturer whose products are sold through Mid-State Housing.
• ClaytonminorOthersMajor manufactured home manufacturer whose products are sold through Mid-State Housing.
• Manufactured Home LenderscoreOthersMid-State works with multiple lenders specializing in manufactured housing financing including chattel loans, conventional mortgages, USDA, FHA, and VA loans. They assist customers in finding financing but are not a lender themselves and receive no kickbacks from lenders.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Skyline Champion: Skyline Champion is one of the largest U.S. producers of manufactured homes and modular housing. It is comparable because it serves the same factory-built housing category and customer base (affordable homeownership buyers), including through dealer channels similar to Mid-State's.
• Cavco Industries: Cavco Industries designs and produces manufactured homes under brands including Cavco Waco, which Mid-State explicitly retails. It is comparable as a manufacturer-retailer in the same product category (factory-built housing), with overlapping customer demand for affordable single- and multi-section homes.
• Clayton Homes: Clayton Homes is the largest U.S. manufactured home retailer and manufacturer, owned by Berkshire Hathaway. It is comparable because it sells new and pre-owned manufactured and modular homes through a national dealer footprint with in-house financing options, directly overlapping Mid-State's product and customer model at much larger scale.

Direct peers

• Oak Creek Homes: Oak Creek Homes is a manufactured home retailer operating multiple home centers across Texas with new and pre-owned inventory. It is comparable because it uses an identical retail showroom + financing assistance model targeting affordable-homeownership buyers in a regional southern U.S. market.
• Sunshine Homes: Sunshine Homes is a manufactured home manufacturer whose homes are retailed by Mid-State. It is comparable as a supply-side peer offering factory-built housing distributed through regional dealer channels in the south-central U.S.
• Adventure Homes: Adventure Homes is a manufactured home manufacturer and retailer serving the south-central U.S., including Oklahoma. It is comparable because it sells factory-built homes through dealer networks targeting similar affordable-homeownership buyers.
• Schult Homes: Schult Homes is a manufactured home manufacturer with multi-section offerings commonly sold through regional dealers. It is comparable as a supply-side peer in Mid-State's product category, though it operates one step upstream in the dealer-manufacturer value chain.
• Homesmart Industries: Homesmart is a manufactured and modular home retailer operating multiple regional home centers with new and pre-owned inventory and financing assistance. It is comparable because it uses the same single-family-owned retail dealership model serving affordable-homeownership buyers.
• Solitaire Homes: Solitaire Homes is an Oklahoma-based manufactured home manufacturer and dealer offering new manufactured homes across multiple section sizes. It is comparable because it operates directly in Mid-State's home geography with the same product mix and customer segment.
• Tru Homes (Ocala Custom Homes Corp): Tru Homes is a manufactured home manufacturer whose products are explicitly sold through Mid-State Housing. It is comparable because it produces the same product category (single- and multi-section manufactured homes) sold through regional dealer networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl0V0QfI_FhaND6yU0m2cGw
• Facebookfacebook.com/midstatehousing
• Instagraminstagram.com/explore/locations/149635771759014/mid-state-manufactured-housing
• TikToktiktok.com/@midstatehousingpurcell?lang=en
• Xx.com/MidStateHousing
• LinkedInlinkedin.com/company/midstatehousing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-State