Betclic Group
- Company typePrivate
- Founded2005
- HeadquartersBordeaux, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Betclic Group firmographics
Firmographics- Name
- Betclic Group
- Legal name
- Betclic Everest Group
- Website
- https://betclicgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Betclic Group industry classification
Industry- Product category
- Online Sports Betting and Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- Online Poker Operators (Real-Money) (MPAEAEAC)
Keywords
Where Betclic Group is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Betclic Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Sports Betting Stakes & Odds Margins: Betclic takes a commission (margin) on sports bets placed by customers. The odds offered to customers incorporate a built-in margin. Revenue scales with betting volume, particularly around major sporting events. Player props now account for 20% of all football stakes across the sportsbook.
- Casino & Poker Gaming: Online casino games and poker tournaments generate revenue through house edge on casino products and tournament fees. The Smash KO random-prize poker tournament format is a recent innovation to drive poker engagement.
- Horse Racing & Pari-mutuel Betting: Horse racing betting offered as part of the product portfolio since the company's founding in 2005.
- Banijay Gaming Combined Entity Revenue (Pro Forma): Following Banijay Group's acquisition and merger of Betclic with Tipico (completed April 2026) to form Banijay Gaming, pro forma 2025 combined revenue reached €3.1 billion, positioning the entity as the fourth-largest European sports betting and gaming operator.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Betclic Group product offering
Product offeringCore offering
Betclic Group operates a proprietary online gambling platform offering sports betting (pre-match, in-play, and player props), horse racing betting, online poker tournaments, and online casino games, delivered directly to consumers via web and mobile applications across France, Portugal, Poland, Côte d'Ivoire, and Malta. The platform serves approximately 5 million players, processes billions of transactions monthly with sub-minute payments, and is powered by AI-driven odds/pricing and Gen AI-based customer operations.
Product overview
Betclic Group operates a unified online gambling platform comprising three core products: sports betting, poker, and casino. The sports betting platform utilizes the WSF Odds AI-powered data feed for pricing and player props across 90+ competitions. The poker vertical features the new Smash KO tournament format with random knockout prizes. All products are supported by the Betclic Protect responsible gaming module and the company's proprietary technology infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Betclic ÉLITE: French basketball league sponsorship and associated clubs
- Betclic Protect
Products and services
- Betclic Sports Betting
- Betclic Poker
- Betclic Casino
- Smash KO Poker Tournament
Quantifiable outcome
- Player props now account for 20% of all football stakes across the sportsbook, demonstrating commercial uplift from expanded data-driven offerings
- +3 more outcomes
Companies that use Betclic Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Betclic Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Betclic Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Betclic 1 Liga (Polish Football)minorBetclic 1 Liga (Poland's first football division) launched a unified cloud-based tactical camera system and video analysis tools across all teams, enhancing sports broadcasting and analysis capabilities — an IT solutions and technology deployment partnership.
- WSF OddscoreBetclic partnered with WSF Odds to rebuild its player props betting offering ahead of the 2026 FIFA World Cup. WSF Odds provides official data feed, AI pricing models, and expert trading validation across 90+ competitions, enabling Betclic to scale beyond basic markets (first goalscorer) to deeper player and team performance statistics.
- French Football Federation (FFF)coreBetclic is an official partner of the French Football Federation, using FFF player imagery in advertising campaigns. Note: French national team players led by Kylian Mbappé have objected to the use of their images in this campaign, with the dispute centered on consent issues and expected to resurface after the World Cup.
- Boxers de BordeauxminorBetclic renewed its partnership with the Boxers de Bordeaux (ice hockey club), confirming its ongoing commitment to supporting local sport following a historic season for the club.
- LE FIVE & 4PADELminorBetclic reinforced its support for amateur sport through partnerships with LE FIVE (futsal) and 4PADEL (padel), expanding its sport sponsorship reach beyond professional leagues to grassroots sports communities.
Scale indicators11 records
Recent moves7 records
Expansion highlights3 records
Betclic Group competitors and assessment
Company assessmentDirect peers
- Tipico Group: Direct peer operating sportsbook and online gaming in Germany, Austria, and other European markets; merged with Betclic to form Banijay Gaming in April 2026, making it the closest historical comparable in product mix and European footprint.
- Bet365: Largest privately held online sportsbook globally, offering sports betting, poker, and casino with strong AI-driven in-play pricing and player props — directly comparable to Betclic's core sportsbook offering and product-led approach.
- Kindred Group: European online gambling operator (Unibet, 32Red) with strong sportsbook, poker, and casino offerings — directly comparable in European regulated market footprint, product mix, and customer segments.
- Betsson: Nordic-headquartered European online gambling operator offering sportsbook, poker, and casino with comparable multi-market, multi-product strategy and similar regulatory exposure across Europe.
- LeoVegas: Mobile-first European online gaming operator with sportsbook and casino — comparable product-led growth motion and mobile-first customer experience to Betclic.
- 888 Holdings: Online gaming operator (888sport, 888poker, 888casino) with European regulated market presence — directly comparable multi-product portfolio and customer segments.
Broad incumbents
- Flutter Entertainment: Global online gaming and sportsbook giant (Paddy Power, Betfair, FanDuel, PokerStars) — the European market leader and direct competitor in sports betting, poker, and casino with comparable technology investment and AI pricing capabilities.
- Entain: Major European and global online gaming operator (Ladbrokes, Coral, bwin, PartyPoker) — directly competes with Betclic across sports betting, poker, and casino in regulated European markets.
Regional players
- La Française des Jeux (FDJ): French national lottery operator and dominant regulated gambling incumbent in France — a key domestic peer and competitor for French online sports betting customers, with expanding online gaming operations.
Others
- WSF Odds: B2B sports betting data feed and AI pricing provider that powers Betclic's player props offering — a key technology supplier and partner that enables the 20%-of-football-stakes player props category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Betclic Group social profiles
Digital presenceBetclic Group compliance and trust
Trust signalCompliance1 record
Betclic Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betclic Group leadership team
Management profileNumber of profiles
Profiles2 records
Betclic Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Betclic Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betclic Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betclic Group
What does Betclic Group do?
Betclic Group operates a proprietary online gambling platform offering sports betting (pre-match, in-play, and player props), horse racing betting, online poker tournaments, and online casino games, delivered directly to consumers via web and mobile applications across France, Portugal, Poland, Côte d'Ivoire, and Malta. The platform serves approximately 5 million players, processes billions of transactions monthly with sub-minute payments, and is powered by AI-driven odds/pricing and Gen AI-based customer operations.
Is Betclic Group a public or private company?
Betclic Group is a private company. It is classified as corporate owned and is currently operating.
When was Betclic Group founded?
Betclic Group was founded in 2005. It employs 501 to 1,000 people.
Where is Betclic Group based?
Betclic Group is headquartered in Bordeaux, France, in the Europe region.
How does Betclic Group make money?
Four revenue lines are on record. Sports Betting Stakes & Odds Margins are the primary driver. The others are casino & Poker Gaming, horse Racing & Pari-mutuel Betting and banijay Gaming Combined Entity Revenue (Pro Forma).
Who are Betclic Group's main competitors?
Direct peers on record are Tipico Group, Bet365, Kindred Group, Betsson, LeoVegas and 888 Holdings. Broad incumbents are Flutter Entertainment and Entain. La Française des Jeux (FDJ) is listed as a regional player. WSF Odds is listed as an others.
Does Betclic Group have an API?
No public API is recorded for Betclic Group.
What industry is Betclic Group in?
Betclic Group's product category is Online Sports Betting and Gaming. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAEAC, Online Poker Operators (Real-Money). Its NAICS code is 7132.