What BOXERS DE BORDEAUX does

Boxers de Bordeaux is a French professional ice hockey club based in Bordeaux, operating in the Synerglace Ligue Magnus, the country's top-tier ice hockey division. The club was founded in 2015 and entered the elite division in the 2015–2016 season after winning the Division 1 championship in 2014–2015. Operating from offices at 95 Cours Maréchal Juin and playing home matches at Patinoire Mériadeck (a 3,500-seat arena, the fifth largest in France), the club has built a strong regional fan base, regularly achieving 98% average match attendance and serving more than 110,326 supporters across 34 home matches per season. In 2025–2026, the club won its fourth French championship title, qualifying for the Champions Hockey League in European competition.

The business operates through a multi-revenue-stream model: ticket sales through an online ticketing platform and the Patinoire Mériadeck box office, sales of official merchandise via a physical boutique and online e-commerce store, VIP hospitality and Salons VIP experiences sold directly to corporate clients, and a sponsorship portfolio of more than 20 corporate and institutional partners (including McDonald's, Betclic, EDENAUTO, BPI France, Region Nouvelle Aquitaine, Bordeaux Métropole, and Ville de Bordeaux). The professional team is managed through a Société par Actions Simplifiée (SASP) structure, while amateur hockey programmes are handled by the Association Bordeaux-Gironde-Hockey-sur-Glace (BGHG).

The club's customer base is split between B2C individual match attendees and season-ticket subscribers (Abonnement) and B2B corporate hospitality clients and sponsors. Marketing is executed primarily through owned social media channels (35,000+ Facebook, 26,500+ Instagram, 10,300+ Twitter followers), a website with regular editorial content, and a broadcast partnership with Magnus.tv. Headcount is reported in the 11–50 range, with named leadership including President and CEO Thierry Parienty (since at least 2019 in his leadership role), General Manager Stephan Tartari, and Head Coach Olivier Dimet (at the club since 2019). The club is privately held with no disclosed institutional or private equity ownership.

Name

BOXERS DE BORDEAUX

Legal name

Boxers de Bordeaux

Website

https://hockey-boxers-de-bordeaux.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Boxers de Bordeaux is a French professional ice hockey club competing in the Synerglace Ligue Magnus, serving fans and corporate sponsors in the Bordeaux/Nouvelle-Aquitaine region through ticketing, merchandise, VIP hospitality, and sponsorship.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Professional ice hockey
• Ice hockey club
• Sports entertainment
• Sports ticketing services
• Team merchandise retail

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Match Attendance/Ticket Sales: Revenue from selling tickets to home games at Patinoire Mériadeck (3,500 capacity arena). The club achieves 98% average attendance rate and hosted 110,326+ supporters across 34 matches.
2. Merchandise and Boutique: Sales of official Boxers de Bordeaux merchandise including clothing, jerseys, accessories through the club's boutique (both physical and online e-commerce platform).
3. VIP Hospitality/Salons VIP: Corporate hospitality services including VIP lounges and premium seating experiences offered to businesses and high-value customers.
4. Sponsorship: Partnership deals with official suppliers and sponsors including McDonald's, Betclic, EDENAUTO, BPI France, Region Nouvelle Aquitaine, Bordeaux Métropole, and other local/regional businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BOXERS DE BORDEAUX operates a professional ice hockey club competing in the Synerglace Ligue Magnus (France's top-tier hockey league) and the Champions Hockey League, playing home matches at Patinoire Mériadeck (3,500-seat arena). The club generates revenue through match-day ticket sales, a season subscription program (Abonnement), VIP corporate hospitality (Salons VIP), and official merchandise (clothing, jerseys, accessories) sold via a physical boutique and e-commerce platform.

Product overview

Boxers de Bordeaux operates a unified merchandise and ticketing offering through its official website. The core commercial operations include an e-commerce boutique selling branded clothing (VETEMENTS), jerseys (MAILLOTS), and accessories (ACCESSOIRES), complemented by a billetterie ticketing platform for game attendance and abonnement subscription services for season tickets and member benefits. The product portfolio centers on fan engagement through merchandise sales and event access.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie (Match Tickets) Online ticketing service providing access to home games of Boxers de Bordeaux at Patinoire Mériadeck, sold by seating section and match, targeting individual fans, families, and supporter groups.
• Abonnement (Season Subscription) Recurring season-ticket and member subscription that provides preferential pricing and additional benefits across the Ligue Magnus home schedule, targeted at committed individual fans and supporter-group members.
• Salons VIP (Corporate Hospitality) Premium corporate hospitality experience combining VIP lounges and exclusive seating for businesses and high-value individuals entertaining clients or hosting events at home matches.
• Boutique Boxers de Bordeaux (Official Merchandise) Retail of official Boxers de Bordeaux branded clothing (VETEMENTS), jerseys (MAILLOTS), and accessories (ACCESSOIRES), available via the in-arena boutique and online e-commerce platform with global delivery.

Quantifiable outcome

• 98% average match attendance rate
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• McDonald'sminorGTM or Marketing PartnerFast food chain partner visible in sponsor list. McDonald's Bordeaux region franchise locations likely feature promotional ties with the club.
• BETCLICminorGTM or Marketing PartnerOnline sports betting partner providing sponsorship visibility and promotional partnership.
• BPI FRANCEminorGTM or Marketing PartnerFrench public investment bank providing financial partnership and regional economic support to the club.
• Region Nouvelle AquitainecoreGTM or Marketing PartnerRegional government council of Nouvelle Aquitaine providing institutional sponsorship and regional development support for sports infrastructure.
• Bordeaux MétropolecoreGTM or Marketing PartnerMetropolitan area government providing local institutional support and sports development partnership.
• Ville de BordeauxcoreGTM or Marketing PartnerCity of Bordeaux municipal government providing local institutional partnership and arena support.
• EDENAUTOminorGTM or Marketing PartnerLocal automobile dealership providing fleet sponsorship and automotive partnership.
• Augosto PizzaminorGTM or Marketing PartnerLocal pizza restaurant partner providing food service sponsorship.
• B-TimeminorGTM or Marketing PartnerTime management/equipment partner with brand visibility.
• UnikalominorGTM or Marketing PartnerLocal business partner with sponsorship visibility.
• V and B MérignacminorGTM or Marketing PartnerLocal wine/beer merchant providing beverage partnership.
• CopifacminorGTM or Marketing PartnerLocal partner with promotional visibility.
• AbatillesminorGTM or Marketing PartnerLocal partner/business with sponsorship branding.
• GROUPE ACTUALminorGTM or Marketing PartnerEmployment/HR services group providing employment partnership support.
• Bolides & LégendesminorGTM or Marketing PartnerAutomotive/classic cars partner with shared passion for performance.
• Les Inspirés TraiteurminorGTM or Marketing PartnerCatering/traiteur partner for events and hospitality.
• GIB ConstructionminorGTM or Marketing PartnerConstruction company providing building/construction services partnership.
• La CageminorGTM or Marketing PartnerRestaurant/café partner providing hospitality visibility and community connection.
• VoltéominorGTM or Marketing PartnerBattery/electrical equipment partner with industrial support.
• PRO A PROminorGTM or Marketing PartnerFood service/hospitality supplier partner.
• Magnus.tvcoreStrategic or Co-development PartnerBroadcast media partner for hockey content distribution. Magnus.tv provides television and digital broadcast coverage of Ligue Magnus matches.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Chamois de Chamonix: Ligue Magnus ice hockey club with similar professional structure, regional sponsorship base, and arena-driven matchday business. Direct in-league competitor.
• Grenoble Brûleurs de Loups: Long-established Ligue Magnus club and one of Bordeaux's main on-ice rivals. Directly comparable as a top-tier French professional ice hockey team competing for championships and Champions Hockey League qualification.
• Spartiates de Marseille: Ligue Magnus competitor based in a major French metropolis with a comparable professional hockey club structure. Comparable product (live games, season tickets, sponsorship) and target market (regional French hockey fans).
• Ducs d'Angers (Angers Hockey Club): Top-tier French professional ice hockey club competing in Ligue Magnus. Directly comparable in league positioning, sponsorship-driven revenue model, and event-based fan experience at a regional French arena.
• Rouen Hockey Élite 76 (Dragons de Rouen): Direct Ligue Magnus competitor and historically the dominant French ice hockey club. Comparable in offering (live professional ice hockey), business model (tickets, sponsorship, merchandise, VIP), and customer base (regional French hockey fans).
• Diables Rouges de Briançon: Ligue Magnus club with comparable professional ice hockey offering, regional sponsorship model, and arena-based matchday business. Operates at a similar regional scale to Boxers de Bordeaux.
• Nice Hockey Côte d'Azur: Ligue Magnus professional ice hockey club with similar mix of ticketing, sponsorship, merchandise, and corporate hospitality revenue streams. Direct competitor for league standings and shared Ligue Magnus ecosystem.
• Rapaces de Gap: Professional ice hockey club in Ligue Magnus with comparable operating model (arena-based ticketing, sponsorship, merchandise, supporter groups) and target audience (regional French hockey community).
• Hormadi Anglet: Professional ice hockey club in France's top division with comparable ticket, merchandise, and sponsorship business. Operates in a similarly sized regional French market.

Regional players

• Union Bordeaux Bègles (UBB): Top-tier French professional sports club based in the same Bordeaux metro region. Not a direct competitor (rugby, not hockey) but highly comparable in business model (ticketing, VIP hospitality, local sponsorship, regional public funding) and target market (B2C local fans and B2B corporate hospitality).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BoxersBordeaux
• Facebookfacebook.com/boxersbordeaux/?locale=fr_FR
• Instagraminstagram.com/boxersbordeaux/?hl=fr
• LinkedInlinkedin.com/company/boxers-bordeaux

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOXERS DE BORDEAUX